Download or read book Big Podcast Grow Your Podcast Audience Build Listener Loyalty and Get Everybody Talking About Your Show written by David Hooper and published by Big Podcast. This book was released on 2019-03-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Download or read book The Story Behind written by Emily Prokop and published by Mango Media Inc.. This book was released on 2018-10-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprising history of ordinary things Learn the fascinating history and trivia you never knew about things we use daily from the host of The Story Behind podcast. Everyday objects and major events in history: Every single thing that surrounds us has a story behind it. Many of us learn the history of humans and the major inventions that shaped our world. But what you may not have learned is the history of objects we surround ourselves with every day. You might not even know how the major events in history (World Wars, ancient civilizations, revolutions, etc.) influenced the inventions of things we use today. The history and science behind the ordinary: From the creator of The Story Behind podcast comes this revelatory new book. The Story Behind will give insight into everyday objects we don’t think much about when we use them. Topics covered in the podcast will be examined in more detail along with many new fascinating topics. Learn how lollipops got started in Ancient Egypt, how podcasts were invented, and why Comic Sans was created. Learn the torture device origins of certain exercise equipment and the espionage beginnings of certain musical instruments. Ordinary things from science to art, food to sports, customs to fashion, and more are explored. Readers will: • Understand the wonders behind everyday objects • Learn truly obscure history and fun facts that will change the way they see the world • Learn how major historic events still affect us today through seemingly mundane things • Become formidable trivia masters

Download or read book Podcasting Made Simple written by Daniel Larson and published by At Publishing 2020. This book was released on 2021-08-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're looking for a step-by-step walkthrough on how to start a podcast right from the ground with no previous experience, then keep reading... 'The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you - they could be just sitting there, chuckling and listening... there's nothing like that' - Marc Maron Podcasting is the expressional medium with therapeutic value we've been missing in our lives for decades. Luckily, popularity has been growing exponentially over the last few years - did you know the number of Americans who are weekly podcast listeners over the last 7 years has tripled? Let alone a 24% increase in the UK from 2018-2019. Although there's never been a better time to get into podcasting, with all the contradicting and often false information scattered all over the internet, it's no wonder why so many people often struggle to find a starting point when there's so many conflicting views on what the best quality equipment is, what launch strategy should be used, and even editing. In fact, it can even create the illusion that starting a podcast is a daunting and time-consuming process. You might be reluctant to commit to something you lack both knowledge and experience in or you're worried that when you do make that leap there'll be no one on the other side listening? Maybe you're skeptical of whether you'll be able to get guests on as a newbie with no name to yourself. In Podcasting Made Simple you will discover: The X factor that leaves listeners craving their next fix of your content The secret to creating an immersive parasocial relationship with your audience Why trying to monetize incorrectly can actually ruin your chances of turning your hobby to an income Why many podcasters' advertisement and promotion actually repels potential listeners How to create a loveable personal brand through emotional familiarity The simple, straight forward guide to recording and editing (equipment recommendations included). 5 simple tricks to make postproduction a breeze How to choose and execute the launch strategy that's right for you Why over half of podcasts are given up on by 6 months down the line How to format the perfect email that will get sponsors running your way, even if you have a low listenership Unique ways to start attracting guests, and become an authoritative figure The pre-guest ritual that guarantees a free-flowing interview The single most important voice technique that you can use to differentiate your show from competitors  This digestible guide is made for people who have no experience, so yes, this will work for you even if you've never spoken into a microphone. Even if you're not a technology guru, and have no presence on social media. Even if you have an extremely busy schedule and a low budget. Even if you think your content ideas are absolutely absurd and no one will listen. Even if there are thousands of podcasts similar to yours already published, and you have no marketing experience

Download or read book The Business of Belonging written by David Spinks and published by John Wiley & Sons. This book was released on 2021-03-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

Download or read book Make Noise written by Eric Nuzum and published by Workman Publishing Company. This book was released on 2019-12-10 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to podcasting, the fastest growing media platform in the world. A step beyond practial how-to information on podcast production or building a business, Make Noise addresses the art of podcasting, what works and doesn't for successful storytelling on audio, from a true expert in the medium.

