Download or read book How to Start and Run a Commercial Art Gallery Second Edition written by Edward Winkleman and published by Simon and Schuster. This book was released on 2018-11-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A comprehensive guide.” —Artspace. “Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials.” —Leigh Conner, director, Conner Contemporary Art Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to: Manage cash flow Grow your new business Hire and manage staff Attract and retain artists and clients Represent your artists Promote your gallery and artists online Select the right art fair And more How to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations.
Download or read book How to Sell Your Art Online written by Cory Huff and published by HarperCollins. This book was released on 2016-06-28 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Download or read book Management of Art Galleries written by Magnus Resch and published by Phaidon Press. This book was released on 2016-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art world is tough, the rules are a mystery, and only the lucky ew make money' - so how can galleries succeed? What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch?s insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.
Download or read book Selling Contemporary Art written by Edward Winkleman and published by Simon and Schuster. This book was released on 2015-09-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sophisticated examination of today’s contemporary art market from an art dealer’s point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in 2008, gallery owner Edward Winkleman moves from an examination of the factors beyond the individual dealer’s command to those that the dealer can control. Sections cover: The rise of the art fair The rise of the mega gallery New online competition Models of post–brick-and-mortar art dealing Art dealers as art fair organizers Collaboration in a new era Coverage is also given to the specifics of contracts contemporary art dealers may need, including an examination of a variety of contracts for representation, consignment, and new forms of contemporary art. Exhibiting a wide range of interviews with international experts including dealers, collectors, art fair directors, journalists, and online art entrepreneurs, Selling Contemporary Art is a must-read for gallery owners, dealers, and artists affected by the rapid innovations in the art-dealing industry. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Starving to Successful written by J. Jason Horejs and published by Reddot Press. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides insight into the art business from the perspective of a gallery owner.
Download or read book Landscape with Figures written by Malcolm Goldstein and published by Oxford University Press. This book was released on 2000-11-30 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did the United States become not only the leading contemporary art scene in the world, but also the leading market for art? The answer has to do not only with the talents of American artists or even the size of the American economy, but also--and especially--the skills and entrepreneurship of American art dealers. Their story has not been told...until now. Landscape with Figures is the first history of art dealing in the United States, following the profession from eighteenth-century portrait and picture salesmen in the colonies to the high-profile, jet-set gallery owners of today. Providing anecdotal and carefully researched biographies of the prominent dealers from more than two centuries of trade, author Malcolm Goldstein shows how magnanimous personalities and social networking helped to shape the way Americans have bought and valued art. These dealers range from Michael Paff, whose enthusiasm often overshadowed his expertise but nonetheless helped him sell faux Old Master paintings to major collectors in the early nineteenth century; to the imperious Joseph Duveen, dealer to magnates like Henry Clay Frick; to visionary Leo Castelli, who helped to usher in a revolution in modern art during the 1960s by showing such avant-garde artists as Jasper Johns, Robert Rauschenberg, and Andy Warhol. Goldstein also shows that the American art trade, while male-dominated, has been galvanized by female dealers, including the inimitable Edith Gregor Halpert, Peggy Guggenheim, and Mary Boone. Their fascinating stories unfold in the context of world art history, the rise of major art institutions like the Museum of Modern Art and the Whitney Museum, and the growing zeal of art collectors who would eventually pay millions for individual works of art. Unprecedented and critical to understanding today's art world, Landscape with Figures is a must for artists, art history students, and art lovers.
Download or read book Seven Days in the Art World written by Sarah Thornton and published by W. W. Norton & Company. This book was released on 2008-11-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fly-on-the-wall account of the smart and strange subcultures that make, trade, curate, collect, and hype contemporary art. The art market has been booming. Museum attendance is surging. More people than ever call themselves artists. Contemporary art has become a mass entertainment, a luxury good, a job description, and, for some, a kind of alternative religion. In a series of beautifully paced narratives, Sarah Thornton investigates the drama of a Christie's auction, the workings in Takashi Murakami's studios, the elite at the Basel Art Fair, the eccentricities of Artforum magazine, the competition behind an important art prize, life in a notorious art-school seminar, and the wonderland of the Venice Biennale. She reveals the new dynamics of creativity, taste, status, money, and the search for meaning in life. A judicious and juicy account of the institutions that have the power to shape art history, based on hundreds of interviews with high-profile players, Thornton's entertaining ethnography will change the way you look at contemporary culture.
