Download or read book Marketing Strategies of the Horticultural Production Chain written by Marco A. Palma and published by MDPI. This book was released on 2021-03-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
Download or read book Horticultural Marketing written by E. Richter and published by . This book was released on 2002 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trading the Fruits of the Land written by Tjalling Dijkstra and published by Routledge. This book was released on 2018-12-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1997, this volume contributes to the knowledge for the trade of vegetables, fruits and tubers (so-called horticultural commodities). As African policy makers try to keep pace with new developments in private food trade, they require knowledge of the structures of private trade systems and the factors that govern their long-term development. The study analyses the structure and development of horticultural marketing channels in Kenya. It is based primarily on surveys of some 500 farmers in four districts and 750 horticultural traders in 18 market places. Commercial horticultural farmers, domestic traders, export traders, agents, facilitators, marketing cooperatives and processors are all reviewed. The study devotes special attention to the efficiency of collecting wholesalers, and to the development of rural assembly markets. It develops a model which can elucidate vertical differentiation processes in the Kenyan horticultural channels. The analyses show that marketing channel theory can be of great relevance to the developing world. The proposed vertical differentiation model can aid in predicting future changes in horticultural marketing systems, in Kenya as well as in other African countries.
Download or read book Horticultural Marketing written by Fao and published by Daya Books. This book was released on 2007 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book describes an Introduction to horticultural marketing in Chapter 1 and Chapter 2 gives examples of successful horticultural marketing case studies. The book then covers the three stages in horticultural marketing projects. Research and analysis are discusses in Chapter 3 and decision making and agreeing on an action plan in Chapter 4. Chapter 5 discussed some of the many different actions, activities and functions which can help to resolve marketing problems. Chapter 6 concludes the manual by setting out some of the most common mistakes that have bedeviled marketing projects. Contents Chapter 1: The Marketing process; What is marketing?, Why is marketing important?, Summary; Chapter 2: Introduction, Successful cases in horticultural marketing; Starting marketing, huza, northern pakistan, Loose cooperation to fully exploit market opportunities, Al Bayda, Yemen, Market-oriented production by an individual small farmer, Antigua, Large successful farmer exploiting new technology and a changing market, Egypt, Starting a fresh fruit and vegetable export operation, Antigua, Improving horticultural exports, Kenya; Chapter 3: Introduction, The basic preparatory work; The audit of local resources and facilities, What the market wants in terms of product-now and in the future, The marketing system, Summary and conclusions; Chapter 4: Decision making and agreeing on an action plan; Introduction, Identification of problems and opportunities, Extension techniques, Agreeing on an action plan; Chapter 5: Implementation of action plans; Introduction, Pre-production advice, Post-production advice, Markets and selling, Miscellaneous activities, Summary and conclusions; Chapter 9: Eight common mistakes in horticultural marketing; Further reading.
Download or read book Marketing of Horticultural Products written by Mary E. Lassanyi and published by . This book was released on 1991 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Metropolitan Economic Areas as a Tool for Marketing Research in Horticultural Specialties written by Mennick Truman Fossum and published by . This book was released on 1954 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Horticultural Marketing Year written by and published by . This book was released on 1977 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Federal Marketing Orders for Horticultural Crops written by Nicholas John Powers and published by . This book was released on 1990 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Horticultural Chain Management for East and Southern Africa written by and published by Commonwealth Secretariat. This book was released on 2008 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Horticultural Chain Management for Eastern and Southern Africa is a two-volume work designed to help trainers develop suitable materials to assist small farmers and producers to supply high quality horticultural produce for sale.This Practical Manual complements the theoretical manual and provides the trainer with simple practical tasks that reinforce and enhance comprehension of theoretical training. The whole package is structured to provide the trainer with technical background and reference materials that allow customised training in accordance with the needs of the target group to be trained.
Download or read book Horticulture Marketing and Post Harvest Management written by R. K. Meena and published by . This book was released on 2001 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Growing Market For Horticulture In The West, And The Inability Of Indian Agriculturists To Tap It Fully, Has Made Horticulture Growing, Post-Harvest Management And Marketing Of Prime Importance. This Book Outlines The Various Strategies That Need To Be Adopted To Gain Commercial Advantage From Horticulture In India. It Also Discusses The Horticulture Marketing Scenario Prevailing In Different Parts Of The Country And Also Some Case Studies Of Export Ventures.
Download or read book Cooperative Marketing of Horticultural Products written by John William Lloyd and published by . This book was released on 1920 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Are Horticultural Exports a Replicable Success Story written by Nicholas Minot and published by Intl Food Policy Res Inst. This book was released on 2004 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Entrepreneurship and Skill Development in Horticultural Processing written by K P Sudheer and published by CRC Press. This book was released on 2021-11-22 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book mainly comprises of novel food processing techniques and the equipment requirement for installation. The book also provides the scope and opportunities of entrepreneurship in the major horticultural crops like banana, mango, pine-apple, and some under-utilized fruits and vegetables. The book also enlightens the readers about the marketing strategies, business plan preparation, safety and quality issues etc. It covers almost all important aspects of entrepreneurship development in food processing sector. Note: T&F does not sell or distribute the hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka. This title is co-published with NIPA.
Download or read book Watermelons written by Donald N. Maynard and published by . This book was released on 2001-01-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study of Operations in a Wholesale Horticultural Market written by Horticultural Marketing Council and published by . This book was released on 1963 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing of Horticultural Products 1979 April 1987 written by Mary E. Lassanyi and published by . This book was released on 1987 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Postharvest Handling of Horticultural Crops written by Raju L. Bhardwaj and published by CRC Press. This book was released on 2021-12-23 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the importance of post-harvest technology in horticultural crops, fruit growth, development and post harvest physiology, fruit maturity indices, harvesting of fruits and vegetables, initial handling of fruits and vegetable after harvesting, precooling of horticulture produce, transportation, etc.. It is a rich source of modern engineering technologies for income generating concept for agro based industries. The book is specially dedicated to the sub sector of the fruits and vegetables plants dealing with the fresh primary product from the product reception following the harvesting up-to the storage and before launches it to the market. This book will serves as a comprehensive guide for all the people who focuses on post harvest management skills. Note: T&F does not sell or distribute the hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.
