Download or read book AB Bookman s Weekly written by and published by . This book was released on 1992 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Download or read book Re Defining the Goal written by Kevin J. Fleming, Ph.d. and published by Createspace Independent Publishing Platform. This book was released on 2016-07-02 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is it possible that both university graduates and unfilled job openings are both at record-breaking highs? Our world has changed. New and emerging occupations in every industry now require a combination of academic knowledge and technical ability. With rising education costs, mounting student debt, fierce competition for jobs, and the oversaturation of some academic majors in the workforce, we need to once again guide students towards personality-aligned careers and not just into college. Extensively researched, (Re)Defining the Goal deconstructs the prevalent "one-size-fits-all" education agenda. The author provides a fresh perspective, replicable strategies, and outlines six proven steps to help students secure a competitive advantage in the new economy. Gain a new paradigm and the right resources to help students avoid the pitfalls of unemployment, or underemployment, after graduation.
Download or read book Sprint written by Jake Knapp and published by Simon and Schuster. This book was released on 2016-03-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
Download or read book I m Everywhere and Nowhere and I Own Nothing and Everything written by Yann Girard and published by . This book was released on 2016-09-27 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past seven years I've lived in more places than I can remember. I lived and worked in Shanghai, New York, Berlin, Bangkok, Munich and a few more places, not including the dozens of places I've stayed at for just a few days or weeks.While writing these lines I'm in a small town in Malaysia.I've basically lived out of a backpack for the past seven years. And the longer I'm doing this, the less stuff I need. Right now I carry less than 10 items around with me in a carry on backpack that weighs less than 10kg. I go wherever I want to go. I currently spend less than $800 a month. Including everything. My most precious possession is a $300 Acer laptop.I've started a clothing company in China, for the Chinese market, which failed miserably. I've launched more than 10 websites, some of them made some money, some of them didn't. I shut down all of them. I've written seven books (this is my eighth). None of them was a bestseller. I write a blog where I published more than 500 articles so far. I've more than 100,000 monthly readers spread across multiple platforms.I'm by no means successful. Or rich. But I have more than enough, by all means. I have access to everything I need. And I can buy and afford everything I need.I'm not a minimalist. Or a digital nomad. Or an entrepreneur. Or a blogger. Or an author.I'm mostly trying to just be myself. I'm trying to be myself in a world where it gets harder and harder every single day to just be yourself.It's not always been easy. As a matter of fact it's probably been hard more often than it's been easy. But every day of struggle and doubt has been worth it. Being yourself and creating your own life instead of just living a life is always worth the struggle.This right here is my story. This is what I've learned about life, myself and the world around me.I'm everywhere and nowhere. And I own nothing and everything...
Download or read book Crazy Is My Superpower written by A. J. Mendez and published by Crown. This book was released on 2017-04-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times Bestseller Recently retired WWE superstar AJ Mendez Brooks is a powerhouse—strong, quirky, and totally confident. But that wasn’t always the case. With humor and tremendous heart, she opens up for the first time about her harrowing struggle to understand her demons and the diagnosis that helped her gain control over her life. Everything I was told should be my greatest insecurities and weaknesses, everything that I’ve been labeled—SHORT, NERDY, SKINNY, WEAK, IMPULSIVE, UGLY, TOMBOY, POOR, REBEL, LOUD, FREAK, CRAZY—turned out to be my greatest strengths. I didn’t become successful in spite of them. I became successful because of them. Growing up AJ was a quiet girl trying to act “normal” when she felt anything but. As her family struggled with drug addiction, poverty, and mental illness, she found escape through comic books and video games, and was inspired by the tough and unconventional female characters. It wasn’t until she discovered pro wrestling that she learned superheroes could be real. Determined to become the superhero she’d always admired, AJ trained and sacrificed for years to achieve her dream of wrestling professionally. Yet she quickly faced industry pressure to play the role of the damsel in distress and to dress more provocatively to cater to male fans. But she fought back and created an ass-kicking alter ego that was a genuine representation of herself: nerdy, enthusiastic, and a little bit crazy. With humor and tremendous heart, AJ opens up for the first time about her harrowing struggle to understand her demons and the mental illness diagnosis that helped her gain control over her life. What most people view as a hardship, AJ embraced as inspiration for her superhero persona, shattering the stigma attached to mental illness. Charting her journey from a scrappy girl in an unstable home to an empowered wrestling champion, Crazy Is My Superpower is an unflinchingly honest story and brave confessional about her long road to self-acceptance.
Download or read book Brand Resilience written by Jonathan R. Copulsky and published by St. Martin's Press. This book was released on 2011-05-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.
