Download or read book Inca Kola written by Matthew Parris and published by Weidenfeld & Nicolson. This book was released on 1990 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book V VA Travel Guides written by Rick Segreda and published by Viva Publishing Network. This book was released on 2009 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guidebook that contains reports and travel conditions in the areas South of Lima devastated by the August 2007 Pisco Earthquake. It helps visitors to explore Peru's ruins, including the Ollantaytambo, Cusco, the fortress of Kuelap, and also the white city of Arequipa, surrounded by snow capped volcanoes.

Download or read book Understanding Cross cultural Management written by Marie-Joëlle Browaeys and published by Pearson UK. This book was released on 2019 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural Management has been adapted in line with the feedback from our many readers, and boasts new case study material based on recent research, as well as a stronger focus on Asian cultures, thereby providing more non-Western examples.

Download or read book From the Plate to Gastro Politics written by Raúl Matta and published by Springer Nature. This book was released on 2024-01-10 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an interdisciplinary examination of Peruvian cuisine’s shift from a culinary to a political object and the making of Peru as a food nation on the global stage. It focuses on the contexts, processes and protagonists that have endowed the country’s cuisine with new meaning, new coherence and prominence, and with the ability to communicate what was important for Peruvians after decades of political violence and economic decline. This work unfolds central processes of the culinary project ranging from the emergence of gastronomy, to the refiguring of indigenous people as producers, to the use of cultural identity as an authenticating force. From the Plate to Gastro-Politics offers a critical reading of what has been called a “gastronomic revolution”, highlighting the ways in which claims to national unity and social reconciliation smooth over ongoing inequalities. This book will be of interest to scholars and students of food studies, cultural anthropology, heritage studies and Latin American studies.

Download or read book Peruvian Lives across Borders written by M. Cristina Alcalde and published by University of Illinois Press. This book was released on 2018-06-14 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Peruvian Lives across Borders, M. Cristina Alcalde examines the evolution of belonging and the making of home among middle- and upper-class Peruvians in Peru, the United States, Canada, and Germany. Alcalde draws on interviews, surveys, participant observation, and textual analysis to argue that to belong is to exclude. To that end, transnational Peruvians engage in both subtle and direct policing along the borders of belonging. These acts allow them to claim and maintain the social status they enjoyed in their homeland even as they profess their openness and tolerance. Alcalde details these processes and their origins in Peru's gender, racial, and class hierarchies. As she shows, the idea of return—whether desired or rejected, imagined or physical—spurs constructions of Peruvianness, belonging, and home. Deeply researched and theoretically daring, Peruvian Lives across Borders answers fascinating questions about an understudied group of migrants.

Download or read book Fizz written by Tristan Donovan and published by Chicago Review Press. This book was released on 2013-11-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of soda is the story of the modern world, a tale of glamorous bubbles, sparkling dreams, big bucks, miracle cures and spreading waistlines. Fizz! How Soda Shook Up The World charts soda's remarkable, world-changing journey from awe-inspiring natural mystery to ubiquitous presence in all our lives. Along the way you'll meet the quack medicine peddlers who spawned some of the world's biggest brands with their all-healing concoctions as well as the grandees of science and medicine mesmerized by the magic of bubbling water. You'll discover how fizzy pop cashed in on Prohibition, helped presidents reach the White House, and became public health enemy number one. You'll learn how Pepsi put the fizz in Apple's marketing and how soda's sticky sweet allure defined and built nations. And you'll find out how a soda-loving snail rewrote the law books. Fizz! tells the extraordinary tale of how a seemingly simple everyday refreshment zinged and pinged over our taste buds and, in doing so, changed the world around us. Tristan Donovan is the author of Replay: The History of Video Games. His work has appeared in the Times, Stuff, the Daily Telegraph, the Guardian, and the Big Issue, among others.

Download or read book Let s Go Peru 1st Edition written by Ashley E. Isaacson and published by Macmillan. This book was released on 2004-12-13 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand-new Let's Go: Peru is the only guide you'll need to South America's cultural hotspot. From millennia-old pre-Inca sights to wild nights of salsa, Let's Go's intrepid researchers have canvassed the Andes to bring you the best of Peru. Combining new text and maps with Let's Go's forty-five years of travel savvy, this insider's guide provides extensive coverage of Lima, Lake Titicaca, and Cusco and the Sacred Valley, while paying significant attention to less-touristed destinations. Valuable tips and listings deliver the know-how to see the sights and make a difference, and completely new features provide an in-depth look at the culture. So, whether you'd rather spot condors soaring over fathomless canyons or bask on spectacular sun-kissed beaches, Let's Go can show you the way.

Download or read book Marketing Management written by Luca M. Visconti and published by Routledge. This book was released on 2020-05-04 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.