Download or read book Podcast Growth How to Grow Your Podcast Audience written by Lindsay Harris Friel and published by . This book was released on 2020-11-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building an audience is tough. Do you work hard to create the best possible content for your target audience? Do you continually wonder why your download numbers remain so flat and... unspectacular? It has always been a challenge to grow a sizable and dedicated audience around content creation. There's a lot more to it than saying, "build it and they will come". And, as new podcasts are launched each day, the space will only continue to get noisier. The competition gets stiffer. Fortunately, you don't need to worry about all the other podcasts out there. You only need to worry about your own. In Podcast Growth, you'll have the ultimate manual for promoting your show, and growing your audience.T his book pulls together our favourite tips and tactics for podcast growth, based on over a decade of professional experience. We break them down into actionable strategies. You can work through them in order, or cherry-pick the ones that suit your content and brand the most. You'll find details on timeframes, checklists, and recommended resources, to keep you moving forward. You'll see those download numbers begin to climb. Your long-awaited engagement will start to increase.If you want to grow your podcast audience, then this is the only book you need. So, let's grow!The Podcast Host is a podcast marketing hub for individuals and businesses who seek to nurture an audience, build trust, and grow revenue through their show or their products. The website was founded in 2010 by Dr. Colin Gray, and has become an authority in the new media space through writing, podcasting, and broadcasting on anything that serves to create loyal and fanatical fans.

Download or read book NPR s Podcast Start Up Guide written by Glen Weldon and published by Random House. This book was released on 2024-06-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: From NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level. Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low (just the cost of a mic and a laptop), the learning curve is steep—and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent—from recognizable hosts, such as Guy Raz (How I Built This), Gene Demby (Code Switch), Linda Holmes (Pop Culture Happy Hour), and Yowei Shaw (Invisibilia), to indispensable behind-the-scenes players, such as producers, engineers, and editors—to guide aspiring podcasters through the conception, creation, and launch of a podcast. Part master class, part candid informational interview with the best in the business, this book is a must-read for anyone who wants to make their dream of starting a podcast a reality.

Download or read book Podcasting Hacks written by Jack D. Herrington and published by "O'Reilly Media, Inc.". This book was released on 2005 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting does for Internet audio listeners what TiVo does for television viewers--it puts you in charge of when you enjoy a program. Podcasting is a web-based broadcast medium that sends audio content (most commonly in the MP3 format) directly to an iPod or other digital audio player. You subscribe to audio feeds, receive new files automatically, and listen to them at your convenience. As you can imagine, podcasting is taking the "blogsphere" by storm. A podcast is a professional-quality Internet radio broadcast, and like blogging and HTML before it, this revolutionary new way of publishing to the Internet has become the new outlet for personal expression. If you've got Internet access and a copy of Podcasting Hacks, you can find out just how easy it is to listen to and create your own Internet audio programs. With Podcasting Hacks, Jack Herrington, a software engineer with 20 years of experience developing applications using a diverse set of languages and tools, delivers the ultimate how-to of podcasting for anyone looking to get the most out of this hot new medium. Since August 2004 (the month that iPodder.com editor Adam Curry considers the start of podcasting), audio blogging has exploded. Podcasts cover every conceivable topic, including sex, relationships, technology, religion, home brewing, recreational drugs, rock 'n roll, food, entertainment, politics, and much more. There were podcasts from the Democratic National Convention in Fall 2004, and some programs on Air America and NPR are also podcasts. Podcasting Hacks offers expert tips and tools for blogging out loud--for transmitting (and receiving) audio content worldwide with ease. This groundbreaking volume covers both entry-level and advanced topics perfect for aspiring and experienced podcasters. Herrington shows you how to get started, create quality sound, use the right software, develop a great show, distribute a podcast, and build an audience. More advanced topics include audio editing, podcasting on the go, and even videocasting.

