Download or read book Inbound Marketing Attracting customers without advertising written by Anna Rüttger and published by GRIN Verlag. This book was released on 2016-04-15 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: What does Inbound Marketing mean? This paper will introduce you to this term, give examples and simply give an overview how to do marketing nowadays. The goal of marketing is to capitalize on the brand as well as products and services of a company with the result of a better selling and even further more turnover or profit. Among the number of Internet users, which has risen sharply over the past years , people spend more time using the Internet and are more wiling to make purchases online. As a result, companies need to adapt to their customers behaviour and have to focus on the Internet. Traditional marketing, otherwise known as outbound marketing is the most common way of marketing people are confronted with every day. It is often presented on advertisement boardings, in TV commercials, even on a banner advert on the Internet. The problem is that outbound marketing focuses on the company’s product or service, which means that the target group of the company is not purposefully being attracted. This leads to the fact that the addressee may not be in need of the product or service, therefore they will not be interested in buying the product. On top, the consumer usually gets interrupted by advertising. For example when driving the car, when reading the newspaper or when playing games on a smartphone. As a result people are annoyed by advertisement and subconsciously learn to ignore them. According to official statistics, „82% of Americans ignore online ads." This leads to the company’s problem of not reaching their customers anymore by traditional marketing.

Download or read book Inbound Marketing Revised and Updated written by Brian Halligan and published by John Wiley & Sons. This book was released on 2014-09-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

Download or read book Inbound Marketing For Dummies written by Scott Anderson Miller and published by John Wiley & Sons. This book was released on 2015-09-15 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer. Build a reliable inbound marketing team Develop deeper relationships with your customers Convert inbound traffic into revenue Combine inbound and outbound marketing strategies to optimize your business' resources Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.

Download or read book Inbound Marketing written by Dr. Chandrani Singh and published by BPB Publications. This book was released on 2018-06-24 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book on Inbound Marketing is written for the student and the professionalcommunity with the objective to provide practical and deep insights oncontemporary marketing strategies. Marketing strategies are changing rapidlyto meet the expectations of both business and customer. Modern marketingapproaches are time effective and result oriented. The data or information whichis a new wealth in today's era, marketing is using it to its best.The chapter one of Inbound Marketing addresses the concept and scope of InboundMarketing and the reason for the overnight success of it. The art of attractingvisitors/potential customers towards a product or a service is the underlying essenceof this chapter which is presented to the readers.

Download or read book Become Your Own Boss in 12 Months written by Melinda Emerson and published by Simon and Schuster. This book was released on 2014-12-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business--all of which has been updated for today's market. With Emerson's expert business advice, you will finally follow your dreams and become your own boss!

Download or read book Cutting Edge Digital Marketing written by Alex Polishchuk and published by . This book was released on 2021-04-22 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is an innovative way to attract a large audience to your online project. There are a wide variety of online marketing techniques that you can use, such as social media marketing, content marketing, email marketing, search engine optimization, affiliate marketing, inbound marketing, mobile marketing, display advertising, paid search, web analytics, conversion optimization, etc. In this digital marketing book, we will discuss how to make these marketing techniques work in sync with each other.Role of digital marketing in 2021The COVID-19 pandemic has made a significant impact on the digitization process. The digital world is a part of our lives now more than ever. According to the Q2 2020 report from the U.S. Census Bureau, U.S. retail e-commerce has reached $211.5 billion. That's up 31.8% from the first quarter and up 44.5% year-over-year.Industry experts, marketing professionals, and digital marketers believe that digital marketing influence will continue to grow.After reading this book, you will have: - A clear picture of your competitors' activity online.- A set of tools to track your work's effectiveness, and you will be able to monitor what your team is doing.- Understand how to attract customers from search engines, social networks, and mailing lists.- How to form checklists and detailed guides for further independent work on your project.Types and examples of digital marketingNowadays, digital marketing is everywhere! Digital marketers communicate with audiences through search engine marketing, social media marketing, paid search, content strategy, display advertising, marketing analytics, big data, and machine learning. If you think that Big Tech is watching you online, you are certainly right!Digital marketing specialists work with massive amounts of data and analytic tools to target ads better.Why should you choose this digital marketing book?So why should you choose us over other online books and digital marketing training? You will have the opportunity to learn digital marketing online from top internet marketing professionals: We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)We've launched over 1,500 successful marketing strategies and marketing campaigns during our careersWe have over 9,000 digital marketing specialists enrolled in our online books, and they all passed their Google Analytics and Google Ads digital marketing certifications.Our digital marketing books are easy to understand.

Download or read book Social Content Marketing for Entrepreneurs written by James M. Barry and published by Business Expert Press. This book was released on 2014-12-30 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.

