Download or read book Home based Catalog Marketing written by William J. Bond and published by McGraw-Hill Companies. This book was released on 1993 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Starting and Building Your Catalog Sales Business written by Herman Holtz and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains: * The basics of direct-mail selling and catalog sales * The secrets to creating catalog copy that really sells * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form * How to choose and use the right mailing lists * Managing the two essentials of the catalog business: sales volumeand pricing
Download or read book Guerrilla Marketing for the Home based Business written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1995 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
Download or read book Marketing for the Home based Business written by Jeffrey P. Davidson and published by Breathing Space Institute. This book was released on 1999 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features an expanded section on using new technologies to increase the reach of marketing efforts, offers sample telephone and voice mail scripts, and includes advice on setting up a home office for maximum efficiency.
Download or read book Marketing Strategies for the Home based Business written by Shirley Frazier and published by Rowman & Littlefield. This book was released on 2013-05-07 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Solutions for the Home-Based Business is prime for a revision with the explosion of social media marketing. Business News Daily notes that two of the top 50 home-based jobs to watch are for Social Media Consultants and Internet Marketing Consultant. With more than a half million copies sold, Globe Pequot Press continues to grow its ever popular How To Start a Home-based Business series. Each volume includes worksheets, business and marketing forms, and everything you need to know about business start-up costs and strategies. This title will make the perfect companion to any book in the series offering up-to-date marketing stratregies to help better position your home-based business.
Download or read book Marketing Strategies for the Home Based Business written by and published by Rowman & Littlefield. This book was released on with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Do It Yourself Advertising and Promotion written by Fred E. Hahn and published by John Wiley & Sons. This book was released on 2003-05-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Download or read book Direct Marketing and Related Topics written by and published by . This book was released on 1997 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Successful Catalog Marketing written by Richard S. Hodgson and published by . This book was released on 1991-01 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers practical information for operating a successful mail-order catalog business and discusses selecting merchandise that sells, organizing and designing a catalog, and developing a strong customer service program
Download or read book Creating A Profitable Catalog written by Jack Schmid and published by McGraw Hill Professional. This book was released on 2000-04-22 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled. . . . A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around." -- Laura Beaudry, Editorial Director Catalog Age "Creating a Profitable Catalog is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog--either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans. Praise for Creating a Profitable Catalog by Jack Schmid "Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business." -- Bill Spaide, Partner Spaide, Kuipers & Company "I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, Creating a Profitable Catalog, is a treasure chest that starts with the year 2000 and goes beyond." -- Bob Stone, Chairman Emeritus Stone & Adler Author of the bestselling Successful Direct Marketing Methods
Download or read book 101 Tips for More Profitable Catalogs written by Maxwell Sroge and published by Contemporary Books. This book was released on 1990 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to making mail-order catalogs more profitable.
Download or read book 55 Surefire Homebased Businesses You Can Start for Under 5000 written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2009-02-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coaching you all the way, the experts at Entrepreneur guide you into the thriving homebased industry, revealing unique, slam-dunk opportunities, outlining vital business basics, sharing priceless industry need-to-knows, and so much more! If you can bankroll $5,000 (some even less!), you can boldly choose your next big business move, decide to be your own boss, and start making profits! • Choose from a diverse list of 55 surefire homebased businesses • Spend less than $5,000 on startup • Quickly and legitimately setup your home office • Master industry language and fundamentals • Use business-specific marketing techniques to secure success • Create repeat business with engaging customer service practices • Plan for expansion • And more You’re on target for success—let us help you hit the bullseye! (maybe use the target image from the logo in the background)
Download or read book More 101 Best Home based Businesses for Women written by Priscilla Y. Huff and published by Three Rivers Press. This book was released on 1998 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book picks up right where "101 Best Home-Based Businesses for Women" lets off--with 101 more businesses women can set up and run successfully from their own homes. These operations run the gamut from mail order to the arts, franchises to consumer services, high tech to health care.
Download or read book Profitable Direct Marketing written by Jim Kobs and published by McGraw-Hill Companies. This book was released on 1992 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
Download or read book Direct Marketing Direct Selling and the Mature Consumer written by James R. Lumpkin and published by Praeger. This book was released on 1989-04-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports and interprets the results of a major research study that investigated the shopping behavior of the mature consumer with regard to the principal types of direct response marketing: catalog shopping, direct mail, media ads, telephone solicitation, direct selling, party-plan selling, and in-home demonstrations. Sponsored by the American Association of Retired Persons (AARP) and the Andrus Foundation, the project represents the most thorough treatment of the older consumer published to date. Marketing managers, direct marketing specialists, and retailers will find here the data they need to make informed decisions and develop appropriate marketing strategies for reaching a growing, and often relatively affluent, segment of the U.S. consumer population. The study was based on an 8-page questionnaire to which more than 2500 subjects nationwide responded and which yielded information on respondents' willingness to purchase from various direct sources, actual purchase behavior, preferences for purchasing from direct sources, likes and dislikes about in-home shopping, and the characteristics that influence purchasing decisions. The authors also compared shopping behaviors and attitudes of older consumers with younger groups and analyzed differences on the basis of demographic and psychological variables. A wide range of practical findings issued from the study, including the fact that many mature consumers associate high pressure sales tactics with in-home shopping and evince a high degree of distrust of direct selling techniques. In the final chapter, the authors present practical recommendations for formulating and maintaining a marketplace offering that is satisfying to the mature shopper. Numerous tables and figures illustrate the statistical conclusions drawn from the study.
Download or read book Home Based Employment and Family Life written by Ramona Z. Heck and published by Bloomsbury Publishing USA. This book was released on 1995-04-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about families who combine home life and income-producing work under the same roof. Based on 899 homeworking households in nine states, the analysis presents detailed information about individual worker and household characteristics; work characteristics for both business owners and wage workers; family functioning types; management behavior; and adjustment strategies used in family life, the community context, and the home-based employment experience over an extended period of time. This is the first publication of a serious longitudinal study of the phenomenon of working from home with historical considerations of how and why so many people are choosing this option. It points to the significantly positive impact at-home workers are having on their families, their neighborhoods, and their communities.
Download or read book Web Engineering written by Woojong Suh and published by IGI Global. This book was released on 2005-01-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: As most organizations have expanded traditional business space into Web-based environments, a more complete and thorough understanding of Web engineering is becoming vital. Although based primarily on MIS and computer science areas, Web engineering covers a wide range of disciplines, thus making it difficult to gain an understanding of the field. Web Engineering: Principles and Techniques provides clarity to this often muddied issue. Covering a wide range of topics, this book provides the necessary tools vital for organizations to utilize the full potential of Web engineering.
