Download or read book High Visibility Third Edition written by Irving Rein and published by McGraw Hill Professional. This book was released on 2006-01-06 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession! "High Visibility brilliantly captures the how, why, and what of the celebrity-building process." --Al Reis, bestselling author of Positioning and Marketing Warfare "High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology." --Peter Carlson, Washington Post Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.
Download or read book Green Building Products 3rd Edition written by Alex Wilson and published by New Society Publishers. This book was released on 2008-01-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in sustainable, green building practices is greater than ever. Whether concerned about allergies, energy costs, old-growth forests, or durability and long-term value, homeowners and builders are looking for ways to ensure that their homes are healthy, safe, beautiful and efficient. In these pages are descriptions and manufacturer contact information for more than 1,400 environmentally preferable products and materials. All phases of residential construction, from sitework to flooring to renewable energy, are covered. Products are grouped by function, and each chapter begins with a discussion of key environmental considerations, and what to look for in a green product. Over 40% revised, this updated edition includes over 120 new products. Categories of products include: Sitework and landscaping Outdoor structures Decking Foundations, footers and slabs Structural systems and components Sheathing Exterior finish and trim Roofing Doors and windows Insulation Flooring and floor coverings Interior finish and trim Caulks and adhesives Paints and coatings Mechanical systems/HVAC Plumbing, electrical and lighting Appliances Furniture and furnishings Renewable energy Distributors and retailers An index of products and manufacturers makes for easy navigation. There is no more comprehensive resource for both the engaged homeowner and those who design and build homes.
Download or read book Raise Your Visibility Value written by Ed Evarts and published by . This book was released on 2017-10-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regardless of your age or the tenure of your career, your organization and industry is changing at an exponential rate. Head-spinning advances in technology, endless bottom-line financial pressures, growing networks of global economies, and changing demographics are significantly impacting your experience in your workplace. In the winter of 2006, I experienced a change that impacted my career and I, like so many of my colleagues, unexpectedly found myself alone and vulnerable. The change for me came in the form of a new boss, who within minutes of meeting me, looked at me and said "I don't hear a lot about Ed Evarts in this organization." Until this time, I considered myself a well-performing, highly regarded contributor in my organization. I had received "exceeds expectations" performance appraisals. I was well known and I thought I had a great reputation. People liked me! During my time in transition, I quickly discovered that networking was no longer enough. In today's active and busy workplaces, individuals need to seek ways to raise their visibility that includes a vast number of additional activities in addition to networking. I also discovered that getting an "exceeds expectations" on my performance appraisal was no longer enough. Individuals like me needed to find ways to add value to the financial aspects that are important to my organization. Value is becoming the new corporate currency!Raise Your Visibility and Value explores the changing organizational and industry environment where networking and performance appraisals are slowly being replaced with visibility and value. Discover the seven visibility accelerators and uncover new and exciting ways to increase your engagement and productivity in your workplace and your visibility and value in your industry.
Download or read book Emergency Items Catalogue 3rd edition Volume 1 written by and published by Red Cross Red Crescent. This book was released on with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals and Applications of Microfluidics Third Edition written by Nam-Trung Nguyen and published by Artech House. This book was released on 2019-01-31 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its Third Edition, the Artech House bestseller, Fundamentals and Applications of Microfluidics, provides engineers and students with the most complete and current coverage of this cutting-edge field. This revised and expanded edition provides updated discussions throughout and features critical new material on microfluidic power sources, sensors, cell separation, organ-on-chip and drug delivery systems, 3D culture devices, droplet-based chemical synthesis, paper-based microfluidics for point-of-care, ion concentration polarization, micro-optofluidics and micro-magnetofluidics. The book shows how to take advantage of the performance benefits of microfluidics and serves as an instant reference for state-of-the-art microfluidics technology and applications. Readers find discussions on a wide range of applications, including fluid control devices, gas and fluid measurement devices, medical testing equipment, and implantable drug pumps. Professionals get practical guidance in choosing the best fabrication and enabling technology for a specific microfluidic application, and learn how to design a microfluidic device. Moreover, engineers get simple calculations, ready-to-use data tables, and rules of thumb that help them make design decisions and determine device characteristics quickly.
Download or read book Visibility Marketing written by David Avrin and published by Red Wheel/Weiser. This book was released on 2016-07-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem. In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals. With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.
Download or read book Personal Branding For Dummies written by Susan Chritton and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Download or read book Ingredient Branding written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2010-05-17 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.
Download or read book Visible Learning for Teachers written by John Hattie and published by Routledge. This book was released on 2012-03-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In November 2008, John Hattie’s ground-breaking book Visible Learning synthesised the results of more than fifteen years research involving millions of students and represented the biggest ever collection of evidence-based research into what actually works in schools to improve learning. Visible Learning for Teachers takes the next step and brings those ground breaking concepts to a completely new audience. Written for students, pre-service and in-service teachers, it explains how to apply the principles of Visible Learning to any classroom anywhere in the world. The author offers concise and user-friendly summaries of the most successful interventions and offers practical step-by-step guidance to the successful implementation of visible learning and visible teaching in the classroom. This book: links the biggest ever research project on teaching strategies to practical classroom implementation champions both teacher and student perspectives and contains step by step guidance including lesson preparation, interpreting learning and feedback during the lesson and post lesson follow up offers checklists, exercises, case studies and best practice scenarios to assist in raising achievement includes whole school checklists and advice for school leaders on facilitating visible learning in their institution now includes additional meta-analyses bringing the total cited within the research to over 900 comprehensively covers numerous areas of learning activity including pupil motivation, curriculum, meta-cognitive strategies, behaviour, teaching strategies, and classroom management Visible Learning for Teachers is a must read for any student or teacher who wants an evidence based answer to the question; ‘how do we maximise achievement in our schools?’