Download or read book Podcasting For Dummies written by Tee Morris and published by John Wiley & Sons. This book was released on 2005-11-07 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting is like blogging out loud! It gives you a voice—one that can be heard worldwide on computers, iPods, or other MP3 players. You can podcast to boost your business, promote your passion, share your opinions, or just have fun. The point is to say what you want to say to those who want to hear it. With step-by-step explanations, screen shots, and tons of examples, this guide clues you in on recording, producing, and hosting your very own podcast with info on: Finding your voice and your niche, whether you want to talk tech, make your own kinds of music, educate listeners, make people laugh, do soundseeing tours, serialize your novel, or invent a new podcasting genre Getting the bare necessities (if you don’t already have them), including a microphone, recording software, and an audio card Audio editing software such as Audacity, Cakewalk for PCs, GarageBand for musicality, and Audio HiJack Pro for Macs Recording, including understanding dB (decibel levels), capturing or minimizing ambient noise, and more Editing with GarageBand or Audacity, adding bed music, and including intros and outros for a signature finishing touch You want your podcast to be heard. Podcasting For Dummies helps you launch and promote it with info on how to: Downsize your audio files with MP3 compression Change bit rates and sample rates in Audacity and iTunes Create and edit your ID3 tags in Audacity or iTunes Post your show notes using Movable Type or Libsyn Simplify the RSS 2.0 feed by using blogging software or a podcast-hosting company such as Audioblog.com, Podcastamatic, and Feeder Ping for publicity Communicate with your listeners on your blog, through online discussion groups such as Yahoo! Groups or Google Groups, or on online forums Of course, if you want to be a podcatcher (a listener) and subscribe to podcasts, this guide shows you how to do that, too! Complete with a companion podcast—a free weekly audio commentary that will keep you up to speed on the podsphere—this guide helps you get your message heard, loud and clear.

Download or read book Becoming Your Best The 12 Principles of Highly Successful Leaders written by Steve Shallenberger and published by McGraw Hill Professional. This book was released on 2014-10-28 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: 12 guiding principles for achieving success with honor and integrity in business and life Becoming Your Best includes inspiring and instructive business stories as well as a great deal of practical advice. The book's 12 principles can help any leader develop a culture of excellence and include Be True to Character; Use Your Imagination; Tap the Power of Knowledge; Never Give Up; Seek Peace & Balance; and Lead with a Vision. Steven Shallenberger has more than 40 years of experience as a successful entrepreneur, CEO, executive, corporate trainer, and community leader. He is also the founder of Synergy Companies, an energy management and environmental solutions company with more than 400 employees.

Download or read book Don t Keep Your Day Job written by Cathy Heller and published by St. Martin's Press. This book was released on 2019-11-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the #1 podcast "Don't Keep Your Day Job," an inspiring book about turning your passion into profit "Heller pivots effortlessly from encouraging readers to accept “miraculous changes,” find their bliss, and examine their authentic selves to practical tips for building mass marketing email distribution lists and identifying web-based social media and teaching portals that allow small-business owners to capture additional revenue...both approachable and incisive." —Booklist From the creator of the #1 podcast "Don't Keep Your Day Job," an inspiring book about turning your passion into profit The pursuit of happiness is all about finding our purpose. We don't want to just go to work and build someone else’s dream, we want to do our life's work. But how do we find out what we’re supposed to contribute? What are those key ingredients that push those who succeed to launch their ideas high into the sky, while the rest of us remain stuck on the ground? Don’t Keep Your Day Job will get you fired up, ready to rip it open and use your zone of genius to add a little more sparkle to this world. Cathy Heller, host of the popular podcast Don’t Keep Your Day Job, shares wisdom, anecdotes, and practical suggestions from successful creative entrepreneurs and experts, including actress Jenna Fischer on rejection, Gretchen Rubin on the keys to happiness, Jen Sincero on having your best badass life, and so much more. You’ll learn essential steps like how to build your side hustle, how to find your tribe, how to reach for what you truly deserve, and how to ultimately turn your passion into profit and build a life you love.

Download or read book Profitable Podcasting written by Stephen Woessner and published by AMACOM. This book was released on 2017-09-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.

Download or read book How to Start and Grow a Successful Podcast written by Gilly Smith and published by Hachette UK. This book was released on 2021-02-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world. This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers: - Recognising who your show is for, deciding what it is about and where to find inspiration. - Deciding on the format and working on structure and script. - Hosting, casting and interview techniques. - Production expertise - from equipment you'll need to editorial tips and determining the ideal length of your show. - Distribution - deciding on a release schedule, show art, metadata and how to distribute. - Growing your podcast - promotion and building community among fans. With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.

