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Book How Propaganda Became Public Relations

Download or read book How Propaganda Became Public Relations written by Cory Wimberly and published by Routledge. This book was released on 2019-11-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.

Book Propaganda

    Book Details:
  • Author : Edward L. Bernays
  • Publisher :
  • Release : 1928
  • ISBN :
  • Pages : 174 pages

Download or read book Propaganda written by Edward L. Bernays and published by . This book was released on 1928 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Public Relations

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Book A Century of Spin

Download or read book A Century of Spin written by David Miller and published by Pluto Press (UK). This book was released on 2008 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: --Uncovers the secret history of the PR industry-- This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it sh

Book Public Relations History

Download or read book Public Relations History written by Scott M. Cutlip and published by Routledge. This book was released on 2013-11-05 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace.

Book Propaganda 1776

    Book Details:
  • Author : Russ Castronovo
  • Publisher :
  • Release : 2014
  • ISBN : 0199354901
  • Pages : 256 pages

Download or read book Propaganda 1776 written by Russ Castronovo and published by . This book was released on 2014 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propaganda 1776 reframes the culture of the U.S. Revolution and early Republic, revealing it to be rooted in a vast network of propaganda. Truth, clarity, and honesty were declared virtues of the period - but rumors, falsehoods, forgeries, and unauthorized publication were no less the life's blood of liberty. Looking at famous patriots like George Washington, Benjamin Franklin, Thomas Paine; the playwright Mary Otis Warren; and the poet Philip Freneau, Castronovo provides various anecdotes that demonstrate the ways propaganda was - contrary to our instinctual understanding - fundamental to democracy rather than antithetical to it. By focusing on the persons and methods involved in Revolutionary communications, Propaganda 1776 both reconsiders the role that print culture plays in historical transformation and reexamines the widely relevant issue of how information circulates in a democracy.

Book Public Relations History

Download or read book Public Relations History written by Cayce Myers and published by Routledge. This book was released on 2020-07-29 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Book Digital and Media Literacy

Download or read book Digital and Media Literacy written by Renee Hobbs and published by Corwin Press. This book was released on 2011-07-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.

Book Crystallizing Public Opinion

Download or read book Crystallizing Public Opinion written by Edward L. Bernays and published by . This book was released on 1923 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Journalism and PR

    Book Details:
  • Author : John Lloyd
  • Publisher : Bloomsbury Publishing
  • Release : 2014-11-18
  • ISBN : 0857725653
  • Pages : 152 pages

Download or read book Journalism and PR written by John Lloyd and published by Bloomsbury Publishing. This book was released on 2014-11-18 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

Book Rethinking Public Relations

Download or read book Rethinking Public Relations written by Kevin Moloney and published by Routledge. This book was released on 2006-04-18 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.

Book Propaganda and American Democracy

Download or read book Propaganda and American Democracy written by Nancy Snow and published by LSU Press. This book was released on 2014-03-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propaganda has become an inescapable part of modern American society. On a daily basis, news outlets, politicians, and the entertainment industry -- with motives both dubious and well-intentioned -- launch propagandistic appeals. In Propaganda and American Democracy, eight writers explore various aspects of modern propaganda and its impact. Contributors include leading scholars in the field of propaganda studies: Anthony Pratkanis tackles the thorny issue of the inherent morality of propaganda; J. Michael Sproule explores the extent to which propaganda permeates the U.S. news media; and Randal Marlin charts the methods used to identify, research, and reform the use of propaganda in the public sphere. Other chapters incorporate a strong historical component. Mordecai Lee deftly analyzes the role of wartime propaganda, while Dan Kuehl provides an astute commentary on former and current practices, and Garth S. Jowett investigates how Hollywood has been used as a vehicle for propaganda. In a more personal vein, Asra Q. Nomani recounts her journalistic role in the highly calculated and tragic example of the ultimate act of anti-American propaganda perpetrated by al-Qaeda and carried out against her former colleague, Wall Street Journal reporter Daniel Pearl. Propaganda and American Democracy offers an in-depth examination and demonstration of the pervasiveness of propaganda, providing citizens with the knowledge needed to mediate its effect on their lives.Edited by Nancy Snow

Book The Engineering of Consent

Download or read book The Engineering of Consent written by Edward L. Bernays and published by . This book was released on 1969 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Rethinking Public Relations

Download or read book Rethinking Public Relations written by Kevin Moloney and published by Routledge. This book was released on 2020 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR's impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of 'fake news' and 'churnalism' and, in this new edition, the role of digital and social media is examined for the first time. Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master's level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR's 'voices'.

