Download or read book Asymmetric Marketing written by Joseph E. Bentzel and published by Asymmetric Marketing. This book was released on 2006-10-09 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Influential Product Manager written by Ken Sandy and published by Berrett-Koehler Publishers. This book was released on 2020-01-14 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies. Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role. The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? This comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply. This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too, when you read the final chapter on advancing your career. Let your product's success become your success!

Download or read book Influence Is Your Superpower written by Zoe Chance and published by Random House. This book was released on 2022-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

Download or read book Self Belief Is Your Superpower written by Tory Archbold and published by Mango Media Inc.. This book was released on 2023-04-11 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empowerment to Find Your True Life Purpose “If you feel stuck or seek inspiration grab this powerful book.“ —Kristen Butler, CEO of Power of Positivity and author of The Comfort Zone “One of Australia’s top female entrepreneurs and CEOs.” —Nova Entertainment In this step-by-step guide, Tory Archbold, powerhouse host of the Powerful Stories podcast, shares her proven principles for success in building entrepreneurial empires. This powerful book for women leaders demonstrates how trusting your intuition and stepping into your power can break you free of judgment, ignite self-belief, and finally attract the richness you deserve! Staggering success starts within. Are you in a career you never wanted? Are you disconnected from yourself? Are you at a crossroads in life and feeling unsure? Self-Belief is Your Superpower is the book for you. Combining entrepreneurial and personal development, spiritual self-help, and self-esteem for women, this book takes a holistic approach to success, ensuring readers emerge as truly powerful women. Books this impactful are hard to come by so grab your copy today! Changing to thrive—from success to success. Author Tory Archbold is one of the most powerful and connected women in Australia, but she wasn’t always. With hustle, instincts, heart, and kinship, she found her life purpose and success at home and work—and under her guide, you can, too. This guide is filled with helpful and impactful principles for success and balance as you navigate your new journey. Inside, discover how to: Create a happy heart and attract the life you truly deserve Find your life purpose with these principles for success Use self-belief to break free of judgment and give yourself permission to shine If you enjoy professional development books or books for powerful women, books like 8 Secrets to Powerful Manifesting, How to Change, or I Will Not Die an Unlived Life, you’ll love Self-Belief Is Your Superpower.

Download or read book My Unexpected Superpower written by Karina Schulz and published by Dorrance Publishing. This book was released on 2023-04-24 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book In My Unexpected Superpower, discover how Karina Schulz offers a new perspective on living with bipolarity that emphasizes acceptance, understanding and leveraging symptoms as a way to deal with situations and achieve personal and professional goals, above expectations. This book is not only meant for people with bipolarity, but rather for anyone who wishes to make slight changes in his or her mentality in order to take steps to improve his or herself each day. About the Author Karina Schulz is a young, first-generation American; she is half-European (mother’s side) and half-Latin American (father’s side). After conversations with people locally and internationally, Schulz realized others would frequently ask her similar questions about her lifestyle. Based on these questions and a will to share her mentality, Schulz was motivated to publish a book that details how she and anyone else can turn adversity into a unique asset. Schulz does not shy away from difficult topics. She dives straight in, sharing her experiences from her perspective. Afterwards she details her mentality, lessons learned and tips for others down the line.

Download or read book Success Secrets of the Online Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2015-03-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

Download or read book The Confidence Commandments written by Katrin Luzar and published by tredition. This book was released on 2021-04-19 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make confidence your superpower. The ten Confidence Commandments will help you. Learn about the power of "no", how to find a wingwoman, accept compliments, and plan for the small-step victories. This book is written by women for women. Hear from an international group of female experts about their personal experiences, tips, and true stories. Together they created the Confidence Commandments. Find the right guidance for yourself with their easy-to-follow principles. Real life examples help you to integrate confidence strategies and concepts into your job and your career. We believe in you!