Download or read book The Artist gallery Partnership written by Tad Crawford and published by Macmillan. This book was released on 2008-05-13 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artists, dealers, and gallery owners will welcome this clear explanation of the consignment contracts that lie at the heart of the relationship between artists and galleries. Updates include the latest developments in state laws and all of the current statutes in the 32 states that have laws regarding consignment sales. A thorough discussion of the Standard Consignment Agreement, covering agency, consignment, warranties, transportation, insurance, pricing, gallery commissions, promotion, return of art, and more, plus a ready-to-use contract, is included. Want a clear understanding of art-consignment law? Get The Artist-Gallery Partnership.
Download or read book The New Art Museum Library written by Amelia Nelson and published by Rowman & Littlefield. This book was released on 2021-04-15 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Art Museum Library addresses the issues facing today's art museum libraries through a series of scholarly essays written by top librarians in the field. In 2007, the publication, Art Museum Libraries and Librarianship, edited by Joan Benedetti, was the first to solely focus on the field of art museum librarianship. In the decade since then, many changes have occurred in the field--both technological and ideological--prompting the need for a follow-up publication. In addition to representing current thinking and practice, this new publication also addresses the need to clearly articulate and define the art museum library’s value within its institution. It documents the broad changes in the environment that art museum libraries now function within and to celebrate the many innovative initiatives that are flourishing in this new landscape. Librarians working in art museum face unique challenges as museums redefine what object-based, visitor-centric learning looks like in the 21st century. These unique challenges mean that art museum libraries are developing new strategies and initiatives so that they can continue to thrive in this environment. The unique nature of these initiatives mean that they will be useful to librarians working in a wide range of special libraries, as well as more broadly in academic and public libraries. The New Art Museum Library is uniquely positioned to present new strategies and initiatives including digital art history initiatives, the new norms in art museum library staffing, and the public programing priorities that are core to many art museum libraries today. This book is an endorsed project of ARLIS/NA.
Download or read book Taking the Leap written by Cay Lang and published by Chronicle Books. This book was released on 1998-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers artists advice on creating a portfolio, planning a career strategy, staging art exhibitions, and making useful connections.
Download or read book The Artful Parent written by Jean Van't Hul and published by Shambhala Publications. This book was released on 2019-06-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring out your child’s creativity and imagination with more than 60 artful activities in this completely revised and updated edition Art making is a wonderful way for young children to tap into their imagination, deepen their creativity, and explore new materials, all while strengthening their fine motor skills and developing self-confidence. The Artful Parent has all the tools and information you need to encourage creative activities for ages one to eight. From setting up a studio space in your home to finding the best art materials for children, this book gives you all the information you need to get started. You’ll learn how to: * Pick the best materials for your child’s age and learn to make your very own * Prepare art activities to ease children through transitions, engage the most energetic of kids, entertain small groups, and more * Encourage artful living through everyday activities * Foster a love of creativity in your family
Download or read book Inventing Downtown written by Melissa Rachleff and published by National Geographic Books. This book was released on 2017-01-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enlightening and thought-provoking look at New York City’s postwar art scene focuses on the galleries and the artists that helped transform American art. While the achievements of New York City’s most renowned postwar artists—de Kooning, Pollock, Rothko, Franz Kline— have been studied in depth, a large cadre of lesser-known but influential artists came of age between 1952 and 1965. Also understudied are the early, experimental works by more well- known figures such as Mark di Suvero, Jim Dine, Dan Flavin, and Claes Oldenburg. Focusing on innovative artist-run galleries, this book invites readers to reevaluate the period—uncovering its diversity, creativity, and nuances, and tracing the spaces’ influence during the decades that followed. Inventing Downtown charts the development of artist-run galleries in Lower Manhattan from the early 1950s to the mid-1960s, showing how the area’s multicultural spirit played a major role in shaping the artworks exhibited there. The book explores 14 key spaces in which styles such as Pop, Minimalism, and performance and installation art thrived. Excerpts from 33 revealing interviews with artists, critics, and dealers, conducted by Billy Klu&̈ver and Julie Martin, offer unique personal insight into the era’s creative milieu. Taken together, the book’s essays and interviews provide a distinctly new assessment of how downtown New York’s fertile environment nurtured an innovative art scene.
