Download or read book How to Be a Spin Doctor written by Paul Richards and published by Biteback Publishing. This book was released on 2016-06-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world. Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as: Snagging positive media coverage Creating eye-catching news releases and photo opportunities Avoiding the endless traps set by journalists Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.

Download or read book Immortal Doctor written by Feng GuYu and published by Funstory. This book was released on 2020-05-25 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt: With his illness, no one would be able to keep him alive. Currently, there was no way to treat him. Unfortunately, at the end of his life, he followed the golden needle and was reborn. He finally became the world shocking martial arts master, the youngest calligraphy master, the most intelligent Chinese painting master, and ... The most controversial Chinese medicine. Kang Yu Shuang — The true inheritor of the Celestial Sect of Wonders! The moment he held the golden needle in his hand, he was an immortal doctor, and all ghosts would listen to his commands!

Download or read book How to Become a Celebrity written by Charles Hopkins-Thyme and published by . This book was released on 2013-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andy Warhol once said that everyone will have 15 minutes of fame. But why stop at 15 minutes? Being a celebrity opens doors that are closed to even the top members of society. Numerous celebrities have become budding business moguls and established themselves as very successful entrepreneurs. Their names have become brands worth millions of dollars. And celebrity status offers something that money really can't buy. It gives you a position and importance in society that can perhaps be rivaled only by top political leaders. More people will listen to what a celebrity has to say on a subject he or she may know nothing about than to wisdom from a senator who has served his state all his professional life. Celebrities are the new royalty. So why wouldn't you want to be one? This book provides a step-by-step description on how you can build a career in the limelight-from the very basics to the hidden secrets of the trade. It won't change your life overnight, but it will give you all the tools you need to succeed.

Download or read book The Ultimate Guide To Choosing a Medical Specialty written by Brian Freeman and published by McGraw Hill Professional. This book was released on 2004-01-09 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first medical specialty selection guide written by residents for students! Provides an inside look at the issues surrounding medical specialty selection, blending first-hand knowledge with useful facts and statistics, such as salary information, employment data, and match statistics. Focuses on all the major specialties and features firsthand portrayals of each by current residents. Also includes a guide to personality characteristics that are predominate with practitioners of each specialty. “A terrific mixture of objective information as well as factual data make this book an easy, informative, and interesting read.” --Review from a 4th year Medical Student

Download or read book Teaching Medicine and Medical Ethics Using Popular Culture written by Evie Kendal and published by Springer. This book was released on 2017-10-20 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how popular culture can be successfully incorporated into medical and health science curriculums, capitalising on the opportunity fictional media presents to humanise case studies. Studies show that the vast majority of medical and nursing students watch popular medical television dramas and comedies such as Grey’s Anatomy, ER, House M.D. and Scrubs. This affords us with a unique opportunity to engage and inform not only students but the general public and patients further downstream. This volume analyses examples of medical-themed popular culture and offers various strategies and methods for educators in this field to integrate this material into their teaching. The result is a fascinating read and original resource for medical professionals and teachers alike.

Download or read book How to Become a Celebrity Doctor written by Catrise Austin and published by . This book was released on 2020-08-11 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Calling all doctors! When I was in dental school, I learned how to practice the science of dentistry. I learned how to drill, fill, clean, pull, and bill. I was never trained that in the real world of practicing as a licensed doctor, there's actually an art and science to building your business, your brand, establishing who you are, what you want to be known for in your field, and who you get to work with as your patients. All these important decisions ultimately impact your financial bottom line, lifestyle, long term success, and overall happiness! As doctors, we are pretty much trained to work with whomever we can get as patients. This my friends, is a HUGE mistake! Why? Because it leads to a string of "unqualified" customers which is frustrating and quite frankly, a waste of your time! And to top it off, if you are a doctor that accepts insurance, you probably feel the pressure of seeing high volumes of patients to earn a decent income. If you are like me, ultimately you find yourself BURNED OUT! Let me tell you, I know this feeling all too well. I have learned a lot about business and marketing over the past 24 years. There were some things that I did right when I started my business in 1998 and yet quite a few things that I did wrong because I just did not know. However, thanks to medical marketing secrets that I've learned over the years from the top marketing and business gurus, I was able to hit the "reset button" (in my case by selling my practice) and restructure my business so that I could attract patients who are high value and amazing to work with. Today, I work less and earn more with "prequalified" customers who are ready to work with me, who seek me out, and GIVE ME LIFE instead of sucking the life out of me! I want share my story and teach you how to attract the life that you deserve by boosting your industry status as a well-known "celebrity" doctor in your local town, state, or even nationwide (if you want it). In this book, you will learn these 5 medical marketing secrets: 1.Establish your personal brand and brand message: Separate yourself from the pack! Discover who you are and what you want to be known for in your industry. Leverage your personal brand and brand message to get noticed on social media and by other major brands that you may be able to collaborate with.2.Target your market: Riches are in niches! Identify your signature services and who would want them. Stop seeing "everybody" as patients and discover exactly how to attract "prequalified" "dream patients" that you want to work with. 3.Develop your signature story: Your story will help you make a connection with your target audience and make them want to work with you. 4.Create the ultimate business card...a book: Becoming an author will take your career to the next level by building your authority as a doctor and will help confirm that you are an expert in your field. You will impress your potential clients with your author status and make your competition look like an "average doctor".5.Get noticed by the media and make guest appearances: Build your "celebrity doctor" status by getting noticed by TV and radio producers as well as magazine editors so that you can appear in the media! Let your perspective patients know that YOU are the #1 "Draft Pick" and are on the "A-List" in your field!

