Download or read book Scientific Advertising written by Claude C. Hopkins and published by New Line Publishing. This book was released on 1968 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Copywriting Grab Bag written by Ben Settle and published by Tcb Incorporated. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The secrets in this book have put a LOT of money in my pocket. And they can do the same for you if you apply them to your own ads." - Michael Senoff Founder and CEO www.hardtofindseminars.com How to instantly increase your advertising response by 30% (or more) by making a few simple "tweaks" to your order form. Why using customer testimonials can actually hurt your sales. A secret way to make even "crappy" copy almost unbeatable. How to use an ordinary telephone to double your sales without doing any telemarketing. Why bad writing and lots of typos can make you more sales. How to create professionally produced video ads on a "shoe-string" budget. A sneaky (but 100% legal) way to use your competitor's customer testimonials... in YOUR advertising. How to "skeptic-proof" even your most outrageous claims and promises. A little-known way to get full page newspaper and magazine ads for pennies on the dollar. How to become a "celebrity" in your niche. The secret of banishing "writers block" forever. How to make it almost impossible for people to delete your email pitches. And much, much more. The Copywriting Grab Bag is packed with ways to multiply the profits of all your ads -- without needing a lot of money, experience or natural writing talent. Simply reach into this "grab bag" of copywriting and marketing instruction, pull out any one of the hundreds of gems you'll find, and immediately apply it to your unique situation.

Download or read book Cookiesaurus Rex written by Amy Fellner Dominy and published by Little, Brown Books for Young Readers. This book was released on 2018-09-04 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: As soon as Cookiesaurus Rex comes out of the oven, he declares that he is King of All Cookies. He should be frosted before all of the standard-shaped cookies, in a nice bright green. But the other cookies are getting sprinkles, or shiny stars, or even gumdrops . . . WAIT ONE STINKIN' STOMPIN' MINUTE! Cookiesaurus wants a do-over. Problem is, he might not end up with the kind of "do" he wants. Readers will love the funny back-and-forth between this cheeky cookie and the hand that frosts him. See who gets his licks in at the end!

Download or read book How to Quit Your Crush written by Amy Fellner Dominy and published by Entangled: Crush. This book was released on 2020-05-04 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mai Senn knows Anthony Adams is no good for her - no matter how hard she might crush on him. She’s valedictorian; he’s a surf bum. She’s got plans, he’s got his art. Complete opposites in every way. Vinegar and baking soda, they once joked. A chemical reaction that bubbled. Yeah, they bubbled. Maybe still do. Good thing Anthony’s got the perfect plan: two weeks to prove just how not good they are together. Whoever can come up with the worst date—something the other will seriously hate, proving how incompatible they truly are—wins. Like taking a snake-phobe to the Reptile House at the zoo (his idea). Or a cooking class where they don’t even get to eat the food (her idea). It’s all about the competition, and it’s meant to help them finally crush their crushes. But it wasn’t supposed to be so hot. Or so fun. And when Mai’s future becomes at stake, will she be able to do the right thing and quit Anthony forever?

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Download or read book A Matter of Heart written by Amy Fellner Dominy and published by Delacorte Press. This book was released on 2015-05-12 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A novel that will make your heart pound--anxiously, joyfully, triumphantly."--New York Times Bestselling Author, Lauren Myracle. Readers will happily sink into this emotionally grounded, contemporary young adult novel about the sudden end of one girl’s Olympic swimming dreams and the struggles she endures before realizing there are many things that define who we are. Sixteen-year-old Abby Lipman is on track to win the state swim championships and qualify for the Olympic trials when a fainting incident at a swim meet leads to the diagnosis of a deadly heart condition. Now Abby is forced to discover who she is without the one thing that’s defined her entire life. Praise for A Matter of Heart: "This engaging and fast-paced read expertly paints the world of high-school sports and the single-minded focus and commitment that some high-school athletes can have."--Booklist Dominy's excellent use of dialogue firmly grounds the novel in contemporary times. The setting thrives on details, showcasing excellent research. . . . This is recommended for Chris Lynch fans, swimming fans, and anyone interested in warning teens about the dangers of HCM.--VOYA "This is a solid look at an elite athlete who gets benched . . . An enjoyable read even for couch potatoes."--Kirkus "More than a sports novel, this book delves deep into issues of identity—how we identify ourselves separately from what we do well—and the importance of support systems while making life-altering decisions. Give this to fans of Catherine Gilbert Murdock’s “Dairy Queen” series"--School Library Journal

Download or read book OyMG written by Amy Fellner Dominy and published by Bloomsbury Publishing USA. This book was released on 2011-05-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fourteen-year-old Ellie will do almost anything to win a scholarship to the best speech school in the country, but must decide if she is willing to hide her Jewish heritage while at a Phoenix, Arizona, summer camp that could help her reach her goal.

