Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Connecting Histories of Education written by Barnita Bagchi and published by Berghahn Books. This book was released on 2014-03-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of education in the modern world is a history of transnational and cross-cultural influence. This collection explores those influences in (post) colonial and indigenous education across different geographical contexts. The authors emphasize how local actors constructed their own adaptation of colonialism, identity, and autonomy, creating a multi-centric and entangled history of modern education. In both formal as well as informal aspects, they demonstrate that transnational and cross-cultural exchanges in education have been characterized by appropriation, re-contextualization, and hybridization, thereby rejecting traditional notions of colonial education as an export of pre-existing metropolitan educational systems.

Download or read book Custom and Conflict in Africa written by Max Gluckman and published by Oxford : B. Blackwell. This book was released on 1963 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Power Mentoring written by Ellen A. Ensher and published by Wiley + ORM. This book was released on 2011-01-07 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written to reflect the realities of todays business environment, Power Mentoring is a nuts-and-bolts guide for anyone who wants to create a connection with a protg or mentor, or to improve a current mentoring relationship. Filled with illustrative examples and candid insights from fifty of America'smost successful mentors and protgs, Power Mentoring unlocks the secrets of great mentoring relationships and shows how anyone (including those who are well established in their careers, or those who are just starting out) can become a successful mentor or protg. Based on compelling interviews from Ellen Ensher and Susan Murphys own research, this important resource explains what it takes to develop a power mentoring network consisting of a variety of mentors across a range of organizations and industries. The authors provide strategies for establishing suchpower mentoring relationships, outline the best practices, and offer insights from mentors and protgs in a variety of fields including technology, politics, and the media.

Download or read book Time Tactics of Very Successful People written by B. Eugene Griessman and published by McGraw Hill Professional. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Geosimulation written by Itzhak Benenson and published by John Wiley & Sons. This book was released on 2004-08-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geosimulation is hailed as ‘the next big thing’ in geographic modelling for urban studies. This book presents readers with an overview of this new and innovative field by introducing the spatial modelling environment and describing the latest research and development using cellular automata and multi-agent systems. Extensive case studies and working code is available from an associated website which demonstrate the technicalities of geosimulation, and provide readers with the tools to carry out their own modelling and testing. The first book to treat urban geosimulation explicitly, integrating socio-economic and environmental modelling approaches Provides the reader with a sound theoretical base in the science of geosimulation as well as applied material on the construction of geosimulation models Cross-references to an author-maintained associated website with downloadable working code for readers to apply the models presented in the book Visit the Author's Website for further information on Geosimulation, Geographic Automata Systems and Geographic Automata Software http://www.geosimulationbook.com

Download or read book Restoration of Motion Picture Film written by Paul Read and published by Elsevier. This book was released on 2000-08-14 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to bring together the work of a modern motion picture film laboratory together with the specialist techniques for preservation and restoration of archival film.The books data has its origins in a training programme called FILM which was written by members of the Gamma Group with funding from the EU fund Force. The committee comprised senior film archivists and technicians in charge of film conservation departments or working film laboratories within national film archives, together with technicians from commercial laboratories which specialise in archival film conservation and who do not work for national and local archives. The final group consisted of many of the most experienced individuals in their fields.Restoration of Motion Picture Film is an extremely informative, well-researched book which is an unmissable addition to the bookshelves of conservators, archivists and curators worldwide. Film history and film conservation students will also find it of great interest and use.* Only book in English on this subject* Prepared by leading specialists in their field* Includes coverage of digital technology

Download or read book Professors as Writers written by Robert Boice and published by . This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a proven book to help scholars master writing as a productive, enjoyable, and successful experience -- Author, Robert Boice, prepared this self-help manual for professors who want to write more productively, painlessly, and successfully. It reflects the author's two decades of experiences and research with professors as writers -- by compressing a lot of experience into a brief, programmatic framework. Like the actual sessions and workshops in which the author works with writers, this book admonishes and reassures. In the innovative book lies the path for sustained, highly productive scholarly writing!

Download or read book Linguistics and Psychoanalysis written by Michel Arrivé and published by John Benjamins Publishing. This book was released on 1992 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: between linguistic and psychoanalytic concepts necessarily arises. Until now this question has been examined mainly by psychoanalysts, from their own perspective, but here it is investigated by a linguist, who systematically explores two domains. The first is related to the sign and symbol, where the meeting of Freud, Saussure and Hjelmselv occurred; whereas in the second, that of the signifier, Saussure reappears escorted by Lacan. But Freud is not far away, since the.

Download or read book This Film Is Dangerous written by International Federation of Film Archives and published by FIAF. This book was released on 2002-08 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Film Is Dangerous is an anthology published by the International Federation of Film Archives (FIAF) to examine and to celebrate the life, the death, the afterlife, and the mythology of nitrate film. It incorporates the papers given at the symposium The Last Nitrate Picture Show during the FIAF Congress in London in June 2000, as well as a wealth of original contributions by historians, archivists, veterans, and enthusiasts around the world.

