Download or read book Hispanic Media USA written by Ana Veciana-Suarez and published by . This book was released on 1987 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hispanic Media written by Ana Veciana-Suarez and published by . This book was released on 1990 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book LatinX Voices written by Katie Coronado and published by Taylor & Francis. This book was released on 2018-07-16 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience. Based on the authors’ professional and research experience, and teaching broadcast media courses in the classroom, this text covers the evolving industry and offers perspective on topics related to Latin-American areas of interest. With professional testimonials from those who have left their mark in print, radio, television, film and new media, this collection of chapters brings together expert voices in Hispanic/LatinX media from across the U.S., and explains the impact of this population on the media industry today.
Download or read book Hispanic Media Guide USA written by Ana Veciana-Suarez and published by . This book was released on 1983 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 1999 National Hispanic Media Directory written by Kirk Whisler and published by Wpr Pub. This book was released on 1999 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hispanic media market is booming, and this is the one book that companies and ad agencies look to when they want to reach the Hispanic community. Hispanics will be the largest minority group in America by 2001, and no other book knows its trends like this one. The 1999 National Hispanic Media Directory includes information on -- Spanish television -- Spanish radio -- Outdoor media -- Online publications -- News and supportive services -- Publication distribution companies. More than 2,500 up-to-date and accurate listings feature over 1,200 Hispanic publications, including newspapers, magazines and journals with a combined circulation of more than 33 million -- with combined advertising sales of $550 million. Also included are 100+ pages of invaluable analysis of this lucrative and fast-growing market. Comprehensive and reader-friendly, this book belongs on the desk of anyone who wants to do business in the Hispanic market. This is the book that the Los Angeles Times, the New York Times, Time magazine, USA Today, the Wall Street Journal and other distinguished publications refer to when covering the Hispanic market. The National Hispanic Media Directory has long been a trusted industry standard.
Download or read book Reporting on Latino a x Communities written by Teresa Puente and published by Routledge. This book was released on 2022-05-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical and practical guide for journalists reporting on issues affecting the Latinx community. Reporting on Latino/a/x Communities emphasizes skills and best practices for covering topics such as economics, immigration and gender. The authors share honest stories about challenges Latino/a/x journalists face in newsrooms, including imposter syndrome and lack of representation in news, along with strategies to face and tackle systematic barriers. Stories from leaders in the media industry are also featured, including journalists and media professionals from ABC News, Los Angeles Times, Alt.Latino at NPR, and mitú. Additionally highlighted are experimental and non-traditional new initiatives and outlets leading the future of news media for Latino/a/x audiences. This book is an invaluable guide for any student or journalist interested or involved in the news media and questions of Latino/a/x representation.
Download or read book Spanish USA written by and published by . This book was released on 1981 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hispanic Marketing Public Relations written by Elena del Valle and published by . This book was released on 2005 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spanish Language Television in the United States written by Kenton T. Wilkinson and published by Routledge. This book was released on 2015-09-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its introduction in the early 1960s, Spanish-language television in the United States has grown in step with the Hispanic population. Industry and demographic projections forecast rising influence through the 21st century. This book traces U.S. Spanish-language television’s development from the 1960s to 2013, illustrating how business, regulation, politics, demographics and technological change have interwoven during a half century of remarkable change for electronic media. Spanish-language media play key social, political and economic roles in U.S. society, connecting many Hispanics to their cultures of origin, each other, and broader U.S. society. Yet despite the population’s increasing impact on U.S. culture, in elections and through an estimated $1.3 trillion in spending power in 2014, this is the first comprehensive academic source dedicated to the medium and its history. The book combines information drawn from the business press and trade journals with industry reports and academic research to provide a balanced perspective on the origins, maturation and accelerated growth of a significant ethnic-oriented medium.
