Download or read book How to Win Customers and Keep Them for Life Revised Edition written by Michael LeBoeuf and published by Berkley. This book was released on 2000-08 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the nation's foremost business consultants presents a hard-hitting, rewards-and-incentives program for creating a winning sales team. This classic, no-nonsense guide is completely updated for today's computer-driven world.
Download or read book How to Win Customers and Keep Them for Life written by Michael LeBoeuf and published by Putnam Publishing Group. This book was released on 1987 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to avoid dissatisfied customers, stresses the importance of quality customer service, tells how to handle common problems, and suggests a reward system to improve service
Download or read book Why Customers Come Back written by Manzie R, Lawfer and published by Red Wheel/Weiser. This book was released on 2003-11-17 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again...and tell the world why everyone else should buy from you too! Learning how to retain customers is important and profitable. Even a seemingly negligible increase in repeat business-just five percent-produces a whopping 60 percent increase in profits. The practical advice in Why Customers Come Back is based on the real buying habits of real customers. The five principles to follow are not brain surgery. Business people, entrepreneurs, corporate leaders, and front-line employees can understand, embrace, and implement them...right now.
Download or read book Uncommon Service written by Frances X. Frei and published by Harvard Business Press. This book was released on 2012 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
Download or read book How to Win Customers written by Heinz Goldman and published by Dutton Adult. This book was released on 1985-06-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Knock Your Socks Off Service written by Chip Bell and published by AMACOM. This book was released on 2013-05-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may have your industry’s most prolific product or service in the marketplace, but your customers’ loyalty and checkbooks will only go as far as your customer service will allow. In the end, customers will not recognize the minor advantages of your superior product, but poor customer service will stand out like the Vegas strip on a moonless night. So the most vital question any manager or business owner can ask themselves today is, how well are you training, coaching, and supporting your company’s frontline employees?The invaluable, must-have Managing Knock Your Socks Off Service shows managers and supervisors how to: • Find and retain service-oriented people • Understand customer needs, expectations, and desires • Build a service vision • Design a user-friendly service delivery process • Involve and inspire employees • Recognize and reward good performance Fully updated with new chapters on: learning from lost customers; inciting passion and incentivizing service; fostering trust; and delivering great customer experiences online, this indispensable resource provides absolutely everything managers need to ensure their frontline employees become their company's biggest asset.
Download or read book Customer Intimacy written by Fred Wiersema and published by Claremont. This book was released on 1998 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.
Download or read book Life Is Sales written by Gary Ford and published by Insomniac Press. This book was released on 2008 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Life is about getting what you want, and sales skills can improve your life. In Life Is Sales, Gary Ford and Connie Bird share their unique perspective on success. Most people resist spelling out what they want, but those who know what they want and know how to ask for it are far more successful in all aspects of life. This book highlights the psychology behind getting people to do what you want and to say yes by using concrete day-to-day examples and making suggestions that will change your life.
Download or read book Simply Better written by Patrick Barwise and published by Harvard Business Press. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Download or read book 180 Ways to Walk the Customer Service Talk written by Eric Lee Harvey and published by The Walk The Talk Company. This book was released on 1999 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: 180 Ways To Walk The Customer Service Talk is the resource you'll want to read and distribute to every person in your organization. Packed with powerful strategies and tips to cultivate world-class customer service, this handbook promises to be the answer to getting everyone "Walking The Customer Service Talk" and building a reputation of service integrity. At its low price, if everyone adopts just a few ideas to help ensure customers come back again, this book will pay for itself. All employees at every level of the organization need this powerful guide ... from front line employees, to call center representatives, sales people, telemarketers, managers, client services and marketing teams.
Download or read book Just Say Yes written by Philip R. Nulman and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a guide to extreme customer service with practical advice and real-life case studies that highlight the methods necessary to keep existing customers happy and find new ones. -- Provided by publisher.
Download or read book Grab More Market Share written by Ross Shafer and published by John Wiley & Sons. This book was released on 2011-08-02 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors. Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits.
Download or read book Customer Loyalty Guaranteed written by Chip R Bell and published by Adams Media. This book was released on 2007-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amidst a wealth of products and services, customers are hearing one message more consistently than ever before: "Buy from us...or not...your business isn't that important." How are companies sending the message? By giving their customers boring, apathetic, impatient, and uninspired service. An organization's commercial success is incumbent upon making customers feel valued. Customer Loyalty Guaranteed shows leaders at all levels how to awaken the "spirit to serve" in every employee. Included are: * The seven customer service personalities that build unbreakable customer loyalty--and how to manage them * Leadership practices that organizations must embrace to be service superstars * Practices for maintaining remarkable service over the longterm Customer service gurus Chip Bell and John Patterson provide fresh concepts on how organizations must deal with today's "new" customer, and show companies how to infuse their organizations with passion that customers will connect to. AUTHOR: Chip R. Bell (Dallas, TX) is founder of the Dallas-based Chip Bell Group and one of the nation's leading experts on customer service. Leadership Excellence magazine named him one of the 50 most influential leadership authorities in the United States. His previous books, including Magnetic Service, Customers as Partners, and Managing Knock Your Socks Off Service, have all been on bestseller lists and widely translated around the world. John R. Patterson (Atlanta, GA) is founder and President of the Atlanta-based Progressive Insights, a Chip Bell Group alliance partner. His consulting practice specializes in helping organizations manage complex culture change built around customer and employee loyalty. His articles have appeared in Customer Relationship Management and Leadership Excellence.
Download or read book Just Get Out of the Way written by Robert Edward Anderson and published by Cato Institute. This book was released on 2004 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, pro-growth advice for developing economies.
Download or read book Game Plan Selling written by Marc Wayshak and published by Marc Wayshak Communications LLC. This book was released on 2014-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's technology-saturated world, information is cheap. The Internet has changed everything for prospects--not to mention for the salespeople who hope to win their business. Prospects no longer need that big sales pitch touting all the features and benefits of a product. What's more, they have come to resent old-school selling techniques. As Marc explains in Game Plan Selling, winning the business of well-informed prospects is very similar to winning in sports. Consistent success--both in sales and on the field--requires a distinct strategy, a repeatable process and a clear plan to execute with commitment and passion. In this highly practical book, you will learn how to: *Separate yourself from the competition; *Use a simple system to close sales more quickly and with greater frequency; and *Create a personal selling plan to virtually guarantee success.
Download or read book Manners That Sell written by Ramsey, Lydia and published by Pelican Publishing. This book was released on 2008-10-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invaluable etiquette guidelines for today's business professionals. Now that technology is changing the way people do business, proper manners and etiquette have become more important than ever. In this comprehensive guide to mastering everything from professional relationships and correspondence to business attire and luncheons, the author demonstrates that interpersonal skills are as crucial to success as are innovative products and services. Covering topics including business handshakes, telephone courtesy, electronic etiquette, office manners, gift-giving in the office, and international business, the author offers hundreds of useful, practical suggestions for the veteran business professional and novice alike.
Download or read book How to Win and Keep Customers written by Michael LeBoeuf and published by . This book was released on 1990 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
