Download or read book A Technique for Producing Ideas written by James Webb Young and published by . This book was released on 2019-01-18 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.
Download or read book Presentation Techniques written by Dick Powell and published by Orbit Books. This book was released on 1990-01-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide, which attempts to aid designers to visualize their concepts, uses all the developments that have taken place within the field of design over the last five years. The author runs his own design consultancy.
Download or read book Drawing Ideas written by Mark Baskinger and published by Watson-Guptill. This book was released on 2013-11-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer for design professionals across all disciplines that helps them create compelling and original concept designs by hand--as opposed to on the computer--in order to foster collaboration and win clients. In today's design world, technology for expressing ideas is pervasive; CAD models and renderings created with computer software provide an easy option for creating highly rendered pieces. However, the accessibility of this technology means that fewer designers know how to draw by hand, express their ideas spontaneously, and brainstorm effectively.In a unique board binding that mimics a sketchbook, Drawing Ideas provides a complete foundation in the techniques and methods for effectively communicating to an audience through clear and persuasive drawings.
Download or read book Lateral Marketing written by Philip Kotler and published by John Wiley & Sons. This book was released on 2003-09-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.
Download or read book Creative Lettering and Beyond written by Gabri Joy Kirkendall and published by Walter Foster Publishing. This book was released on 2014-11-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Lettering and Beyond combines the artistic talents, inspirational tips, and tutorials of four professional hand letterers and calligraphers for a dynamic and interactive learning experience. After a brief introduction to the various tools and materials, artists and lettering enthusiasts will learn how to master the art of hand lettering and typography through easy-to-follow step-by-step projects, prompts, and exercises. From the basic shape and form of letters to cursive script, spacing, and alignment, artists will discover how to transform simple words, phrases, and quotes into beautiful works of hand-lettered art. The interactive format and step-by-step process offers inspirational instruction for a wide variety of fun projects and gift ideas, including hand-rendered phrases on paper and digitally enhanced note cards. Artists will also discover how to apply lettering to linen, coffee mugs, calendars, and more. Numerous practice pages and interactive prompts throughout the book invite readers to put their newfound lettering skills to use, as well as work out their artistic ideas. Covering a variety of styles and types of lettered art, including calligraphy, illustration, chalk lettering, and more, artists will find a plethora of exercises and tips to help them develop their own unique lettering style.
Download or read book Brainstorming and Beyond written by Chauncey Wilson and published by Newnes. This book was released on 2013-01-22 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success. - Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support - Explores efficient processes for analyzing the value of ideas - Examines ways to generate visual as well as textual ideas
Download or read book Instant Creativity written by Brian Clegg and published by Kogan Page Publishers. This book was released on 2006 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of tried and tested techniques encourages individuals and groups to make the most of their creativity, offering more than 70 quick and simple exercises to help find fresh ideas and solutions to problems.
Download or read book 101 Creative Problem Solving Techniques written by James M. Higgins and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 101 Activities for Teaching Creativity and Problem Solving written by Arthur B. VanGundy and published by John Wiley & Sons. This book was released on 2008-03-11 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employees who possess problem-solving skills are highly valued in today?s competitive business environment. The question is how can employees learn to deal in innovative ways with new data, methods, people, and technologies? In this groundbreaking book, Arthur VanGundy -- a pioneer in the field of idea generation and problem solving -- has compiled 101 group activities that combine to make a unique resource for trainers, facilitators, and human resource professionals. The book is filled with idea-generation activities that simultaneously teach the underlying problem-solving and creativity techniques involved. Each of the book?s 101 engaging and thought-provoking activities includes facilitator notes and advice on when and how to use the activity. Using 101 Activities for Teaching Creativity and Problem Solving will give you the information and tools you need to: Generate creative ideas to solve problems. Avoid patterned and negative thinking. Engage in activities that are guaranteed to spark ideas. Use proven techniques for brainstorming with groups. Order your copy today.