Download or read book Hispanic Media Market Source written by and published by . This book was released on 2004 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Latina os and the Media written by Angharad N. Valdivia and published by Polity. This book was released on 2010-02-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. mainstream media have a love and hate relationship with Latina/os. On the one hand the media treat as hot property such stars as Jennifer Lopez, Eva Longoria and America Ferrera; on the other they contribute to the role of Latina/os as eternal foreigners, having continually to assert their belonging and citizenship. Latina/os and the Media brings together the scholarship of communication studies scholars working on issues of Latinidad and presents it in a coherent, vibrant and accessible form to shed light on the complex relationship between Latina/os and the media. Latina/os and the Media includes the coverage of the following: the participation of Latina/os in media production; the forms in which Latina/os are represented in media; the ways that Latina/os interpret media and that other audiences interpret Latina/os in the media; and the social scientific effects of the forms in which Latina/os are represented on Latina/os in particular and culture at large. The book draws on a rich set of examples to illustrate its conclusions. It will be the first port of call for anyone wanting to know about the relationship between Latina/os and the media, including for those students taking classes on minorities and the media, or issues around race and diversity.
Download or read book The Mass Media and Latino Politics written by Federico Subervi-Velez and published by Routledge. This book was released on 2009-03-04 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Latin-American population has become a major force in American politics in recent years, with expanding influences in local, state, and national elections. The candidates in the 2004 campaign wooed Latino voters by speaking Spanish to Latino audiences and courting Latino groups and PACs. Recognizing the rising influence of the Latino population in the United States, Federico Subervi-Velez has put together this edited volume, examining various aspects of the Latino and media landscape, including media coverage in English- and Spanish-language media, campaigns, and survey research.
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Taylor & Francis. This book was released on 2017-06-14 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Download or read book SRDS Hispanic Media Market Source written by and published by . This book was released on 2003 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Making Latino News written by America Rodriguez and published by SAGE Publications. This book was released on 1999-09-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: America Rodriquez is a first-rate scholar whose work is critical to the understanding of Latino media in the United States. The book includes appropriate theoretical approaches, rigourous research methods, and incisive analysis of findings. Rodriquez′s exploration of cultural and economic forces shaping the media provides crucial insight into the social power of the media over audiences on both sides of the border. —Felix Gutierrez, Senior Vice President and Executive Director, The Freedom Forum Pacific Coast Center "This book breaks fresh ground and helps define a new area of media studies. It is must reading for anyone interested in American Latino media." —Charles D. Whitney, University of Texas This book examines Latino news making as part of a larger narrative the cultural productions and conceptions of Latinos. The author traces historical and commercial contexts of Latino orientated news production, beginning with late 19th century and early 20th century US Spanish language newspapers, examines the production of contemporary Latino news, and postulates future developments in the field.
Download or read book Management and Economics of Communication written by M. Bjørn Rimscha and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-08 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Download or read book Making Hispanics written by G. Cristina Mora and published by University of Chicago Press. This book was released on 2014-03-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Puerto Ricans, Mexicans, and Cubans become known as “Hispanics” and “Latinos” in the United States? How did several distinct cultures and nationalities become portrayed as one? Cristina Mora answers both these questions and details the scope of this phenomenon in Making Hispanics. She uses an organizational lens and traces how activists, bureaucrats, and media executives in the 1970s and '80s created a new identity category—and by doing so, permanently changed the racial and political landscape of the nation. Some argue that these cultures are fundamentally similar and that the Spanish language is a natural basis for a unified Hispanic identity. But Mora shows very clearly that the idea of ethnic grouping was historically constructed and institutionalized in the United States. During the 1960 census, reports classified Latin American immigrants as “white,” grouping them with European Americans. Not only was this decision controversial, but also Latino activists claimed that this classification hindered their ability to portray their constituents as underrepresented minorities. Therefore, they called for a separate classification: Hispanic. Once these populations could be quantified, businesses saw opportunities and the media responded. Spanish-language television began to expand its reach to serve the now large, and newly unified, Hispanic community with news and entertainment programming. Through archival research, oral histories, and interviews, Mora reveals the broad, national-level process that led to the emergence of Hispanicity in America.