Download or read book Read to Lead written by Jeff Brown and published by Baker Books. This book was released on 2021-08-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the common habit shared by many successful people throughout history. It's responsible for unlocking limitless creativity and influence. It's known to reduce stress, improve decision-making skills, and make you a better leader. What is it? Reading. And it's the single best thing you can do to improve yourself professionally. Reading more and better books creates opportunities for you to learn new skills, rise above your competition, and build a successful career. In Read to Lead you'll learn - why you need to read like your career depends on it - the five science-backed reasons reading will help you build your career - how to absorb a book into your bloodstream - a technique that can double (or triple!) your reading speed - tips on creating a lifetime reading habit - and more If you want to lead a more satisfied life, have more intelligent conversations, and broaden your mind, you need to read to lead!

Download or read book Friendshipping written by Jenn Bane and published by Workman Publishing Company. This book was released on 2020-12-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: With eight billion people in the world, why is it so hard to meet and make new friends? Navigating the world of adult friendships can be a real challenge when everyone is busy, overwhelmed, or too often too far away. Here to help are Jenn Bane and Trin Garritano, the duo behind the cult favorite podcast Friendshipping. Insightful, empathetic, and just a touch irreverent, Jenn and Trin give readers the tools they need to make new friends and revitalize the quality of existing friendships. The book covers it all: Meeting new people Mastering the art of small talk Deciphering the levels of friendship in the workplace Making the first friend move, plus how to give a non-creepy compliment You’ll also learn why it’s important to use the same IRL etiquette when making friends online; how to decide if a friendship is toxic and know when it’s time to move on; and most important, how to be a better friend, to yourself and others.

Download or read book So You Want to Be a Writer written by Allison Tait and published by Australian Writers' Centre Publishing. This book was released on 2019-06-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate all-in-one guide to making your writing dreams come true! Want to publish a novel or earn an income as a writer, but not sure how to go about it? In this book, authors Allison Tait and Valerie Khoo -- co-hosts of the popular So You Want To Be A Writer podcast -- will give you the steps you need to make your dream a reality. This is not a book about how to write. It's a book about how to be a successful writer. Inside, you'll discover the exact skills you need to make it as a writer including how to connect with people who will help your career grow, plus productivity tips for fitting everything into your already busy life. You'll also explore how to keep your creative juices flowing and where to find other writers just like you. This book lays out a blueprint to help you get started and thrive in the world of words. With advice from over 120 writers, you'll tap into proven wisdom and find the path that will lead YOU to success! Chapter 1: Ready to be a writer? Chapter 2: Your first few steps into the world of writing Chapter 3: What kind of writer do you want to be? Chapter 4: What skills do you need? Chapter 5: Finding your tribe Chapter 6: Where to find ideas Chapter 7: Dealing with other people Chapter 8: Do you want to go on a date? Chapter 9: How to make time to write Chapter 10: How to be creative when you're tired Chapter 11: Technology is your friend Chapter 12: What do you really want? Chapter 13: Don't just take our word for it Chapter 14: So now what? So You Want To Be A Writer is a beginner's guide for people who want to be writers. Like all good non-fiction books, we've broken it into sections so you can dip in and out as needed or read it from start to finish. We'll walk you through each stage, from deciding what kind of writer you want to be (don't laugh, this is a big question!), where to get ideas and how to share your writing dream with other people. We'll take you through how to get the words written, finding your writing community (and why you need one), harnessing your creativity, how to use technology and the business of being a writer. You'll discover tips about the writing process, getting the first publishing deal, dealing with editors, writing the book and everything in between, by authors such as Liane Moriarty, Michael Robotham, Nick Earls, Charlotte Wood, Jane Harper, Di Morrissey, Garry Disher, Jaclyn Moriarty, Andy Griffiths, Jackie French, Veronica Roth, Jay Kristoff and more. Literary authors, commercial fiction authors, non-fiction authors, publishers, agents, crime authors, romance authors, children's authors, young adult authors, freelance writers, content writers - you name it, we've got them, Australian and international. This is a masterclass in writing and an incredible resource in itself. So what are you waiting for? If you want to be a writer, the time to start is now!