Download or read book When Illness Goes Public written by Barron H. Lerner and published by Johns Hopkins University Press. This book was released on 2009-06-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outstanding Academic Title, 2007, Choice magazine Steve McQueen had cancer and was keeping it secret. Then the media found out, and soon all of America knew. McQueen’s high profile changed forever the way the public perceived a dreaded disease. In When Illness Goes Public, Barron H. Lerner describes the evolution of celebrities' illnesses from private matters to stories of great public interest. Famous people who have become symbols of illness include Lou Gehrig, the first “celebrity patient”; Rita Hayworth, whose Alzheimer disease went undiagnosed for years; and Arthur Ashe, who courageously went public with his AIDS diagnosis before the media could reveal his secret. And then there are private citizens like Barney Clark, the first recipient of a permanent artificial heart, and Lorenzo Odone, whose neurological disorder became the subject of a Hollywood film. While celebrity illnesses have helped to inform patients about treatment options, ethical controversies, and scientific proof, the stories surrounding these illnesses have also assumed mythical characteristics that may be misleading. Marrying great storytelling to an exploration of the intersection of science, journalism, fame, and legend, this book is a groundbreaking contribution to our understanding of health and illness.

Download or read book Admissions written by Henry Marsh and published by Thomas Dunne Books. This book was released on 2017-10-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2017 National Book Critics Circle (NBCC) Finalist, International Bestseller, and a Kirkus Best Nonfiction Book of 2017! “Marsh has retired, which means he’s taking a thorough inventory of his life. His reflections and recollections make Admissions an even more introspective memoir than his first, if such a thing is possible.” —The New York Times "Consistently entertaining...Honesty is abundantly apparent here--a quality as rare and commendable in elite surgeons as one suspects it is in memoirists." —The Guardian "Disarmingly frank storytelling...his reflections on death and dying equal those in Atul Gawande's excellent Being Mortal." —The Economist Henry Marsh has spent a lifetime operating on the surgical frontline. There have been exhilarating highs and devastating lows, but his love for the practice of neurosurgery has never wavered. Following the publication of his celebrated New York Times bestseller Do No Harm, Marsh retired from his full-time job in England to work pro bono in Ukraine and Nepal. In Admissions he describes the difficulties of working in these troubled, impoverished countries and the further insights it has given him into the practice of medicine. Marsh also faces up to the burden of responsibility that can come with trying to reduce human suffering. Unearthing memories of his early days as a medical student, and the experiences that shaped him as a young surgeon, he explores the difficulties of a profession that deals in probabilities rather than certainties, and where the overwhelming urge to prolong life can come at a tragic cost for patients and those who love them. Reflecting on what forty years of handling the human brain has taught him, Marsh finds a different purpose in life as he approaches the end of his professional career and a fresh understanding of what matters to us all in the end.

Download or read book The Most Powerful Doctor written by Yu Yang and published by Funstory. This book was released on 2020-02-22 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a pair of magical eyes and tenacity, he is committed to being the best doctor. He is born with a pair of eyes that can clearly see through the human body in the dark. This special ability has made his dream of being a famous doctor. A pair of magical eyes can always find lesions that other doctors cannot see. But because he accidentally discovered the secret of his boss, his life was severely hit. The boss assigned him to work in a very remote place, where there were no family members and friends, and even his girlfriend broke up with him because of that. He was not defeated by setbacks, but strengthened his dream of becoming a famous doctor. His superb medical skills have been noticed by more and more people, and he has since been awarded the title of "the most powerful doctor". ☆About the Author☆ Yu Yang, an outstanding online novelist. His rich life experience has provided inexhaustible motivation for his novel creation, and his novel plot is as good as writing.

