Download or read book Identifying Hollywood s Audiences written by Melvyn Stokes and published by British Film Institute. This book was released on 1999-09-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
Download or read book Rating the Audience written by Mark Balnaves and published by A&C Black. This book was released on 2011-10-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Download or read book Investigating Audiences written by Andy Ruddock and published by SAGE. This book was released on 2007-08-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.
Download or read book Cinema Audiences and Modernity written by Daniel Biltereyst and published by Routledge. This book was released on 2013-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book confronts theoretical models on cinema as both a product and a catalyst of European modernity with new empirical work on the history of the social experience of cinema-going, film audiences and film exhibition.
Download or read book Hollywood s African American Films written by Ryan Jay Friedman and published by Rutgers University Press. This book was released on 2011 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1929 and 1930, during the Hollywood studios' conversion to synchronized-sound film production, white-controlled trade magazines and African American newspapers celebrated a "vogue" for "Negro films." "Hollywood's African American Films" argues that the movie business turned to black musical performance to both resolve technological and aesthetic problems introduced by the medium of "talking pictures" and, at the same time, to appeal to the white "Broadway" audience that patronized their most lucrative first-run theaters. Capitalizing on highbrow associations with white "slumming" in African American cabarets and on the cultural linkage between popular black musical styles and "natural" acoustics, studios produced a series of African American-cast and white-cast films featuring African American sequences. Ryan Jay Friedman asserts that these transitional films reflect contradictions within prevailing racial ideologies--arising most clearly in the movies' treatment of African American characters' decisions to migrate. Regardless of how the films represent these choices, they all prompt elaborate visual and narrative structures of containment that tend to highlight rather than suppress historical tensions surrounding African American social mobility, Jim Crow codes, and white exploitation of black labor.
Download or read book Digital Peripheries written by Petr Szczepanik and published by Springer Nature. This book was released on 2020-05-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.
Download or read book Genre and Contemporary Hollywood written by Steve Neale and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging text is one of the first to look in detail at some of the principal genres, cycles and trends in Hollywood's output during the last two decades. It includes analysis of such films as Sense and Sensibility, Grifters, The Mask, When Harry Met Sally, Pocahontas, Titanic, Basic Instinct, Coppola's Dracula, and Malcolm X.
Download or read book Screening Love and Sex in the Ancient World written by Monica S. Cyrino and published by Springer. This book was released on 2013-02-05 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic collection of essays by international film scholars and classicists addresses the provocative representation of sexuality in the ancient world on screen. A critical reader on approaches used to examine sexuality in classical settings, contributors use case studies from films and television series spanning from the 1920s to the present.
Download or read book From silent screen to multi screen written by Stuart Hanson and published by Manchester University Press. This book was released on 2019-01-04 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detailed and comprehensive, this book is the first survey of cinema exhibition in Britain from its inception until the present. Charting the development of cinema exhibition and cinema-going in Britain from the first public film screening by the Lumière Brothers’ at London’s Regent Street Polytechnic in February 1896, through to the development of the multiplex and giant megaplex cinemas, the history of cinema exhibition is placed in its wider social, cultural and economic contexts. Adopting a chronological structure, this book takes into account how changes in the structure of the film industry, especially regarding the exhibition sector, impacted upon the cinema-going experience. From silent screen to multi-screen will be valuable for social historians as well as scholars and students in film studies, media studies and cultural history.
Download or read book Introduction to Film written by Nick Lacey and published by Bloomsbury Publishing. This book was released on 2016-04-28 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This core textbook offers a concise yet complete introduction to film, responding to shifts in the medium while addressing all of the main approaches that inform film studies. The rise of on demand internet-based video has transformed the way films are distributed and exhibited, with many previously unobtainable and obscure films becoming available for global audiences to view instantly. Interweaving historical and current theoretical approaches, Nick Lacey presents a tightly-focused and coherent overview of a discipline in transition, which can be read 'cover to cover' or in distinct chapters. With its original narrative line and student-oriented philosophy, the text greatly enriches student's appreciation of cinema, while equipping them with the essential skills and vocabulary to succeed in film studies. This is an ideal foundational text for all lecturers, undergraduate or A-level students of film and cinema studies, as well as enthusiasts of film and cinema looking for a comprehensive guide. New to this Edition: - Content reflecting the increasing importance of production contexts, in chapters focusing exclusively on the film business, distribution and exhibition - A more detailed chapter on representation and greater emphasis on audience - Updated content addressing the significance of transnational cinema, drawing on a more global, non-Hollywood range of film examples and case studies from Europe, Asia and Latin America - Text is broken up by a wider variety of film stills, representing world cinema from the classics to the latest in contemporary cinema
Download or read book The Audience Studies Reader written by Will Brooker and published by Psychology Press. This book was released on 2003 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key writings exploring questions of reception, interpretation and interactivity. The fan audience, the active audience, gender and audience, nation and ethnicity, internet audiences.
