Download or read book Hitting the Sweet Spot written by Lisa Fortini-Campbell and published by . This book was released on 1992-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you and your business move from information to insight to inspiration.
Download or read book The Sweet Spot written by Paul Bloom and published by HarperCollins. This book was released on 2021-11-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book will challenge you to rethink your vision of a good life. With sharp insights and lucid prose, Paul Bloom makes a captivating case that pain and suffering are essential to happiness. It’s an exhilarating antidote to toxic positivity.” —Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife One of Behavioral Scientist's "Notable Books of 2021" From the author of Against Empathy, a different kind of happiness book, one that shows us how suffering is an essential source of both pleasure and meaning in our lives Why do we so often seek out physical pain and emotional turmoil? We go to movies that make us cry, or scream, or gag. We poke at sores, eat spicy foods, immerse ourselves in hot baths, run marathons. Some of us even seek out pain and humiliation in sexual role-play. Where do these seemingly perverse appetites come from? Drawing on groundbreaking findings from psychology and brain science, The Sweet Spot shows how the right kind of suffering sets the stage for enhanced pleasure. Pain can distract us from our anxieties and help us transcend the self. Choosing to suffer can serve social goals; it can display how tough we are or, conversely, can function as a cry for help. Feelings of fear and sadness are part of the pleasure of immersing ourselves in play and fantasy and can provide certain moral satisfactions. And effort, struggle, and difficulty can, in the right contexts, lead to the joys of mastery and flow. But suffering plays a deeper role as well. We are not natural hedonists—a good life involves more than pleasure. People seek lives of meaning and significance; we aspire to rich relationships and satisfying pursuits, and this requires some amount of struggle, anxiety, and loss. Brilliantly argued, witty, and humane, Paul Bloom shows how a life without chosen suffering would be empty—and worse than that, boring.
Download or read book The Practical Pocket Guide to Account Planning written by Chris Kocek and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
Download or read book Managing the Design Factory written by Donald Reinertsen and published by Simon and Schuster. This book was released on 1997-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Developing Products in Half the Time, this book presents a comprehensive approach to managing design-in-process inventory.
Download or read book Hitting the Sweet Spot the Consumer Insight Workbook written by Lisa Fortini-Campbell and published by . This book was released on 1992 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Just Babies written by Paul Bloom and published by Crown. This book was released on 2014-11-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading cognitive scientist argues that a deep sense of good and evil is bred in the bone. From John Locke to Sigmund Freud, philosophers and psychologists have long believed that we begin life as blank moral slates. Many of us take for granted that babies are born selfish and that it is the role of society—and especially parents—to transform them from little sociopaths into civilized beings. In Just Babies, Paul Bloom argues that humans are in fact hardwired with a sense of morality. Drawing on groundbreaking research at Yale, Bloom demonstrates that, even before they can speak or walk, babies judge the goodness and badness of others’ actions; feel empathy and compassion; act to soothe those in distress; and have a rudimentary sense of justice. Still, this innate morality is limited, sometimes tragically. We are naturally hostile to strangers, prone to parochialism and bigotry. Bringing together insights from psychology, behavioral economics, evolutionary biology, and philosophy, Bloom explores how we have come to surpass these limitations. Along the way, he examines the morality of chimpanzees, violent psychopaths, religious extremists, and Ivy League professors, and explores our often puzzling moral feelings about sex, politics, religion, and race. In his analysis of the morality of children and adults, Bloom rejects the fashionable view that our moral decisions are driven mainly by gut feelings and unconscious biases. Just as reason has driven our great scientific discoveries, he argues, it is reason and deliberation that makes possible our moral discoveries, such as the wrongness of slavery. Ultimately, it is through our imagination, our compassion, and our uniquely human capacity for rational thought that we can transcend the primitive sense of morality we were born with, becoming more than just babies. Paul Bloom has a gift for bringing abstract ideas to life, moving seamlessly from Darwin, Herodotus, and Adam Smith to The Princess Bride, Hannibal Lecter, and Louis C.K. Vivid, witty, and intellectually probing, Just Babies offers a radical new perspective on our moral lives.
Download or read book Sweet Spot written by Amy Ettinger and published by Penguin. This book was released on 2017-06-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journalist channels her ice-cream obsession, scouring the United States for the best artisanal brands and delving into the surprising history of ice cream and frozen treats in America. For Amy Ettinger, ice cream is not just a delicious snack but a circumstance and a time of year—frozen forever in memory. As the youngest child and only girl, ice cream embodied unstructured summers, freedom from the tyranny of her classmates, and a comforting escape from her chaotic, demanding family. Now as an adult and journalist, her love of ice cream has led to a fascinating journey to understand ice cream’s evolution and enduring power, complete with insight into the surprising history behind America’s early obsession with ice cream and her experience in an immersive ice-cream boot camp to learn from the masters. From a visit to the one place in the United States that makes real frozen custard in a mammoth machine known as the Iron Lung, to the vicious competition among small ice-cream makers and the turf wars among ice-cream trucks, to extreme flavors like foie gras and oyster, Ettinger encounters larger-than-life characters and uncovers what’s really behind America’s favorite frozen treats. Sweet Spot is a fun and spirited exploration of a treat Americans can’t get enough of—one that transports us back to our childhoods and will have you walking to the nearest shop for a cone.
