Download or read book The Aesthetics of Merchandise Presentation written by Joseph Weishar and published by St Media Group. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A master class in visual merchandising, this book will help anyone apply aesthetic principles to retail displays, resulting in higher sales.
Download or read book Hello My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Download or read book Visual Merchandising and Display written by Martin M. Pegler and published by . This book was released on 1991 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.
Download or read book Why We Buy written by Paco Underhill and published by . This book was released on 1999 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.
Download or read book The Discount Merchandiser written by and published by . This book was released on 1990-07 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gingerbread for Liberty written by Mara Rockliff and published by Houghton Mifflin Harcourt. This book was released on 2015 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stirring picture book biography about a forgotten hero of the American Revolution who rose to the occasion and served his country, not with muskets or canons, but with gingerbread!
Download or read book The Everything Store written by Brad Stone and published by Little, Brown. This book was released on 2013-10-15 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
Download or read book Color written by Marcie Cooperman and published by Pearson Higher Ed. This book was released on 2013-06-14 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in art and design foundations, interior design, fashion design, merchandising, graphic and communications design, and design marketing. The first color theory textbook ever! An in-depth look at color and how we perceive it. Color: How to Use It is the first in-depth color theory textbook that examines color interactions and how they can be manipulated in art and design. It is the first textbook on color theory that thoroughly explores color relationships and the compositional elements that completely change how we perceive color. It is the only textbook that is targeted toward the color theory student, with in-depth explanations of all elements of 2-D compositions, lessons designed to build skills, exercises, and a teacher’s manual with objectives and assessment guides for each exercise in every chapter. Color: How to Use It makes learning color theory easier than ever. Organized in a clear and concise fashion, this book explains color theory through a gradual process. Chapters examine the history of color, color theory, the definitions of terms, color relationships, and the more complex interactions that come about from the elements of composition. The text aims to help readers (1) learn to see color, color relationships, and elements of composition that affect the perception of color; (2) understand how altering just one color or compositional element will change the dynamics of a composition; and (3) gain skills in using color and composition to their greatest potential in 2-D design. Each chapter offers another piece of the compositional puzzle. Graphic illustrations, fine art, and photographs clarify how the chapter concepts affect color usage.
Download or read book Flame Wars written by Mark Dery and published by Duke University Press. This book was released on 1994 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays on electronic communication, cyberpunk culture, and rants and flames in cyberspace consider subjects such as the magazine Mondo 2000, the typewriter, virtual reality, feminism, comics, and erotica for cybernauts. Includes blurry b&w photos and illustrations, and an interviews with science fictions writers Samuel R. Delaney, Greg Tate, and Tricia Rose. Paper edition (unseen), $13.95. Annotation copyright by Book News, Inc., Portland, OR.
Download or read book Balanced Scorecard Step by Step written by Paul R. Niven and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how an organization can measure and manage performance with the Balanced Scorecard methodology. It provides extensive background on performance management and the Balanced Scorecard, and focuses on guiding a team through the step-by-step development and ongoing implementation of a Balanced Scorecard system. Corporations, public sector agencies, and not for profit organizations have all reaped success from the Balanced Scorecard. This book supplies detailed implementation advice that is readily applied to any and all of these organization types. Additionally, it will benefit organizations at any stage of Balanced Scorecard development. Regardless of whether you are just contemplating a Balanced Scorecard, require assistance in linking their current Scorecard to management processes, or need a review of their past measurement efforts, Balanced Scorecard Step by Step provides detailed advice and proven solutions.
Download or read book Clothes the Deal written by Jenn Mapp Bressan and published by Morgan James Publishing. This book was released on 2019-04-02 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Closet size doesn’t matter! A stylist’s guide to creating a powerful look with a ruthless wardrobe edit, ten essential garments, and brilliant accessories. Whether it’s at a conference table or a videoconference, personal style matters in the business world. A well-dressed woman conveys authority and confidence—critical traits for leading a team and driving revenue. Clothes the Deal shows women that enviable personal style isn’t just for millennials and celebrities—it’s a skill they are more than qualified to master, and they don’t need an overstuffed walk-in closet to do it. Personal stylist and closet coach Jenn Mapp Bressan explains why closet size doesn’t matter, the surprising places you store “closet fat,” how to eliminate it for good, the ten garments women need to create an endless wardrobe, and more. Featuring a foreword by the wildly talented and successful Christian Siriano, this handbook shows how to master a creative, authentic look—for work and play—that you can depend on for decades.
