Download or read book Improving Inner city Marketing written by Alan R. Andreasen and published by . This book was released on 1972 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Minorities and Marketing written by Frederick D. Sturdivant and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and the Low Income Consumer written by United States. Task Force on Marketing and the Low-Income Consumer and published by . This book was released on 1971 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transformative Consumer Research for Personal and Collective Well Being written by David Glen Mick and published by Routledge. This book was released on 2012-01-26 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.
Download or read book Measuring Markets written by Theodore A. Nelson and published by . This book was released on 1979 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Implementation of a City Marketing Strategy written by Oliver Tross and published by GRIN Verlag. This book was released on 2007-07-29 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Giessen, course: International Marketing, 52 entries in the bibliography, language: English, abstract: From polis to metropolis, from ancient settlements to the urban so-ciety: The situation of German cities undergoes deep changes. An increasing pressure on their fundaments influences the cities in their structures. Caused by factors like globalization, political amend-ment, shifts in the society etc., the city is loosing its basic functions. The times of being a central marketplace or a melting pot for the population are gone. Today's society is more critical, demanding and mobile. When a city does not meet the expectations of its citi-zens and customer they will probably look for another place to sat-isfy their needs. Even the industries lay a claim on their business location. If their demand for infrastructure, low taxes, well trained employees etc. does not meet the requirements, they will probably relocate. The competition between business locations and market-places increases. Furthermore, this accelerating competition hits the cities in times of low financial resources and declining receipts. The public admini-stration has to consider new concepts and different ways to meet the competition.
Download or read book Marketing Marginalized Neighborhoods written by Johannes Novy and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Whereas tourism consumption in urban research has traditionally been framed as an altogether distinct activity, my research posits that distinctions between tourism and other forms of migration on the one hand as well as tourism and other forms of leisure and place consumption on the other hand have become increasingly blurred. This, I argue, not only brings about significant changes with regard to cities' tourism and leisure landscapes. Rather, I also find evidence that the increasing pervasiveness of mobility and tourism as well as its increased dedifferentiation, i.e. the blurred boundaries between tourism and non-tourism activities, also transforms meanings of place and space and raises important questions concerning several critical concepts in urban studies such as the notions of 'citizenship', 'community', and 'belonging' in the 21st century.
Download or read book Improving Inner City Shopping Centres written by University of Aston in Birmingham. Public Sector Management Research Centre and published by . This book was released on 1988 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report completes one of the most extensive reviews of shopping behaviour and shopping policy ever carried out in the UK. Nearly 4,000 people were interviewed to evaluate the shopping centre improvement schemes carried out under the Urban Programme in the West Midlands.
Download or read book Urban Tourism in the Developing World written by Christian Myles Rogerson and published by Transaction Publishers. This book was released on with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decade, the field of urban tourism has consolidated with the appearance of several books that concentrate upon the Western European and North American experience. Recently, the scope and range of urban research has widened considerably, including the welcome appearance of studies that examine the tourism phenomenon in cities outside the Euro-American heartland. Despite this growing international body of debate and scholarship on tourism and cities, particularly in the developed North, literature that relates to the developing world as a whole, and to Africa in particular, remains sparse. The task of Urban Tourism in the Developing World: The South African Experience is to augment the current international scholarship concerning urban tourism in the developing world. More especially, the contributors draw attention to a range of case studies from South Africa that provide some starting points to address the uneven scholarly coverage of urban tourism the African context has received to date. In addition, the research material presented here seeks to contribute toward raising the South African, and indeed the African profile, within growing international scholarship concerning issues of urban tourism and development. This collection aims to expand an emerging South African and African tourism research "voice" concerning the tourism and development nexus, as well as to stem critiques that this body of research appears to have developed in a theoretical vacuum, divorced from broader international tourism research discourses. This collection of essays not only further develops an independent South African tourism perspective, but also presents research that is closely tied to international urban tourism research debates. In addition, this analysis of urban tourism in the South African context enriches the rather Western-oriented theories of urban tourism discourse through its emphasis on how urban tourism is evolving in urban Africa. Christian M. Rogerson is professor of human geography in the School of Geography, Archaeology and Environmental Studies, University of the Witwatersrand, Johannesburg, South Africa. Gustav Visser is senior lecturer in human geography in the Department of Geography, University of the Free State, Bloemfontein, South Africa.
Download or read book Regenerating the Inner City written by David Donnison and published by Routledge. This book was released on 2018-05-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1987, Regenerating the Inner City looks at the changes to Glasgow’s East End and how industrial closures and slum clearance projects have caused people to leave. This is reflected across the western world, and causes severe blows to cities where these industries are located. The book draws on Glasgow’s Eastern Area Renewal Scheme, the first big urban renewal project in Britain. The contributors to the volume come from a range of disciplines and form practical conclusions for policy-makers, and community activists. The book uses door-to-door surveys in Glasgow’s east end, and interviews with community groups to gain an authentic understanding of the issue.
Download or read book Measuring Markets written by United States. Industry and Trade Administration and published by . This book was released on 1979 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Evolving Entrepreneurial Strategies for Self Sustainability in Vulnerable American Communities written by Sanchez-Barrios, Luis Javier and published by IGI Global. This book was released on 2017-08-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship has significant impacts on a nation’s economic infrastructure. Discovering new ways to promote entrepreneurial growth within undervalued communities can help ensure financial growth, as well as provide a boost to the current economy. Evolving Entrepreneurial Strategies for Self-Sustainability in Vulnerable American Communities is an essential scholarly resource that identifies initiatives for entrepreneurs in underdeveloped areas to utilize. Featuring pertinent topics that include poverty reduction, informal investment, and social entrepreneurship, this reference publication is ideal for academicians, students, entrepreneurs, business owners, and researchers that are seeking innovative strategies to boost the economy and provide more jobs across the nation.
Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Desegregating the Dollar written by Robert E. Weems and published by NYU Press. This book was released on 1998-02 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century.
Download or read book Structural Dynamics of the Ghetto Marketplace written by William E. Cox, Jr. and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Improving Internal Marketing Systems as Part of National Development Programs written by Harold Riley and published by [East Lansing] : Latin American Studies Center, Michigan State University. This book was released on 1972 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Marketing written by and published by . This book was released on 1976 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
