Download or read book Hidden Hazards of Online Advertising written by Lillian Wallace and published by Nova Science Publishers. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues of consumer privacy and security on the Internet and in the broader online economy. Central to this segment of the economy is the online advertising industry, which continues to grow in importance. In 2013, U.S. online advertising revenue for the first time surpassed that of broadcast television advertising as companies spent nearly $43 billion to reach consumers. The online advertising ecosystem is highly complex. Online advertisers do far more than merely disseminate text, graphic, or video advertisements. Underlying the work of online advertisers are sophisticated systems that are able to identify and target specific consumer groups with relevant advertising, as well as state-of-the art security practices to monitor the integrity of these ad delivery systems. The ability to target advertising is a key function of online ad delivery systems, and advertisers are willing to pay a premium of between 60 and 200 percent for these services. With the continuing boom in mobile devices, the importance, and complexity, of digital advertising is likely to continue increasing in years to come. The Subcommittee's investigation focused on the features and vulnerabilities in the online advertising industry that invite malware attacks. The Subcommittee also sought to highlight the potential hazards to private consumer information which result from consumer visits to even mainstream websites. The Subcommittee surveyed Internet participants and interviewed representatives from major ad networks, ad exchanges, data brokers, self-regulatory bodies, the Federal Trade Commission, consumer protection groups, and other participants in the online advertising industry to identify the vulnerabilities that have led to significant hazards to consumer safety and loss of consumer privacy online.
Download or read book Online Advertising and Hidden Hazards to Consumer Security and Data Privacy written by United States Congress and published by Createspace Independent Publishing Platform. This book was released on 2017-09-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online advertising and hidden hazards to consumer security and data privacy : hearing before the Permanent Subcommittee on Investigations of the Committee on Homeland Security and Governmental Affairs, United States Senate, One Hundred Thirteenth Congress, second session, May 15, 2014.
Download or read book Online Advertising and Hidden Hazards to Consumer Security and Data Privacy written by Permanent Subcommittee on Investigations and published by Createspace Independent Pub. This book was released on 2015-02-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the emergence of the Internet and e-commerce, more and more commonplace activities are taking place on the Internet, which has led to major advances in convenience, consumer choice, and economic growth. These advances have also presented novel questions concerning whether consumer security and privacy can be maintained in the new technology-based world. We will examine these issues today specifically in the context of online advertising, where vast data is collected and cyber criminals exploit vulnerabilities in the system and use malware to harm consumers. Consumers who venture into the online world should not have to know more than cyber criminals about technology and the Internet in order to stay safe. Instead, sophisticated online advertising companies like Google and Yahoo! have a responsibility to help protect consumers from the potentially harmful effects of the advertisements they deliver.
Download or read book Online Advertising and Hidden Hazards to Consumer Security and Data Privacy written by Carl Levin and published by . This book was released on 2014-10-07 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Congressional report of an investigation of issues central to consumer privacy and security on the Internet. Central to this segment of the economy is the online advertising industry, which continues to grow in importance. In 2013, U.S. online advertising revenue surpassed that of broadcast TV advertising as companies spent $42.8 billion to reach consumers. Although consumers are increasingly vigilant about safeguarding the information they share on the Internet, many are less informed about the plethora of information created about them by online companies. Furthermore, many consumers are unaware that mainstream websites are becoming frequent avenues for cybercriminals seeking to infect a consumer's computer with advertisement-based malware, or "malvertising." This report highlights this specific aspect of online security, malware attacks. Figures. This is a print on demand report.
Download or read book Online Advertising and Hidden Hazards to Consumer Security and Data Privacy written by United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Permanent Subcommittee on Investigations and published by . This book was released on 2014 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Security Issues and the Hidden Dangers of Wearable Technologies written by Marrington, Andrew and published by IGI Global. This book was released on 2016-08-26 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in mobile computing have provided numerous innovations that make people’s daily lives easier and more convenient. However, as technology becomes more ubiquitous, corresponding risks increase as well. Managing Security Issues and the Hidden Dangers of Wearable Technologies examines the positive and negative ramifications of emerging wearable devices and their potential threats to individuals, as well as organizations. Highlighting socio-ethical issues, policy implementation, and appropriate usage, this book is a pivotal reference source for professionals, policy makers, academics, managers, and students interested in the security and privacy implications of wearable digital devices.
