Download or read book I m Afraid Debbie from Marketing Has Left for the Day written by Morten Münster and published by Laurence King Publishing. This book was released on 2021-03-11 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
Download or read book I m Afraid Debbie from Marketing Has Left for the Day written by Morten Münster and published by Laurence King Publishing. This book was released on 2021-03-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Use Behavioral Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioral design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
Download or read book I m Afraid Debbie from Marketing Has Left for the Day written by Morten Sehested Münster and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Think written by Edward de Bono and published by Random House. This book was released on 2009-07-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four... De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques, such as lateral thinking, combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve. De Bono is the master of the original big 'concept' book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans.
Download or read book What Your Customer Wants and Can t Tell You written by Melina Palmer and published by Mango Media Inc.. This book was released on 2021-05-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants
Download or read book Someone Who Will Love You in All Your Damaged Glory written by Raphael Bob-Waksberg and published by Vintage. This book was released on 2019-06-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with all the scathing dark humor that is a hallmark of BoJack Horseman, Raphael Bob-Waksberg delivers a fabulously off-beat collection of short stories about love—the best and worst thing in the universe. Featuring: • A young engaged couple forced to deal with interfering relatives dictating the appropriate number of ritual goat sacrifices for their wedding. • A pair of lonely commuters who ride the subway in silence, forever, eternally failing to make that longed-for contact. • A struggling employee at a theme park of U.S. presidents who discovers that love can’t be genetically modified. And fifteen more tales of humor, romance, whimsy, cultural commentary, and crushing emotional vulnerability.
Download or read book Eight Fingers and Eight Toes written by Debbie Jorde and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The incredibly moving, unforgettable story of Debbie Jorde, a mother of two children born with a rare, physically disabling disorder called Miller Syndrome that affects only thirty people worldwide.
Download or read book There Is a Tribe of Kids written by Lane Smith and published by Roaring Brook Press. This book was released on 2016-05-03 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Kate Greenaway Medal When a young boy embarks on a journey alone . . . he trails a colony of penguins, undulates in a smack of jellyfish, clasps hands with a constellation of stars, naps for a night in a bed of clams, and follows a trail of shells, home to his tribe of friends. If Lane Smith's Caldecott Honor Book Grandpa Green was an homage to aging and the end of life, There Is a Tribe of Kids is a meditation on childhood and life's beginning. Smith's vibrant sponge-paint illustrations and use of unusual collective nouns such as smack and unkindness bring the book to life. Whimsical, expressive, and perfectly paced, this story plays with language as much as it embodies imagination, and was awarded the 2017 Kate Greenaway Medal. This title has Common Core connections.
Download or read book Pseudowork written by Anders Fogh Jensen and published by Gyldendal Business. This book was released on 2021-01-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A century ago, everyone was convinced that by now we would be working a 15-hour week. It never happened. Not because of any lack of efficiency savings or streamlining. We still work for dear life. In this book, anthropologist Dennis Nørmark and philosopher Anders Fogh Jensen set out to discover how we spend our working lives. It is a journey into absurdity, where the meaning of work has disappeared and the promise of leisure has never been fulfilled. Instead, we have more rules, useless projects, forgettable HR initiatives, endless meetings and trivial PowerPoint presentations. The authors come from both sides of the political divide, but this book is not a meeting in the middle. It’s a showdown with an old-fashioned concept of work, and a blueprint for what we can do about it – as employees, as managers and as a society. It is time to think and act differently. Otherwise, we may find ourselves committing the greatest act of self-sabotage in history. We risk making a mockery of our past and being seen as a laughing stock in the future. First, we must confront one of the greatest taboos of our era: Pseudowork.
Download or read book Visual Doing written by Willemien Brand and published by BIS Publishers. This book was released on 2018-12-17 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: After the success of 2017's Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. But they still have no guide to satisfy their desire to tell a visual story in a very simple way. That is why the author has now written Visual Doing. This book will fulfil this desire, not by drilling deeper into the advice in the first book, but by "undeepening" Chapters 3 and 4. These chapters, both about drawing in visual business settings, are now broken down into ready-to-implement skills and tools. Visual Doing will improve your visual craftsmanship and broaden your skillset. It's a practical and accessible handbook for incorporating visual thinking into your daily business and communication. The author leads you through a new range of exercises, techniques and subjects which will help you to tell your own visual story. It takes a look at these subjects from different perspectives: "me as an individual", "we as a team" and "us as a company". It helps you to clarify complex information, pitch innovative strategies and foster a visual culture within your organisation. Learn how to show and share your ideas in a fun, clear and compelling way so you can inspire, engage and activate yourself and others.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Download or read book Under the Banner of Heaven written by Jon Krakauer and published by Anchor. This book was released on 2004-06-08 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • From the author of Into the Wild and Into Thin Air, this extraordinary work of investigative journalism takes readers inside America’s isolated Mormon Fundamentalist communities. • Now an acclaimed FX limited series streaming on HULU. “Fantastic.... Right up there with In Cold Blood and The Executioner’s Song.” —San Francisco Chronicle Defying both civil authorities and the Mormon establishment in Salt Lake City, the renegade leaders of these Taliban-like theocracies are zealots who answer only to God; some 40,000 people still practice polygamy in these communities. At the core of Krakauer’s book are brothers Ron and Dan Lafferty, who insist they received a commandment from God to kill a blameless woman and her baby girl. Beginning with a meticulously researched account of this appalling double murder, Krakauer constructs a multi-layered, bone-chilling narrative of messianic delusion, polygamy, savage violence, and unyielding faith. Along the way he uncovers a shadowy offshoot of America’s fastest growing religion, and raises provocative questions about the nature of religious belief.
