Download or read book Hispanic Customers for Life written by M. Isabel Valdés and published by Paramount Market Publishing. This book was released on 2008 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.Hispanic Purchasing PowerThe Selig Center for Economic Growth at the University of Georgia estimates that U.S. Hispanic purchasing power increased dramatically during the 1990s and has continued to rise into the 21st century, from $212 billion in 1990 to $736 billion in 2005, a 347 percent increase over the 15 year period. By 2010, Jeffrey Humphrey, director of the Selig Center, projects Hispanic buying power will top $1 trillion. By 2050, some estimates place the value of Hispanic consumer marketplace between $2.5 and $3.6 trillion. With exciting new case studies and a focus on grassroots marketing and the internet, Ms. Valdes gives you the data and analysis you need to move your Latino marketing to the next level.
Download or read book No Greater Love written by Freddie Valenzuela and published by BookPros, LLC. This book was released on 2008 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Greater Love is essential reading for both American civilians and past, present, and future military personnel. Written by Major General Freddie Valenzuela, who has served all over the world and throughout several wars, this book offers eye-opening discussions of:* Challenges faced by Hispanic soldiers in the U.S. Army.* The life and burial of the very first casualty of the Iraq War.* The relatively unknown lives of the other twenty-one casualties that General Valenzuela buried.* Advice for current and future soldiers in moving up the ranks in their military careers.* Life in a military family, as revealed through firsthand accounts by the general's wife and children.* And many other topics affecting today's soldiers.
Download or read book Mi Voz Mi Vida written by Andrew C. Garrod and published by Cornell University Press. This book was released on 2012-12-17 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid the flurry of debates about immigration, poverty, and education in the United States, the stories in Mi Voz, Mi Vida allow us to reflect on how young people who might be most affected by the results of these debates actually navigate through American society. The fifteen Latino college students who tell their stories in this book come from a variety of socioeconomic, regional, and family backgrounds—they are young men and women of Mexican, Puerto Rican, Cuban, Dominican, Central American, and South American descent. Their insights are both balanced and frank, blending personal, anecdotal, political, and cultural viewpoints. Their engaging stories detail the students' personal struggles with issues such as identity and biculturalism, family dynamics, religion, poverty, stereotypes, and the value of education. Throughout, they provide insights into issues of racial identity in contemporary America among a minority population that is very much in the news. This book gives educators, students, and their families a clear view of the experience of Latino students adapting to a challenging educational environment and a cultural context—Dartmouth College—often very different from their childhood ones.
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Taylor & Francis. This book was released on 2017-06-14 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Download or read book Building the Latino Future written by Frank Carbajal and published by John Wiley & Sons. This book was released on 2008-07-21 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring collection of success stories from the country's most prominent Latinos, Building the Latino Future offers and inspiration and advice for Latinos in any industry who want to succeed spectacularly. The future is bright for America?s Latino community; this book lets you learn from the success of such luminaries as actor Edward James Olmos, New Mexico Governor Bill Richardson, former housing secretary Henry Cisneros, NPR correspondent Ray Suarez, and many more.
Download or read book Hispanic Marketing Public Relations written by Elena del Valle and published by . This book was released on 2005 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Latino in America written by Soledad O'Brien and published by Penguin. This book was released on 2009-10-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive tie-in to the CNN documentary series Latino in America, from former top CNN anchor and special correspondent Soledad O’Brien. Following the smash-hit CNN documentary Black in America, Latino in America travels to small towns and big cities to illustrate how distinctly Latino cultures are becoming intricately woven into the broader American identity. As she reports the evolution of Latino America, Soledad O’Brien explores how tens of millions of Americans with roots in 21 different countries form a community called “Latino” and recalls her own upbringing and what she’s learned about being a Latino in America.
Download or read book Survival Spanish for Customer Service written by Myelita Melton and published by SpeakEasy Spanish. This book was released on 2006 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is for professionals involved in all areas of retail sales with no previous experience in the Spanish language. It's also a great tool if you want to brush up on the Spanish you learned in high school or college. Learning Spanish you can use on the job will empower you to provide better service to the nation's increasing number of loyal Hispanic customers. It will also help you instill trust and build valuable, long-lasting relationships."--Back cover
Download or read book Learning to Be Latino written by Daisy Verduzco Reyes and published by Rutgers University Press. This book was released on 2018-09-05 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Learning to be Latino, Reyes paints a vivid picture of Latino student life, outlining students' interactions with one another, with non-Latino peers, and with faculty, administrators, and the outside community. Reyes identifies the normative institutional arrangements that shape the social relationships relevant to Latino students' lives on these campuses.