Download or read book Want to Learn Digital Marketing Read this Book written by Mikkell Khan and published by Mind of Khan Studios. This book was released on 2021-03-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to increase your sales through the power of digital marketing? Would you like to learn strategies that can get you those goals quickly and efficiently? Even if you aren't the most versed in marketing? Then this book may be just what you are looking for... With billions of people around the world actively using digital technologies on a daily basis, every marketer and business owner knows that digital marketing is something that they should be doing. The problem, however, is that digital marketing is a broad topic, and therefore, most of them do not know how to go about it. Where do you start? Which digital marketing strategies should you use? How are you even sure that they will work? This is where this book comes in. This book covers five of the most effective digital marketing strategies and techniques that you can use to quickly expand the reach of your business, attract customers, grow your business, and go head to head even with your biggest competitors, even if you have a limited marketing budget. By providing you with an easy to read step by step guide to utilizing these techniques to market your business, this book takes out all the guesswork and guarantees you that everything you are doing is going to work. Here are some of the pearls you will learn in this book How to use digital marketing for your business' success How to establish yourself as a brand through blogging quickly How to take advantage of SEO for free traffic How to tap into the power of social media to grow your business How to drive high ROI with email marketing How to partner with influencers for success And so much more quick, actionable strategies. Now are you ready to learn how to grow your business quickly and efficiently, regardless of the nature and size of your business, your marketing objectives, or your marketing budget? Grab yourself a copy of Want To Learn Digital Marketing? Read this Book! and get ready to gain the knowledge you need to boost the trajectory of your business! Keywords: digital marketing book, digital marketing essentials, digital marketing strategy, digital marketing for beginners, digital marketing for small business, digital marketing handbook, digital marketing 2021, digital marketing career, business books

Download or read book Inbound Marketing written by Brian Halligan and published by Wiley. This book was released on 2009-10-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. • Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-07-30 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Download or read book Introduction to Google Analytics written by Todd Kelsey and published by Apress. This book was released on 2017-06-19 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification Who This Book Is For Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

Download or read book Quicklet on Brian Halligan and Dharmesh Shah s Inbound Marketing Get Found Using Google Social Media and Blogs CliffsNotes like Summary Analysis written by Larry Holzwarth and published by Hyperink Inc. This book was released on 2012-07-30 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE BOOK When it was released in the fall of 2009, The Boston Globe called Inbound Marketing: Getting Found Using Google, Social Media and Blogs, “...quite simply the best collection of practical, tactical advice I’ve seen to explain this important shift in marketing.” Which raises the question, “Which shift is that?” According to Brian Halligan, one of the book's two authors, “People just don't listen to ads or read spam emails, and we don't pick up the phone if we don't know who it is. That kind of marketing is broken; The alternative is to have customers find the seller, rather than the seller, or marketer, interrupt potential customers with marketing materials and unsolicited calls. Inbound Marketing is all about how to do just that. Authored by the co-founders of Hubspot, which sells software to accomplish the processes described within, Inbound Marketing reveals the practical steps to be taken to develop a new kind of marketing strategy, using blogs, Facebook pages, Tweets and interactive Web sites to help potential customers field a marketing venture, rather than resorting to the traditional methods of high cost multi-media advertising, direct mail, email, or cold calling by a sales force. EXCERPT FROM THE BOOK Defining your approach is an essential step in developing your inbound marketing strategy. The Grateful Dead are used as an example of developing first a niche market and then an inbound marketing strategy to build their brand. For those unfamiliar, the Dead made records that sold poorly, yet attracted a singularly faithful audience. Brian Halligan is a self proclaimed Grateful Dead fan. He uses them as an example of using inbound marketing, allowing their fans to come to them and eventually becoming “one of the highest grossing bands of all time.” The use of the Grateful Dead as an example of a successful inbound marketing strategy is somewhat fallacious, the sort of anecdote expected in a seminar to inject a lighthearted moment. It is akin to Yogi Berra’s comment about making the right mistake. The Grateful Dead simply made records that did not sell particularly well outside of their own genre, though their fans were devoted followers. As an example of what can happen when devoted fans spread the word amongst themselves, leading to increased followers their example can be instructive, but the implication that they developed and implemented an effective inbound marketing strategy is misleading. They did not give records away. They charged competitive prices for their performances. They often performed at large music festivals. They followed the traditional methods of the day. They achieved success, though not as one of the highest grossing acts of all time, due to longevity and continuous work. There is a significant difference between a successful strategy and a fortuitous result. One does not necessarily follow the other. Part Two Get Found By Prospects Chapter Four. Get Found By Prospects In addition to a remarkable value proposition one must create remarkable content about one’s products and services. Remarkable content attracts to your web site, which in turn attracts the notice of search engines, indicating your site is worthy of increased attention via keywords. Remarkable content also moves quickly across the social media sites. A remarkable blog will spread quickly across the social media relevant to your product or service and draw more attention, more site visits and potentially more customers. It is therefore obvious that there is a need to create remarkable content on a continuing basis... Buy the book to continue reading! Follow @hyperink on Twitter! Visit us at www.facebook.com/hyperink! Go to www.hyperink.com to join our newsletter and get awesome freebies!

