Download or read book 80 Sensational Headline Writing Prompts written by Andrew Kaplan and published by Scholastic Inc.. This book was released on 2001-10 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encourage your students' enthusiasm for creative writing! Using the dozens of funny, kid-pleasing "headline-style" prompts found in this book, students of all learning styles will be motivated to join in the classroom writing process. Kids will have a ball putting their imaginations in gear to create their own fresh and fabulous stories. You'll enjoy the ease of the fully reproducible format. For use with Grades 3-6.
Download or read book Headline Writing written by Sunil Saxena and published by SAGE. This book was released on 2006-02-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in: - The functions of a headline - The way to write a headline - The different kinds of headlines - The do`s and don`ts of headline writing The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.
Download or read book Great Headlines Instantly 2 1 How to Write Attention Grabbing Headlines That Pull in More Prospects More Customers and More Profits Now written by Robert Boduch and published by . This book was released on 2010-02 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of your message doesn't stand a chance because the people you're trying to reach will either miss your message, or abandon it at once. This book teaches you how to write compelling headlines for every possible use. New chapters added provide insights and ideas for headlines on web pages, press releases, and information products of all kinds. Here's what bestselling author Joe Vitale said about Great Headlines Instantly: "Read it. Loved it. Don't think I've ever seen a more in-depth analysis of headlines before in my life. I'm impressed." Copywriter Steve King of Devon, UK said: "It is without a doubt the best material ever written on headlines. The legendary John Caples started it - and you have updated, added, improved, and finished it! It is so comprehensive, covering every possible angle. You learn every technique there is to know and exactly how to do it. It works fantastically well. No one else comes close." But you don't have to be a writer to benefit from this book. If you have the need to communicate any message of importance via any means available, a strong headline is vital and this course gives you more than you'll need.
Download or read book Heads You Win written by Paul LaRocque and published by Marion Street Press, Inc.. This book was released on 2003 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to writing better headlines and captions.
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Download or read book The Copy Editing And Headline Handbook written by Barbara Ellis and published by Basic Books. This book was released on 2009-08-05 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.
Download or read book Headless Body in Topless Bar written by Staff of the New York Post and published by Harper Collins. This book was released on 2008-03-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Either you love them or you hate them, but everybody agrees on one thing—there's just nothing like a New York Post headline. Gathered here for the first time ever are the best of the best from the paper's two-hundred-year history. Whether outrageous or scandalous, laugh-out-loud funny or shocking, these classic headlines never fail to entertain. Headless Body in Topless Bar is the perfect book for any pop culture junkie and a hilarious tribute to the one-of-a-kind New York Post.
Download or read book Advertising Headlines That Make You Rich written by David Garfinkel and published by Morgan James Publishing. This book was released on 2018-10-02 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
Download or read book Headline News written by John Deming and published by Indolent Books. This book was released on 2018-05-15 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Deming creates poetry from the bizarreness that is contemporary American news. His deadpan mindfulness and avant-garde wordplay incorporate newspaper headlines in a way that creates meaning out of our current political and cultural climate, often reflecting the difference between reality and surrealism-a distinction that is crucial today.
Download or read book Thoughtful Gardening written by Robin Lane Fox and published by Basic Books (AZ). This book was released on 2010-11-09 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: With wit and wisdom, an Oxford historian and Financial Times gardening columnist recounts his deep passion and appreciation for gardening.
Download or read book Everybody Writes written by Ann Handley and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2012-05-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Download or read book Ready to use Headlines written by Theodore Menten and published by . This book was released on 1979 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 600 words and phrases in eye-catching fonts. Red-Tag Specials, Buy Now and Save, etc. 32 plates.
Download or read book Handbook for Newspaper Workers Treating Grammar Punctuation English Diction Journalistic Structure Typographical Style Accuracy Headlines Proofreading Copy Reading Type Cuts Libel Applied Ethics and Other Matters of Office Practice written by Grant Milnor Hyde and published by . This book was released on 1926 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: William Bernhardt' s bestselling novels featuring Oklahoma defense attorney Ben Kincaid capture the bare-knuckles reality of high-stakes criminal defense, as lofty ideals of justice clash with power, corruption, and wealth. In Capitol Murder, Bernhardt' s hard-charging hero takes on his most shocking, headline-making case yet. Kincaid' s legal success has earned him a dubious reward: a journey through the looking glass into the Beltway. Here, in the heart of the nation' s capital, a powerful U.S. senator has been caught first in a sordid sex scandal, then in a case of murder. Senate aide Veronica Cooper was found in a secret Senate office beneath the Capitol building, on Senator Todd Glancy' s favorite couch, blood pouring from the knife wound in her throat. The young woman' s death comes on the heels of the release of a sordid videotape depicting her and Senator Glancy in compromising positions. With the senator' s reputation in tatters, the evidence against him- as a sexual predator and possibly a killer- mounts. By the time a nationally televised murder trial begins, Kincaid and his team know they' re facing the challenge of a lifetime. According to public opinion, and even in Kincaid' s most private thoughts, Glancy is one more politician who cannot admit his own culpability. But while a dramatic trial unfolds in the courtroom- loaded with pitfalls, traps, and an astounding betrayal- another trial is taking place on the mean streets of D.C., as Kincaid' s investigator pursues a young woman who was a friend of Veronica Cooper' s, plunging Kincaid into a bizarre world of Goths, sadomasochists, and a community of self-proclaimed vampires. Somewhere in this violent underworld lies the secret behind Veronica Cooper' s demise . . . and the crux of Senator Glancy' s innocence or guilt. In a case that pits Kincaid and his freewheeling partner Christina McCall against the brutal machinery of Washington politics, the answers they seek are hidden in a murderous maze of lies and hidden motives.
Download or read book Writing Headlines written by and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to write a can't-miss headline that conveys an exciting, accurate, and irresistible sense of your story. Get headline writing tools and tips, and real-world examples, to hone your skills.
Download or read book How to Write Short written by Roy Peter Clark and published by Little, Brown Spark. This book was released on 2013-08-27 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In How to Write Short, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.
Download or read book The Advisory Board written by Hemant R Joshi and published by Notion Press. This book was released on 2019-10-30 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shekhar Tripathi’s car gets slammed by an SUV while it is parked in front of his apartment building, leaving the car inoperative. He is already in grief, not having recovered from his wife’s death three months ago. At the same time, his business, Westland Tourism, is dwindling rapidly. He feels lonely. How could someone take all the important things away from him at once? The next morning, he is forced to take a taxi for the first time in five years. The driver tells him a horrific story, which convinces Shekhar that not all of his life is done. After this journey, Shekhar is convinced to take another taxi ride. Accompanied by taxi drivers, Shekhar begins his quest for survival.
