Download or read book Creating a Successful Digital Presence written by Gordon Fletcher and published by Routledge. This book was released on 2021-07-29 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.

Download or read book How To Improve Your Digital Presence written by Kyla Steitzer and published by . This book was released on 2021-08-12 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many brands are just chasing the latest digital marketing trend. When social media platform X becomes popular, they're posting on it. Why do some businesses dominate online whilst others constantly play catch up? Will your digital marketing strategy make you the most visible business in your sector? Digital marketing remains a relatively new discipline and most organizations are still learning how best to achieve the visibility they need online. This book is your blueprint for building your own best practice digital marketing strategy so that yours can be the business that wins the most leads and sales in your sector. Read this book to learn: - The five mindsets of digital marketers - The four elements that are always in place when a business is dominating its sector online. - How to build a foundation of great digital assets to enable best-in-class digital marketing in your organization. - How achieving mastery in strategic digital marketing also makes for a great career path and a great lifestyle.

Download or read book SEO for Growth written by John Jantsch and published by Seo for Growth. This book was released on 2016-09-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.

Download or read book Viralnomics written by Jonathan Goodman and published by Createspace Independent Publishing Platform. This book was released on 2015-12-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author shares his personal insights and advice for successfully using social media to promote yourself, your service, or your product to the right audience.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Smart Church Management A Quality Approach to Church Administraton written by Patricia S. Lotich and published by Bowkers. This book was released on 2020-01-17 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Church leaders understand that managing the day-to-day operations of a church can be challenging because of limited resources, managing volunteer labor, and supporting the needs of the congregation. Smart Church Management: A Quality Approach to Church Administration, Third Edition is an updated guide for managing the resources of a church - which is people, time and money. This book provides tools and examples for decision making and problem-solving for church administration that is easy to understand and more importantly, quick to implement! This book also includes discussion questions to provoke thought and discussion for church teams. This book is ideal for ministry students, church boards, church leadership and church administrators.

Download or read book Digital Marketing Success written by John Monyjok Maluth and published by Independently Published. This book was released on 2024-04-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Your Digital Presence with Panyim and Nyakor Feeling lost launching your business online? Panyim, a passionate entrepreneur with a killer fashion line, faces the same challenge. But with the help of Nyakor, a digital marketing guru, he's about to unlock the secrets to building a powerful online presence. This engaging guide, told through the story of Panyim and Nyakor, will equip you with the tools to: Craft a stunning website: Learn how to showcase your brand identity, target audience, and mission with a website that converts. Master Search Engine Optimization (SEO): Unravel the mystery of getting found online and attract customers organically. Dominate Social Media: Discover the power of platforms like Instagram and create engaging content that builds a loyal following. Develop a winning content marketing strategy: Learn to create valuable content, from "behind the scenes" videos to expert tips, that keeps your audience hooked. Digital Marketing: Your Digital Presence is your one-stop guide to navigating the ever-evolving online world. With actionable advice and real-world examples, you'll be empowered to turn your passion into a thriving online business, just like Panyim.

Download or read book Social Media Security Protecting Your Digital Life written by C. P. Kumar and published by C. P. Kumar. This book was released on with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of our daily lives. It is where we connect with friends and family, share our personal and professional experiences, and even conduct business transactions. However, as the popularity of social media continues to grow, so do the risks and threats associated with it. From identity theft and phishing scams to cyberbullying and online harassment, social media security is a complex and ever-evolving issue. This book, "Social Media Security: Protecting Your Digital Life," is a comprehensive guide to help you understand the risks and threats associated with social media and how to protect yourself and your business from them. The book is divided into 20 chapters, each of which focuses on a different aspect of social media security. The first chapter, "Introduction: The Wild West of Social Media," sets the stage by highlighting the rapid growth of social media and the lack of regulation and oversight that has led to a host of security issues. The subsequent chapters delve into the specifics of social media security, including privacy settings, password management, phishing and identity theft, common social media scams, online harassment, and reputation management. The later chapters of the book explore the complex and rapidly evolving world of social media security, including emerging threats and trends, the role of artificial intelligence and machine learning in social media security, and the legal implications of social media fraud and impersonation. Real-life case studies of social media scams and impersonation are also included to illustrate the real-world consequences of poor social media security practices. This book is not only intended for individuals looking to protect their personal and professional social media presence but also for social media managers, businesses, and parents looking to keep themselves and their families safe online. The comprehensive and practical advice provided in this book will help you take control of your social media security and protect yourself from the myriad of risks and threats associated with it. We hope you find this book informative and useful in navigating the complex world of social media security.

