Download or read book Guerrilla Travel Tactics written by Jay Conrad Levinson and published by Amacom Books. This book was released on 2004 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Entrepreneurs and professionals are often neglected by travel suppliers when it comes to favourable pricing. Guerilla Travel Tactics presents independent business travellers with a clear, step-by-step plan for saving time and money when travelling at their own expense. The upbeat approach of Guerilla Travel Tactics will instill confidence in the business traveller to conquer soaring travel costs. Packed with inside information, the book contains topics such as getting the lowest possible air fares, finding hidden discounts at hotels, using the internet and credit cards to save money and buying only the travel insurance that is needed.

Download or read book Tourism Marketing written by Alastair M. Morrison and published by Routledge. This book was released on 2022-03-29 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.

Download or read book Tourism and Social Marketing written by C. Michael Hall and published by Routledge. This book was released on 2014-02-24 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.

Download or read book Guerrilla Marketing written by Alexander L. Fattal and published by University of Chicago Press. This book was released on 2018-12-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Download or read book Tourism Marketing written by Alan Fyall and published by Channel View Publications. This book was released on 2005 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.

Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Download or read book Best Practice Guidelines for Great Ape Tourism written by Elizabeth J. Macfie and published by IUCN. This book was released on 2010 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executive summary: Tourism is often proposed 1) as a strategy to fund conservation efforts to protect great apes and their habitats, 2) as a way for local communities to participate in, and benefit from, conservation activities on behalf of great apes, or 3) as a business. A few very successful sites point to the considerable potential of conservation-based great ape tourism, but it will not be possible to replicate this success everywhere. The number of significant risks to great apes that can arise from tourism reqire a cautious approach. If great ape tourism is not based on sound conservation principles right from the start, the odds are that economic objectives will take precedence, the consequences of which in all likelihood would be damaging to the well-being and eventual survival of the apes, and detrimental to the continued preservation of their habitat. All great ape species and subspecies are classified as Endangered or Critically Endangered on the IUCN Red List of Threatened Species (IUCN 2010), therefore it is imperative that great ape tourism adhere to the best practice guidelines in this document. The guiding principles of best practice in great ape tourism are: Tourism is not a panacea for great ape conservation or revenue generation; Tourism can enhance long-term support for the conservation of great apes and their habitat; Conservation comes first--it must be the primary goal at any great ape site and tourism can be a tool to help fund it; Great ape tourism should only be developed if the anticipated conservation benefits, as identified in impact studies, significantly outweigh the risks; Enhanced conservation investment and action at great ape tourism sites must be sustained in perpetuity; Great ape tourism management must be based on sound and objective science; Benefits and profit for communities adjacent to great ape habitat should be maximised; Profit to private sector partners and others who earn income associated with tourism is also important, but should not be the driving force for great ape tourism development or expansion; Comprehensive understanding of potential impacts must guide tourism development. positive impacts from tourism must be maximised and negative impacts must be avoided or, if inevitable, better understood and mitigated. The ultimate success or failure of great ape tourism can lie in variables that may not be obvious to policymakers who base their decisions primarily on earning revenue for struggling conservation programmes. However, a number of biological, geographical, economic and global factors can affect a site so as to render ape tourism ill-advised or unsustainable. This can be due, for example, to the failure of the tourism market for a particular site to provide revenue sufficient to cover the development and operating costs, or it can result from failure to protect the target great apes from the large number of significant negative aspects inherent in tourism. Either of these failures will have serious consequences for the great ape population. Once apes are habituated to human observers, they are at increased risk from poaching and other forms of conflict with humans. They must be protected in perpetuity even if tourism fails or ceases for any reason. Great ape tourism should not be developed without conducting critical feasibility analyses to ensure there is sufficient potential for success. Strict attention must be paid to the design of the enterprise, its implementation and continual management capacity in a manner that avoids, or at least minimises, the negative impacts of tourism on local communities and on the apes themselves. Monitoring programmes to track costs and impacts, as well as benefits, [is] essential to inform management on how to optimise tourism for conservation benefits. These guidelines have been developed for both existing and potential great ape tourism sites that wish to improve the degree to which their programme constributes to the conservation rather than the exploitation of great apes.

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Download or read book Conservation in the 21st Century Gorillas as a Case Study written by T.S. Stoinski and published by Springer Science & Business Media. This book was released on 2009-07-09 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume identifies the primary problems faced in conserving wild populations of gorillas throughout Africa, pinpointing new approaches to solving these problems and outlining the increased role that zoos can play in gorilla conservation. It includes the in-depth expertise of field scientists in a variety of disciplines to discuss current conservation threats, novel approaches to conservation, and potential solutions.

Download or read book The Routledge Handbook of Destination Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2018-04-27 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Download or read book Handbook of Research on International Travel Agency and Tour Operation Management written by Chand Dhiman, Mohinder and published by IGI Global. This book was released on 2019-05-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive businesses. To remain successful, new business approaches and models must be created in the global tourism and hospitality industry. Travel companies continue to expand their businesses in different countries and seek to collaborate with international entrepreneurs, developing the need for cross-cultural strategies and policies. As travel agencies flourish, identifying these business practices is necessary for these organizations to obtain a competitive management model at the global level. The Handbook of Research on International Travel Agency and Tour Operation Management gathers the latest methodologies, tools, models, and theories regarding tourism development and sustainability into one comprehensive reference source in order to promote, manage, and maximize the profitability potential of travel agencies and tour operation services. Featuring research on topics such as e-marketing, medical tourism, and online travel, this book provides travel agents, managers, industry professionals, researchers, academics, and students with the necessary resources to effectively develop and implement organizational strategies and models.

Download or read book Grassroots Marketing written by Shel Horowitz and published by Chelsea Green Publishing Company. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Download or read book Hospitality and Tourism Marketing written by Robert Ebo Hinson and published by CRC Press. This book was released on 2024-04-05 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Download or read book Peace Through Tourism written by Freya Higgins-Desbiolles and published by Taylor & Francis. This book was released on 2022-12-26 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peace through Tourism considers the possibilities for tourism to contribute to efforts to unmask conflict and promote peace. This edited volume considers the intersections between tourism, peace, justice and sustainability through conceptual and empirical works surveying practices, problems and challenges all around the globe. It presents a complex and critical approach, arguing that peace through tourism is dialogic and not as simple as describing a few “good” niche segments of tourism. The pedagogies of peace represented here work to analyse structural violence associated with tourism—such as in the dominance of neoliberal market imperatives over local or social economies; colonising, patriarchal and anthropocentric practices in tourism; and tourism’s complex role in post-conflict settings. Analyses found here place scholars, industry and communities in conversation about building shared tourism futures where peace is understood as peace with justice and differences are bridged through dialogues towards understanding. In light of the many challenges in attaining sustainable development in the 21st century, this volume is an important and timely endeavour. Radical practices are explored that support more ‘just’ tourism futures. With a new introduction, this book is an insightful resource for scholars and researchers of Tourism and Peace and Conflict Studies. The chapters in this book were originally published in Journal of Sustainable Tourism.

Download or read book Tourism 2nd Edition written by Peter Robinson and published by CABI. This book was released on 2020-05-22 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised, Tourism, 2nd edition covers aspects of tourism from a modern perspective, providing students with a range of theoretical and research-based explanations, supported by examples, case studies and unique insights from industry representatives. Covering topics such as policy and planning, heritage management, leisure management, event management and hospitality management, the book tackles the practical elements of academic tourism such as infrastructure management and economic development, together with other important contemporary issues such as sustainable development and post-tourists.

Download or read book Guerrilla Marketing to Heal the World written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2016-03-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.