Download or read book Reality Is Broken written by Jane McGonigal and published by Penguin. This book was released on 2011-01-20 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: “McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.
Download or read book Functional Programming in Scala written by Paul Chiusano and published by Simon and Schuster. This book was released on 2014-09-01 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Functional Programming in Scala is a serious tutorial for programmers looking to learn FP and apply it to the everyday business of coding. The book guides readers from basic techniques to advanced topics in a logical, concise, and clear progression. In it, you'll find concrete examples and exercises that open up the world of functional programming. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Functional programming (FP) is a style of software development emphasizing functions that don't depend on program state. Functional code is easier to test and reuse, simpler to parallelize, and less prone to bugs than other code. Scala is an emerging JVM language that offers strong support for FP. Its familiar syntax and transparent interoperability with Java make Scala a great place to start learning FP. About the Book Functional Programming in Scala is a serious tutorial for programmers looking to learn FP and apply it to their everyday work. The book guides readers from basic techniques to advanced topics in a logical, concise, and clear progression. In it, you'll find concrete examples and exercises that open up the world of functional programming. This book assumes no prior experience with functional programming. Some prior exposure to Scala or Java is helpful. What's Inside Functional programming concepts The whys and hows of FP How to write multicore programs Exercises and checks for understanding About the Authors Paul Chiusano and Rúnar Bjarnason are recognized experts in functional programming with Scala and are core contributors to the Scalaz library. Table of Contents PART 1 INTRODUCTION TO FUNCTIONAL PROGRAMMING What is functional programming? Getting started with functional programming in Scala Functional data structures Handling errors without exceptions Strictness and laziness Purely functional state PART 2 FUNCTIONAL DESIGN AND COMBINATOR LIBRARIES Purely functional parallelism Property-based testing Parser combinators PART 3 COMMON STRUCTURES IN FUNCTIONAL DESIGN Monoids Monads Applicative and traversable functors PART 4 EFFECTS AND I/O External effects and I/O Local effects and mutable state Stream processing and incremental I/O
Download or read book A New Kind of Wild written by Zara González Hoang and published by Penguin. This book was released on 2020-04-21 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sweet author-illustrator debut celebrates imagination, the magic of friendship, and all the different ways we make a new place feel like home. For Ren, home is his grandmother's little house, and the lush forest that surrounds it. Home is a place of magic and wonder, filled with all the fantastical friends that Ren dreams up. Home is where his imagination can run wild. For Ava, home is a brick and cement city, where there's always something to do or see or hear. Home is a place bursting with life, where people bustle in and out like a big parade. Home is where Ava is never lonely because there's always someone to share in her adventures. When Ren moves to Ava's city, he feels lost without his wild. How will he ever feel at home in a place with no green and no magic, where everything is exactly what it seems? Of course, not everything in the city is what meets the eye, and as Ren discovers, nothing makes you feel at home quite like a friend. Inspired by the stories her father told her about moving from Puerto Rico to New York as a child, Zara González Hoang's author-illustrator debut is an imaginative exploration of the true meaning of "home."
Download or read book Rainbow Boy written by Taylor Rouanzion and published by Beaming Books. This book was released on 2021-01-19 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: A story about a boy with a heart too big for one color alone. A little boy attempts to answer one of grown-ups' all-time favorite questions: "What's your favorite color?" But with so many wonderful colors to choose from, he doesn't know how to answer. He loves his pink sparkly tutu, bright red roses, soft yellow baby doll pajamas, and big, orange basketball. How will he ever pick?
Download or read book The Irony of American History written by Reinhold Niebuhr and published by University of Chicago Press. This book was released on 2010-01-22 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[Niebuhr] is one of my favorite philosophers. I take away [from his works] the compelling idea that there’s serious evil in the world, and hardship and pain. And we should be humble and modest in our belief we can eliminate those things. But we shouldn’t use that as an excuse for cynicism and inaction. I take away . . . the sense we have to make these efforts knowing they are hard.”—President Barack Obama Forged during the tumultuous but triumphant postwar years when America came of age as a world power, The Irony of American History is more relevant now than ever before. Cited by politicians as diverse as Hillary Clinton and John McCain, Niebuhr’s masterpiece on the incongruity between personal ideals and political reality is both an indictment of American moral complacency and a warning against the arrogance of virtue. Impassioned, eloquent, and deeply perceptive, Niebuhr’s wisdom will cause readers to rethink their assumptions about right and wrong, war and peace. “The supreme American theologian of the twentieth century.”—Arthur Schlesinger Jr., New York Times “Niebuhr is important for the left today precisely because he warned about America’s tendency—including the left’s tendency—to do bad things in the name of idealism. His thought offers a much better understanding of where the Bush administration went wrong in Iraq.”—Kevin Mattson, The Good Society “Irony provides the master key to understanding the myths and delusions that underpin American statecraft. . . . The most important book ever written on US foreign policy.”—Andrew J. Bacevich, from the Introduction
Download or read book Superhuman by Design Black and White Version written by Donald Burlock, Jr. and published by . This book was released on 2021-02-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed of superpowers? Your own innate talents, magnified. Entirely new talents, enhanced. You yourself hold the keys to unlocking these abilities. All you lack is the know-how. With Superhuman by Design as your guide, you'll learn how to tap the deep wells of creativity within you and how to use that creativity to fuel the life you want - not the path someone else has mapped out for you. Live a life of imagination and passion. A life full of meaning and purpose. A life of possibilities, headlined by game-changing results. Drawing on the insights of design thinking, the experience from a decade of creative leadership in Fortune 100 companies, and lessons learned in the volatile world of tech startups, designer and entrepreneur Donald Burlock lays out an inspired strategy for the journey to becoming your boldest and most successful self. Not just at work, but in every aspect of your life. Go ahead - hit the launch button and live the superhuman life!
