Download or read book Healthcare Marketing Strategies for Creating Value in the Patient Experience First Edition written by Barbara Ross Wooldridge and published by Cognella Academic Publishing. This book was released on 2018-03-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry. The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing. Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.
Download or read book Healthcare Marketing Strategies for Creating Value in the Patient Experience Preliminary Edition written by Kerr Camp and published by Cognella Academic Publishing. This book was released on 2016-12-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Download or read book The Complete Guide to Hospital Marketing Second Edition written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2009-09-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.
Download or read book Little Book of Healthcare Marketing written by Drew Stevens and published by Momentum Press. This book was released on 2016-08-26 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your “marketing” world. Today’s doctors must create a community—a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.
Download or read book Health Care Marketing written by John L. Fortenberry Jr. and published by Jones & Bartlett Publishers. This book was released on 2009-01-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
Download or read book Healthcare Marketing written by Leigh W. Cellucci and published by . This book was released on 2014 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experienced healthcare marketers know that the traditional four Ps of business marketing (product, price, placement, and promotion) don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps (physicians, patients, payers, public, and the presence of politics) for building a solid foundation in healthcare marketing. Topics include: the history of healthcare marketing practices; physician, patient, and hospital interactions; alignment of strategic marketing efforts to the mission, vision, and values of an organization; ethics of healthcare marketing; stakeholders' roles in healthcare marketing; conflict management techniques; and the basics of a healthcare marketing plan. --
Download or read book Health Care Market Strategy written by Steven G. Hillestad and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
Download or read book Socialize Your Patient Engagement Strategy written by Letizia Affinito and published by Routledge. This book was released on 2016-03-03 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide better value for both organizations (in terms of profit) and patients (in terms of better service and improved health). Letizia Affinito and John Mack focus on three priority areas for actions: Improving Health Literacy (e.g. web sites; targeted mass digital campaigns), Improving Self-care (e.g. self-management education; self-monitoring; self-treatment), Improving Patient Safety (e.g. adherence to treatment regimens; equipping patients for safer selfcare). The authors explain the healthcare context to the digital communications revolution; the emerging digital marketing and communications techniques that enable this revolution and the core elements behind a patient-driven digital strategy. Drawing on the authors’ research and consulting practices, as well as on the practical experience of managers in medium-large companies worldwide, the book provides a proven framework for improving the development and implementation of patient-centered digital communication programs in healthcare organizations. It is an engaging how-to/how-not-to book which includes tips, advice, and critical reviews that every stakeholder dealing with the healthcare system must have in order to participate in the evolving healthcare system and be more active in making strategic patient-centered choices. Socialize Your Patient Engagement Strategy includes interviews with experts and leading case histories of successful digital communication programs in the healthcare arena. While there are books that focus on specific healthcare communicators within different types of organizations, in their book the authors recognize that effective patient-centric communication crosses all organizational boundar
Download or read book Essentials of Health Care Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2021-03-29 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition
Download or read book A Marketer s Guide to Measuring Results written by Chris Bevolo and published by HC Pro, Inc.. This book was released on 2010 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Marketer's Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts provides all the tools you need to confidently measure healthcare marketing results. Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through alternative measurement methods.
Download or read book Cases in Health Care Marketing written by John L. Fortenberry Jr. and published by Jones & Bartlett Publishers. This book was released on 2010-02-26 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.
Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Download or read book Healthcare Marketing written by Leigh Cellucci and published by Gateway to Healthcare Manageme. This book was released on 2013-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experienced healthcare marketers know that the traditional four Ps of business marketing--product, price, placement, and promotion--don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps--physicians, patients, payers, public, and the presence of politics--for building a solid foundation in healthcare marketing. The book focuses on the unique needs of marketing in healthcare, applying general marketing theory and concepts where appropriate and tapping into the day-to-day experiences of working healthcare marketing professionals. The four main parts of the book are introduced by comprehensive cases that will challenge readers to consider strategic marketing initiatives while teaching them the differences between marketing healthcare and marketing other products and services. Each chapter includes an additional case study that addresses relevant healthcare marketing concepts through real-world applications. Topics addressed in this book include: The history of healthcare marketing practices Physician, patient, and hospital interactions Alignment of strategic marketing efforts to the mission, vision, and values of an organization Ethics of healthcare marketing Stakeholders' roles in healthcare marketing Conflict management techniques The basics of a healthcare marketing plan Instructor Resources: A test bank, PowerPoint slides, answers to the end-of-chapter discussion questions and exercises, and teaching notes on the case studies.
Download or read book What s Their Story written by David Mcdonald and published by . This book was released on 2020-05-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're not starting with the patient you're starting in the wrong place. The value of a patient-centered approach to healthcare design and strategy is clear, yet many healthcare professionals lack a fundamental understanding of the principles that foster stakeholder understanding important to better outcomes, clinically and economically. In this book, David McDonald shares insights imperative to illuminating patient realities and designing impactful patient experiences. Without the concepts presented in this book, healthcare professionals genuinely interested in the human condition are flying blind. There has never been a better time to define context around what it means to advocate on behalf of the patient. In this timely book, McDonald illuminates the biopsychosocial model and tackles the value of design and anthropology in patient education and empowerment-bringing an important conversation to the forefront with fresh and compelling perspectives. You'll learn a brief history of the patient-centered concept and begin to understand two important tools that fuel stakeholder understanding: anthropology and design thinking.
Download or read book The Thought Leaders Project written by Brian James Bierbaum and published by CreateSpace. This book was released on 2014-05-14 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely. The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.
Download or read book Cases and Select Readings in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2022-01-26 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!
