Download or read book All the Public Relations You Need to Know to Run a Company Successfully written by Dean Sims and published by iUniverse. This book was released on 2002 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of what CEOs know about public relations isn't so. This how-to book, readable in one hour, separates the facts from the fiction, the BS from common sense. The book will give you confidence and professional understanding of public relations management for the top boss.

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Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2004 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.

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Download or read book Reputation Management written by John Doorley and published by Routledge. This book was released on 2015-02-20 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to the third edition include: Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. Opening vignettes, examples, and case studies have been updated in each chapter. Additional case studies and examples with an international focus have been added.