Download or read book Sites Unseen written by Scott Frickel and published by Russell Sage Foundation. This book was released on 2018-07-03 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a dive bar in New Orleans to a leafy residential street in Minneapolis, many establishments and homes in cities across the nation share a troubling and largely invisible past: they were once sites of industrial manufacturers, such as plastics factories or machine shops, that likely left behind carcinogens and other hazardous industrial byproducts. In Sites Unseen, sociologists Scott Frickel and James Elliott uncover the hidden histories of these sites to show how they are regularly produced and reincorporated into urban landscapes with limited or no regulatory oversight. By revealing this legacy of our industrial past, Sites Unseen spotlights how city-making has become an ongoing process of social and environmental transformation and risk containment. To demonstrate these dynamics, Frickel and Elliott investigate four very different cities—New Orleans, Minneapolis, Philadelphia, and Portland, Oregon. Using original data assembled and mapped for thousands of former manufacturers’ locations dating back to the 1950s, they find that more than 90 percent of such sites have now been converted to urban amenities such as parks, homes, and storefronts with almost no environmental review. And because manufacturers tend to open plants on new, non-industrial lots rather than on lots previously occupied by other manufacturers, associated hazards continue to spread relatively unabated. As they do, residential turnover driven by gentrification and the rising costs of urban living further obscure these sites from residents and regulatory agencies alike. Frickel and Elliott show that these hidden processes have serious consequences for city-dwellers. While minority and working class neighborhoods are still more likely to attract hazardous manufacturers, rapid turnover in cities means that whites and middle-income groups also face increased risk. Since government agencies prioritize managing polluted sites that are highly visible or politically expedient, many former manufacturing sites that now have other uses remain invisible. To address these oversights, the authors advocate creating new municipal databases that identify previously undocumented manufacturing sites as potential environmental hazards. They also suggest that legislation limiting urban sprawl might reduce the flow of hazardous materials beyond certain boundaries. A wide-ranging synthesis of urban and environmental scholarship, Sites Unseen shows that creating sustainable cities requires deep engagement with industrial history as well as with the social and regulatory processes that continue to remake urban areas through time. A Volume in the American Sociological Association's Rose Series in Sociology.
Download or read book Cybersecurity in Our Digital Lives written by Jane LeClair and published by Hudson Whitman/ ECP. This book was released on 2015-03-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know your car can be hacked? Your medical device? Your employer’s HVAC system? Are you aware that bringing your own device to work may have security implications? Consumers of digital technology are often familiar with headline-making hacks and breaches, but lack a complete understanding of how and why they happen, or if they have been professionally or personally compromised. In Cybersecurity in Our Digital Lives, twelve experts provide much-needed clarification on the technology behind our daily digital interactions. They explain such things as supply chain, Internet of Things, social media, cloud computing, mobile devices, the C-Suite, social engineering, and legal confidentially. Then, they discuss very real threats, make suggestions about what can be done to enhance security, and offer recommendations for best practices. An ideal resource for students, practitioners, employers, and anyone who uses digital products and services.
Download or read book Madvertising written by Gil-Ad Schwartz and published by CreateSpace. This book was released on 2011-04-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you own a small business, this book may be the best investment you've ever made. Here's why. 1) Because this book may save you untold thousands of dollars. How? By showing you the reason why most ad campaigns lose money. It will show you exactly what mistakes to avoid. Mistakes you may be making right now, in your current marketing campaigns. 2) Because this book will show you the truth about the advertising industry. And the truth about most how-to advice you read in articles or on the internet. It will show you why, for many small businesses, this advice can be counter productive... and…How an ad agency can quietly lull you into a false sense of security. 3) Because this book will show you how to break free of conventional wisdom. Once you do this, you'll know how to construct ads that grab people's attention and persuade them to spend money. It will show you how to put simple selling principles to work in your ads in a way that gets powerful results. Predictably. Repeatedly. These are principles no ad agency would ever use. That's because they're not sexy or flashy - but they bring in sales. 