Download or read book How to be a Toy Influencer written by Kaitlin Scirri and published by Raintree. This book was released on 2021-11-25 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine getting paid to play with toys! Toy influencers can make big money just for giving their opinions on the latest games and gadgets. Discover what it takes to be a social media influencer, while learning basic economics and business skills, as well as important safety tips.

Download or read book The Business of Being a Toy Influencer written by Kaitlin Scirri and published by Capstone Press. This book was released on 2021 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine getting paid to play with toys! Toy influencers can make big money just for giving their opinions on the latest games and gadgets. Discover what it takes to be a social media influencer, while learning basic economics and business skills, as well as important safety tips.

Download or read book The Marketing of Children s Toys written by Rebecca C. Hains and published by Springer Nature. This book was released on 2021-04-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.

Download or read book Become A Successful Social Media Influencer written by Cedenheim and published by Cedenheim Publishing. This book was released on 2020-06-23 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income ​How To Go Viral On TikTok ​How To Use Hashtags & Challenges The Right Way On TikTok ​TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram ​How To Use Analyze Your Audience And Create Viral Posts ​How To Set Yourself Ready To Be Contacted By Brands For Promotions ​Things You Should Never Do As An Influencer ​How To Setup Your Youtube Channel The Right Way ​Analyzing Your Channel Data For Maximum Exposure

Download or read book Social Communication in Advertising written by William Leiss and published by Routledge. This book was released on 2018-06-14 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Download or read book A Profile of the United States Toy Industry written by Christopher Byrne and published by Business Expert Press. This book was released on 2023-12-05 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner—entertainment, commodities, fashion, and licensing—that each behave differently. Unlike other industries, more than 40 percent of products are new every year, and success often depends on the whims of a child. Currently about $22 billion per year at wholesale for traditional toys, the United States toy industry has remained relatively constant since the 1990s, with a short-term boom in 2020 and 2021 in response to a global pandemic. This edition has been updated to reflect these and other dynamic changes in recent years, including the impacts of shifts in marketing, technology, consumption, and retailing. It offers an introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future. The primary focus is the U.S. toy industry, but one cannot ignore the global scope of the business, particularly with respect to manufacturing and opportunities for growth in emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to introduce this fast-paced, always changing and fiercely competitive business where success is often more an art than a science.

Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Download or read book Global Perspectives on Social Media Influencers and Strategic Business Communication written by Bi, Nicky Chang and published by IGI Global. This book was released on 2024-05-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

Download or read book Influencer Marketing For Dummies written by Kristy Sammis and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

Download or read book Digital and Social Media Marketing written by Aleksej Heinze and published by Routledge. This book was released on 2020-04-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community.

Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2020-12-03 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package.

Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

Download or read book Communication and Health written by Charlene Elliott and published by Springer Nature. This book was released on 2022-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.

Download or read book Social Media Influencers written by The New York Times Editorial Staff and published by The Rosen Publishing Group, Inc. This book was released on 2019-12-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many popular social media websites and apps have one thing in common: celebrities looking to be worshipped. These social influencers come from all walks of life, and cater to young demographics with content including comedy routines, make-up advice, product reviews, and music videos. Watched by millions of viewers worldwide, they create diversion, provide commentary, endorse brands, and sometimes inspire the wrath of governments. With the aid of media literacy terms and questions, readers will discover how this comprehensive collection of articles reveals the ins and outs of internet commerce and culture.

Download or read book Influencer written by T. Bettina Cornwell and published by Routledge. This book was released on 2020-12-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.

Download or read book Social Media and Society written by Qihao Ji and published by Taylor & Francis. This book was released on 2023-11-27 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a detailed exploration of the role social media plays in our daily lives and across a variety of contexts, from social networking sites, messaging applications, and enterprise communication platforms to virtual reality. Offering readers an introduction to the uses, effects, and central debates surrounding the subject of social media, this text is organized into three sections, each with a distinct focus. Part I provides an overview of social media, defining it through communication characteristics and exploring both theoretical and practical approaches to understanding it; Part II examines the impact of social media on individual users, including its effects on expression, health, and relationship management; and Part III investigates the wider social implications of social media, including its impact on politics, entertainment, marketing, and information consumption. Featuring key contemporary case studies and learner-centered exercises throughout, this book offers a rich and engaging look at the most pertinent issues of the social media era on both an individual and societal level. This is an essential text for students of digital media, communication, journalism, and beyond, as well as a useful resource for researchers and industry professionals interested in exploring the social and psychological effects of social media.

Download or read book Future of Organizations and Work After the 4th Industrial Revolution written by Allam Hamdan and published by Springer Nature. This book was released on 2022-06-13 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a forward-looking approach by bringing in research and contributions that facilitate in mapping the impact of AI and big data on businesses, the nature of work along with providing practical solutions for preparing the work, workplace, and the workforce of the future. Organizations globally have been experiencing immense transformation due to the reinvention and redefining of the business models due to the dynamic nature of the business environment. Looking at an organizational context, undeniably, the definition of ‘work’ and ‘organizations’ is genuinely changing. Artificial intelligence, big data, automation, and robotics are a few of those keywords that are seemingly entering the workplace and reshaping the way work is being done. Moreover, the transition that is being addressed herein not only focuses upon aspects that are operative within an organization like the organizational culture, team building, networking, recruitments, and so on but also aims to address the external aspects like supply chain management, value chain analysis, investment management, etc. Broadly, every single step that is now taken is intensely experiencing this impact upon its functioning. This book serves as a guide not just to the academia but also to the industry to adopt suitable strategies that offer insights into global best practices as well as the innovations in the domain.