Download or read book Beyond El Barrio written by Gina M. Pérez and published by NYU Press. This book was released on 2010-10-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freighted with meaning, “el barrio” is both place and metaphor for Latino populations in the United States. Though it has symbolized both marginalization and robust and empowered communities, the construct of el barrio has often reproduced static understandings of Latino life; they fail to account for recent demographic shifts in urban centers such as New York, Chicago, Miami, and Los Angeles, and in areas outside of these historic communities. Beyond El Barrio features new scholarship that critically interrogates how Latinos are portrayed in media, public policy and popular culture, as well as the material conditions in which different Latina/o groups build meaningful communities both within and across national affiliations. Drawing from history, media studies, cultural studies, and anthropology, the contributors illustrate how despite the hypervisibility of Latinos and Latin American immigrants in recent political debates and popular culture, the daily lives of America’s new “majority minority” remain largely invisible and mischaracterized. Taken together, these essays provide analyses that not only defy stubborn stereotypes, but also present novel narratives of Latina/o communities that do not fit within recognizable categories. In this way, this book helps us to move “beyond el barrio”: beyond stereotype and stigmatizing tropes, as well as nostalgic and uncritical portraits of complex and heterogeneous range of Latina/o lives.
Download or read book Marketing to American Latinos written by M. Isabel Valdés and published by Paramount Market Publishing. This book was released on 2000 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Download or read book Hispanic Immigrant Literature written by Nicolás Kanellos and published by University of Texas Press. This book was released on 2011-07-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Immigration has been one of the basic realities of life for Latino communities in the United States since the nineteenth century. It is one of the most important themes in Hispanic literature, and it has given rise to a specific type of literature while also defining what it means to be Hispanic in the United States. Immigrant literature uses predominantly the language of the homeland; it serves a population united by that language, irrespective of national origin; and it solidifies and furthers national identity. The literature of immigration reflects the reasons for emigrating, records—both orally and in writing—the trials and tribulations of immigration, and facilitates adjustment to the new society while maintaining links with the old society. Based on an archive assembled over the past two decades by author Nicolás Kanellos's Recovering the U. S. Hispanic Literary Heritage project, this comprehensive study is one of the first to define this body of work. Written and recorded by people from Mexico, Cuba, Puerto Rico, the Caribbean, and Central and South America, the texts presented here reflect the dualities that have characterized the Hispanic immigrant experience in the United States since the mid-nineteenth century, set always against a longing for homeland.
Download or read book Extraordinary Hispanic Americans written by Cesar Alegre and published by Children's Press. This book was released on 2007-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lives of some famous and accomplished Hispanic Americans.
Download or read book Definitely Hispanic written by LeJuan James and published by Atria Books. This book was released on 2020-07-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for fans of Jane the Virgin’s celebration of Latinidad and Fresh Off the Boat’s situational humor, Definitely Hispanic is a collection of introspective and witty essays by social media influencer and viral phenomenon LeJuan James about growing up Hispanic in the US. Social media influencer and viral phenomenon LeJuan James loves being Hispanic. But growing up in the United States to immigrant parents, he quickly noticed that their house rules and traditions didn’t always match up with his friends’. Years later, the result was a lifetime of laugh-out-loud, relatable moments that he reenacted on camera and shared with the world online. Now, LeJuan is taking a closer look at everything he loves about his family, culture, and community. Definitely Hispanic is a collection of heartfelt memoiristic essays that explores the themes LeJuan touches upon in his videos, and celebrates the values and traditions being kept alive by Hispanic parents raising US–born children. He shares anecdotes about discovering the differences between his and his friends’ households, demystifies “La Pela” (the Spanking), explains the vital role women play in Hispanic families, and pays reverence to universal cultural truths like “food is love” and “music is in Hispanics’ DNA.” From the chapter “#Home”—in which LeJuan talks about how his family moved back and forth between the United States and Puerto Rico until settling in Orlando, Florida—to “#TheHouse”—in which he was finally able to buy his parents the home they deserve thanks to his online success—this wide-ranging collection celebrates being Latino and offers a humorous yet warm-hearted look at the lives of second-generation immigrants in the US. LeJuan’s hilarious online persona comes to life on every page.