Download or read book A Sweet Spot Called Home written by Carl Boggess Honaker and published by . This book was released on 2021-04-22 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carl Boggess Honaker's thoughtful, playful, and at times transcendent memoir gives readers a delightfully vivid and nostalgic picture of life growing up in the lively Honaker family in Oakvale, West Virginia, during the 1930s. He includes tidbits of natural history, old-fashioned farming, one-room school days, character-shaping religion, fun recreation, the devastating impact of the depression, and so much more. Learn about the natural history of the deepest cave in West Virginia, and tales Uncle Bernard and Uncle Oscar in the general store, Mr. Dodrill's pedicure in class, and a handful of Southern one-liners to help you decode your next family gathering with Uncle Randolph.
Download or read book Write to Market written by Chris Fox and published by Createspace Independent Publishing Platform. This book was released on 2016-02-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.
Download or read book Through the Perilous Fight written by Steve Vogel and published by Random House. This book was released on 2013-05-07 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rousing account of one of the critical turning points in American history, Through the Perilous Fight tells the gripping story of the burning of Washington and the improbable last stand at Baltimore that helped save the nation and inspired its National Anthem. In the summer of 1814, the United States of America teetered on the brink of disaster. The war it had declared against Great Britain two years earlier appeared headed toward inglorious American defeat. The young nation’s most implacable nemesis, the ruthless British Admiral George Cockburn, launched an invasion of Washington in a daring attempt to decapitate the government and crush the American spirit. The British succeeded spectacularly, burning down most of the city’s landmarks—including the White House and the Capitol—and driving President James Madison from the area. As looters ransacked federal buildings and panic gripped the citizens of Washington, beleaguered American forces were forced to regroup for a last-ditch defense of Baltimore. The outcome of that “perilous fight” would help change the outcome of the war—and with it, the fate of the fledgling American republic. In a fast-paced, character-driven narrative, Steve Vogel tells the story of this titanic struggle from the perspective of both sides. Like an epic novel, Through the Perilous Fight abounds with heroes, villains, and astounding feats of derring-do. The vindictive Cockburn emerges from these pages as a pioneer in the art of total warfare, ordering his men to “knock down, burn, and destroy” everything in their path. While President Madison dithers on how to protect the capital, Secretary of State James Monroe personally organizes the American defenses, with disastrous results. Meanwhile, a prominent Washington lawyer named Francis Scott Key embarks on a mission of mercy to negotiate the release of an American prisoner. His journey will place him with the British fleet during the climactic Battle for Baltimore, and culminate in the creation of one of the most enduring compositions in the annals of patriotic song: “The Star-Spangled Banner.” Like Pearl Harbor or 9/11, the burning of Washington was a devastating national tragedy that ultimately united America and renewed its sense of purpose. Through the Perilous Fight combines bravura storytelling with brilliantly rendered character sketches to recreate the thrilling six-week period when Americans rallied from the ashes to overcome their oldest adversary—and win themselves a new birth of freedom. Praise for Through the Perilous Fight “Very fine storytelling, impeccably researched . . . brings to life the fraught events of 1814 with compelling and convincing vigor.”—Rick Atkinson, Pulitzer Prize–winning author of An Army at Dawn “Probably the best piece of military history that I have read or reviewed in the past five years. . . . This well-researched and superbly written history has all the trappings of a good novel. . . . No one who hears the national anthem at a ballgame will ever think of it the same way after reading this book.”—Gary Anderson, The Washington Times “[Steve] Vogel does a superb job. . . . [A] fast-paced narrative with lively vignettes.”—Joyce Appleby, The Washington Post “Before 9/11 was 1814, the year the enemy burned the nation’s capital. . . . A splendid account of the uncertainty, the peril, and the valor of those days.”—Richard Brookhiser, author of James Madison “A swift, vibrant account of the accidents, intricacies and insanities of war.”—Kirkus Reviews
Download or read book Strategy Beyond the Hockey Stick written by Chris Bradley and published by John Wiley & Sons. This book was released on 2018-02-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary business professor Richard Rumelt, UCLA McKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." —Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book—I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." —Jane Fraser, CEO, Citigroup Latin America
Download or read book Hidden Persuasion written by Marc Andrews and published by BIS Publishers. This book was released on 2019-07-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Download or read book The Demon Crown written by James Rollins and published by William Morrow. This book was released on 2017 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Off the coast of Brazil, a team of scientists discovers a horror like no other, an island where all life has been eradicated, consumed, and possessed by a species beyond imagination. Before they can report their discovery, a mysterious agency attacks the group, killing them all, save one: an entomologist, an expert on venomous creatures, Professor Ken Matsui from Cornell University. Strangest of all, this inexplicable threat traces back to a terrifying secret buried a century ago beneath the National Mall: a cache of bones preserved in amber..."--
Download or read book Basic Marketing Research Book Only written by Tom J. Brown and published by Cengage Learning. This book was released on 2017-10-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book How to Get Your Book Into Schools and Double Your Income with Volume Sales written by David H. Hendrickson and published by . This book was released on 2017-12-12 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed of an entire school reading your book? Would you like to double (or more!) your writing income? With advice and insights that are adaptable to getting your book in front of audiences ranging from middle grade to high school to college, and even to corporations, this book is for you!
Download or read book The Sweet Spot written by Christine Carter, Ph.D. and published by Ballantine Books. This book was released on 2015-01-20 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to achieve more by doing less! Live in that zone you’ve glimpsed but can’t seem to hold on to—the sweet spot where you have the greatest strength, but also the greatest ease. Not long ago, Christine Carter, a happiness expert at UC Berkeley’s Greater Good Science Center and a speaker, writer, and mother, found herself exasperated by the busyness of modern life: too many conflicting obligations and not enough time, energy, or patience to get everything done. She tried all the standard techniques—prioritizing, multitasking, delegating, even napping—but none really worked. Determined to create a less stressful life for herself—without giving up her hard-won career success or happiness at home—she road-tested every research-based tactic that promised to bring more ease into her life. Drawing on her vast knowledge of the latest research related to happiness, productivity, and elite performance, she followed every strategy that promised to give her more energy—or that could make her more efficient, creative, or intelligent. Her trials and errors are our reward. In The Sweet Spot, Carter shares the combination of practices that transformed her life from overwhelmed and exhausting to joyful, relaxed, and productive. From instituting daily micro-habits that save time to bigger picture shifts that convert stress into productive and creative energy, The Sweet Spot shows us how to • say “no” strategically and when to say “yes” with abandon • make decisions about routine things once to free our minds to focus on higher priorities • stop multitasking and gain efficiency • “take recess” in sync with the brain’s need for rest • use technology in ways that bolster, instead of sap, energy • increase your ratio of positive to negative emotions Complete with practical “easiest thing” tips for instant relief as well as stories from Carter’s own experience of putting The Sweet Spot into action, this timely and inspiring book will inoculate you against “The Overwhelm,” letting you in on the possibilities for joy and freedom that come when you stop trying to do everything right—and start doing the right things. ONE OF GREATER GOOD’S FAVORITE BOOKS OF THE YEAR “[For fans] of a certain kind of self-improvement book—the kind, like The Happiness Project or 168 Hours: You Have More Time Than You Think or Getting Things Done, that offers up strategies for making certain areas of life work better without requiring that you embrace a new belief system.”—KJ Dell’Antonia, The New York Times (Motherlode blog) “A breath of fresh air . . . Based on personal experiments with living life in what she calls the ‘pressure cooker,’ Dr. Carter offers advice in easily digestible nuggets.”—Working Mother “Carter gives actionable ways to balance your life, your health, and your career. This book is packed with smart advice and hard-earned wisdom.”—Inc. “Learn more about escaping the ‘busyness trap’ and uncovering a happier, less stressed you.”—Shape “A highly readable, diligently researched advice book that offers concrete tips on how to get off the treadmill of busyness.”—Greater Good “Chock-full of concrete tips on how to sharpen your focus, improve your efficiency, and use technology to your advantage.”—The Week “Illuminates the simple and sustainable path toward a precious and happy balance.”—Deepak Chopra
Download or read book I am Jane Goodall written by Brad Meltzer and published by Penguin. This book was released on 2016-09-06 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: This tenth book in the New York Times bestselling biography series profiles Jane Goodall, the scientist and conservationist who is famous for her work with chimpanzees. (Cover may vary) After receiving a stuffed animal chimpanzee for her first birthday, Jane Goodall's love of animals only grew. She saw what humans and animals had in common, not what makes us different, and used that to advocate for animal rights everywhere, becoming famous for her work with chimpanzees. This friendly, fun biography series inspired the PBS Kids TV show Xavier Riddle and the Secret Museum. One great role model at a time, these books encourage kids to dream big. Included in each book are: • A timeline of key events in the hero’s history • Photos that bring the story more fully to life • Comic-book-style illustrations that are irresistibly adorable • Childhood moments that influenced the hero • Facts that make great conversation-starters • A virtue this person embodies: Jane Goodall's empathy is celebrated in this biography. You’ll want to collect each book in this dynamic, informative series!
