Download or read book Hollywood Looks at Its Audience written by Leo A. Handel and published by . This book was released on 1950 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hollywood Looks at Its Audience a Report of Film Audience Research by Leo A Handel written by Leo A. Handel and published by . This book was released on 1950 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Audience ology written by Kevin Goetz and published by Simon and Schuster. This book was released on 2022-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.
Download or read book Women s Film and Female Experience 1940 1950 written by Andrea Walsh and published by Bloomsbury Publishing USA. This book was released on 1986-09-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women's Film and Female Experience takes a fresh look at a wide range of popular women's films in order to discover what American female consciousness in the 1940s was really about. The author traces the evolution and development of the Hollywood women's film, and describes the social history of American women in the 1940s. She then analyzes dominant narrative patterns within popular women's films of the decade: the maternal drama, the career woman comedy, and the films of suspicion and distrust.
Download or read book Identifying Hollywood s Audiences written by Melvyn Stokes and published by British Film Institute. This book was released on 1999-09-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
Download or read book Hollywood in the Age of Television written by Tino Balio and published by Routledge. This book was released on 2013-12-17 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers examines the evolving relationship between the motion picture industry and television from the 1940s onwards. The institutional and technological histories of the film and TV industries are looked at, concluding that Hollywood and television had a symbiotic relationship from the start. Aspects covered include the movement of audiences, the rise of the independent producer, the introduction of colour and the emergence of network structure, cable TV and video recorders. Originally published in 1990.
Download or read book George Gallup in Hollywood written by Susan Ohmer and published by Columbia University Press. This book was released on 2006-11-07 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues.
Download or read book The Evolution of Hollywood s Calculated Blockbuster Films written by Alexander Ross and published by Rowman & Littlefield. This book was released on 2023-04-24 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book highlights how creative entrepreneurs saved the Hollywood studios in the 1970's by making the calculated blockbuster, consisting of key replicable markers of success, Hollywood's preeminent business model. Scholars of film studies, screenwriting, and popular culture will find this book of particular interest.
Download or read book Hollywood written by Thomas Schatz and published by Taylor & Francis. This book was released on 2004 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Hollywood' as a concept applies variously to a particular film style, a factory-based mode of film production, a cartel of powerful media institutions and a national (and increasingly global) 'way of seeing'. It is a complex social, cultural and industrial phenomenon and is arguably the single most important site of cultural production over the past century.This collection brings together journal articles, published essays, book chapters and excerpts which explore Hollywood as a social, economic, industrial, aesthetic and political force, and as a complex historical entity.
Download or read book Inside the Hollywood Fan Magazine written by Anthony Slide and published by Univ. Press of Mississippi. This book was released on 2010-02-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fan magazine has often been viewed simply as a publicity tool, a fluffy exercise in self-promotion by the film industry. But as an arbiter of good and bad taste, as a source of knowledge, and as a gateway to the fabled land of Hollywood and its stars, the American fan magazine represents a fascinating and indispensable chapter in journalism and popular culture. Anthony Slide's Inside the Hollywood Fan Magazine provides the definitive history of this artifact. It charts the development of the fan magazine from the golden years when Motion Picture Story Magazine and Photoplay first appeared in 1911 to its decline into provocative headlines and titillation in the 1960s and afterward. Slide discusses how the fan magazines dealt with gossip and innuendo, and how they handled nationwide issues such as Hollywood scandals of the 1920s, World War II, the blacklist, and the death of President Kennedy. Fan magazines thrived in the twentieth century, and they presented the history of an industry in a unique, sometimes accurate, and always entertaining style. This major cultural history includes a new interview with 1970s media personality Rona Barrett, as well as original commentary from a dozen editors and writers. Also included is a chapter on contributions to the fan magazines from well-known writers such as Theodore Dreiser and e. e. cummings. The book is enhanced by an appendix documenting some 268 American fan magazines and includes detailed publication histories.
Download or read book Hollywood 1938 written by Catherine Jurca and published by Univ of California Press. This book was released on 2012-03-28 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures’ Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong—and right—with Hollywood at the end of a heralded decade, and how the industry’s troubles changed the making and marketing of films in 1938 and beyond.
Download or read book The Hollywood Jim Crow written by Maryann Erigha and published by NYU Press. This book was released on 2019-02-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of racial hierarchy in the American film industry The #OscarsSoWhite campaign, and the content of the leaked Sony emails which revealed, among many other things, that a powerful Hollywood insider didn’t believe that Denzel Washington could “open” a western genre film, provide glaring evidence that the opportunities for people of color in Hollywood are limited. In The Hollywood Jim Crow, Maryann Erigha tells the story of inequality, looking at the practices and biases that limit the production and circulation of movies directed by racial minorities. She examines over 1,300 contemporary films, specifically focusing on directors, to show the key elements at work in maintaining “the Hollywood Jim Crow.” Unlike the Jim Crow era where ideas about innate racial inferiority and superiority were the grounds for segregation, Hollywood’s version tries to use economic and cultural explanations to justify the underrepresentation and stigmatization of Black filmmakers. Erigha exposes the key elements at work in maintaining Hollywood’s racial hierarchy, namely the relationship between genre and race, the ghettoization of Black directors to black films, and how Blackness is perceived by the Hollywood producers and studios who decide what gets made and who gets to make it. Erigha questions the notion that increased representation of African Americans behind the camera is the sole answer to the racial inequality gap. Instead, she suggests focusing on the obstacles to integration for African American film directors. Hollywood movies have an expansive reach and exert tremendous power in the national and global production, distribution, and exhibition of popular culture. The Hollywood Jim Crow fully dissects the racial inequality embedded in this industry, looking at alternative ways for African Americans to find success in Hollywood and suggesting how they can band together to forge their own career paths.