Download or read book The Boron Letters written by Gary Halbert and published by . This book was released on 2013-06-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles

Download or read book Wolf in White Van written by John Darnielle and published by Farrar, Straus and Giroux. This book was released on 2014-09-16 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and unexpectedly moving, John Darnielle's audacious and gripping debut novel Wolf in White Van is a marvel of storytelling and genuine literary delicacy. Welcome to Trace Italian, a game of strategy and survival! You may now make your first move. Isolated by a disfiguring injury since the age of seventeen, Sean Phillips crafts imaginary worlds for strangers to play in. From his small apartment in southern California, he orchestrates fantastic adventures where possibilities, both dark and bright, open in the boundaries between the real and the imagined. His primary creation, Trace Italian, is an intricate text-role playing game that enables participants far and wide to explore a dystopian America, seeking refuge amidst the ruin. However, when two high school players, Lance and Carrie, extend the game into their reality, the consequences are horrifying, leaving Sean to account for it. Darnielle’s Wolf in White Van invites us to comprehend the depth and intricacy of Sean's life. Told in reverse, the story draws us back to the moment that fundamentally altered Sean’s life as he knows it.

Download or read book White Fur written by Jardine Libaire and published by Hogarth. This book was released on 2017-05-30 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning star-crossed love story set against the glitz and grit of 1980s New York City When Elise Perez meets Jamey Hyde on a desolate winter afternoon, fate implodes, and neither of their lives will ever be the same. Although they are next-door neighbors in New Haven, they come from different worlds. Elise grew up in a housing project without a father and didn’t graduate from high school; Jamey is a junior at Yale, heir to a private investment bank fortune and beholden to high family expectations. Nevertheless, the attraction is instant, and what starts out as sexual obsession turns into something greater, stranger, and impossible to ignore. The couple moves to Manhattan in search of a new life, and White Fur follows them as they wander through Newport mansions and East Village dives, WASP-establishment yacht clubs and the grimy streets below Canal Street, fighting the forces determined to keep them apart. White Fur combines the electricity of Less Than Zero with the timeless intensity of Romeo and Juliet in this searing, gorgeously written novel that perfectly captures the ferocity of young love.

Download or read book How to Date a Werewolf written by Rose Pressey and published by Rose Pressey. This book was released on 2011-10-18 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romance can be a hairy business-especially when you're a werewolf. As the owner of Get a Mate Dating Service, Rylie is more than happy to step in and lend a hand to lonely lycanthropic hearts all over town. No matter how hopeless Rylie might be in finding her own soul mate, she has a knack for helping others find theirs. Convinced that she is stuck with a family curse, Rylie is positive she will never find her true love. But when drool-worthy Jack Chandler shows up at her door, Rylie wonders if maybe the curse is finally broken. But Rylie's life is about to become complicated courtesy of the after-dark crowd. When she begins receiving strange notes and harassment from a jilted client, events careen out of control. Jack knows she's more hassle than he can handle. What he doesn't know is whether she's seriously in trouble . . . or simply delusional.

Download or read book Advertising Secrets of the Written Word written by Joseph Sugarman and published by Delstar Pub. This book was released on 1998-01-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.

Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Selling written by and published by . This book was released on 1942 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cincinnati Magazine written by and published by . This book was released on 2005-04 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.

Download or read book The Entrepreneur s Guide to Getting Your Shit Together written by John Carlton and published by . This book was released on 2013-07-18 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: As soon as the Web became viable for entrepreneur marketers in the early 2000's, John Carlton surfaced as the go-to teacher for writing everything required to find prospects and persuade them to become eager customers...... as well as being The Dude for solving almost any biz problem holding things up. For decades, he was a notoriously-successful freelance direct-response copywriter with a global reputation for creating ads that brought home the bacon in almost every possible media (particularly direct mail, magazines and newspapers). And his street-savvy, close-the-deal style of salesmanship has now helped mobs of new entrepreneurs dominate niches online.This book is a collection of his best (and most recent) lesson-dense private articles to insider colleagues. What you're about to discover is the timeless advice and first-choice strategies that can help rookie entrepreneurs murder their competition, and veteran marketers re-establish dominance in their niche. No theory here. Every lesson is from the front trenches of the business world, where fortunes are won or lost through your ability to craft superior marketing in crowded business environments... and produce jaw-dropping results regardless of the economy, the competition, or any problem currently holding you up.If you have a great product or service, then shame on you if you don't learn and use the reality-tested, results-proven toolkit of advice and tactics packed into this sizzling tome. It's your best First Step to becoming an awesome entrepreneur, no matter where you are now or what your experience is or how broke/disadvantaged/clueless you are. You start here, and the greatest adventure of your life can finally begin in earnest.About the author:John Carlton's notorious 30-year career has become something of a legend among modern marketers. Just some of the highlights:He started out as the "bad boy" freelance copywriter snuck through the back doors of Los Angeles advertising agencies to do the hard-core sales jobs their staff writers couldn't pull off (because they didn't understand street-level salesmanship)... He penned game-changing packages for the largest direct response mailers in the world (like Rodale Press)... while single-handedly also completely transforming the way print ads worked in a number of markets (through sizzling long-copy ads the magazine owners hated, but which worked like crazy)... And he pioneered the now-common use of killer "old school" persuasive ad-writing models for online markets when the Web finally became a viable vehicle for entrepreneurs. John's been called "the most respected and ripped-off copywriting wizard alive", because so many of his ads are still used as templates by other marketers. (Yes, even the ads written before the Web became a viable marketing medium.) And for over a decade now, John has been the "go-to-teacher" for helping entrepreneurs learn how to craft ads that get results. His first book, "Kick-Ass Copywriting Secrets of a Marketing Rebel", is still cited as a primary resource by the best writers working today.

Download or read book Mademoiselle written by and published by . This book was released on 1998 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt: