Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Download or read book Excellence in Literature Handbook for Writers written by Ian Johnston and published by . This book was released on 2012-03 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-part writer's handbook will take your student from high school into college. Part 1 is a course in essays and arguments (helpful for debate, too) with topic-sentence outline models and much more. Part 2 is a traditional reference guide to grammar, style, and usage. You will find yourself using the Handbook almost daily for instruction, reference, and evaluation.
Download or read book Sincerely Yours written by Nancy Loewen and published by Capstone. This book was released on 2009-01-01 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sincerely Yours is a Capstone Press publication.
Download or read book How to Write Letters written by James Willis Westlake and published by . This book was released on 1876 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Elements of Business Writing written by Gary Blake and published by Addison-Wesley Longman. This book was released on 1992 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone who has ever had to write any business document, from interoffice memo to fifty-page proposal, will find this the single most effective tool for producing clear, concise, and persuasive prose. Equally useful to executives and support staff, it shows how to write clearly and powerfully, organize material and avoid errors and jargon.
Download or read book Business Writing written by Wilma Davidson and published by St. Martin's Griffin. This book was released on 2015-12-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revised and Updated 3rd edition of the clear, practical guide to business writing from a renowned corporate writing coach Since the first edition's publication in 1994, Wilma Davidson's clear, practical guide to business writing has established itself as an excellent primer for anyone who writes on the job. Now revised and updated to cover e-mail, texts, and the latest social media technology, Business Writing uses examples, charts, cartoons, and anecdotes to illustrate what makes memos, business letters, reports, selling copy, and other types of business writing work.
Download or read book Handbook of Technical Writing written by Charles T. Brusaw and published by St. Martin's Press. This book was released on 1997-08-15 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: New to this edition: Up-to-date information on on-line research and computer resources. A unique four-way access system enables users of the Handbook of Technical Writing to find what they need quickly and get on with the job of writing: 1. The hundreds of entries in the body of the Handbook are alphabetically arranged, so you can flip right to the topic at hand. Words and phrases in bold type provide cross-references to related entries. 2. The topical key groups alphabetical entries and page numbers under broader topic categories. This topical table of contents allows you to check broader subject areas for the specific topic you need. 3. The checklist of the writing process summarizes the opening essay on "Five Steps to Successful Writing" in checklist form with page references to related topics, making it easy to use the Handbook as a writing text. 4. The comprehensive index provides an exhaustive listing of related and commonly confused topics, so you can easily locate information even when you don't know the exact term you're looking for.
Download or read book HBR Guide to Better Business Writing HBR Guide Series written by Bryan A. Garner and published by Harvard Business Review Press. This book was released on 2013-01-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: Push past writer's block Grab--and keep--readers' attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Download or read book American Letter writers 1698 1943 written by Harry Bischoff Weiss and published by . This book was released on 1945 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writer s Toolbox written by Nancy Loewen and published by Capstone Classroom. This book was released on 2009-08-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing.
Download or read book The Everything Guide To Writing Copy written by Steve Slaunwhite and published by Simon and Schuster. This book was released on 2007-06-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Download or read book Reading Like a Writer written by Francine Prose and published by Union Books. This book was released on 2012-04-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her entertaining and edifying New York Times bestseller, acclaimed author Francine Prose invites you to sit by her side and take a guided tour of the tools and tricks of the masters to discover why their work has endured. Written with passion, humour and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart – to take pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; to look to John le Carré for a lesson in how to advance plot through dialogue and to Flannery O’ Connor for the cunning use of the telling detail; to be inspired by Emily Brontë ’ s structural nuance and Charles Dickens’ s deceptively simple narrative techniques. Most importantly, Prose cautions readers to slow down and pay attention to words, the raw material out of which all literature is crafted, and reminds us that good writing comes out of good reading.
Download or read book The Robert Collier Letter Book written by Robert Collier and published by . This book was released on 2021-03-04 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
Download or read book The Entrepreneur s Guide to Writing Business Plans and Proposals written by K. Dennis Chambers and published by Bloomsbury Publishing USA. This book was released on 2007-12-30 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs—and entrepreneurial companies—live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, ad man, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability—which can be learned—is rare in today's media-saturated world. But it counts more than ever if an entrepreneur wants to make it over the magical five-year hump and on into lasting business success. Numerous examples and exercises ensure that entrepreneurs understand how the writing game is played—and that they play it well. Unfortunately, most don't play this game well. Most business writers mistakenly believe their task is to inform. They write to fill an information gap or to update the reader on a particular project. Or they write about what's important to them. What these writers do not take into account is that the speed of today's work world has reached overdrive. The typical reader simply doesn't have time to ponder dense, poorly organized information and intuit the appropriate action. And readers don't give a hoot about what's important to the writer—they want to know what's in it for themselves. Business writers need to use all the tools at their command to persuade, inspire action, and in general move a project forward. This book is about how to be persuasive in two key skills in business: writing proposals and writing business plans. Step by step, Dennis Chambers illustrates the techniques of effective business writing, with numerous examples throughout. Whether the objective is to secure financing from an investor, lay out a marketing strategy, or secure a large contract, getting results requires crafting an effective structure for the proposal, and using words that sell. Chambers is an able guide in saving entrepreneurs time and undue effort while reaching the goal of long-term business success.
Download or read book Take Back Your Book written by Katlyn Duncan and published by Silent Storm Publishing. This book was released on 2021-08-26 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you sold your book to a publisher, but years later it's not selling the way you want? Are you frustrated with the lack of marketing for your novel and low royalty payments?It's time to take back your book. This short guide will give you the confidence and knowledge you need to ask for rights reversion and take control over that book again. In 'Take Back Your Book: An Author's Guide to Rights Reversion and Publishing on Your Terms' you'll find:?The basics of rights reversion?How to ask for your book rights back ?What happens when you do, or don't get those rights back?What to do after your rights are reverted?How to self-publish your novel?Long-term considerations for your author business and backlistThis book features interviews with authors who successfully acquired their book rights after publication and their continued successes. You will always be your book's biggest champion. Don't condemn it to years of neglect at someone else's hands. Take back your rights and put it to work for years to come.
Download or read book The Writer s Handbook written by and published by . This book was released on 2001 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writing Your Journal Article in Twelve Weeks written by Wendy Laura Belcher and published by SAGE. This book was released on 2009-01-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides you with all the tools you need to write an excellent academic article and get it published.