Download or read book Latin American Economy Business written by and published by . This book was released on 2001 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Breakout Strategies for Emerging Markets written by Jagdish N. Sheth and published by FT Press. This book was released on 2016-06-27 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more. Discover how to... Convert non-users: Optimize acceptability, affordability, accessibility, and awareness Create “functional Fusion”: Adapt products to blend western and local elements Design “cultural fusion”: Embed local tradition, history, language, and taste Democratize the offer: Make products more affordable, financially and psychologically Upscale the offer: Upgrade choices and experiences across the income spectrum Manage reach: Get your channels and supply chains right Reinvent reach: Leverage revolutionary channels and payment methods Build brand identity: Align your brand essence with your customer’s experience Engage stakeholders: Serve the needs of every entity you touch

Download or read book Food Words written by Peter Jackson and published by A&C Black. This book was released on 2013-05-23 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food Words is an A-Z series of provocative essays on key topics in the dynamic field of food studies, focusing on current controversies and debates.

Download or read book DK Eyewitness Travel Guide Peru written by and published by Penguin. This book was released on 2012-08-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: New, expanded edition: the world's best full-color travel guides just got better. This volume in the award-winning Eyewitness Travel Guides series show Peru as it has never been shown before. With the help of this guide, you can explore the sites with 3-D cutaways, and get the inside scoop on the best restaurants, museums, shops markets, festivals, art, and more! Great maps and plenty of hotel and restaurant recommendations make sure your visit is fun and hassle-free.

Download or read book DK Eyewitness Travel Guide Peru written by Maryanne Blacker and published by Penguin. This book was released on 2010-09-01 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are planning to visit a city, a region or a country, DK’s foolproof ‘Eyewitness’ approach makes learning about a place a pleasurein itself. All the traditional guidebook subject matter is covered—descriptions of sights, opening times, hotels, restaurants, shopping, entertainment, phrase books etc— but, with the help of specially commissioned illustrations and maps, DK makes essential information easy to access and quick to absorb. No other guides explain the history of a place as clearly in words and pictures. DK Eyewitness Travel Guides—the best guides ever created. Continuing to expand our South American coverage, this beautifully illustrated Eyewitness guide will be the premier travel book to Peru, with complete coverageof Lima, the Amazon Basin, and, of course, Machu Picchu. Whether your interestslie in floating on Lake Titicaca, watching the condors soar at Colca Canyon or experimenting with South American cuisine, DK Eyewitness Peru will help you find the essence of the Andes.

Download or read book The Ancients written by Shand Stringham and published by iUniverse. This book was released on 2016-03-24 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six months ago, Colonel Barton Stauffer retired from activity duty to spend more time with his family. Now he has been reactivated and assigned to lead a team of time travelers in a top-secret research facility buried deep beneath Carlisle Barracks to survey the ancient prehistoric past stretching into antediluvian times, a period for which there are no written records. Our understanding of this time period is based entirely on conjecture, flavored by legend, mythology, oral history, and misunderstood archaeological activityand Stauffers team is out to find hard facts. The history of humanity is inextricably intertwined with our religious experience and tradition. What lies hidden or lost in the prehistoric past shrouds the truth about mans ancient origins, but extensive cities built of intricately carved monolithic stones prove the existence of early and extraordinarily advanced technologies. As Stauffer leads his team in search of proof of the great flood and of the legendary Hall of Records, hostile forces attempt to obliterate all evidence of humankinds ancient past, and only Stauffer and his team can stop them. The Ancients is the third book in the Barton Stauffer time travel trilogy, which began with Gettysburg Revisited and History Quest. In this third volume, Stauffer leads an elite team of time travelers and antiquarians who are tasked with protecting humanitys ancient historical record and keeping the repository of antediluvian artifacts of humanitys mysterious past safe from those who wish to destroy them, bringing to a dramatic conclusion the saga of mankinds exploration of the past using temporal technology.

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2023-11-14 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.

Download or read book Methods in Consumer Research Volume 1 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research - Provides examples of successful application of the methodologies presented - Includes focus groups and social media discussions - Encompasses consumer segmentation, with a focus on psychographics and genetics

Download or read book Learn Spanish Level 9 Advanced written by Innovative Language Learning and published by Innovative Language Learning. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listen to audio lessons, while you read along! Buy or sample now! Interactive. Effective. And FUN! Start speaking Spanish in minutes, and learn key vocabulary, phrases, and grammar in just minutes more with Learn Spanish - Level 9: Advanced - a completely new way to learn Spanish with ease! Learn Spanish - Level 9: Advanced will arm you with Spanish and cultural insight to utterly shock and amaze your Spanish friends and family, teachers, and colleagues. What you get in Learn Spanish - Level 9: Advanced: - 25 Audio Lesson Tracks in Spanish - 25 Spanish Lesson Notes: monologue transcripts with translation, vocabulary and sample sentences This book is the most powerful way to learn Spanish. Guaranteed. You get the two most powerful components of our language learning system: the audio lessons and lesson notes. Why are the audio lessons so effective? - powerful and to the point - repeat after the professional teacher to practice proper pronunciation - cultural insight and insider-only tips from our teachers in each lesson - fun and relaxed approach to learning - effortlessly learn from bi-lingual and bi-cultural hosts as they guide you through the pitfalls and pleasures of Spanish-speaking countries and Spanish. Why are the lesson notes so effective? - improve listening comprehension and reading comprehension by reading the dialog transcript while listening to the conversation - grasp the exact meaning of phrases and expressions with natural translations Discover or rediscover how fun learning a language can be with the future of language learning, and start speaking Spanish instantly!