Book Your Call Is Important to Us

Download or read book Your Call Is Important to Us written by Laura Penny and published by Crown. This book was released on 2005-07-12 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every once in a while a truth-telling book appears out of nowhere, a book that crystallizes our darkest suspicions and makes us mad as hell—while we’re laughing like fiends. A book like this one. Your Call Is Important to Us is a manifesto for anyone who’s sick and tired of the twenty-first century’s tidal wave of bullshit. Taking no prisoners, author Laura Penny dissects—no, disembowels—the culture of globalized, super-sized, consumerized b.s. Dating the renaissance of bullshit to wartime propaganda, Penny skewers the “corporate bafflegab,” scripted, question-proof political events, toxic faux foodstuffs, and miracle pills that clutter our lives. She spares no one and nothing: not Wal-Mart, where “every rinky-dink chunk of mass-produced bric-a-brac is manufactured expressly for you”; not Bush’s White House, with its “wallpaper of phony populist sloganeering”; and not the vast pharmaceutical industry, with its “gateway prescription drugs.” Penny reveals that prisons are the hot new thing in call centers (the federal prison industry bills itself as “the best-kept secret in outsourcing”) and that the Public Relations Society of America has a Code of Ethics Pledge (who knew?). Finally, with devastating precision, she demonstrates how our “all-you-can-eat buffet of phoniness” not only alienates us from each other but degrades public discourse, breeds apathy, and makes us just plain stupid. Your Call Is Important to Us introduces a fearless and utterly disarming new voice in social criticism. It’s an island of clarity in an ocean of ordure. Laura Penny on Bullshit: There is so much bullshit that one hardly knows where to begin. The platitudinous pabulum that passes for stirring political rhetoric is bullshit. . . . The committee-crafted persona and the focus-grouped fad and the rule of the polls are straight-up bullshit. The disease hysteria du jour is bullshit, and so is the latest miracle pill. The new product that will change your life is probably just more cheap, plastic bullshit. “Your call is important to us” has been chosen from a very deep reservoir of bullshit phrases for the title of this book because it best exemplifies the properties native to bullshit. It tries to slather some nice on the result of a simple ratio: your time versus some company’s dough. Like most bullshit, the more times you hear it, the bullshittier it gets. This is why bullshit is best served quickly, with many visuals, in mass quantities, with no questions from the floor.

Book Apartheid and Anti Apartheid in Western Europe

Download or read book Apartheid and Anti Apartheid in Western Europe written by Knud Andresen and published by Springer Nature. This book was released on 2020-12-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection examines how Western European countries have responded and been influenced by the apartheid system in South Africa. The debate surrounding apartheid in South Africa underwent a shift in the second half of the 20th century, with long held positive, racist European opinions of white South Africans slowly declining since decolonisation in the 1960s, and the increase in the importance of human rights in international politics. While previous studies have approached this question in the context of national histories, more or less detached from each other, this edited collection offers a broader insight into the transnational and entangled histories of Western European and South African societies. The contributors use exemplary case studies to trace the change of perception, covering a plurality of reactions in different societies and spheres: from the political and social, to the economic and cultural. At the same time, the collection emphasizes the interconnections of those reactions to what has been called the last ‘overtly racist regime’ (George Frederickson) of the twentieth century.

Book Balkan Propaganda Wars

    Book Details:
  • Author : Călin Hentea
  • Publisher : Scarecrow Press
  • Release : 2006
  • ISBN : 9780810857674
  • Pages : 196 pages

Download or read book Balkan Propaganda Wars written by Călin Hentea and published by Scarecrow Press. This book was released on 2006 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balkan Propaganda Wars provides an historical, political, and propagandistic perspective of the volatile situation that exists in the Balkans. The book reviews the historical background of the Balkan people--especially those belonging to the former Yugoslavia--from Antiquity through the troubled centuries of the Middle Ages, and continuing with the birth of the modern Balkan states in the 19th century and the more recent political and military evolutions during the 20th century. For each period, the role of propaganda is underlined and examined. The unbiased background the book supplies will allow users to gain an impartial perspective on events such as the Yugoslav War, the Kosovo War, ethnic cleansing, and the large population shifts these events brought about. UN and NATO informational performances in Bosnia and Kosovo are deeply scrutinized and compared during UNPROFOR, IFOR, SFOR, and KFOR missions. The resulting information war between NATO and Yugoslavia are also presented and analyzed. For scholars, historians, journalists, and anyone else who wishes to understand how to see through the information they are presented on war, Balkan Propaganda Wars will prove invaluable.