Download or read book Detecting Women written by Philippa Gates and published by State University of New York Press. This book was released on 2011-04-22 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finalist for the 2012 Edgar Award in the Best Critical/Biographical Category presented by the Mystery Writers of America In this extensive and authoritative study of over 300 films, Philippa Gates explores the "woman detective" figure from her pre-cinematic origins in nineteenth century detective fiction through her many incarnations throughout the history of Hollywood cinema. Through the lens of theories of gender, genre, and stardom and engaging with the critical concepts of performativity, masquerade, and feminism, Detecting Women analyzes constructions of the female investigator in the detective genre and focuses on the evolution of her representation from 1929 to today. While a popular assumption is that images of women have become increasingly positive over this period, Gates argues that the most progressive and feminist models of the female detective exist in mainstream film's more peripheral products such as 1930's B-picture and 1970's Blaxploitation films. Offering revisions and new insights into peripheral forms of mainstream film, Gates explores this space that allows a fantasy of resolution of social anxieties about crime and, more interestingly, gender, in the 20th and early 21st centuries. The author's innovative, engaging, and capacious approach to this important figure within feminist film history breaks new ground in the field of gender and film studies.
Download or read book Contemporary Cinema and Old Age written by Josephine Dolan and published by Springer. This book was released on 2018-02-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to explore ‘old age’ in cinema at the intersection of gender, ageing, celebrity and genre studies. It takes its cue from the dual meanings of ‘silvering’ – economics and ageing – and explores shifting formulations of ‘old age’ and gender in contemporary cinema. Broad in its scope, the book establishes the importance of silver audiences to the survival of cinema exhibition while also forging connections between the pleasures of ‘old age’ films, consumer culture, the ‘economy of celebrity’ and the gendered silvering of stardom. The chapters examine gendered genres such as romantic comedies, action and heist movies, the prosthetics of costume, and CGI enabled age transformations. Through this analysis, Josephine Dolan teases out the different meanings of ageing masculinity and femininity offered in contemporary cinema. She identifies ageing femininity as the pathologised target of rejuvenation while masculine ageing is seen to enhance an enduring youthfulness. This book has interdisciplinary appeal and will engage scholars interested in ‘old age’ and gender representations in contemporary cinema.
Download or read book Blood Money written by Richard Nowell and published by Bloomsbury Publishing USA. This book was released on 2010-12-23 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Future historians of the horror genre who ignore Nowell's insights into a major transitional period in the relationship between independent producers and the major studios will do so at their own peril." Kevin Heffernan, author of Ghouls, Gimmicks and Gold: Horror Films and the American Movie Business, 1953-1968 "Challenging numerous myths along the way, this impeccably researched study sheds new light not only on slasher films and cycles, but on the nature, structure and practices of independent production in North America in the 1970s and 1980s. Highly recommended." Professor Steve Neale, University of Exeten "Meticulously researched and forcefully argued... Offers new insights into how films, filmmaking and film marketing operated in the North American film industry of the 1970s and early 1980s." Peter Kramer, University of East Anglia, UK, author of The New Hollywood (2005) Scholars have consistently applied psychoanalytic models to representations of gender in early teen slasher films in order to claim that these were formulaic. excessively violent exploitation films, fashioned to satisfy the misogynist fantasies of teenage boys and grind house patrons. However, by examining the commercial logic, strategies and objectives of the American and Canadian independents that produced the films and the companies that distributed them in the US. Blood Money demonstrates that filmmakers and marketers actually went to extraordinary lengths to make early teen slashers attractive to female youth, to minimize displays of violence, gore and suffering and to invite comparisons to a wide range of post-classical Hollywood's biggest hits---including Love Story and Saturday Night Fever. Richard Nowell is a film scholar who has lectured at leading universities in the UK and Germany. His work can also be seen in Cinema Journal the Journal of Film and Video, and Post Script.
Download or read book International Handbook of Children Media and Culture written by Kirsten Drotner and published by SAGE. This book was released on 2008-02-19 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential volume brings together the work of internationally-renowned researchers, each experts in their field, in order to capture the diversity of children and young people′s media cultures around the world. Why are the media such a crucial part of children′s daily lives? Are they becoming more important, more influential, and in what ways? Or does a historical perspective reveal how past media have long framed children′s cultural horizons or, perhaps, how families - however constituted - have long shaped the ways children relate to media? In addressing such questions, the contributors present detailed empirical cases to uncover how children weave together diverse forms and technologies to create a rich symbolic tapestry which, in turn, shapes their social relationships. At the same time, many concerns - even public panics - arise regarding children′s engagement with media, leading the contributors also to inquire into the risky or problematic aspects of today′s highly mediated world. Deliberately selected to represent as many parts of the globe as possible, and with a commitment to recognizing both the similarities and differences in children and young people′s lives - from China to Denmark, from Canada to India, from Japan to Iceland, from - the authors offer a rich contextualization of children′s engagement with their particular media and communication environment, while also pursuing cross-cutting themes in terms of comparative and global trends. Each chapter provides a clear orientation for new readers to the main debates and core issues addressed, combined with a depth of analysis and argumentation to stimulate the thinking of advanced students and established scholars. Since children and young people are a focus of study across different disciplines, the volume is thoroughly multi-disciplinary. Yet since children and young people are all too easily neglected by these same disciplines, this volume hopes to accord their interests and concerns they surely merit.
Download or read book George Gallup in Hollywood written by Susan Ohmer and published by Columbia University Press. This book was released on 2006 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.
