Download or read book Industrial Advertising Copy RLE Marketing written by R. Bigelow Lockwood and published by Routledge. This book was released on 2014-10-03 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

Download or read book Industrial Advertising Copy written by R. Bigelow Lockwood and published by . This book was released on 2015 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published.

Download or read book Industrial Advertising Copy written by Richard Bigelow Lockwood and published by . This book was released on 2015 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Masters of Advertising Copy RLE Marketing written by J. George Frederick and published by Routledge. This book was released on 2020-03-27 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Download or read book Advertising Selling written by and published by . This book was released on 1928 with total page 1454 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Advertising Selling and the Advertising Agency written by and published by . This book was released on 1928 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book How to Manage Industrial Advertising written by Franklin W. Bartle and published by . This book was released on 1955 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Advertising Copy Principles and Practice written by Lloyd Dallas Herrold and published by . This book was released on 1926 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Class and Industrial Marketing written by and published by . This book was released on 1926 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book The Interaction of Vehicle Source Effects and Ad Copy Approaches in Industrial Advertising written by Thomas G. Malsbary and published by . This book was released on 1972 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Profitable Advertising for Small Industrial Goods Producers written by Raymond P. Wiggers and published by . This book was released on 1956 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: