Download or read book Hit Makers written by Derek Thompson and published by Penguin. This book was released on 2017-02-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." —Adam Grant Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren’t always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that “going viral” is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere

Download or read book Imperial Migrations written by E. Morier-Genoud and published by Springer. This book was released on 2012-12-15 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume investigates what role colonial communities and diaspora have had in shaping the Portuguese empire and its heritage, exploring topics such as Portuguese migration to Africa, the Ismaili and the Swiss presence in Mozambique, the Goanese in East Africa, the Chinese in Brazil, and the history of the African presence in Portugal.

Download or read book The Book Publishing Industry written by Albert N. Greco and published by Taylor & Francis. This book was released on 2004-11-16 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in

Download or read book Transnational Challenges to National History Writing written by M. Middell and published by Palgrave Macmillan. This book was released on 2015-07-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays argues that there is an pre-history, that is, a longer tradition of the transnationalization of historical culture and historical science. It seeks to substantiate the claim that history writing reflected the globality of its time as much as followed the nationalization of the societies in which it was produced.

Download or read book The Colours of the Empire written by Patrícia Ferraz de Matos and published by Berghahn Books. This book was released on 2013-02-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Portuguese Colonial Empire established its base in Africa in the fifteenth century and would not be dissolved until 1975. This book investigates how the different populations under Portuguese rule were represented within the context of the Colonial Empire by examining the relationship between these representations and the meanings attached to the notion of ‘race’. Colour, for example, an apparently objective criterion of classification, became a synonym or near-synonym for ‘race’, a more abstract notion for which attempts were made to establish scientific credibility. Through her analysis of government documents, colonial propaganda materials and interviews, the author employs an anthropological perspective to examine how the existence of racist theories, originating in the eighteenth and nineteenth centuries, went on to inform the policy of the Estado Novo (Second Republic, 1933–1974) and the production of academic literature on ‘race’ in Portugal. This study provides insight into the relationship between the racist formulations disseminated in Portugal and the racist theories produced from the eighteenth century onward in Europe and beyond.

Download or read book Hotel Tr pico written by Jerry Dávila and published by Duke University Press. This book was released on 2010-08-03 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of African decolonization, Brazil attempted to forge connections with newly independent countries. In the early 1960s it launched an effort to establish diplomatic ties with Africa; in the 1970s it undertook trade campaigns to open African markets to Brazilian technology. Hotel Trópico reveals the perceptions, particularly regarding race, of the diplomats and intellectuals who traveled to Africa on Brazil’s behalf. Jerry Dávila analyzes how their actions were shaped by ideas of Brazil as an emerging world power, ready to expand its sphere of influence; of Africa as the natural place to assert that influence, given its historical slave-trade ties to Brazil; and of twentieth-century Brazil as a “racial democracy,” a uniquely harmonious mix of races and cultures. While the experiences of Brazilian policymakers and diplomats in Africa reflected the logic of racial democracy, they also exposed ruptures in this interpretation of Brazilian identity. Did Brazil share a “lusotropical” identity with Portugal and its African colonies, so that it was bound to support Portuguese colonialism at the expense of Brazil’s ties with African nations? Or was Brazil a country of “Africans of every color,” compelled to support decolonization in its role as a natural leader in the South Atlantic? Drawing on interviews with retired Brazilian diplomats and intellectuals, Dávila shows the Brazilian belief in racial democracy to be about not only race but also Portuguese ethnicity.

Download or read book Selling Sounds written by David Suisman and published by Harvard University Press. This book was released on 2009-05-31 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Tin Pan Alley to grand opera, player-pianos to phonograph records, David Suisman’s Selling Sounds explores the rise of music as big business and the creation of a radically new musical culture. Around the turn of the twentieth century, music entrepreneurs laid the foundation for today’s vast industry, with new products, technologies, and commercial strategies to incorporate music into the daily rhythm of modern life. Popular songs filled the air with a new kind of musical pleasure, phonographs brought opera into the parlor, and celebrity performers like Enrico Caruso captivated the imagination of consumers from coast to coast. Selling Sounds uncovers the origins of the culture industry in music and chronicles how music ignited an auditory explosion that penetrated all aspects of society. It maps the growth of the music business across the social landscape—in homes, theaters, department stores, schools—and analyzes the effect of this development on everything from copyright law to the sensory environment. While music came to resemble other consumer goods, its distinct properties as sound ensured that its commercial growth and social impact would remain unique. Today, the music that surrounds us—from iPods to ring tones to Muzak—accompanies us everywhere from airports to grocery stores. The roots of this modern culture lie in the business of popular song, player-pianos, and phonographs of a century ago. Provocative, original, and lucidly written, Selling Sounds reveals the commercial architecture of America’s musical life.