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2005 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Download or read book Latinos in an Aging World written by Ronald J. Angel and published by Routledge. This book was released on 2014-07-25 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book fosters a deeper understanding of the growing Latino elderly population and the implications on society. It examines post-WWII demographic and social changes and summarizes research from sociology, psychology, economics, and public health to shed light on the economic, physical, and mental well-being of older Latinos. The political and cultural implications including possible policy changes are also considered. Written in an engaging style, each chapter opens with a vignette that puts a human face on the issues. Boxed exhibits highlight social programs and policies and physical and mental health challenges that impact Latino elders. Web alerts direct readers to sites that feature more detailed information related to the chapter’s issues. Each chapter also features an introduction, examples, tables, figures, a summary, and discussion questions. The self-contained chapters can be presented in any order. Latinos in an Aging World explores: Real world problems individuals face in dealing with poverty, immigration, and health and retirement decisions The latest data on Latinos as compared to research on African- and Asian- Americans where appropriate The unique historical, demographic, social, familial, and economic situations of various Latino subgroups including those from Mexico, Puerto Rico, and Cuba How ethnicity affects one’s position of wealth and power and sense of citizenship. The consequence of life-long disadvantages and stigmatization on economic, physical, and mental well-being The impact of one’s neighborhood and the proximity to those from similar cultures on quality of life. The introduction motivates the book and sets the stage for the entire discussion. Chapter 1 reviews the histories of the major Hispanic subgroups along with various theories as they relate to race, ethnicity, and gender that provide a conceptual framework for understanding the later chapters. Demographic, economic, and social profiles of the various Hispanic subgroups are explored in chapter 2. Next the Latino population is explored from various perspectives including the economic and social situations of men and women and their educational, marital and family, and labor force experiences. Chapter 4 examines older immigrants and their families and identifies the resources available to them in their communities that often replicate the cultural and social support system of the old country. Major health risks that older Latinos face as a result of the disadvantages they experience throughout life are examined in chapter 5. Family situations and long-term care and living arrangements of older Hispanics are examined in chapter 6. The impact of neighborhood on quality of life in terms of safety and physical and mental wellbeing is explored in chapter 7. The burden that eldercare can place upon those who bear the responsibility of their daily care is explored in chapter 8. Chapter 9 investigates the gaps in income between minority and non-Hispanic white Americans and reviews what individuals with few resources need to know about financial management. The book concludes with the social, political, and economic implications of the growing Hispanic population and the role of NGOs and other organizations in providing services to older populations. Intended for courses on Latinos and aging, diversity, race and ethnicity, minorities and aging, adult development and aging, the psychology or sociology or politics of aging, geriatric social work, public health and aging, global aging, social or family policy, and health and society taught in the behavioral and social sciences, ethnic, or Latin American/Chicano Studies, this book also appeals to researchers and practitioners who work with Hispanic families.
Download or read book Living in Spanglish written by Ed Morales and published by St. Martin's Press. This book was released on 2007-04-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chicano. Cubano. Pachuco. Nuyorican. Puerto Rican. Boricua. Quisqueya. Tejano. To be Latino in the United States in the twentieth and twenty-first centuries has meant to fierce identification with roots, with forbears, with the language, art and food your people came here with. America is a patchwork of Hispanic sensibilities-from Puerto Rican nationalists in New York to more newly arrived Mexicans in the Rio Grande valley-that has so far resisted homogenization while managing to absorb much of the mainstream culture. Living in Spanglish delves deep into the individual's response to Latino stereotypes and suggests that their ability to hold on to their heritage, while at the same time working to create a culture that is entirely new, is a key component of America's future. In this book, Morales pins down a hugely diverse community-of Dominicans, Mexicans, Colombians, Cubans, Salvadorans and Puerto Ricans--that he insists has more common interests to bring it together than traditions to divide it. He calls this sensibility Spanglish, one that is inherently multicultural, and proposes that Spanglish "describes a feeling, an attitude that is quintessentially American. It is a culture with one foot in the medieval and the other in the next century." In Living in Spanglish , Ed Morales paints a portrait of America as it is now, both embracing and unsure how to face an onslaught of Latino influence. His book is the story of groups of Hispanic immigrants struggling to move beyond identity politics into a postmodern melting pot.
