Download or read book Humor Eroticism in Advertising written by Maria Cristina da Silva Martins and published by . This book was released on 1995 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Download or read book Gender Effects of Sexual Humor in Advertising written by Harold Goetz and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Since our early days of childhood, we have often heard "No two people are alike." We look, sound and act differently from each other. Common sense would tell us that different stimuli would effect us, for lack of better terminology, differently. Humor has its own differing effects. Whereas some people may laugh so hard from a joke that their eyes may begin to tear, others may be offended and insulted at the very same joke, or may not find it funny at all. Humor is very popular in advertising. Estimates for the use of humor in advertising range from 15% to 42% of all advertisements (Kelly & Solomon, 1975; Madden & Weinberger, 1984). It would seem that humor must have some type of effect upon viewers/readers/etc. for it to be used so often. The question raised, however, is "Are all people affected similarly by sexual humor in advertising?" Doubtful, but to answer this question, we must first review how and why humor works in regard to advertising. Later, we will address the main question of this study - "How are men and women affected by sexual humor in advertising?" As we will see, men and women do not always react similarly to humorous advertising. This study attempts to identify a style of humor men and women are affected by (sexual humor), and how their reactions vary. If the basic principle of humor is "intent to be humorous", it is important to review the relationships to be studied in analyzing reactions to humor in advertising. One key variable is perceived humor. Just because an ad was designed to be humorous, not everyone will feel it actually was. Although this study will not focus on degrees of perceived humor, it is important to note that the advertisements used in this study were pre-tested for humorous content. This study focuses on several variables that humorous advertising may affect. The variables to be studied include: attitudes toward the brand, product and the ad, recall of the product, brand and the commercial's copy points, purchase intention, irritation elicited by the advertisement, attention paid to the ad and the number of counterarguments generated by the individual's response to the message. Chapter 1 presents a discussion of how humor has been operationalized in the past, while chapter 2 offers a look at humor's effects in the field of advertising. Chapter 3 more presents a review of studies related to humor and gender, while chapter 4 offers some ideas as to how humor works. Hypotheses for this study are offered in chapter 5 with the methodology discussed in chapter 6. Results and a discussion follow in chapters 7 and 8, respectively"--Leaves 1-2
Download or read book The Erotic History of Advertising written by Tom Reichert and published by Prometheus Books. This book was released on 2010-04-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Download or read book Humor in the Advertising Business written by Fred K. Beard and published by Rowman & Littlefield. This book was released on 2008 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
Download or read book Sex in Advertising written by Tom Reichert and published by Routledge. This book was released on 2014-04-04 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
Download or read book Humor in Advertising written by Charles S. Gulas and published by M.E. Sharpe. This book was released on 2006 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Humour Work and Organization written by Robert Ian Westwood and published by Routledge. This book was released on 2007 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring humour and comedy in organizational settings, this book examines this relationship in a nuanced and radical way; one which reflects the richness and complexity of the relationship.
Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Download or read book Best Ads written by Dave Saunders and published by B.T. Batsford. This book was released on 1997 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.
Download or read book Ads Fads and Consumer Culture written by Arthur Asa Berger, San Francisco State University and published by Rowman & Littlefield Publishers. This book was released on 2011-04-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.
Download or read book Advertising Confluence written by A. Arora and published by Springer. This book was released on 2014-12-15 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.
Download or read book Advances in Advertising Research VIII written by Vesna Zabkar and published by Springer. This book was released on 2017-06-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.
Download or read book The Dynamics of Advertising written by Jackie Botterill and published by Routledge. This book was released on 2013-12-19 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
Download or read book Humor in Advertising written by Charles S. Gulas and published by M.E. Sharpe. This book was released on 2006-01-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors.
Download or read book Let s Get Zesty written by and published by . This book was released on 2014 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sexual appeals have a long history of use in advertising. Despite this reality, research on their effectiveness yields mixed results in support of their application. Humor appeals are also commonplace in today's advertising messages, being incorporated in up to 30 percent of advertisements (Weinberger, Spotts, Campbell, & Parsons, 1995). The purpose of the current study was to assess the potential interactional effects of humor appeals and sexual appeals in strategic advertising. An online survey, presenting a variety of sexual and humor appeals, was used to determine the effectiveness of these messages. Specifically, advertisements were assessed to determine their potential impact on (a) attention, (b) recall, (c) associative networks, and (d) behavioral intention of their audience. Hierarchical Ordinary Least Squares (OLS) Regression was used and indicated that humor offset viewers' beliefs that advertisements with sexual appeals were inappropriate. Humor significantly increased viewers' attention to advertisements as well as influenced behavioral intention to purchase products. Sexual appeal and humor appeal triggered viewers' associative networks. Sexual appeal, humor appeal, along with the interaction of sexual appeal and humor appeal led to viewers' enhanced recall of these advertisements.
Download or read book Advertising and Design written by Beate Flath and published by transcript Verlag. This book was released on 2014-06-30 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints. With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.