Download or read book The Business of Being an Artist written by Daniel Grant and published by Simon and Schuster. This book was released on 2010-04-27 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fine artists are taught many things about the craft of art in the various art schools and university art programs, but rarely do they learn much if anything about how to make a career of their talents. The Business of Being an Artist contains information on how artists may develop a presence in the art world that leads to sales. The book contains information on how artists can learn to sell their work directly to the public with an understanding of the principles of marketing and sales as they're applicable to works of art. Artists will also learn how to find a suitable gallery that will arrange sales and commissions and how to set up a contractual relationship with the dealer that is both equitable and profitable. Among the topics covered in The Business of Being an Artist are: the range of exhibition opportunities for emerging and mid-career artists; how to set prices for artwork; when or if artists should pay to advance their careers; how artists may communicate with the public; applying for loans, grants, and fellowships; areas of the law that concern artists; using art materials safely; online sales and marketing, and much more. In addition to all of this priceless information, The Business of Being an Artist includes a unique discussion of some of the emotional issues that face artists throughout their careers, such as working alone, confronting stereotypes, handling criticisms and rejection, the glare of publicity, and the absence of attention. Without a doubt, The Business of Being an Artist is a must-have book for every artist ready to turn their talent into a successful business. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Art and Merchandise in Keith Haring s Pop Shop written by Amy Raffel and published by Routledge. This book was released on 2020-12-30 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the first academic monographs on Keith Haring, this book uses the Pop Shop, a previously overlooked enterprise, and artist merchandising as tools to reconsider the significance and legacy of Haring’s career as a whole. Haring developed an alternative approach to both the marketing and the social efficacy of art: he controlled the sales and distribution of his merchandise, while also promulgating his belief in accessibility and community activism. He proved that mass-produced objects can be used strategically to form a community and create social change. Furthermore, looking beyond the 1980s, into the 1990s and 2000s, Haring and his shop prefigured artists’ emerging, self-aware involvement with the mass media, and the art world’s growing dependence on marketing and commercialism. The book will be of interest to scholars or students studying art history, consumer culture, cultural studies, media studies, or market studies, as well as anyone with a curiosity about Haring and his work, the 1980s art scene in New York, the East Village, street art, art activism, and art merchandising.
Download or read book A Book of Courtesy written by Mary Mercedes and published by Harper Collins. This book was released on 2001-05-08 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to manners for the new millennium uses epigraphs from Homer, Eleanor Roosevelt, and Chief Flying Hawk, among others, to introduce a new perspective on modern manners.
Download or read book Making It in the Art World written by Brainard Carey and published by Simon and Schuster. This book was released on 2021-06-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How today’s artists survive, exhibit, and earn money—without selling out! Career-minded artists, this is the book you have been waiting for! Making It in the Art World, Second Edition, explains how to be a professional artist and shares new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Author Brainard Carey, an artist himself with prestigious exhibitions like the Whitney Biennial under his belt, draws on more than twenty years of experience in the art world and from over 1,500 interviews with artists and curators for Yale University Radio. Included is a thirteen-part workbook to help you formulate and execute a winning career advancement strategy, a process that will prepare you for navigating the art world successfully. Friendly chapters walk you through it all with topics such as: Evaluating your work Submitting proposals to museums and galleries Creating pop-up shows Presenting work to the public Doing it your way (DIY exhibits) Organizing events Writing press releases Finding collectors online and connecting Using social media effectively Selling online Raising funds for projects Getting international recognition Making It in the Art World, Second Edition, is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.
Download or read book Getting Your Sh t Together written by Karen Atkinson and published by Createspace Independent Publishing Platform. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book is informed by decades of experience and years of research into how to perform as a professional artist in the 21st century art world (or worlds). This book is filled with easy-to-follow instructions that will help you teach everything -- archiving work, start a mailing list, write a grant, and everything else you can think of. This straightforward book even addresses topics you may not think artists need to know about now! Consider this a handbook for teaching the business aspects of an art career. This book is written and designed to empower you to help artists understand the wild world of art careers. Syllabus and handouts included. Far too often artists find themselves having to compromise their art and their life because they were not taught accurate up-to-date methods for dealing with business situations. Because of this lack of preparedness artists miss out on valuable opportunities, financial rewards, and access to receptive audiences. This book aims to help teachers teach professional practices to artists everywhere, helping to avoid these pitfalls and get on the track to success on their own terms. Whether you are a gallery-bound artist, a public artist, an emerging artist, a hobbyist, a crafts-person, a student, or a seasoned artist in need of a tune up, this manual will help you train artists.
