Download or read book Herd written by Mark Earls and published by John Wiley & Sons. This book was released on 2009-08-07 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Download or read book The Herd written by Andrea Bartz and published by Ballantine Books. This book was released on 2020-03-24 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why did the founder of a glamorous coworking space for women disappear? Her best friends will risk everything to uncover the truth in this “propulsive thriller” (Marie Claire) from the New York Times bestselling author of the Reese’s Book Club pick We Were Never Here. “Perfect for fans of Big Little Lies.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Real Simple • Marie Claire • Good Housekeeping • CrimeReads As CEO of the Herd, an elite women-only coworking space, Eleanor Walsh seems to have it all: close friends, a sweet husband, and the most glamorous and successful female-empowerment-based company in New York City. Then she vanishes on the night of a glitzy press conference—and the police suspect foul play. For Hana, the head of PR for the Herd and Eleanor’s best friend, this is a nightmare. For Hana’s sister, Katie, a journalist, this is the story that will make her career. But when the sisters launch their own investigation and begin to learn what Eleanor was hiding, they must also face the secrets they’ve been keeping from each other—and confront just how dangerous it can be when women’s perfect veneers start to crack.
Download or read book Holstein Friesian Herd book written by Holstein-Friesian Association of America and published by . This book was released on 1923 with total page 1874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Large Dairy Herd Management written by H. H. Van Horn and published by American Dairy Science Association. This book was released on 1992 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Guardian Herd Starfire written by Jennifer Lynn Alvarez and published by Harper Collins. This book was released on 2014-09-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Riders of the Realm author Jennifer Lynn Alvarez “will lift the reader on the wings of danger and destiny, magic and hope”* in this first book in an action-packed fantasy adventure series. Perfect for fans of the Warriors and Guardians of Ga’Hoole series. Once every hundred years, a black foal is born, prophesied to either unite or destroy the five herds of winged horses that live in Anok—fated to become the most powerful Pegasus in all the land. Star is this black foal. Even though Star seems harmless because he’s unable to fly, the leaders of each herd aren’t willing take any risks. So, they plan to execute Star before his first birthday. With the threats against him mounting, Star must rely on his friends and the untapped power within to win an epic battle between good and evil. * (New York Times bestselling author Peter Lerangis)
Download or read book The Herd written by Johan Anderberg and published by Scribe Publications. This book was released on 2022-03-29 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the spring of 2020, as a new and deadly virus rapidly spread across the globe, the world shut down. But a small country in Northern Europe remained open. First, its government instituted no restrictions. Then, it didn’t order the wearing of face masks. While the rest of the world looked on with incredulity, condemnation, admiration, and even envy, a small country in Northern Europe stood alone. As Covid-19 spread across the globe rapidly, the world shut down. But Sweden remained open. The Swedish Covid-19 strategy was alternately lauded and held up as a cautionary tale by international governments and journalists alike — with all eyes on what has been dubbed ‘The Swedish Experiment’. But what made Sweden take such a different path? And did it work? In The Herd, journalist Johan Anderberg narrates this improbable story, guiding the reader through the history and practice of epidemiology, and the ticking-clock decisions that Sweden's pandemic-response decision-makers were faced with on a daily basis. Weaving past and present effortlessly, Anderberg has written a real-life thriller about a nation dealing differently with a global crisis.
Download or read book An Inconvenient Herd written by John Wiley and published by . This book was released on 2018-07-04 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOMEONE LETS FARMER'S COWS OUT. Fueled by idealism and curiosity, the herd follows a bike path into the big city, chasing a dream of a new way of life. The good-natured cattle make lots of friends, but life in town is complicated. They encounter religion, local politics, and manicured lawns. Meanwhile, Farmer is frantically searching for the wayward cows, racing to save them from the perils of celebrity and the urban machine before it's too late.
Download or read book Splitting the Herd written by Trudy Harris and published by Lerner Digital ™. This book was released on 2017-08-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Miss Emma’s cows just can’t stay put! Each time they wander into Cowboy Kirby’s yard, he uses odd and even numbers to count the herd. Then he sends all the evens back to Emma and keeps the odds for himself. It’s only fair, he thinks. And, besides, Emma sure is cute. Kirby doesn’t notice that his herd keeps getting smaller while Emma’s grows larger. Emma is the kind of gal that is good at math (as well as running a ranch and baking a cake). Yet she’s tenderhearted and doesn't want to hurt her friend's feelings by explaining his math mistake. How will she solve their problem with odds and evens? Count on Emma for coming up with a surprise ending!