4) Because this book may grow your business as fast or as slow as you like. It will show you the secrets of attracting high numbers of qualified, “ready to buy” prospects. These secrets are easy to use - no matter what products or services you sell. 5) Because this book may make you lots more money. It will show you how to craft “irresistible offers” that compel your prospects to say “yes.” It will show you how to present your products and services in the most attractive way possible. And it will show you how to interact with new prospects in a way that's frictionless and free of sales resistance. Described as a fast and fun read… refreshingly simple… Madvertising shares one advertising secret after another. For example: Your ad is your _ _ _ _ _ _ _ _ _ _ _. The missing link that might be stopping your advertising from getting you the results you deserve. Once you “get” this concept, the whole process becomes much easier because you'll know what you need to focus on. How ad agencies use selective memory to persuade you that their work is a success. They'll have you believe that they came up with a winning campaign even when it has no effect on your bottom line. 4 questions that bring your products to life in a way your audience can relate to. The result? Your ads trigger a strong urge to buy because they tell your best prospects what they need to hear. A law of persuasion psychology that shows how we make decisions. It translates into one of the easiest – and most effective – marketing techniques in the world. The easiest way to make your prospects suspect your product is of the highest quality. You can do this without bragging, blowing your own horn, or even mentioning your product. (This is often the deciding factor that pushes people off the fence and gets you to “go for it.”) What almost everyone gets wrong about the USP. (Unique Selling Proposition.) There are actually 2 distinct types of USP. And one of them can set you apart from the crowd even if you think there's nothing “special” about you. How to stop yourself from committing a fatal blunder. In the words of one famous ad expert, it causes small businesses to “waste 90% of their money.” 3 potent psychological hooks to use in your headlines. These are often used in “Cosmopolitan” and “National Enquirer” to entice you to read their articles all the way through. How to pinpoint and get rid of “Small Businessman's Paradox”. The “ape brain” writing secret of copywriter Eugene Schwartz. The closer you stick to this one guideline, the brighter your ads will shine with focus and clarity. A quirk in psychology that allows you to sell more of your product by offering less of it. But this works only if you meet two important conditions. And much more.
Download or read book Introduction To Online Advertising written by Therese Odette and published by . This book was released on 2021-08-04 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies - largely controlled today by just a few international holding companies (WPP plc, Omnicom, Publicis Groupe, Interpublic, and Dentsu). It is a global, multibillion-dollar business that connects manufacturers and consumers. A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.
Download or read book Countering Brandjacking in the Digital Age written by Christopher Hofman and published by Springer Science & Business Media. This book was released on 2013-11-26 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances. This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks. This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.
Download or read book Between Truth and Power written by Julie E. Cohen and published by Oxford University Press. This book was released on 2019 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores the relationships between legal institutions and political and economic transformation. It argues that as law is enlisted to help produce the profound economic and sociotechnical shifts that have accompanied the emergence of the informational economy, it is changing in fundamental ways.
Download or read book Hidden Dangers of the Internet written by Gregory L. Jantz and published by Shaw. This book was released on 1998 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the Internet. Know its dangers. Internet use is catching on faster than any form of technology ever invented. Its potential for human benefit is beyond measure. But it is not without problems: - Marriages break up over emotional relationships forged in chat rooms. - College students risk grades and health to spend time online. - Child abusers lure kids by contact through the internet. - Adults spend fortunes to subscribe to internet pornography. These people have crossed the boundary between healthy use and obsessive preoccupation with this versatile electronic medium. An avid net-surfer himself, therapist Gregory Jantz has seen an increasing number of clients coming to his counseling centers for help with internet abuse. Jantz writes for two audiences: those who are worried about a loved one's use of the net, and internet users who may have a problem. He offers both groups concrete and biblical steps for working towards change.
Download or read book Intelligent Systems Technologies and Applications 2016 written by Juan Manuel Corchado Rodriguez and published by Springer. This book was released on 2016-09-19 with total page 1005 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed proceedings of the second International Symposium on Intelligent Systems Technologies and Applications (ISTA’16), held on September 21–24, 2016 in Jaipur, India. The 80 revised papers presented were carefully reviewed and selected from 210 initial submissions and are organized in topical sections on image processing and artificial vision, computer networks and distributed systems, intelligent tools and techniques and applications using intelligent techniques.
Download or read book United States of America Congressional Record written by and published by . This book was released on with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Online Advertising written by Rosa Coggin and published by . This book was released on 2021-08-03 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies - largely controlled today by just a few international holding companies (WPP plc, Omnicom, Publicis Groupe, Interpublic, and Dentsu). It is a global, multibillion-dollar business that connects manufacturers and consumers. A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 2014 with total page 1538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
