Download or read book How to Get Away with Murder in Marketing written by D ANTHONY. MILES and published by . This book was released on 2020-10-12 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: * Five types of marketing evidence categories; * Different types of forensic marketing investigations; * Four types of forensic investigation of marketing financial statements; * Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.
Download or read book How I Helped O J Get Away With Murder written by Mike Gilbert and published by Simon and Schuster. This book was released on 2008-05-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Don't Know the Full Truth About O.J. Simpson and the Murders that Gripped a Nation. But Mike Gilbert does, and after nearly two decades of being O.J. Simpson's sports agent, business advisor, and trusted confidant, Gilbert is breaking his silence and telling the full story of the man he idolized, but now despises. Gilbert's shocking tale is unlike anything you've read before; it isn't his "version" of what happened--it's the unvarnished truth. The truth about O.J., the murders, and the infamous trial. Not as Gilbert imagined or would like it to be, but how it actually was. Gilbert doesn't spare anyone, not even himself--he helped deceive the jury and feels deeply responsible for the "Not Guilty" verdict.
Download or read book Killing Marketing How Innovative Businesses Are Turning Marketing Cost Into Profit written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2017-09-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Download or read book The Tylenol Mafia written by Scott Bartz and published by CreateSpace. This book was released on 2012 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the author's findings from his interpretation of events and the actions by Johnson & Johnson leading up to and surrounding the September 29, 1982 Tylenol murders in Chicago and surrounding suburbs.
Download or read book The Complete Idiot s Guide to Marketing written by Sarah White and published by Penguin. This book was released on 2003 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
Download or read book The Complete Idiot s Guide to Marketing 2nd edition written by Sarah White and published by Penguin. This book was released on 2003-11-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.
Download or read book Confessions of a PhD written by D. Anthony Miles and published by Dorrance Publishing. This book was released on 2023-07-24 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book Confessions of a PhD shares the stories of twelve authors and their struggles and successes of pursuing their doctorate degrees. Each doctoral graduate has their own struggle and personal situations to overcome. We see a domestic abuse survivor, whose husband threw out all her textbooks. She fought to reach her goal in obtaining a doctorate. A former drug dealer who turned his life around. A graduate who didn’t care to study in high school die to their football dreams, and the injury that made them pursue another path. And another who was a former stripper. Each story has its own message, its own advice to provide to anyone pursuing a doctorate degree, especially for those who seek further advancement in the field of education. Their stories will bring laughter and heartbreak, share successes and failures, all with the affirmation that through hard work, perseverance, and dedication, anyone can achieve their PhD. About the Author Managing editor and contributor for Confessions of a PhD, is a serial entrepreneur, award-winning researcher and statistician, award-winning professor, legal expert witness, business expert, and best-selling author. Dr. Miles is a nationally known startup and marketing expert, and a forensic marketing expert. He has been featured on ABC News, CBS News, Fox News, NBC News, CNN, Huffington Post, Reader’s Digest, Bloomberg Radio, and numerous others. Dr. Miles is also CEO and founder of Miles Development Industries Corporation, a consulting practice and venture capital acquisition firm. He is also the host executive producer of the Game on Business Talk Radio Show. Dr. Miles’ own journey earned him a PhD in Entrepreneurship from the University of the Incarnate Word, an MBA in International Business/Marketing from Our Lady of the University, and a BBA in Marketing from University of Texas at San Antonio.
Download or read book The Complete Idiot s Guide to Marketing Basics written by Sarah White and published by Penguin. This book was released on 1997 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.
Download or read book Getting Away with Murder written by Chris Crowe and published by Penguin. This book was released on 2018-01-09 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated with new information, this Jane Adams award winner is an in-depth examination of the Emmett Till murder case, a catalyst of the Civil Rights Movement. The kidnapping and violent murder of fourteen-year-old Emmett Till in 1955 was and is a uniquely American tragedy. Till, a black teenager from Chicago, was visiting family in a small town in Mississippi, when he allegedly whistled at a white woman. Three days later, his brutally beaten body was found floating in the Tallahatchie River. In clear, vivid detail Chris Crowe investigates the before-and-aftermath of Till's murder, as well as the dramatic trial and speedy acquittal of his white murderers, situating both in the context of the nascent Civil Rights Movement. Newly reissued with a new chapter of additional material--including recently uncovered details about Till's accuser's testimony--this book grants eye-opening insight to the legacy of Emmett Till.
