Download or read book Marketing the Law Firm written by Sally J. Schmidt and published by Law Journal Press. This book was released on 1991 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
Download or read book Marketing for Attorneys and Law Firms written by William Winston and published by Routledge. This book was released on 2013-04-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Download or read book The Lawyer s Guide to Marketing on the Internet written by Gregory H. Siskind and published by American Bar Association. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Download or read book The Complete Guide to Marketing Your Law Practice written by Hollis Hatfield Weishar and published by Section of Law Practice Management. This book was released on 1999 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.
Download or read book How to Market Your Law Practice written by Christopher C. Gilson and published by Aspen Publishers. This book was released on 1979 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Secrets to Marketing and Automating Your Law Practice written by David Bitton and published by . This book was released on 2018-02-20 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this definitive guide to starting, marketing and growing your law firm, you'll receive key insights from leading experts in the legal industry today. Inside you'll discover 11 steps to launch a successful law firm, how to get website leads on autopilot, online advertising secrets from the pros, how to build and market your website, business development for legal rainmakers, how to dominate social media overnight, and much more.
Download or read book The Lawyer s Guide to Marketing Your Practice written by James A. Durham and published by American Bar Association. This book was released on 2004 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Download or read book Law Firm Marketing written by Chris Gattis and published by CreateSpace. This book was released on 2012-06-06 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for developing a marketing plan and promoting your law firm. Law Firm Marketing: How to Promote Your Law Firm Without Looking Like an Ambulance Chaser helps attorneys develop a marketing plan and deployment strategy to promote their business. Law Firm Marketing includes an outline and discussion of the major parts of any good marketing plan including completing the research, developing a marketing strategy, and converting the strategy into action plans. It includes a sample marketing plan for use with your firm. This book is aimed specifically at attorneys and law firms, but can be used by any profession concerned about their public persona and professionalism. This book will show you the basic parts of developing marketing plans and then how to apply the strategies and tactics to a law firm. Forget the theory and management jargon. If you want to know how to develop a plan to start promoting your legal practice in the real world, this book is for you! Take your idea, develop your marketing strategy and put it into use using the system developed by Chris and Felica.
Download or read book Marketing Your Legal Services written by Ira S. Kalb and published by K&A Press. This book was released on 1993 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Law Firm Associate s Guide to Personal Marketing and Selling Skills written by Catherine Alman MacDonagh and published by American Bar Association. This book was released on 2007 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
Download or read book How to Capture and Keep Clients written by Jennifer J. Rose and published by American Bar Association. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.
Download or read book Marketing Your Law Firm s Services written by and published by . This book was released on 1986 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Complete Law Firm Guide to Digital Marketing written by Shawn Leamon and published by . This book was released on 2018-08-27 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online world is rapidly growing, and you need to understand how to build your business if you want a place in the market. Whether you're a solo practitioner in a particular city, have a boutique with several partners, or your firm has a national presence, you're leaving money on the table if you don't master your digital marketing. But where do you start when you don't understand all the marketing jargon, or you don't have time to learn all the new, ever-changing strategies? It can feel like every week someone new is telling you what you should be doing. Let Shawn Leamon, Chief Strategist at LaGrande Marketing, be your guide. LaGrande Marketing is a boutique digital marketing firm based in Dallas, Texas that provides sophisticated digital marketing solutions to top law firms across the United States and internationally. The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way. Whether you're just opening your law firm or you have an established practice, this 60-minute guide will help you see the potential you can create if you implement a marketing plan for business growth.
Download or read book How to Market and Advertise Your Law Practice written by Tom L. Lee and published by Aurora, Ont. : Canada Law Book. This book was released on 1987 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Intentional Marketing written by Brenda L. Stewart and published by . This book was released on 2017-08-29 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawyers today face more competition than ever. With all the demands inherent in a legal career, developing a marketing plan often takes a back seat to other pressing concerns.You know you need to market your practice. You have a LinkedIn account, you go to networking events, you even have a three ring binder labeled Marketing Plan. Then why do efforts to grow your practice feel out of date, disconnected, and still wind up costing you a lot of money?In her highly anticipated first book, Intentional Marketing: Building Your Legal Practice One Relationship at a Time, Brenda Stewart demystifies the marketing process. Drawing on the knowledge and insights of a near 30 year career inside law firms, Stewart lays out the tools you need to develop a marketing strategy that will not only grow your practice, but will fit into your busy life. Packed with information and easy to read, Intentional Marketing is the perfect book for any attorney.
Download or read book Fame 101 written by Jay Jessup and published by Sutton Hart Press. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the results"--Cover, p. [4].
Download or read book Courting Your Clients written by Margaret Grisdela and published by Lulu.com. This book was released on 2007 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