Download or read book Brazil and Africa written by José Honório Rodrigues and published by Univ of California Press. This book was released on 1965 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessment of international relations between Brazil and Africa - comprises two parts, (1) covering the historical background (1500-1960) of afro-brazilian relations and the interaction of racial and cultural factors, and (2) dealing with the current situation and its political aspects and with relations with the UN, the EC, the EFTA and the GATT, and including suggestions in regard to foreign policy factors of government policy. 204 references.

Download or read book African Theatre written by David Kerr and published by Boydell & Brewer Ltd. This book was released on 2011 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the impact of new media (such as video and YouTube) and the use of multi-media on live and recorded performance in Africa. Focuses on the ways African theatre and performance relate to various kinds of media. Includes contributions on dance; popular video, with an emphasis on video drama and soaps from Eastern and Southern Africa, and the Nigerian 'Nollywood' phenomenon; the interface between live performance and video (or still photography), and links between on-line social networks and new performance identities. As a group the articles raise, from original angles, the issues of racism, gender, identity, advocacy and sponsorship. Volume Editor: DAVID KERR is Professor of English in the University of Botswana, and is the author of African Popular Theatre Series Editors: Martin Banham, Emeritus Professor of Drama & Theatre Studies, University of Leeds; James Gibbs, Senior Visiting Research Fellow, University of the West of England; Femi Osofisan, Professor of Drama at the University of Ibadan; Jane Plastow, Professor of African Theatre, University of Leeds; Yvette Hutchison, Associate Professor, Department of Theatre & Performance Studies, University of Warwick

Download or read book Hist ria da filosofia medieval written by Luciano de Crescenzo and published by Editora Rocco. This book was released on 2012-08-16 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Idade Média é conhecida como um período de trevas, durante o qual a investigação científica e filosófica que florescera na Grécia antiga ficou estagnada por mais de um milênio. Mas será verdadeira essa tendenciosa visão, difundida após o renascimento e repetida incansavelmente ao longo dos séculos? Ou será que naqueles tempos turbulentos, em meio a perseguições religiosas, crendices e guerras sanguinárias, podemos encontrar figuras fascinantes e originais, que influenciaram o modo como encaramos a realidade até os dias de hoje? Luciano de Crescenzo dá prosseguimento à sua história da filosofia abordando o período medieval e mostrando que, ao contrário do que muitos falam, a filosofia escolástica foi uma importante etapa no desenvolvimento do pensamento ocidental e não deve ser relegada ao esquecimento. Usando uma linguagem simples e acessível, livre dos jargões acadêmicos, ele destrincha as principais idéias de filósofos como Hipácia, Proclo, Boécio, Roger Bacon e Guilherme de Occam, e também de célebres teólogos, como São Jerônimo, Santo Ambrósio, São Tomás, São Boaventura e Santo Alberto Magno. Com sua característica irreverência e seu irresistível bom humor, Crescenzo conta ainda histórias interessantes e engraçadas acerca da vida desses pensadores, tornando suas idéias mais compreensíveis e as aproximando do nosso mundo contemporâneo. Filósofos muçulmanos e judeus - como Averróis, Avicena e Maimônides - normalmente deixados de lado quando se fala em pensamento medieval, também são abordados nesse livro, que faz justiça ao fundamental papel que tiveram na interpretação e tradução dos textos de Aristóteles nos séculos XI e XII. Ao mesmo tempo introdutório e inovador, esse livro oferece uma visão panorâmica de alguns dos aspectos mais significativos da Idade Média e lança uma nova luz sobre o centenário embate entre fé e razão.