Download or read book Hospitality Sales and Marketing written by James R. Abbey and published by Educational Institute. This book was released on 2014-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
Download or read book Hospitality Sales and Marketing written by Howard Feiertag and published by CRC Press. This book was released on 2019-08-15 with total page 949 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.
Download or read book Hospitality Sales and Promotion written by Derek Taylor and published by Routledge. This book was released on 2012-05-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.
Download or read book Hospitality Sales and Marketing written by Howard Feiertag and published by CRC Press. This book was released on 2019-08-15 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.
Download or read book Hospitality Sales and Promotion written by Derek Taylor and published by Routledge. This book was released on 2012-05-04 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.
Download or read book A Beginner s Handbook for Hospitality Sales written by John C. Dunn and published by Createspace Independent Publishing Platform. This book was released on 2015-01-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beginner's Handbook in Hospitality Sales was created to give sales executives entering the hospitality industry a quick introduction on how to succeed in hospitality sales. It serves as a crash course and provides friendly advice and helpful tips on what to do and what not to do in those first few crucial months of onboarding. Accelerating your learning curve, leave your competition behind and help increase your hotels profitability. This practical and usable handbook will teach you how to start your career in the hotel industry on the right foot and how to avoid landmines that might get in your way. Authored by well-known hospitality and tourism industry expert, John C. Dunn; this guide will increase your productivity and teach you practical and actionable sales principals used by highly successful hospitality sales professionals.
Download or read book Revenue Management for the Hospitality Industry written by David K. Hayes and published by John Wiley & Sons. This book was released on 2021-11-09 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises. An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.
Download or read book Hospitality Retail Management written by Conrad Lashley and published by Routledge. This book was released on 2009-11-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit. 'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit. Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.
Download or read book Hospitality Sales written by Judy A. Siguaw and published by Cengage Learning. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise handbook addresses the processes of selling in the Hospitality Market. More and more, the act of selling is recognized as a function that is separate from and just as important as the function of marketing in the Hospitality Industry. The text takes a “how-toâ€, “by the numbers†approach to consultative hospitality sales. It is filled with practical, useable information for all kinds of sales situations in the hospitality arena. The text takes the reader all the way from prospecting to negotiations through closing. It includes a chapter of personal selling “tools†and discusses listening skills. The text emphasizes ethics and attempts to create a customer-oriented sales person who succeeds by serving the needs of the customer. It is recommended as a support handbook in a traditional Hospitality Marketing and Sales course or as a primary text in a Sales Course.
Download or read book Hospitality Sales and Advertising written by James R. Abbey and published by . This book was released on 1998 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hospitality Marketing written by Neil Wearne and published by Routledge. This book was released on 2013-01-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Download or read book HOSPITALITY 2 0 Digital Revolution in the Hotel Industry written by Ira Vouk and published by Ira Vouk Hospitality Technology and Revenue Management Consulting. This book was released on 2022-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the past, present, and future of hospitality. It presents a comprehensive study on the state of the industry by describing the challenges it has been dealing with, major disruptions in the recent years, effects of tech evolution, cloud computing, alternative accommodations and COVID-19, with a glimpse into what the future holds in the next 5-10 years and how we can get there faster and more efficiently. It contains exclusive interviews with industry leaders and technology founders who share their stories about what inspired them to start their companies, how they overcame the challenges presented by the hospitality industry, and how they developed their products into key elements of the hospitality ecosystem. You will also find interviews with companies like Google and AWS where they share their vision on how to move the industry forward through technology and what they are already doing in that area. This book is best suited for: hotel owners and managers, executives of hospitality companies, technology founders, investors, hospitality professors and students as well as anyone else who has an interest in the hospitality industry and shares my passion for its evolution. Regardless of your current experience and knowledge level, you will learn many new things about the industry. At least one ‘Aha!’ moment per chapter is guaranteed.
