Download or read book Illuminate A Challenger s Handbook Volume II written by Julian Aldridge and published by Page Publishing Inc. This book was released on 2024-02-28 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Tesla, Apple, Warby Parker, and Nike all have in common? They all challenged the conventions of their category and, in true Challenger Brand style, caused the world to navigate by their beliefs, actions, and standards. In this easily accessible series of stories, Illuminate explores what makes these brands tick and how today's modern marketer can benefit from their example. Packed full of insights, case stories, and real-world examples from my thirty-five-plus years on the front line of Challenger marketing, Illuminate is an essential read for anyone involved in the business of building brands. Particularly Challenger Brands. These are the brands who see imperfections as opportunities, who take umbrage at the lowly expectations that abound in so many categories, who challenge the Monsters in our midst. They are the mavericks who hate the status quo, who create new norms, and who force the world to navigate by their vision of the future. And these are the brands you will learn about in this book. Some are new, some are old, but all are Challengers at heart. And they all have fascinating stories to tell. Because why you do business today is, perhaps, even more important that what you do or how you do it. Yet, every day, we see too many firms chasing the competition, believing that price, product features, or passion alone will make them winners. Companies without a clearly articulated purpose. The result? Low returns. Failed or sub-performing companies. Another dream shattered. Another great idea turned to dust. The losers are the employees, management teams, owners, and boards at all these companies. As well as the investors--the VCs, private equity firms, angel funders, and founders, and the world itself. But it doesn't have to be that way. Most companies focus on what they do and sometimes, how they do it and then expect people to buy their product or service. Challengers, however, broadcast why they do what they do and change the world in the process. Challengers create new sets of rules and expect the world to follow their lead. And they do it with passion and focus, not big budgets. It's why they're some of the fastest growing companies on earth. In Illuminate II, you will learn tips and tricks, gain insights and ideas, and be able to put into practice lessons, from some of the world's most interesting Challenger Brands. Some of the stories you will read have historical routes; some are centered on my recent experience; some will hopefully inspire you to think and act different at, or with, your company, or even in your life; some will provide you clear, tangible lessons and exercises to use. And, hopefully, all of them will help you perfect the art and science of Challenger behavior.
Download or read book The Oxford Handbook of Public Choice Volume 2 written by Roger D. Congleton and published by Oxford University Press. This book was released on 2018-12-14 with total page 1017 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Public Choice provides a comprehensive overview of the research in economics, political science, law, and sociology that has generated considerable insight into the politics of democratic and authoritarian systems as well as the influence of different institutional frameworks on incentives and outcomes. The result is an improved understanding of public policy, public finance, industrial organization, and macroeconomics as the combination of political and economic analysis shed light on how various interests compete both within a given rules of the games and, at times, to change the rules. These volumes include analytical surveys, syntheses, and general overviews of the many subfields of public choice focusing on interesting, important, and at times contentious issues. Throughout the focus is on enhancing understanding how political and economic systems act and interact, and how they might be improved. Both volumes combine methodological analysis with substantive overviews of key topics. This second volume examines constitutional political economy and also various applications, including public policy, international relations, and the study of history, as well as methodological and measurement issues. Throughout both volumes important analytical concepts and tools are discussed, including their application to substantive topics. Readers will gain increased understanding of rational choice and its implications for collective action; various explanations of voting, including economic and expressive; the role of taxation and finance in government dynamics; how trust and persuasion influence political outcomes; and how revolution, coups, and authoritarianism can be explained by the same set of analytical tools as enhance understanding of the various forms of democracy.
Download or read book The Handbook of Evolutionary Psychology Volume 2 written by David M. Buss and published by John Wiley & Sons. This book was released on 2015-09-29 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete exploration of the real-world applications and implications of evolutionary psychology The exciting and sometimes controversial science of evolutionary psychology is becoming increasingly relevant to more fields of study than ever before. The Handbook of Evolutionary Psychology, Volume 2, Integrations provides students and researchers with new insight into how EP draws from, and is applied in, fields as diverse as economics, anthropology, neuroscience, genetics, and political science, among others. In this thorough revision and expansion of the groundbreaking handbook, luminaries in the field provide an in-depth exploration of the foundations of evolutionary psychology as they relate to public policy, consumer behavior, organizational leadership, and legal issues. Evolutionary psychology seeks to explain the reasons behind friendship, leadership, warfare, morality, religion, and culture — in short, what it means to be human. This enlightening text provides a foundational knowledgebase in EP, along with expert insights and the most up-to-date coverage of recent theories and findings. Explore the vast and expanding applications of evolutionary psychology Discover the psychology of human survival, mating parenting, cooperation and conflict, culture, and more Identify how evolutionary psychology is interwoven with other academic subjects and traditional psychological disciplines Discuss future applications of the conceptual tools of evolutionary psychology As the established standard in the field, The Handbook of Evolutionary Psychology, Volume 2 is the definitive guide for every psychologist and student to understand the latest and most exciting applications of evolutionary psychology.
Download or read book Handbook of War Studies II written by Manus I. Midlarsky and published by University of Michigan Press. This book was released on 2000 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays reflecting the most recent theoretically and empirically-oriented research on international warfare
Download or read book The Athenaeum written by and published by . This book was released on 1902 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Petroleum World written by and published by . This book was released on 1915 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kirkes Handbook of Physiology written by William Senhouse Kirkes and published by . This book was released on 1883 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Athenaeum and Literary Chronicle written by James Silk Buckingham and published by . This book was released on 1883 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Second Catalogue of the Library of the Peabody Institute of the City of Baltimore Including the Additions Made Since 1882 written by George Peabody Library and published by . This book was released on 1899 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book The Palgrave Handbook of Global Counterterrorism Policy written by Scott Nicholas Romaniuk and published by Springer. This book was released on 2017-07-26 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Palgrave Handbook of Global Counterterrorism Policy examines a comprehensive range of counterterrorism policies, strategies, and practices across dozens of states and actors around the world. It covers the topics of terrorism and counterterrorism both thematically and by region, allowing for discussions about the underpinning dynamics of these fields, consideration of how terrorism and counterterrorism are evolving in the modern period, and in-depth analyses of individual states and non-state actors, and their approaches to countering terrorism and terrorist threats. It draws upon a multidisciplinary range of established scholars and upcoming new researchers from across multiple fields including political science and international relations, sociology, and history, examining both theory and practice in their respective chapters. This volume is an essential resource for scholars and practitioners alike.
Download or read book Western Oil and Refining written by and published by . This book was released on 1917 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publishers Circular and Booksellers Record of British and Foreign Literature written by and published by . This book was released on 1900 with total page 1724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Oil Age written by and published by . This book was released on 1920 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of the International Political Economy of Monetary Relations written by Thomas Oatley and published by Edward Elgar Publishing. This book was released on 2014-06-27 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This extensive Handbook provides an in-depth exploration of the political economy dynamics associated with the international monetary and financial systems. Leading experts offer a fresh take on research into the interaction between system structure, t
Download or read book The Oxford Handbook of Urban Politics written by Karen Mossberger and published by Oxford University Press. This book was released on 2015 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Urban Politics is an authoritative volume on an established subject in political science and the academy more generally: urban politics and urban studies. The editors are all recognized experts, and are well connected to the leading scholars in urban politics. The handbook covers the major themes that animate the subfield: the politics of space and place; power and governance; urban policy; urban social organization; citizenship and democratic governance; representation and institutions; approaches and methodology; and the future of urban politics. Given the caliber of the editors and proposed contributors, the volume sets the intellectual agenda for years to come.