Download or read book The Hollywood TV Producer written by Muriel G. Cantor and published by Routledge. This book was released on 2017-07-12 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Except for accounts of journalists, dissident employees, and an occasional congressional committee focusing on crime and unethical practices, we have known very little about how television programs are produced. The Hollywood TV Producer, originally published in 1971, was the first serious examination of constraints, conflicts, and rewards in the daily lives of television producers. Its insights were important at the time and have not been challenged. Using as her framework the social system of mass communications, Muriel G. Cantor shows how producers select stories for television series and how movies end up in prime time. In order to get a comprehensive look at the inner workings of the TV industry and its producers, the author interviewed eighty producers in Hollywood over a two-season period. She probed to discover how the people producers work for and where they work influences their decision-making. As Cantor shows, critics of television who suggest that to remain in production, a producer must first please the business organization that finances his or her operations, are largely correct. Cantor shows that content is determined by a combination of artistic and professional factors, as well as social, economic, and political norms that have developed over time in the industry.
Download or read book Hollywood s High Noon written by Thomas Cripps and published by Johns Hopkins University Press. This book was released on 1996-11-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively narrative history of Hollywood's classical age. Over the last twenty-five years, the field of cinema studies has offered a dramatic reassessment of the history of film in general and of Hollywood in particular. Writers have drawn on the methodologies of a number of disciplines—literary criticism, sociology, psychology, women's studies, and minority and gay studies—to deepen our understanding of motion pictures, the film industry, and movie theater audiences. In Hollywood's High Noon, noted film historian Thomas Cripps offers a lively narrative history of Hollywood's classical age that brings the insights of recent scholarship to students and general readers. From its origin during the First World War to the beginning of its decline in the 1950s, Cripps writes, Hollywood operated as did other American industries: movies were created by a rational production system, regulated by both government and privately organized interests, and subject to the whims of a fickle marketplace. Yet these films did offer consumers something unique: in darkened movie palaces across the country,audiences projected themselves—their hopes and ideas—onto silver screens, profoundly mediating their reception of Hollywood's flickering images. Beginning with turn-of-the-century moving-picture pioneer Thomas Edison, Cripps traces the invention of Hollywood and the development of the studio system. He explores the movie-going experience, the struggle for social control over the movies through censorship, the impact of sound on the style and content of films, alternatives to Hollywood's oligopoly including "race" films and documentaries, the paradoxical predictability and subversive creativity of genre pictures, and Hollywood's self-proclaimed "shining moment" during the Second World War. Cripps concludes with a discussion of the collapse of the studio system after the war, due in equal parts to suburbanization, the emergence of television, and government anti-trust action.
Download or read book Gunfighter Nation written by Richard Slotkin and published by University of Oklahoma Press. This book was released on 1998 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the ways in which the frontier myth influences American culture and politics, drawing on fiction, western films, and political writing
Download or read book Atomic Narratives and American Youth written by Michael Scheibach and published by McFarland. This book was released on 2003-04-07 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the atomic bombings of Hiroshima and Nagasaki, numerous "atomic narratives"--books, newspapers, magazines, textbooks, movies, and television programs--addressed the implications of the bomb. Post-World War II youth encountered atomic narratives in their daily lives at school, at home and in their communities, and were profoundly affected by what they read and saw. This multidisciplinary study examines the exposure of American youth to atomic narratives during the ten years following World War II. In addition, it examines the broader "social narrative of the atom," which included educational, social, cultural, and political activities that surrounded and involved American youth. The activities ranged from school and community programs to movies and television shows to government-sponsored traveling exhibits on atomic energy. The book also presents numerous examples of writings by postwar adolescents, who clearly expressed their conflicted feelings about growing up in such a tumultuous time, and shows how many of the issues commonly associated with the sixties generation, such as peace, fellowship, free expression, and environmental concern, can be traced to this earlier generation.
Download or read book The New Hollywood written by James Bernardoni and published by McFarland. This book was released on 2010-07-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Old Hollywood" of studios, stars, and house directors began to break up in the 1960s. Newly independent directors freed from budgetary and aesthetic limitations imposed by studio moguls were the "New Hollywood." Directors could develop their own styles, hire whom they wanted, and make movies that would dazzle jaded audiences. Hollywood would never be the same ... What happened? The author looks at the productions of the "New Hollywood" to answer that question. Scene by scene analyses of some of the 70s most significant films (i. e., Apocalypse Now, Taxi Driver, M. A. S. H., Annie Hall, and American Graffiti) assess both the successes and failures of the New Hollywood.