Download or read book The Fast Track Inbound Marketing Roadmap written by Kavoos Stark and published by Kavoos Stark. This book was released on 2022-01-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: ◆ How can my business survive in this over-saturated market? ◆ How can I cut through the noise in my market? ◆ How can I build a successful online business with no authority and no testimonials? ◆ What tools do I need to start my online business? In this book, Kavoos Stark, the german online business coach, will answer all these questions. Kavoos stepped too late into the coaching market, and the results were unsatisfying! So he stopped everything and started documenting what worked well and what didn't. He did that in four steps: ★ He realized he needed to document all the problems he needed to solve. ★ Then, he understood that the root of many of his obstacles was his mindset. ★ After that, he started to test what works and what does not. So he found out the only activities that brought him results were inbound, so he chose to have an inbound mentality and system. That became his roadmap, and in this book, he is sharing it without holding anything back. ★ He created a toolset for his customers to implement his roadmap. Each of the steps became a chapter in this book. To get the best out of this book and to get the latest updates, workbook, checklist, and resources of this book, join the other Fast Track Inbound Roadmap and get everything you need to start your business: fasttrackinbound.com

Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Download or read book How To Build A Great Business written by Stephenie Lundblad and published by Independently Published. This book was released on 2021-08-16 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's age, customers expect high-quality, consistent content from their favorite brands. Content marketing is important because it answers your audience's questions. So, how to use the content for developing business effectively with zero advertising? By learning the fundamentals of content marketing, how to create great content, and how to stand out from the crowd, this book simplifies the otherwise challenging process of creating content with impact. The lessons learned to form a framework for building businesses and scaling content marketing, that are documented throughout these guidances in terms any entrepreneur can understand. Improving your business from zero, you can do it!

Download or read book Inbound Marketing Revised and Updated written by Brian Halligan and published by John Wiley & Sons. This book was released on 2014-08-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

Download or read book Fix Your Business A 90 Day Plan to Get Your Life Back and Reduce Chaos in Your Business written by Melinda F. Emerson and published by . This book was released on 2018-02-21 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the success of her bestselling book, Become Your Own Boss in 12 Months, Melinda Emerson is back with her new book, Fix Your Business, her 90-day plan to get control of your business and get back your life. Readers will get concrete advice on the problem areas of running a small business with a step-by-step turn around system to build a flourishing enterprise. Based on her 12 Ps of Running a Successful Business and interviews with top business experts, it offers action steps at the end of every chapter. Emerson has built a system that will help a business owner see results in 90-days. This book is specifically about how to go from struggling to thriving so that you can scale or sell your businesses some day. Fix Your Business, is the ultimate guide to running a business that works for you, while drastically improving your quality of life and bottom-line. Using her 12 Ps of Running a Successful Business readers will learn: How to build your leadership mindset How to remove the daily stress of managing your small business finances How to build processes and systems that will allows the owner to have time freedom Rock-solid techniques to improve people management Step-by-step advice to create a sales system Melinda F. Emerson (Philadelphia, PA) is America's #1 Small Business Expert. Known as "SmallBizLady," Melinda's small business advice is widely read reaching more than three million entrepreneurs each week online. She is an internationally renowned keynote speaker on small business, business development, and social media marketing. She publishes a resource blog Succeedasyourownboss.com and is the founder of Quintessence Group, a marketing consulting firm that works with Fortune 500 brands on reaching the small business market. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter. She has written for The New York Times, Entrepreneur, Inc., and other national publications. Melinda is also the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition. For more information, log on to FixYourBusiness.com. "Melinda Emerson has developed a detailed process that when followed will positively impact your business. She will help you find time to read this book and implement its teachings using her "12 Ps of running a successful business." -W. Kenneth Yancey, Jr., CEO, SCORE Fix Your Business gives you a step-by-step way to get yourself back in charge. It's an organized, practical makeover for your business. Written by a world-class expert, known and respected by millions of business owners." - Tim Berry, Author, Lean Business Planning "If you want a roadmap for business success you must read Fix Your Business by Melinda Emerson. Her 12 Ps of Running a Successful Business lay the groundwork to build a scalable business that will allow you to live your dream life." - Jon Gordon, Bestselling Author, The Power of Positive Leadership