Download or read book Practical Web Analytics for User Experience written by Michael Beasley and published by Newnes. This book was released on 2013-06-21 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. - Discover concrete information on how web analytics data support user research and user-centered design - Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need - Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Download or read book Improving the User Experience through Practical Data Analytics written by Mike Fritz and published by Morgan Kaufmann. This book was released on 2015-03-03 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you'll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. Key features include: - Practical advise on choosing the right data analysis technique for each project. - A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. - Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. - Clear and concise guidance on interpreting the data output. - Exercises to practice the techniques - Practical guidance on choosing the right data analysis technique for each project. - Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. - A step-by-step methodology for applying each predictive technique, including detailed examples. - A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. - Exercises to learn the techniques

Download or read book Designing with Data written by Rochelle King and published by "O'Reilly Media, Inc.". This book was released on 2017-03-29 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move

Download or read book Benchmarking the User Experience written by Jeff Sauro and published by Measuringu Press. This book was released on 2018-06-25 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just anything people use. This book is for UX researchers, designers, product owners, or anyone that has a vested interest in improving experience of websites and products"--Introduction.

Download or read book Lean UX written by Jeff Gothelf and published by "O'Reilly Media, Inc.". This book was released on 2013-03-15 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-driven reality, orchestrating the entire design from the get-go no longer works. This hands-on book demonstrates Lean UX, a deeply collaborative and cross-functional process that lets you strip away heavy deliverables in favor of building shared understanding with the rest of the product team. Lean UX is the evolution of product design; refined through the real-world experiences of companies large and small, these practices and principles help you maintain daily, continuous engagement with your teammates, rather than work in isolation. This book shows you how to use Lean UX on your own projects. Get a tactical understanding of Lean UX—and how it changes the way teams work together Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designer’s tool kit to the rest of your product team Break down the silos created by job titles and learn to trust your teammates Improve the quality and productivity of your teams, and focus on validated experiences as opposed to deliverables/documents Learn how Lean UX integrates with Agile UX

Download or read book Researching UX Analytics written by Luke Hay and published by SitePoint Pty Ltd. This book was released on 2017-01-10 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

Download or read book Search Analytics for Your Site written by Louis Rosenfeld and published by Rosenfeld Media. This book was released on 2011-07-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

Download or read book Practical Ethnography written by Sam Ladner and published by Routledge. This book was released on 2016-08-25 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.

Download or read book Journal of Contemporary Urban Affairs Vol 1 No 2 2017 written by Senem Zeybekoglu Sadri and published by Journal of Contemporary Urban Affairs. This book was released on 2017-12-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oeuvre vs. Abstract Space: Appropriation of Gezi Park in Istanbul Senem Zeybekoglu Sadri, Dr. 1-10 DOI https://doi.org/10.25034/ijcua.2017.3643 Identity in Changing Context: Factors of losing Identity in new developed part of the city of Famagusta, North Cyprus Hourakhsh Ahmad Nia, Dr., Yousif Hussien Suleiman, MA. 11-20 DOI https://doi.org/10.25034/ijcua.2017.3644 The inspiration of Bauhaus principles on the modern housing in Cyprus Mustafa Aziz Amen, Ph.D. Candidate 21-32 DOI https://doi.org/10.25034/ijcua.2017.3645 An agenda for the Management of contemporary Sustainable houses Ifeanyi Obi, Dr. 33-37 DOI https://doi.org/10.25034/ijcua.2017.3646 Courtyard Housing in China: Chinese Quest for Harmony Donia Zhang, Dr. 38-56 DOI https://doi.org/10.25034/ijcua.2017.3647 Density, Energy and Metabolism of a proposed smart city Anindita Mandal, Dr., Hugh Byrd, Dr. 57-68 DOI https://doi.org/10.25034/ijcua.2017.3648 Establishment of space syntax to read urban road network; the case of Sari, Iran Ehsan Valipour, Ph.D. Candidate, Samira Tayyebisoudkolaei, MA., Abdolah Mobaraki, Ph.D. Candidate 69-75 DOI https://doi.org/10.25034/ijcua.2017.3649 Profession vs Ethics Hossein Sadri, Dr. 76-82 DOI https://doi.org/10.25034/ijcua.2017.3650

Download or read book Lean UX written by Jeff Gothelf and published by "O'Reilly Media, Inc.". This book was released on 2016-09-12 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design; Find new material on business modeling and outcomes to help teams work more strategically; Delve into the new chapter on experiment design and Take advantage of updated examples and case studies.

Download or read book Experimental Design written by Paul D. Berger and published by Springer. This book was released on 2017-11-28 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces and provides instruction on the design and analysis of experiments for a broad audience. Formed by decades of teaching, consulting, and industrial experience in the Design of Experiments field, this new edition contains updated examples, exercises, and situations covering the science and engineering practice. This text minimizes the amount of mathematical detail, while still doing full justice to the mathematical rigor of the presentation and the precision of statements, making the text accessible for those who have little experience with design of experiments and who need some practical advice on using such designs to solve day-to-day problems. Additionally, an intuitive understanding of the principles is always emphasized, with helpful hints throughout.

