Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Download or read book A Confederacy of Dunces written by John Kennedy Toole and published by Grove/Atlantic, Inc.. This book was released on 2007-12-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Pulitzer Prize “A masterwork . . . the novel astonishes with its inventiveness . . . it is nothing less than a grand comic fugue.”—The New York Times Book Review A Confederacy of Dunces is an American comic masterpiece. John Kennedy Toole's hero, one Ignatius J. Reilly, is "huge, obese, fractious, fastidious, a latter-day Gargantua, a Don Quixote of the French Quarter. His story bursts with wholly original characters, denizens of New Orleans' lower depths, incredibly true-to-life dialogue, and the zaniest series of high and low comic adventures" (Henry Kisor, Chicago Sun-Times).
Download or read book Environmental education in the schools creating a program that works written by and published by DIANE Publishing. This book was released on with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hungry for Peace written by Keith McHenry and published by See Sharp Press. This book was released on 2013-03-01 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The de facto how-to manual of the international Food Not Bombs movement, which provides free food to the homeless and hungry and has branches in countries on every continent except Antarctica, this book describes at length how to set up and operate a Food Not Bombs chapter. The guide considers every aspect of the operation, from food collection and distribution to fund-raising, consensus decision making, and what to do when the police arrive. It contains detailed information on setting up a kitchen and cooking for large groups as well as a variety of delicious recipes. Accompanying numerous photographs is a lengthy section on the history of Food Not Bombs, with stories of the jailing and murder of activists, as well as premade handbills and flyers ready for photocopying.
Download or read book Marketing Crafts and Visual Arts written by International Trade Centre UNCTAD/WTO. and published by WIPO. This book was released on 2003-01-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
Download or read book Stardust Dads written by Josephine C. George and published by iUniverse. This book was released on 2008-10-17 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The e-mail Danny and Allison read on their new computer in 1996 looks no different from the millions of others received by Web users around the world, with one glaring exception--it was sent by their dads who died during the 1970s. While residing in the afterworld at an amenity-laden paradise called Midway Manor, guitar-strumming Mickey Parks and piano-playing Lloyd Wallace monitor and manipulate the lives of their adult children on earth from the mid-'70s through the 1990s. Tampering with the facility's sophisticated computer, the dads thrust Mickey's daughter Allison and Lloyd's son Danny into a passionate but sometimes stormy relationship-a relationship steeped in Danny's heavy drinking and entangled in the often-zany world of men's adventure magazine publishing. After carefully implementing a plan to send their son and daughter a gift of knowledge that could enrich their lives forever, the dads' brief contact is cut short. They are banished to another destination in the afterworld, but not before they impart indisputable proof of life after death--and unwittingly put Danny's and Allison's earthbound lives on the line.
Download or read book A Cognitive Psychology of Mass Communication written by Richard Jackson Harris and published by Routledge. This book was released on 2009-05-19 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
Download or read book The Onion Book of Known Knowledge written by The Onion and published by Little, Brown. This book was released on 2012-10-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.
Download or read book The Lucky Strike Papers Journeys Through My Mother s Television Past Revised Edition written by Andrew Lee Fielding and published by BearManor Media. This book was released on 2019-01-31 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised edition of The Lucky Strike Papers continues the exploration of live television which includes conversations with such early television luminaries as Dorothy Collins, Snooky Lanson, Eileen Wilson, Raymond Scott, Merv Griffin, and more.
Download or read book The Fifties written by Douglas T. Miller and published by VNR AG. This book was released on 1977 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the social, cultural, and political history of the United States during the decade of the 1950's.
Download or read book Higher Status written by Jason Capital and published by . This book was released on 2017-04-10 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: When he was twenty-three, Jason Capital woke up one morning with only twenty-three dollars to his name, feeling stuck and overwhelmed. He realized that he wasn't going to win the game of life based on what he learned at school and from his parents. But Capital turned it around in less than a year by applying High Status techniques. He's now the World's #1 Success Trainer, and with the guidance he provides in this invaluable volume, you too can harness this cutting-edge technology, take control of your own destiny, and become a person of power, influence, and remarkable achievement.
Download or read book The Homebrew Industrial Revolution written by Kevin A. Carson and published by Booksurge Publishing. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the rise and fall of Sloanist mass production, and a survey of the new economy emerging from the ruins: networked local manufacturing, garage industry, household microenterprises and resilient local economies.
Download or read book The Far Pavilions written by M. M. Kaye and published by St. Martin's Griffin. This book was released on 2015-12-01 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sweeping epic set in 19th-century India begins in the foothills of the towering Himalayas and follows a young Indian-born orphan as he's raised in England and later returns to India where he falls in love with an Indian princess and struggles with cultural divides. The Far Pavilions is itself a Himalayan achievement, a book we hate to see come to an end. It is a passionate, triumphant story that excites us, fills us with joy, move us to tears, satisfies us deeply, and helps us remember just what it is we want most from a novel. M.M. Kaye's masterwork is a vast, rich and vibrant tapestry of love and war that ranks with the greatest panoramic sagas of modern fiction, moving the famed literary critic Edmond Fuller to write: "Were Miss Kaye to produce no other book, The Far Pavilions might stand as a lasting accomplishment in a single work comparable to Margaret Mitchell's achievement in Gone With the Wind."
Download or read book Running the Light written by Sam Tallent and published by Random House. This book was released on 2025-03-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bona fide “instant classic” (Doug Stanhope) novel that tells the story of a road comic crashing and burning by acclaimed comedian Sam Tallent Billy Ray Schafer stepped off the plane in Amarillo, Texas, with twenty-six hundred dollars tucked down the leg of his black ostrich-skin cowboy boot. He walked to baggage claim slowly, jelly-legged and nearing lucidity, coming out from under the Xanax he snorted before the flight. Debauched, divorced, and courting death, Billy Ray Schafer is a comedian who has forgotten how to laugh. Over the course of seven spun-out days across the American Southwest, he travels from hell gig to hell gig in search of a reason to keep living in this bleak and violent glimpse into the psyche of a thoroughly ruined man. Ex-inmate, ex-husband, ex-father—comedian is the only title Schafer has left. Trapped in the wreckage of his wasted career, Billy Ray knows the answer to the question: What happens when opportunity doesn't come—or worse—it comes and goes? “In vivid, electric sentences that read like cinematic tracking shots,” (Denver Post) Tallent hurls you into an absolute mess of a man’s life as we search for the mercy he does not want.
Download or read book Beautiful Geometry written by Eli Maor and published by Princeton University Press. This book was released on 2017-04-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exquisite visual celebration of the 2,500-year history of geometry If you've ever thought that mathematics and art don't mix, this stunning visual history of geometry will change your mind. As much a work of art as a book about mathematics, Beautiful Geometry presents more than sixty exquisite color plates illustrating a wide range of geometric patterns and theorems, accompanied by brief accounts of the fascinating history and people behind each. With artwork by Swiss artist Eugen Jost and text by math historian Eli Maor, this unique celebration of geometry covers numerous subjects, from straightedge-and-compass constructions to intriguing configurations involving infinity. The result is a delightful and informative illustrated tour through the 2,500-year-old history of one of the most important branches of mathematics.
Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by Pearson Education. This book was released on 2013 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
