Download or read book Capitalism written by Jürgen Kocka and published by Bloomsbury Publishing. This book was released on 2016-08-25 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalism has been a controversial concept. In the second half of the 20th century, many historians have either not used the concept at all, or only in passing. Many regarded the term as too broad, holistic and vague or too value-loaded, ideological and polemic. This volume brings together leading scholars to explore why the term has recently experienced a comeback and assess how useful the term can be in application to social and economic history. The contributors discuss whether and how the history of capitalism enables us to ask new questions, further explore unexhausted sources and discover new connections between previously unrelated phenomena. The chapters address case studies drawn from around the world, giving attention to Europe, Africa and beyond. This is a timely reassessment of a crucial concept, which will be of great interest to scholars and students of economic history.
Download or read book Communicating Corporate Social Responsibility written by Ralph Tench and published by Emerald Group Publishing. This book was released on 2014-02-07 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.
Download or read book Corporate Responsibility and Competitiveness written by and published by Emerald Group Publishing. This book was released on 2006 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management of water networks Proceedings of the Conference Efficient Management of Water Networks Design and Rehabilitation Tech niques Ferrara May 2006 written by P. Bertola and published by FrancoAngeli. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leading Firms and Wine Clusters written by Lorenzo Zanni and published by FrancoAngeli. This book was released on 2004 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Download or read book Trasporto urbano written by Elisabetta Venezia and published by Franco Angeli. This book was released on 2005 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Supply Chain Development for the Lean Enterprise written by Robin Cooper and published by Routledge. This book was released on 2017-12-06 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four questions determine whether a company is using interorganizational cost management. Does your firm set specific cost-reduction objectives for its suppliers? Does your firm help its customers and/or suppliers find ways to achieve their cost-education objectives? Does your firm take into account the profitability of its suppliers when negotiating component pricing with them? Is your firm continuously making its buyer-supplier interfaces more efficient? If the answer to any of these questions is ""no"", your firm risks introducing products that cost too much or are not competitive. The full potential of the supply network can be realized only when the entire supply chain adopts interorganizational cost management practices. Competitive pressure has led many firms to try to increase the efficiency of supplier firms through interorganizational cost management systems, a structured approach to coordinating the activities of firms in a supplier network to reduce the total costs in the network. It is particularly important to lean enterprises for two reasons: Lean enterprises typically outsource more of the added value of their products than their mass producer counterparts. Lean enterprises usually compete more aggressively and must manage costs more effectively. Interorganizational cost management can reduce costs in three ways: through product design, through product manufacture and through cooperative approaches between buyers and suppliers to build smoother interfaces. However, more than just cost management must cross interorganizational boundaries. Suppliers are also a major source of innovation for lean enterprises. Successful supplier networks encourage every firm in the network to innovate and compete more aggressively. Read this book to learn to manage the supply chain to forge competitive advantage while reducing costs.
Download or read book Collaborating with Customers to Innovate written by Emanuela Prandelli and published by Edward Elgar Publishing. This book was released on 2008 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.
Download or read book The Power of Visual Storytelling How to Use Visuals Videos and Social Media to Market Your Brand written by Ekaterina Walter and published by McGraw Hill Professional. This book was released on 2014-03-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
Download or read book The Collaborative Enterprise written by Antonio Tencati and published by Peter Lang. This book was released on 2010 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive economics produces an enormous abundance of goods and services but at an intolerable environmental and social cost. Competition has become an end in itself, which leads to detrimental effects on nature, society and future generations. A change of paradigm is needed. Business should respect the ecological and social limits in which it operates and embed its activities in the natural and social systems. This book promotes a collaborative attitude of doing business based on a positive view of the self and others. Theoretical contributions, reflections, cases, examples, and initiatives collected in the book show that a collaborative enterprise is not only possible but also a feasible and desirable alternative to the current, self-defeating, managerial models. Innovative firms seeking to build long-term, mutually beneficial relationships with all of their stakeholders while producing values for their business ecosystems represent well-grounded hopes for a really sustainable future.
Download or read book Titian Remade written by Maria H. Loh and published by Getty Publications. This book was released on 2007 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful volumes the use of imitation and the modern cult of originality through a consideration of the disparate fates of two Venetian painters - the canonised master Titian and his artistic heir, the little-known Padovanino.
Download or read book Market Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Download or read book Essentials of Modern Marketing written by Philip Kotler and published by . This book was released on 2021-11-24 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.
Download or read book Strategic Corporate Social Responsibility written by William B. Werther, Jr. and published by SAGE. This book was released on 2011 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Part I provides an overview of the field, defining CSR and placing it in the context of wider corporate strategy. Part II contains chapters on CSR issues related to the organization, the economy, and society, and provides detailed case studies on a variety of well-known firms. Adopting a stakeholder perspective, the authors explore CSR issues within the complex global business environment in which corporations operate today.
Download or read book Redefining the Corporation written by James E. Post and published by Stanford University Press. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how the modern corporation must meet the expectations of diverse constiutents who contribute to its existence and success, the stakeholders: resource providers, customers, suppliers, alliance partners, and social and political actors. It argues that the corporation must be seen as an institution engaged in mobilizing resources to create wealth and benefits for all its stakeholders.
Download or read book Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors written by OECD and published by OECD Publishing. This book was released on 2011-07-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.