Download or read book Life Unstyled written by Emily Henson and published by Ryland Peters & Small. This book was released on 2021-04-13 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are bombarded by perfect interiors, images that aren't attainable because they have been styled to the point where they bear no resemblance to reality. These interiors may be stunning, but they aren't an honest reflection of how we really live. Life Unstyled is about taking inspiration from real homes that are beautiful, creative and inspiring but at the same time a little rough around the edges, with signs of everyday life evident throughout. The first section, 'Homes Unstyled', sets out Emily's manifesto for creating a stylish home that is beautiful but lived in. A Home is Never Done advocates allowing your space to evolve gradually so it is an ever-changing expression of your tastes and interests. Work with What You've Got suggests ways to make the most of the home you have rather than yearning for unattainable perfection. Signs of Life offers ideas for wrangling papers, clutter and other stuff. Creative Clutter tackles collections and displays, while Break the Rules rejects style diktats and shows how individuality can bring a home to life. The second section, 'People Live Here', visits real-life homes that are definitely not perfect yet display incredible style and creativity and reflect their owners' needs, tastes and style. And throughout the book, quick fixes, DIY makes and ' Every Home Should Have...' boxes offer creative solutions with unique results.
Download or read book Hello Gorgeous written by Lola Sanchez Herrero and published by Rock Point. This book was released on 2020-10-20 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hello Gorgeous is a powerful collection of straight-talking advice and striking images to keep you motivated every day. Flip with ease through this empowering and gorgeously designed book—featuring the stunning artwork of The Oliver Gal Artist Co.—to find inspirational quotes and stories from outstanding women whenever you need a cheerleader by your side. You just got promoted and you're doubting your skills will be an asset to your new job or you just graduated and aren’t sure what’s waiting for you in the workplace. On days like this, when it can be hard to find inspiration, wouldn't it be great to be able to carry a good friend in your bag for support? With Hello Gorgeous, you’ll have just that, a friend cheering you on with uplifting words whenever you need them. Divided by themes like aspiration, leadership, purpose, creativity, and self-care, you’ll have encouraging messages to guide you through every step of your journey. Each quote is accompanied by a short inspirational story to help you harness your bravery, be bold, and live courageously. Some of the incredible boss women featured include Cindy Eckert, the CEO of The Pink Ceiling and Sprout Pharmaceuticals; Lola Tash, the co-founder and CEO of MyTherapistSays; Luisa Santos, founder of Lulu’s Ice Cream; and Catherine Cu, the creative co-founder and CEO of Cocofloss; among many more! Each woman has a story to tell, from being a trailblazer in their career field to creating new ways of seeing things to following their passions. Many of these women have overcome incredible challenges to become the leaders they were meant to be—even when the odds were stacked against them. For instance, Chié Dambara, a BRCA survivor, who at the age of 24 had a double mastectomy, harnessed resilience and determination to become the founder of Yoko Matcha. These women show not only great leadership, but also aim to make a difference in the world. Michelle Abbs, the Director of Mana Tech Miami, who grew up in Michigan seeing the divides between the urban and suburban neighborhoods, now works to make a difference by inspiring more leaders. Fatinah Hayat, the founder of The Hayat in London, after realizing she was working for a denim brand that used several gallons of water to produce one pair of jeans, quit, and founded her own ethical fashion brand. This personal aspirational guide is the ideal gift for ambitious thinkers and doers. Words of encouragement and inspiration from women around the world come together in the Everyday Inspiration series from Rock Point. Follow the journeys of hundreds of strong female leaders from past to present through thoughtful biographies and empowering quotes, and receive advice for how to live a more thoughtful and fulfilling life overall through performing acts of kindness for other or various methods of self-care. The perfect gift for family and friends, these gorgeous hardcovers featuring foiled covers and full-color interiors bring these amazing words of wisdom to life. Other titles in the series include: Grit & Grace; Find Your Glow, Feed Your Soul; Follow Your Bliss, Find Your Calm; and Beautifully Said.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Download or read book Merchandise Buying and Management written by John Donnellan and published by A&C Black. This book was released on 2013-09-12 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Download or read book Merchandising Mathematics for Retailing written by Cynthia R. Easterling and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in mathematics for retail merchandising. Written by experienced retailers, Merchandising Mathematics for Retailing, 5/e introduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them in solving everyday retail merchandising problems. Instructor- and student-friendly, it features clear and concise explanations of key concepts, followed by problems, case studies, spreadsheets, and summary problems using realistic industry figures. Most chapters lend themselves to spreadsheet use, and skeletal spreadsheets are provided to instructors within the Instructor's Manual. This edition is extensively updated to reflect current trends, and to discuss careers from the viewpoint of working professionals. It adds 20+ new case studies that encourage students to use analytic skills, and link content to realistic retail challenges. This edition also contains a focused discussion of profitability measures, and an extended discussion of assortment planning.