Download or read book 6 Steps to Free Publicity Third Edition written by Marcia Yudkin and published by Red Wheel/Weiser. This book was released on 2008-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!
Download or read book Suddenly In Charge 3rd Edition written by Roberta Chinsky Matuson and published by Nicholas Brealey. This book was released on 2024-04-09 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A lifesaving guide for any new manager!" Marshall Goldsmith As companies reorganize and reengineer, people are finding themselves tossed into management every day with little to no training or preparation. The key to success is managing effectively both up and down the line of the organization. Literally two books in one, Suddenly in Charge provides all of the tools necessary to be successful. Read it in one direction and you'll find all the advice and resources you need to manage down, establish credibility with your team, and lead in a way that builds rapport and garners respect. Flip the book over and you'll find success strategies for managing up, interacting successfully with your bosses and developing strong relationships. This third edition is fully revised and updated for the post-Covid world of work, with new chapters on difficult conversations, how to ask for a raise and actually get it, and weaving in advice and stories to guide readers who are working in a hybrid or remote environments. The new edition of Suddenly in Charge is the playbook for every new leader - both at home and in the office.
Download or read book High Visibility written by Irving J. Rein and published by McGraw-Hill Companies. This book was released on 1997 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity.
Download or read book Electrical Power Cable Engineering Third Edition written by William A. Thue and published by CRC Press. This book was released on 2011-12-13 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated, Electrical Power Cable Engineering, Third Edition again concentrates on the remarkably complex design, application, and preparation methods required to terminate and splice cables. This latest addition to the CRC Press Power Engineering series covers cutting-edge methods for design, manufacture, installation, operation, and maintenance of reliable power cable systems. It is based largely on feedback from experienced university lecturers who have taught courses on these very concepts. The book emphasizes methods to optimize vital design and installation of power cables used in the interrelated fields of electrical, mechanical, and, to some extent, civil engineering. An in-depth exploration of power cable characteristics and applications, it illustrates the many factors that can hinder real-world cable performance. Content focuses on low and medium voltages, considering that these are used for the majority of cables in service globally. This edition also details techniques for testing shielded power cable systems in the field, demonstrating how conductor material size and design depend on ampacity, voltage regulation, and other factors. Covering everything from manufacturing to testing, this resource will benefit: Cable engineers and technicians (working for investor-owned utilities, rural electric cooperatives, and industrial manufacturers) who need to improve their oversight and understanding of power cables Universities that offer electrical power courses Professionals who must master new power cable terminology, engineering characteristics, and background information that will aid them in their decision making responsibilities The author is a life fellow of the IEEE and one of the original developers of industry standards for cables and accessories. To simplify field fundamentals and techniques for less experienced readers, his book contains new, updated, and expanded chapters and an extensive glossary, in addition to useful references, tables, equations, and photographs. More experienced engineers will appreciate the book’s invaluable updates on the emerging materials, products, and concepts driving their dynamic field.
Download or read book Mastering Technical Sales The Sales Engineer s Handbook Third Edition written by John Care and published by Artech House. This book was released on 2014-07-01 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background—all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.
Download or read book Business Communication 3rd Edition written by Madhukar R.K. and published by Vikas Publishing House. This book was released on with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a comprehensive textbook especially designed for the students of commerce, management and other professional courses. It serves both as a learner´s text and a practitioner´s guide. It provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader´s understanding of the subject. Following a need-based and sequential approach, the book is highly stimulating and leads students to communicate with élan and prepare for work place challenges.
Download or read book Understanding Environmental Administration and Law 3rd Edition written by Susan J. Buck and published by Island Press. This book was released on 2013-03-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Environmental Administration and Law provides an engaging, introductory overview of environmental policy. Author Susan J. Buck explores the process through which policy is made, the political environment in which it is applied, and the statutory and case laws that are critical to working within the regulatory system. This revised and expanded third edition adds case studies that help bring the subject to life and includes new material on: the Bush Administration and its approach to administering environmental laws the continuing evolution of environmentalism and the changing role of environmental regulation in the !--?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /--United States the development and implementation of environmental agreements at the international level the impacts and implications of globalization Understanding Environmental Administration and Law provides a framework for understanding the law as a managerial tool.
Download or read book Making Work Visible written by Dominica DeGrandis and published by . This book was released on 2017-10-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Technology time management expert Dominica DeGrandis, the reveals the real crime of the century--time theft, one of the most costly factors impacting enterprises in their day-to-day operations. The solution to preventing these value stream delays? Make the work visible. In this timely book (title not final), solutions and preventative measures are illustrated and methodologies outlined for immediate application into daily work.