Download or read book Remote Sensing and Water Resources written by A. Cazenave and published by Springer. This book was released on 2016-05-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of overview articles showing how space-based observations, combined with hydrological modeling, have considerably improved our knowledge of the continental water cycle and its sensitivity to climate change. Two main issues are highlighted: (1) the use in combination of space observations for monitoring water storage changes in river basins worldwide, and (2) the use of space data in hydrological modeling either through data assimilation or as external constraints. The water resources aspect is also addressed, as well as the impacts of direct anthropogenic forcing on land hydrology (e.g. ground water depletion, dam building on rivers, crop irrigation, changes in land use and agricultural practices, etc.). Remote sensing observations offer important new information on this important topic as well, which is highly useful for achieving water management objectives.Over the past 15 years, remote sensing techniques have increasingly demonstrated their capability to monitor components of the water balance of large river basins on time scales ranging from months to decades: satellite altimetry routinely monitors water level changes in large rivers, lakes and floodplains. When combined with satellite imagery, this technique can also measure surface water volume variations. Passive and active microwave sensors offer important information on soil moisture (e.g. the SMOS mission) as well as wetlands and snowpack. The GRACE space gravity mission offers, for the first time, the possibility of directly measuring spatio-temporal variations in the total vertically integrated terrestrial water storage. When combined with other space observations (e.g. from satellite altimetry and SMOS) or model estimates of surface waters and soil moisture, space gravity data can effectively measure groundwater storage variations. New satellite missions, planned for the coming years, will complement the constellation of satellites monitoring waters on land. This is particularly the case for the SWOT mission, which is expected to revolutionize land surface hydrology. Previously published in Surveys in Geophysics, Volume 37, No. 2, 2016

Download or read book Virtual Menageries written by Jody Berland and published by MIT Press. This book was released on 2024-11-26 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The close interdependency of animal emissaries and new media from early European colonial encounters with the exotic to today's proliferation of animals in digital networks. From cat videos to corporate logos, digital screens and spaces are crowded with animal bodies. In Virtual Menageries, Jody Berland examines the role of animals in the spread of global communications. Her richly illustrated study links the contemporary proliferation of animals on social media to the collection of exotic animals in the formative years of transcontinental exploration and expansion. By tracing previously unseen parallels across the history of exotic and digital menageries, Berland shows how and why animals came to bridge peoples, territories, and technologies in the expansion of colonial and capitalist cultures. Berland's genealogy of the virtual menagerie begins in 1414 when a ruler in Bengal sent a Kenyan giraffe to join a Chinese emperor's menagerie. It maps the beaver's role in the colonial conquest of Canada and examines the appearances of animals in early moving pictures. The menagerie is reinvented for the digital age when image and sound designers use parts or images of animals to ensure the affective promise and commercial spread of an emergent digital infrastructure. These animal images are emissaries that enliven and domesticate the ever-expanding field of mediation. Virtual Menageries offers a unique account of animals and animal images as mediators that encourage complicated emotional, economic, and aesthetic investment in changing practices of connection.

Download or read book Ethical and Regulatory Aspects of Clinical Research written by Ezekiel J. Emanuel and published by . This book was released on 2003 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professionals in need of such training and bioethicists will be interested.

Download or read book A Language Policy for the European Community written by Florian Coulmas and published by Walter de Gruyter. This book was released on 1991 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.

Download or read book The Laws of Cool written by Alan Liu and published by University of Chicago Press. This book was released on 2009-10-27 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge work is now the reigning business paradigm and affects even the world of higher education. But what perspective can the knowledge of the humanities and arts contribute to a world of knowledge work whose primary mission is business? And what is the role of information technology as both the servant of the knowledge economy and the medium of a new technological cool? In The Laws of Cool, Alan Liu reflects on these questions as he considers the emergence of new information technologies and their profound influence on the forms and practices of knowledge.

Download or read book Urban Language Conflict written by Peter H. Nelde and published by . This book was released on 1989 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Virtual Geographic Environments written by Hui Lin and published by ESRI Press. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual Geographic Environments, edited by Hui Lin and Michael Batty, collects key papers that define the current momentum in GIS and "virtual geographies." Contributions by leading members of the geospatial community to Virtual Geographic Environments illustrate the cutting edge of GIScience, as well as new applications of GIS with the processing and delivery of geographic information through the Web and handheld devices, forming two major directions to these developments. The four-part organization leads from a primer on VGEs to virtual cities and landscapes, interface design and public participation, and finally mobile and networked VGEs. Current topics, such as crowd sourcing and related services, point to the development of new business models that merge proprietary and nonproprietary systems.