Download or read book Petroleum Marketing Practices written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Energy and Power and published by . This book was released on 1990 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Little Black Book of Murder written by Nancy Martin and published by Penguin. This book was released on 2013-08-06 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society columnist Nora Blackbird is thrust into the world of celebrity tabloid gossip when a billionaire buys the farm…. Nora’s assigned to write a profile on billionaire fashion designer Swain Starr, who recently retired to build a high-tech organic farm with his new wife, Zephyr, a former supermodel. But before Nora can get the story, the mogul is murdered. And now her boss wants her to snap up an exclusive on who killed Starr before the cops do. But solving this murder won’t be easy with a family as colorful as Nora’s. Mick, her sort-of husband, is associating with unsavory characters from his past. Her sister Libby is transforming into a stage mom for her diabolical twins. And Emma, the youngest Blackbird, is mysteriously kicked out of the house by Mick. Nora’s home life may be hogging the spotlight, but there’s also a matter of Starr’s missing pig, which just might be the key to solving this mystery and the way Nora can bring home the bacon….
Download or read book Marketing Magic written by INSIGHT PUBLISHING and published by Internet Profit Kit. This book was released on 2005-09 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Murder Your Life written by Cat Marnell and published by Simon and Schuster. This book was released on 2017-01-31 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author and former beauty editor Cat Marnell, a “vivid, maddening, heartbreaking, very funny, chaotic” (The New York Times) memoir of prescription drug addiction and self-sabotage, set in the glamorous world of fashion magazines and downtown nightclubs. At twenty-six, Cat Marnell was an associate beauty editor at Lucky, one of the top fashion magazines in America—and that’s all most people knew about her. But she hid a secret life. She was a prescription drug addict. She was also a “doctor shopper” who manipulated Upper East Side psychiatrists for pills, pills, and more pills; a lonely bulimic who spent hundreds of dollars a week on binge foods; a promiscuous party girl who danced barefoot on banquets; a weepy and hallucination-prone insomniac who would take anything—anything—to sleep. This is a tale of self-loathing, self-sabotage, and yes, self-tanner. It begins at a posh New England prep school—and with a prescription for the Attention Deficit Disorder medication Ritalin. It continues to New York, where we follow Marnell’s amphetamine-fueled rise from intern to editor through the beauty departments of NYLON, Teen Vogue, Glamour, and Lucky. We see her fight between ambition and addiction and how, inevitably, her disease threatens everything she worked so hard to achieve. From the Condé Nast building to seedy nightclubs, from doctors’ offices and mental hospitals, Marnell “treads a knife edge between glamorizing her own despair and rendering it with savage honesty.…with the skill of a pulp novelist” (The New York Times Book Review) what it is like to live in the wild, chaotic, often sinister world of a young female addict who can’t say no. Combining “all the intoxicating intrigue of a thriller and yet all the sobering pathos of a gifted writer’s true-life journey to recover her former health, happiness, ambitions, and identity” (Harper’s Bazaar), How to Murder Your Life is mesmerizing, revelatory, and necessary.
Download or read book The Thursday Murder Club written by Richard Osman and published by Penguin. This book was released on 2021-08-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller | Soon to be a major motion picture “Witty, endearing and greatly entertaining.” —Wall Street Journal “Don’t trust anyone, including the four septuagenarian sleuths in Osman’s own laugh-out-loud whodunit.” —Parade Four septuagenarians with a few tricks up their sleeves A female cop with her first big case A brutal murder Welcome to... THE THURSDAY MURDER CLUB In a peaceful retirement village, four unlikely friends meet weekly in the Jigsaw Room to discuss unsolved crimes; together they call themselves the Thursday Murder Club. When a local developer is found dead with a mysterious photograph left next to the body, the Thursday Murder Club suddenly find themselves in the middle of their first live case. As the bodies begin to pile up, can our unorthodox but brilliant gang catch the killer, before it's too late?
Download or read book Ethics in Advertising written by Wally Snyder and published by Taylor & Francis. This book was released on 2016-11-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2024-03-03 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.