Download or read book The Herd written by Emily Edwards and published by Random House. This book was released on 2022-02-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NUMBER ONE BESTSELLER STYLIST MAGAZINE'S 'FICTION BOOKS YOU CAN'T MISS IN 2022' COSMOPOLITAN'S 'BEST BOOKS OF 2022' WOMAN & HOME 'BEST BOOKS OF 2022' 'It is hard to imagine a more timely novel. A fascinating exploration of all sides of a particularly knotty, politicized issue.' Jodi Picoult 'A knock-out twist' Gillian McAllister 'Will have book clubs across the country in hot debate! Brilliant.' Clare Mackintosh **** Two best friends Elizabeth and Bryony are polar opposites but their unexpected friendship has always worked. They're the best of friends, and godmothers to each other's daughters - because they both trust that the safety of their children is their top priority. One little secret Little do they know that they differ radically over one very important issue. And when Bryony, afraid of being judged, tells what is supposed to be a harmless white lie before a child's birthday party, the consequences are more catastrophic than either of them could ever have imagined. Every parent's worst nightmare . . . **** 'Compelling and nuanced. A hugely impressive page-turner' Ashley Audrain 'Really beautifully written, compassionately told and incredibly thought provoking. A truly immersive telling of both sides of a story' Susan Lewis 'Insightful, compassionate and nuanced. The Herd is so good.' Louise O'Neill 'A genuine rollercoaster that asks big moral questions with beautifully drawn characters.' Sharon Horgan, co-creator of CATASTROPHE Here's what early readers are saying about The Herd: 'A timely and dramatic novel showing both sides of an ongoing debate. Loved this read!' ***** 'Such a genuine tale with such high stakes emotion and sensitivity' ***** 'A fantastic, thought-provoking and gripping book which would make a cracking book club read' ***** 'A complex, layered, wholly character-driven look at a complicated and controversial subject' *****
Download or read book Different written by Youngme Moon and published by Currency. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Download or read book Unconventional Warrior written by Walter Morris Herd and published by McFarland. This book was released on 2013-06-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating look at the life of a modern-day professional soldier gives the reader an inside view of the deadly global war on terror. Herd argues that conflicting political objectives have muddied the way forward for the on-the-ground commanders and thus threaten the prospect of any real victory in Afghanistan. He uses everyday stories to make his points: "One of the local leaders pointed to his wrist and said to my interpreter, 'the Americans have all the watches but we have all the time.' That made a lasting impression on me." Colonel Herd was one of the highest ranking officers on the ground with a command of some 4,000 elite soldiers from all branches of the U.S. military and five other coalition nations. It was a mission he had trained for all of his life. A sixth-generation soldier, Herd became a master parachutist, a combat scuba diver, a Green Beret and an Army Ranger. He conducted combat missions against the Taliban by using the Special Forces mandate to work by, with and through the local population.
Download or read book Herd on the Street written by Ken Wells and published by Simon and Schuster. This book was released on 2007-11-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than sixty years, The Wall Street Journal has prided itself not just on its serious journalism, but also on the whimsical and arcane stories that amuse and delight its readers. In that regard, animal stories have proven to be the most beloved of all. Now, veteran Journal reporter and Page One editor Ken Wells gathers the finest, funniest, and most fascinating of these animal tales in one exceptional book. Here are lighthearted, witty stories of breakthroughs in goldfish surgery, the untiring efforts of British animal lovers who guide lovesick toads across dangerous motorways, and the quest to tame doggy anxieties by prescribing the human pacifier Prozac. Other pieces reflect on mankind's impact on the animal kingdom: a close-up look at the nascent fish-rights movement, the retirement of U.S. Air Force chimpanzees that once soared through space, and ongoing scientific efforts to defeat that most hardy enemy -- the cockroach. Each of these fifty-odd stories -- from the outlandish to the poignant -- exemplifies the superb feature writing that makes The Wall Street Journal one of America's best-written newspapers. This charming and utterly captivating collection will be a joy not only to animal lovers, but to all those who appreciate artful storytelling by writers who are obviously having a wonderful time spinning the tales.
Download or read book The Power of the Herd written by Linda Kohanov and published by New World Library. This book was released on 2015-07-20 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linda Kohanov is beloved for her groundbreaking articulation of “the way of the horse,” an experiential wisdom known to riders for centuries but little studied or adapted to off-horse use. Now Kohanov takes those horse-inspired insights on the nonverbal elements of exceptional communication and leadership into the realms of our workplaces and relationships. Here we explore the benefits of “nonpredatory power” in developing assertiveness, fostering creativity, dealing with conflict, and heightening mind-body awareness. In “A Brief History of Power,” the first part of this far-reaching book, Kohanov profiles cultural innovators who employed extraordinary nonverbal leadership skills to change history, usually on horseback: Winston Churchill, George Washington, Alexander the Great, and Siddhartha Gautama (the Buddha), among others. She also draws on the behavior of mature horse herds, as well as the herding cultures of Africa and Mongolia, to debunk theories of dominance hierarchies, challenge ingrained notions of “survival of the fittest,” and demonstrate the power of a consensual leadership in which governing roles are fluid. Kohanov then adapts these lessons into twelve powerful guiding principles we can all incorporate into our work and personal lives. Eloquent and provocative, this is horse sense for everyone who seeks to thrive in the herds we all run in — our communities, careers, families, and friendships.