Download or read book Lead with Hospitality written by Taylor Scott and published by BenBella Books. This book was released on 2021-04-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across all industries and levels of organizations, one key leadership trait inspires and motivates more than any other: hospitality. We have all encountered inspirational leaders who've helped us, taught us, encouraged us, pushed us to get outside our comfort zones, or motivated us to become the best version of ourselves. What is it about their leadership styles that inspires us to do more for our team and our personal and professional growth? Turns out, we admire these leaders for the same reasons we love our favorite hotels, resorts, restaurants, or bars: How they make us feel is essential. Members of today's workforce—especially millennials and Gen Z—are looking for inspiring environments and work that truly fulfills them. Before anyone is compelled to do anything they first must feel. Speaker, consultant, and hospitality industry veteran Taylor Scott knows that the most effective leaders approach their roles with heart, emotionally connecting with their team members before attempting to manage them. Scott draws from his two decades in leadership roles at respected hotels, resorts, and restaurants. He distills the principles of gracious hospitality, translating them into actionable leadership lessons which apply in any industry, such as: • How making people feel welcome fosters loyalty and keeps workers engaged with an organization's purpose • How serving people with empathy and compassion sparks workers' highest productivity • How making people feel comfortable encourages exploration, curiosity, and discovery while inviting everyone to lean into their creativity • How making people feel significant drives them to deliver their best work He also shares specific, practical steps you can take to put these principles into action. Scott shows how to connect, serve, engage, coach, and inspire your peers, teams, and even your own leaders. Lead with Hospitality is a call to action to connect with people on a human level which ultimately inspires teams, organizations, and companies to go to the next level.
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Download or read book Hotel Sales and Revenue Management Book 2 0 written by Carol Verret and published by iUniverse. This book was released on 2008 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 represents a seismic shift in how hotel sales, marketers and revenue managers perform their jobs-separating those that will be average and those that will be awesome! The travel and hospitality industry has had an intricate relationship with the internet since the advent of the Online Travel Agencies such as Expedia, Travelocity, etc. Far more than most industries, the impacting Web 2.0 has been swift and become embedded in the fabric of how the hotel industry conducts business. Do the basics still matter? Yes, but the basics have morphed into a new dynamic driven by changes in the buying habits of customers that increasingly use the internet and social media to make their choices. This shift applies to all segments-from the leisure traveler to the sophisticated meeting planner professionals. Understanding this shift, its evolution and applying the new basics, this book provides a handbook for succeeding in a Web 2.0 world. It is an exciting way and creative approach to hotel sales and revenue management!
Download or read book Setting the Table written by Danny Meyer and published by Harper Collins. This book was released on 2009-10-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Danny’s story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done. Setting the Table is landmark a motivational work from one of our era’s most gifted and insightful business leaders.
Download or read book Room To Grow written by Tammy Gillis and published by . This book was released on 2021-06-18 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time for the hospitality industry to stop talking sales, and start talking business. The hospitality industry has faced more than its fair share of disruption in recent years. No matter how hard you've been hit, your business can do more than just recover-it can prosper. The key lies in taking a modern and strategic approach to sales to unlock new opportunities, better staff retention, and excellent customer service. In Room to Grow, hospitality sales expert, consultant, and entrepreneur Tammy Gillis shows you how to integrate an effective, modern sales strategy across your organization-from the front desk to the back office. Through practical tips, checklists, and real-life examples of what (and what not) to do, Gillis walks you through the steps of implementing new standards and processes to revitalize your business and arm it for future success. You'll learn: How to shift from reactive selling to proactive selling that drive consistency and growth Why you should stop cold calling, and what to do instead Where to look for new business opportunities, and connect what you have to offer with what they need How the front desk can be your most valuable business development tool How to define your strategic objectives and implement an effective and robust business plan How to research leads and uncover key decision makers-and then approach them Whether you're a hotel owner, director of sales, general manager, or in customer service, you're in the hospitality industry because you have a genuine desire to serve and help people. You want to bring travelers together, welcome them as your guests, and deliver great customer experiences to them. With the right sales and marketing approach integrated across your hotel, brand, or experience, you can build a culture that will drive the desired results for your hotel, your staff, and your customers now, and into the future.