Download or read book Digital Marketing eBook written by GURMEET SINGH DANG and published by GURMEETWEB TECHNICAL LABS. This book was released on with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book SEO Made Easy How to Win Clients and Influence Sales with SEO written by Argyris Goulas and published by Argyris Goulas. This book was released on 2018-05-09 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many businesses struggle to stand out from competition as they don’t know how to optimize their website appropriately to appear first on search engine results pages. They are missing traffic, not to mention sales. However, SEO does not require an expert - you just need to figure out how it works and how to make the most of the right tools to boost your sales. Argyris Goulas, the author of SEO Made Easy: How to Win Clients and Influence Sales with SEO, helps you understand what search engine optimization is and how to enhance your ranking on search engines to turn traffic into customers. With this comprehensive guide, you will be able to master the latest best practices and adhere to SEO techniques to have an edge over your competitors. Argyris Goulas discloses tips and tricks as well as different approaches to search engine optimization and provides guidance on how to use local or global SEO to your advantage. SEO is not complicated. On the contrary, it is easy. And with SEO Made Easy: How to Win Clients and Influence Sales with SEO you will discover advantageous strategies you can actually follow and increase your business website’s discoverability on search engines. With this book, you will learn: · How to Get Started with SEO · Why SEO is Vital to Your Website · The Anatomy of Search Engine Optimization with Website Factors, On-Page and Off-Page Factors, Website Promotion, and Domain Factors · How to Analyze Search Engine Results Page · How to Perform Keyword Analysis and Select the Best Keywords · How to Generate Quality Content · How to Select the Best Social Media Platform for your Niche · Tips and Tricks for E-Commerce Stores · About Different SEO Approaches · The Balance between Content Marketing and SEO · How to Understand Your Competition · How to Evaluate Existing SEO Results · + FREE BONUS: Your SEO Plan Checklist!

Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Hits Strategies to Amplify Your Music Business written by Jake Shaw and published by Omega Publishers. This book was released on 2024-04-06 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a definitive guide to navigating the intricacies of music marketing in today's digital landscape. Written for musicians, music business owners, and aspiring entrepreneurs, this book offers a comprehensive roadmap to success in the competitive world of music marketing. From establishing a strong brand identity to leveraging digital platforms, collaborating with influencers, harnessing the power of data analytics, and monetizing music, each chapter is packed with actionable insights, practical strategies, and real-world examples to help readers achieve their marketing goals. Whether you're an independent artist looking to build a loyal fan base, a record label executive seeking to promote new releases, or a music entrepreneur aiming to launch a successful business, This book provides the tools and knowledge you need to thrive in today's fast-paced music industry. With a focus on creativity, innovation, and strategic thinking, this book empowers readers to amplify their brand, expand their reach, and maximize their impact in the world of music marketing. If you're ready to take your music career or business to the next level, "Marketing Hits: Strategies to Amplify Your Music Business" is your ultimate guide to success in the dynamic and ever-evolving world of music marketing.

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Download or read book Digital Strategy written by Mark Robertson and published by . This book was released on 2018-04-17 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today! Today only, get this bestseller for a special price. This book contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your business. It will give you the information you need to build and improve your online presence and appreciate every aspect of your business digitally. Here Is A Preview Of What You'll Learn... Innovation At Work Digital Strategy Is Not Supposed To Be Overwhelming Implementing Digital Strategies: Smarter, Faster, Better Developing A Winning Digital Strategy For Your Business What Is A Digital Agora Choosing A Digital Agency For Your Business Best Strategies For Your Business Facebook As A Branding Strategy And basically everything you need to know to start building your own digital strategy. Download your copy today! Take action today and download this book now at a special price!

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Download or read book Harnessing Digital Platforms Trends To Grow Your written by Subodh S Chavan and published by BFC Publications. This book was released on 2023-02-11 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harnessing Digital Platforms and Trends: The Importance of Content Marketing is an essential guide for all those looking to stay ahead of the digital age. Written by an expert in digital marketing, this book is a comprehensive look at the world of digital trends, sales psychology, and storytelling. The book dives deep into different aspects of digital marketing, such as understanding the customer journey, leveraging online tools, and creating an effective content marketing plan. It provides readers with various strategies, such as personalizing content to target audiences and leveraging digital channels to maximize reach. It also provides an in-depth look at digital trends, such as augmented reality, micro-moments, and influencer marketing. In addition, the book explores the importance of staying abreast of the latest digital trends and how to align your business with them. It outlines the benefits of creating content that resonates with customers and the importance of creating an engaging customer experience. With this book's help, readers can understand how to create a marketing plan and ensure it is effective and successful.