Download or read book Creative Advertising written by Mario Pricken and published by . This book was released on 2004 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
Download or read book My Creative Space written by Donald M. Rattner and published by Skyhorse. This book was released on 2019-10-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: 48 Techniques to Boost Your Creativity at Home, According to Science Creativity isn’t all in your head. Sometimes it’s in what's around you—especially when you’re at home. For over twenty years, scientists have been discovering connections between our physical surroundings and the creative mind. Written by a noted architect, My Creative Space is the first book to turn this rich trove of psychological research into practical techniques for shaping a home that will boost your creativity. Here’s a sampling of the techniques you’ll learn about: Which colors lead to peak creative performance How furniture affects idea flow Pros and cons of messy versus neat environments Optimal lighting and noise levels for achieving insights How memorabilia can break creative logjams Why ceiling height matters Which scents improve creative problem solving And more Illustrating the book's 48 techniques are over 200 high-quality photos of interiors from around the world, many the work of top-tier architects, designers, and creatives. Whether you pursue creativity for pleasure or profit, whether you’re a writer, entrepreneur, work in a creative industry, or simply enjoy doing creative things, this book will help you do them better. No prior expertise in design psychology required! *Winner, 2019 Gold Medal Award, Nonfiction Authors Association
Download or read book Rapid Viz written by Kurt Hanks and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid Viz, Third Edition: A New Method for the Rapid Visualization of Ideas provides hands-on instruction on quick sketching skills and techniques that allow you to picture your ideas mentally, and then quickly convert those thoughts into visual reality on a piece of paper. The method is not designed to help you become a master illustrator, but rather a visual thinker and communicator. Emphasizing speed and simplicity, the Rapid Viz method breaks down drawing to the essentials, teaching the fundamental techniques of graphic art and design using only the simplest of tools: felt-tip pens or pencils and paper. Using a minimum amount of time, trouble, and effort, Rapid Viz enables you to nail down your ideas onto paper, rapidly converting your thoughts while they are still fresh, and then polish them for clear visual communication with others.
Download or read book Teaching Artist Handbook Volume One written by Nick Jaffe and published by University of Chicago Press. This book was released on 2015-02-04 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Artist Handbook is based on the premise that teaching artists have the unique ability to engage students as fellow artists. In their schools and communities, teaching artists put high quality art-making at the center of their practice and open doors to powerful learning across disciplines. This book is a collection of essays, stories, lists, examples, dialogues, and ideas, all offered with the aim of helping artists create and implement effective teaching based on their own expertise and strengths. The Handbook addresses three core questions: “What will I teach?” “How will I teach it?” and “How will I know if my teaching is working?” It also recognizes that teaching is a dynamic process that requires critical reflection and thoughtful adjustment in order to foster a supportive artistic environment. Instead of offering rigid formulas, this book is centered on practice—the actual doing and making of teaching artist work. Experience-based and full of heart, the Teaching Artist Handbook will encourage artists of every experience level to create an original and innovative practice that inspires students and the artist.
Download or read book Creative Drawing Techniques written by David Brammeld and published by The Crowood Press. This book was released on 2021-08-23 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing is at the heart of all art and this inspiring book gives new ideas and techniques to help artists, whatever their ability, realize their visions. Based on years of teaching and artistic experience, Creative Drawing Techniques explains how to get the best out of different materials and express ideas, gain confidence and develop skills on paper. It emphasizes the importance of looking, analyzing and interpreting what we see. In doing so, it provides a rich and inspiring account of a basic but sophisticated need to make sense of the world around us. This book will be valued by everyone who wants to pick up a pencil and enjoy the creative art of drawing.
Download or read book Classroom Management Techniques written by Jim Scrivener and published by Cambridge University Press. This book was released on 2012-02-23 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Classroom Management Techniques offers a huge range of down-to-earth, practical techniques that will help teachers make the most of their teaching space and get students working in more focused ways. The book helps teachers anticipate and avoid problems in the classroom, allowing more time to be devoted to useful, meaningful activities."--Publisher.
Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Download or read book Simply Brilliant written by Bernhard Schroeder and published by HarperChristian + ORM. This book was released on 2016-10-25 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the powerful techniques that unlocks your creativity and spark new ideas, which will ultimately lead you to continuous business success. Do you label yourself as “just a numbers person”? Do you pigeonhole your capabilities to merely that of an analyst or other “non-artist”? Stop feeding yourself these lies and learn how even you can tap into the creative genius driving Silicon Valley’s success stories and begin brainstorming innovation solutions to your company’s challenges. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your self-imposed mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams. In Simply Brilliant, you will learn how to: Fuel creativity through tight deadlines; Create more ideas in brainstorming sessions; Radically improve products; Find inspired solutions using tools such as IdeaGen, SCAMPER, Tempero, and the Phoenix List; Let go of the “I’m not creative” mindset; And open the door to imagination and limitless opportunity! Even a “numbers person” like you can capture markets with your company’s next innovative idea.