Download or read book Marketing Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.

Download or read book Practical Data Analytics for BFSI written by Bharat Sikka and published by Orange Education Pvt Ltd. This book was released on 2023-09-02 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionizing BFSI with Data Analytics KEY FEATURES ● Real-world examples and exercises will ground you in the practical application of analytics techniques specific to BFSI. ● Master Python for essential coding, SQL for data manipulation, and industry-leading tools like IBM SPSS and Power BI for sophisticated analyses. ● Understand how data-driven strategies generate profits, mitigate risks, and redefine customer support dynamics within the BFSI sphere. DESCRIPTION Are you looking to unlock the transformative potential of data analytics in the dynamic world of Banking, Financial Services, and Insurance (BFSI)? This book is your essential guide to mastering the intricate interplay of data science and analytics that underpins the BFSI landscape. Designed for intermediate-level practitioners, as well as those aspiring to join the ranks of BFSI analytics professionals, this book is your compass in the data-driven realm of banking. Address the unique challenges and opportunities of the BFSI sector using Artificial Intelligence and Machine Learning models for a data driven analysis. This book is a step by step guide to utilize tools like IBM SPSS and Microsoft Power BI. Hands-on examples that utilize Python and SQL programming languages make this an essential guide. The book features numerous case studies that illuminate various use cases of Analytics in BFSI. Each chapter is enriched with practical insights and concludes with a valuable multiple-choice questionnaire, reinforcing understanding and engagement. This book will uncover how these solutions not only pave the way for increased profitability but also navigate risks with precision and elevate customer support to unparalleled heights. WHAT WILL YOU LEARN ● Delve into the world of Data Science, including Artificial Intelligence and Machine Learning, with a focus on their application within BFSI. ● Explore hands-on examples and step-by-step tutorials that provide practical solutions to real-world challenges faced by banking institutions. ● Develop skills in essential programming languages such as Python (fundamentals) and SQL (intermediate), crucial for effective data manipulation and analysis. ● Gain insights into how businesses adapt data-driven strategies to make informed decisions, leading to improved operational efficiency. ● Stay updated on emerging trends, technologies, and innovations shaping the future of data analytics in the BFSI industry. WHO IS THIS BOOK FOR? This book is tailored for professionals already engaged in or seeking roles within Data Analytics in the BFSI industry. Additionally, it serves as a strategic resource for business leaders and upper management, guiding them in shaping data platforms and products within their organizations. The book also serves as a starting point for individuals interested in the BFSI sector. Prior experience with coding tools such as Python, SQL, Power BI is beneficial but not required as it covers all dimensions from the basics. TABLE OF CONTENTS 1. Introduction to BFSI and Data Driven Banking 2. Introduction to Analytics and Data Science 3. Major Areas of Analytics Utilization 4. Understanding Infrastructures behind BFSI for Analytics 5. Data Governance and AI/ML Model Governance in BFSI 6. Domains of BFSI and team planning 7. Customer Demographic Analysis and Customer Segmentation 8. Text Mining and Social Media Analytics 9. Lead Generation Through Analytical Reasoning and Machine Learning 10. Cross Sell and Up Sell of Products through Machine Learning 11. Pricing Optimization 12. Data Envelopment Analysis 13. ATM Cash Forecasting 14. Unstructured Data Analytics 15. Fraud Modelling 16. Detection of Money Laundering and Analysis 17. Credit Risk and Stressed Assets 18. High Performance Architectures: On-Premises and Cloud 19. Growing Trends in the Data-Driven Future of BFSI

Download or read book The 2021 International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy written by John Macintyre and published by Springer Nature. This book was released on 2021-11-02 with total page 999 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 2020 2nd International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy (SPIoT-2021), online conference, on 30 October 2021. It provides comprehensive coverage of the latest advances and trends in information technology, science and engineering, addressing a number of broad themes, including novel machine learning and big data analytics methods for IoT security, data mining and statistical modelling for the secure IoT and machine learning-based security detecting protocols, which inspire the development of IoT security and privacy technologies. The contributions cover a wide range of topics: analytics and machine learning applications to IoT security; data-based metrics and risk assessment approaches for IoT; data confidentiality and privacy in IoT; and authentication and access control for data usage in IoT. Outlining promising future research directions, the book is a valuable resource for students, researchers and professionals and provides a useful reference guide for newcomers to the IoT security and privacy field.

Download or read book Measuring the User Experience written by Bill Albert and published by Newnes. This book was released on 2013-05-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. - Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data - Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system - Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed - Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

Download or read book The User Experience Team of One written by Leah Buley and published by Rosenfeld Media. This book was released on 2013-07-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

Download or read book User Research written by Stephanie Marsh and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.