Download or read book Making Work Visible written by Dominica DeGrandis and published by . This book was released on 2017-10-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Technology time management expert Dominica DeGrandis, the reveals the real crime of the century--time theft, one of the most costly factors impacting enterprises in their day-to-day operations. The solution to preventing these value stream delays? Make the work visible. In this timely book (title not final), solutions and preventative measures are illustrated and methodologies outlined for immediate application into daily work.
Download or read book Calling in The One written by Katherine Woodward Thomas and published by Harmony. This book was released on 2007-12-18 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you frustrated by stymied relationships, missed connections, and the loneliness of the search for someone to spend the rest of your life with? Are you ready, instead, to find “The One”? In Calling in “The One,” Katherine Woodward Thomas shares her own personal experience to show women that in order to find the relationship that will last a lifetime, you have to be truly open and ready to create a loving, committed, romantic union. Calling in “The One” shows you how. Based on the Law of Attraction, which is the concept that we can only attract what we’re ready to receive, the provocative yet simple seven-week program in Calling in “The One” prepares you to bring forth the love you seek. For each of the 49 days of Thomas’s thoughtful and life-affirming plan, there is a daily lesson, a corresponding practice, and instruction for putting that lesson into action in your life. Meditation, visualization, and journaling exercises will gently lead you to recognize the obstacles on your path to love and provide ways to steer around them. At the end of those 49 days, you will be in the ideal emotional state to go out into the world and find “The One.” An inspirational approach that offers a radical new philosophy on relationships, Calling in “The One” is your guide to finding the love you seek.
Download or read book Shanghai Acrobat written by Jingjing Xue and published by Black Inc.. This book was released on 2021-03-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: For readers of Mao’s Last Dancer comes the inspiring true story of a world-famous acrobat who left communist China to begin a new life in Australia. Jingjing Xue was born in China in 1947, during a period of civil war. Jingjing, left in an orphanage in Shanghai, was destined to a life of hardship before officials singled him out and enlisted him to train with the Shanghai Acrobatics School. Shanghai Acrobat tells the moving story of Jingjing’s rise from poverty to become an admired performer in China and beyond. Through the turbulent period of the Cultural Revolution, he realised the value of freedom. This is a story of hope and perseverance, of overcoming adversity and of finding a place to belong. ‘A beautifully written book ... a poignant, riveting story of determination and perseverance against the odds. This is a success story that will resonate for those from all over the world who have called Australia home.’ —Andrew Kwong, author of One Bright Moon ‘Inspiring . . . the richness of detail, along with the photographs, reveal a marvelous story of endurance and fortitude.’ —Kirkus
Download or read book The Perfect Score Project written by Debbie Stier and published by Harmony. This book was released on 2014-02-25 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Perfect Score Project is an indispensable guide to acing the SAT – as well as the affecting story of a single mom’s quest to light a fire under her teenage son. It all began as an attempt by Debbie Stier to help her high-school age son, Ethan, who would shortly be studying for the SAT. Aware that Ethan was a typical teenager (i.e., completely uninterested in any test) and that a mind-boggling menu of test-prep options existed, she decided – on his behalf -- to sample as many as she could to create the perfect SAT test-prep recipe. Debbie’s quest turned out to be an exercise in both hilarity and heartbreak as she took the SAT seven times in one year and in-between “went to school” on standardized testing. Here, she reveals why the SAT has become so important, the cottage industries it has spawned, what really works in preparing for the test and what is a waste of time. Both a toolbox of fresh tips and an amusing snapshot of parental love and wisdom colliding with teenage apathy, The Perfect Score Project rivets. In the book Debbie does it all: wrestles with Kaplan and Princeton Review, enrolls in Kumon, navigates khanacademy.org, meets regularly with a premier grammar coach, takes a battery of intelligence tests, and even cadges free lessons from the world’s most prestigious (and expensive) test prep company. Along the way she answers the questions that plague every test-prep rookie, including: “When do I start?”...”Do the brand-name test prep services really deliver?”...”Which should I go with: a tutor, an SAT class, or self study?”...”Does test location really matter?” … “How do I find the right tutor?”… “How do SAT scores affect merit aid?”... and “What’s the one thing I need to know?” The Perfect Score Project’s combination of charm, authority, and unexpected poignancy makes it one of the most compulsively readable guides to SAT test prep ever – and a book that will make you think hard about what really matters.
Download or read book The 1 Minute Commute written by Robert Gerrish and published by Macmillan Publishers Aus.. This book was released on 2018-06-26 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Flying Solo, this is the only guide to working for yourself you'll ever need. Robert Gerrish has spent decades helping Australians turn things they enjoy doing into a business they enjoy running. In The 1 Minute Commute, Robert reveals how to take creative charge of your career and be your own boss. Map your path, define your work style and seize your market. From freelancers and soloists to entrepreneurs and micro-business owners, this book will give you the knowledge and skills to shape your professional life to fit your lifestyle. Ditch your job and work for yourself by learning to: · Cut through to your market in 30 seconds · Build your loyal following · Craft a business that runs itself · Get the fees you deserve · Compete in an online world · Get the most out of your time and still take the pressure off. Work for your best boss yet - you. This book is full of anecdotes from those Robert has helped fly solo who are proof of how his advice can create a lifestyle-friendly business. What are you waiting for?