Download or read book Exciting Times written by Naoise Dolan and published by HarperCollins. This book was released on 2020-06-02 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This debut novel about an Irish expat millennial teaching English and finding romance in Hong Kong is half Sally Rooney love triangle, half glitzy Crazy Rich Asians high living—and guaranteed to please.” —Vogue A RECOMMENDED BOOK FROM: The New York Times Book Review * Vogue * TIME * Marie Claire * Elle * O, the Oprah Magazine * The Washington Post * Esquire * Harper's Bazaar * Bustle * PopSugar * Refinery 29 * LitHub * Debutiful An intimate, bracingly intelligent debut novel about a millennial Irish expat who becomes entangled in a love triangle with a male banker and a female lawyer Ava, newly arrived in Hong Kong from Dublin, spends her days teaching English to rich children. Julian is a banker. A banker who likes to spend money on Ava, to have sex and discuss fluctuating currencies with her. But when she asks whether he loves her, he cannot say more than "I like you a great deal." Enter Edith. A Hong Kong–born lawyer, striking and ambitious, Edith takes Ava to the theater and leaves her tulips in the hallway. Ava wants to be her—and wants her. And then Julian writes to tell Ava he is coming back to Hong Kong... Should Ava return to the easy compatibility of her life with Julian or take a leap into the unknown with Edith? Politically alert, heartbreakingly raw, and dryly funny, Exciting Times is thrillingly attuned to the great freedoms and greater uncertainties of modern love. In stylish, uncluttered prose, Naoise Dolan dissects the personal and financial transactions that make up a life—and announces herself as a singular new voice.
Download or read book Pachinko Road written by Craig Mod and published by . This book was released on 2019-06 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Innovator s Dilemma written by Clayton M. Christensen and published by HarperBusiness. This book was released on 2011-10-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership—or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate. Focusing on “disruptive technology,” Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: When it is right not to listen to customers. When to invest in developing lower-performance products that promise lower margins. When to pursue small markets at the expense of seemingly larger and more lucrative ones. Sharp, cogent, and provocative, The Innovator’s Dilemma is one of the most talked-about books of our time—and one no savvy manager or entrepreneur should be without.
Download or read book Dagger by Tutorials First Edition written by raywenderlich Tutorial Team and published by . This book was released on 2021-02-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn About Dependency Injection with Dagger!Dependency injection is an important technique for building software systems that are maintainable and testable. You're likely already doing dependency injection, maybe without even realizing it. Dependency injection is nowhere near as complex as its name implies.This book will guide you through with Dagger, Google's framework for Java, Kotlin, and Android. Dagger will help you solve many of the development and performance issues that have plagued reflection-based solutions.Who This Book is ForThis book is for intermediate Kotlin or Android developers who want to know how to implement the dependency injection pattern with Dagger and Hilt libraries.Topics Covered in Dagger by TutorialsDependency Injection (DI): Learn what dependencies are and why you need to control them to create successful apps.Dagger: Learn what Dagger is, how it works, and how it slashes the amount of code you need to write by hand when you implement dependency injection in your app.Injection types: Learn how to deal with constructor, field and method injection with Dagger.Advanced Dagger: Dive deeper into the advanced features of Dagger like multi binding.Hilt: Learn everything you need to know about Hilt to implement dependency injection in the Android app. Learn how Hilt reduces the boilerplate of doing manual dependency injection in your project.One thing you can count on: after reading this book, you'll be prepared to use dependency injection with Dagger in your personal and production level projects.