Download or read book Quiet Is a Superpower written by Jill Chang and published by Berrett-Koehler Publishers. This book was released on 2020-10-06 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A must-have book for today's quiet warriors.” —Susan Cain, New York Times bestselling author of Quiet and Quiet Power and cofounder of Quiet Revolution How does a self-described "extreme introvert" thrive in a world where extroverts are rewarded and social institutions are set up in their favor? Using her extraordinary personal story as a "case study of one," author Jill Chang shows that introverts hold tremendous untapped potential for success. Chang describes how she succeeded internationally in fields that are filled with extroverts, including as an agent for Major League Baseball players, a manager of a team across more than twenty countries, and a leading figure in international philanthropy. Instead of changing herself to fit an extroverted mold, she learned to embrace her introversion, turning it from a disadvantage to the reason she was able to accomplish great goals and excel in tasks that her extroverted peers missed. She offers advice on the best jobs for introverts, overcoming the additional difficulties language and cultural barriers can present, thriving at social events and business presentations, leveraging the special leadership traits of introverts, and much more. Part memoir and part career guide, this book gives introverts the tools to understand how they can form relationships, advance in the career path, excel in cross-cultural workplaces, and navigate extroverted settings without compromising comfort or personality.

Download or read book Building Value through Marketing written by Philip Sugai and published by Routledge. This book was released on 2020-09-22 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders. Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into three key sections: "The Value Mindset," "The 12 Building Blocks of Value," and "Value-Focused Marketing in Action," which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasized by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists and the role that marketing plays within these business practices. This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA levels. Its uniquely applied approach also makes it an excellent guide for marketing practitioners and institutions offering professional qualifications.

Download or read book Superpower written by Ford Saeks and published by John Wiley & Sons. This book was released on 2012-06-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A road map to better decision-making and a better life! Do you want more out of your life and your job with less effort and better results? Have you ever felt that there just has to be a better way to get there? If so, you're not alone. Millions of people, just like you, are faced with many challenges in their professional and personal lives on their journey to success. Superpower! takes you on a journey where you'll discover seven principles that will help you solve problems faster, make better decisions, and improve your professional and personal life. Develop the common sense insights and critical thinking strategies to unlock your personal power and performance at work and in life. Leverage common sense insights to develop your critical thinking and decision making skills, thus improving your performance and results in the business world Discover ways to make better decisions, implement them faster, get more done with less effort, and enjoy a better quality of life at work In today's competitive, information-overloaded, and challenging economic conditions, there is no such thing as job security—only skills security. The more you learn, the more you can earn and this book gives you the ultimate roadmap for how to think, act, and perform with less effort and better results.

Download or read book Career Secret Sauce 9 Winning Strategies for Building a Great Career written by David James Horne and published by Holtkamp and Leger Publishi. This book was released on 2008-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Career Secret Sauce provides a roadmap to help young people launch their careers on a successful path. The core strategies come from the author's 30-year career rising from clerk to CEO and are augmented with profiles of nine additional exemplary individuals.

Download or read book Marketing communications written by and published by . This book was released on 1920 with total page 2626 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Before the Mic written by Glenn Gibson and published by Greenleaf Book Group. This book was released on 2021-03-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compose amazing presentations that are meaningful, memorable, and motivational. To deliver truly captivating presentations, you do not need to be a born performer, a gifted artist, or a natural comedian. Before you think about working on any of these presentation skills, you need to learn how to write impactful presentations. It’s all about the work that needs to happen before the mic. Glenn Gibson—who has delivered thousands of presentations and trained hundreds of executives and sales professionals in public speaking—shares practical guidance, helpful templates, and easy-to-use tools in this engaging, must-read guide. He explains the 3 Ms of his “aMMMazing presentations” concept, showing you how to be • Meaningful by narrowing down your content to the most impactful information; • Memorable by applying techniques such as analogies, the rule of three, and mnemonics; • Motivational by knowing how to finish with flair, on time, and stir your audience to action! Whether you are nervous or a natural in front of an audience, Before the Mic will help you add substance to your style. When delivering virtual presentations or keynotes to a packed room, this book will put you on a certain path to composing highly effective, captivating presentations.

Download or read book Co operative Manager and Farmer written by and published by . This book was released on 1914 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book PC Mag written by and published by . This book was released on 2005-04-26 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

Download or read book Billboard written by and published by . This book was released on 2012-01-07 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book Billboard written by and published by . This book was released on 1999-03-13 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.