Download or read book The Guardian Herd Windborn written by Jennifer Lynn Alvarez and published by HarperCollins. This book was released on 2016-09-20 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for fans of the Warriors and the Guardians of Ga’Hoole series, the action-packed fourth and final book in this first arc of the Guardian Herd series follows Star and his nemesis, Nightwing, as they face off in an epic battle that will end everything. Star and his friends have been through constant struggle, and now Star faces his toughest, most deadly challenge yet. Nightwing the Destroyer has captured all the pegasi of Anok, including Star’s friends. And when Star learns of Nightwing’s deadly plan for the captured herd, he knows the time has come to fight. With no one to turn to but his enemy Frostfire, Star searches Anok with Frostfire to track down Nightwing. And as a violent storm approaches, Star and Nightwing face off amid quaking lands, dangerous winds, and blazing fires, in a battle to end all battles—and one that will determine the fate of all the pegasi in Anok.
Download or read book You Herd Me written by Colin Cowherd and published by Crown. This book was released on 2014-09-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin Cowherd In this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the moment, it’s tough to find people who aren’t afraid to say what they’re really thinking. But that’s where Colin Cowherd comes in. As his millions of fans on ESPN Radio and ESPNU already know, Colin is the rare sports analyst who’s brave (or crazy) enough to speak his mind—even if it pisses some people off. Of course, it helps that a lot of what Colin has to say is simply hilarious. Lots of writers can tell you about Boston’s storied sports history. But how many can tell you why the city of Boston is America’s five year old? Lots of writers will brag about the stuff they got right, but how many will happily list all the calls they got completely and utterly wrong? Whether he’s pointing out the stupidity of conspiracy theories, explaining why media bias isn’t nearly as big a deal as many assume, or calling out those who prize short term wins over sustainability, Colin is smart, thought-provoking, and laugh-out-loud funny. Some of the questions he’s not afraid to ask in You Herd Me! include: Is Tiger Woods really a sex addict—or does he just have good PR? Is “work-life balance” really the ideal we should all strive for—or is that just a way for people feel better about mediocrity? Is talent really all it’s cracked up to be—or can too much talent actually be counterproductive? Is the X games really a sport—or would we all be better off if we admitted it’s something else entirely? Is Hell really a supernatural place of fire and brimstone—or is it actually just another word for living in Tampa? Unapologetically entertaining and packed with behind-the-scenes insights you won’t get anywhere else, You Herd Me! is unlike any other sports book ever written.
Download or read book The Herd Boy written by Niki Daly and published by Eerdmans Young Readers. This book was released on 2012-10-04 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: While doing a good job of caring for his grandfather's sheep and goat on the grasslands of South Africa, young Malusi dreams of everything from owning his own dog to becoming president one day. Illustrations.
Download or read book Administrative Burden written by Pamela Herd and published by Russell Sage Foundation. This book was released on 2019-01-09 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2020 Outstanding Book Award Presented by the Public and Nonprofit Section of the National Academy of Management Winner of the 2019 Louis Brownlow Book Award from the National Academy of Public Administration Bureaucracy, confusing paperwork, and complex regulations—or what public policy scholars Pamela Herd and Donald Moynihan call administrative burdens—often introduce delay and frustration into our experiences with government agencies. Administrative burdens diminish the effectiveness of public programs and can even block individuals from fundamental rights like voting. In AdministrativeBurden, Herd and Moynihan document that the administrative burdens citizens regularly encounter in their interactions with the state are not simply unintended byproducts of governance, but the result of deliberate policy choices. Because burdens affect people’s perceptions of government and often perpetuate long-standing inequalities, understanding why administrative burdens exist and how they can be reduced is essential for maintaining a healthy public sector. Through in-depth case studies of federal programs and controversial legislation, the authors show that administrative burdens are the nuts-and-bolts of policy design. Regarding controversial issues such as voter enfranchisement or abortion rights, lawmakers often use administrative burdens to limit access to rights or services they oppose. For instance, legislators have implemented administrative burdens such as complicated registration requirements and strict voter-identification laws to suppress turnout of African American voters. Similarly, the right to an abortion is legally protected, but many states require women seeking abortions to comply with burdens such as mandatory waiting periods, ultrasounds, and scripted counseling. As Herd and Moynihan demonstrate, administrative burdens often disproportionately affect the disadvantaged who lack the resources to deal with the financial and psychological costs of navigating these obstacles. However, policymakers have sometimes reduced administrative burdens or shifted them away from citizens and onto the government. One example is Social Security, which early administrators of the program implemented in the 1930s with the goal of minimizing burdens for beneficiaries. As a result, the take-up rate is about 100 percent because the Social Security Administration keeps track of peoples’ earnings for them, automatically calculates benefits and eligibility, and simply requires an easy online enrollment or visiting one of 1,200 field offices. Making more programs and public services operate this efficiently, the authors argue, requires adoption of a nonpartisan, evidence-based metric for determining when and how to institute administrative burdens, with a bias toward reducing them. By ensuring that the public’s interaction with government is no more onerous than it need be, policymakers and administrators can reduce inequality, boost civic engagement, and build an efficient state that works for all citizens.