Download or read book Serial 2 A written by United States. Congress. House. Committee on Immigration and Naturalization and published by . This book was released on 1924 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Celebrity in the 21st Century written by Larry Z. Leslie and published by Bloomsbury Publishing USA. This book was released on 2011-01-12 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical look at celebrity and celebrities throughout history, emphasizing the development of celebrity as a concept, its relevance to individuals, and the role of the public and celebrities in popular culture. Tabloid magazines, television shows, and Internet sites inundate us with daily updates about movie stars, musicians, athletes, and even those who have achieved celebrity status simply for being rich and extravagant. Disturbingly, it appears that the harder our celebrities fall, the more fascinating they are to us. As popular culture becomes more influential, it is important to understand both the positive and negative aspects of celebrity. This volume traces the development of the concept of celebrity, discusses some of the problems facing both celebrities and their followers, and points to future trends and developments in our cultural understanding of celebrity. The author's treatment is unflinchingly honest, revealing the importance of the public's role in celebrities' lives and establishing firm criteria for determining who is a celebrity—and who is not.

Download or read book The Intersection of Star Culture in America and International Medical Tourism written by Kathy Merlock Jackson and published by Lexington Books. This book was released on 2015-12-24 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity culture, health care, and travel attract attention in America’s media-saturated society. These worlds curiously intersect in the study of medical tourism. Although the US touts some of the finest and best-known medical facilities in the world, many jet-setting A-list celebrities, who can well afford the finest of health care, seek treatment far away from home, popularizing international sites, physicians, and procedures. These travelers, whose every move is chronicled by the media, both reflect and influence health care concerns in America. An analysis of these high-profile cases of celebrities with both life-threatening and non life-threatening conditions sheds light on the link between medical tourism and celebrity, showing how health care and entertainment intersect, and the American public responds. The Intersection of Star Culture in America and International Medical Tourism: Celebrity Treatment argues that celebrity cases and media content drive awareness of medical tourism among Americans at a time when the medical system is under intense scrutiny. By popularizing international sites for treatment, procedures not available in the US, and different approaches to patient care, media narratives present options for health care, triggering dialogue on one of America’s most important human welfare issues.

Download or read book Famous Doctors and Famous Patients written by Diane Cheney and published by Gatekeeper Press. This book was released on 2024-02-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Famous Doctors and Famous Patients: Lives in Jeopardy? examines well-known doctors who treated celebrities and describes the successes and failures of patients’ treatments. Featuring well-known public figures such as Humphrey Bogart, John Wayne, Marilyn Monroe, Frank Sinatra, Truman Capote, Cecil B. DeMille, John and Jacqueline Kennedy, Elizabeth Taylor, Billy Wilder, Tennessee Williams, Dan Aykroyd, Johnny Depp, Cary Grant, and Susan Sarandon—descriptions of each patient show the impact of treatment on patients’ lives, for better or worse. Often the mind-altering chemicals that promised patients’ relief imposed problems instead. In documenting and consolidating prominent historical medical case studies, Famous Doctors and Famous Patients enables readers to make better choices for their own medical care.

Download or read book Framing Celebrity written by Su Holmes and published by Routledge. This book was released on 2012-11-12 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity culture has a pervasive presence in our everyday lives – perhaps more so than ever before. It shapes not simply the production and consumption of media content but also the social values through which we experience the world. This collection analyses this phenomenon, bringing together essays which explore celebrity across a range of media, cultural and political contexts. The authors investigate topics such as the intimacy of fame, political celebrity, stardom in American ‘quality’ television (Sarah Jessica Parker), celebrity 'reality' TV (I’m a Celebrity ... Get Me Out of Here!), the circulation of the porn star, the gallery film (David/David Beckham), the concept of cartoon celebrity (The Simpsons), fandom and celebrity (k.d. lang, *NSYNC), celebrity in the tabloid press, celebrity magazines (heat, Celebrity Skins), the fame of the serial killer and narratives of mental illness in celebrity culture. The collection is organized into four themed sections: Fame Now broadly examines the contemporary contours of fame as they course through new media sites (such as 'reality' TV and the internet) and different social, cultural and political spaces. Fame Body attempts to situate the star or celebrity body at the centre of the production, circulation and consumption of contemporary fame. Fame Simulation considers the increasingly strained relationship between celebrity and artifice and ‘authenticity’. Fame Damage looks at the way the representation of fame is bound up with auto-destructive tendencies or dissolution.

Download or read book The Englishman s magazine ed by E Moxon written by and published by . This book was released on 1831 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New York Journal of Hom opathy written by and published by . This book was released on 1906 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brandwashed written by Martin Lindstrom and published by Crown Currency. This book was released on 2011-09-20 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations: • Intentionally target children at an alarmingly young age • Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. • Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives • Purposely adjust their formulas in order to make their products chemically addictive • And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.