Download or read book Growth Strategies in Alcoholic Drinks written by Neil Broome and published by . This book was released on 2000 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Growth Strategies in Alcoholic Drinks written by Felicity Annette and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The alcoholic drinks market is undergoing major changes in how manufacturers develop, produce and market products. Consumers are trading up, whilst moderating consumption and at the same time changes in demographics are creating new opportunities.
Download or read book Growth Strategies in Alcoholic Drinks written by Felicity Annette and published by . This book was released on 2013 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alcoholic drinks market is undergoing major changes in how manufacturers develop, produce and market products. Consumers are trading up, whilst moderating consumption and at the same time changes in demographics are creating new opportunities.
Download or read book Premiumization Strategies in Alcoholic Drinks written by Tom Pastre and published by . This book was released on 2013 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Premium alcoholic drinks were a major driver of growth, as mass market consumers traded up, and affluent individuals sought super premium products. But the recession has had a negative impact, challenging marketers to maintain and grow their brands.
Download or read book Innovations in Healthier Alcoholic Drinks written by Gavin Humphries and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Health concerns are impacting the market for alcoholic drinks. Low-calorie, low-alcohol and low/no carbohydrate and functional segments will all see growth. As alcohol consumption declines, innovation will be a key strategy for success.
Download or read book Premiumization Strategies in Alcoholic Drinks written by Tom Pastre and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Premium alcoholic drinks were a major driver of growth, as mass market consumers traded up, and affluent individuals sought super premium products. But the recession has had a negative impact, challenging marketers to maintain and grow their brands.
Download or read book Handbook of Alcoholic Beverages written by Alan J. Buglass and published by Wiley. This book was released on 2010-12-17 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive two- volume set that describes the science and technology involved in the production and analysis of alcoholic beverages. At the heart of all alcoholic beverages is the process of fermentation, particularly alcoholic fermentation, whereby sugars are converted to ethanol and many other minor products. The Handbook of Alcoholic Beverages tracks the major fermentation process, and the major chemical, physical and technical processes that accompany the production of the world’s most familiar alcoholic drinks. Indigenous beverages and small-scale production are alsocovered to asignificant extent. The overall approach is multidisciplinary, reflecting the true nature of the subject. Thus, aspects of biochemistry, biology (including microbiology), chemistry, health science, nutrition, physics and technology are all necessarily involved, but the emphasis is on chemistry in many areas of the book. Emphasis is also on more recent developments and innovations, but there is sufficient background for less experienced readers. The approach is unified, in that although different beverages are dealt with in different chapters, there is extensive cross-referencing and comparison between the subjects of each chapter. Divided into five parts, this comprehensive two-volume work presents: INTRODUCTION, BACKGROUND AND HISTORY: A simple introduction to the history and development of alcohol and some recent trends and developments, FERMENTED BEVERAGES: BEERS, CIDERS, WINES AND RELATED DRINKS: the latest innovations and aspects of the different fermentation processes used in beer, wine, cider, liquer wines, fruit wines, low-alcohol and related beverages. SPIRITS: cover distillation methods and stills used in the production of whisky, cereal- and cane-based spirits, brandy, fruit spirits and liquers ANALYTICAL METHODS: covering the monitoring of processes in the production of alcoholic beverages, as well as sample preparation, chromatographic, spectroscopic, electrochemical, physical, sensory and organoleptic methods of analysis. NUTRITION AND HEALTH ASPECTS RELATING TO ALCOHOLIC BEVERAGES: includes a discussion on nutritional aspects, both macro- and micro-nutrients, of alcoholic beverages, their ingestion, absorption and catabolism, the health consequences of alcohol, and details of the additives and residues within the various beverages and their raw materials.
Download or read book Innovations in Healthier Alcoholic Drinks written by Gavin Humphries and published by . This book was released on 2013 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health concerns are impacting the market for alcoholic drinks. Low-calorie, low-alcohol and low/no carbohydrate and functional segments will all see growth. As alcohol consumption declines, innovation will be a key strategy for success.
Download or read book Fighting the Market Slowdown in Alcoholic Drinks written by Gavin Humphries and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The global market for alcoholic drinks was worth US$979bn in 2007, equivalent to 1,460bn servings. The current economic downturn has coincided with a period of higher inflation and rising prices which have dampened demand for alcoholic drinks.
Download or read book Build Your Beverage Empire written by Jorge S. Olson and published by Jorge Olson. This book was released on 2009-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.
Download or read book Future Innovations in Alcoholic Drinks written by Datamonitor (Firm) and published by . This book was released on 1999 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alcohol No Ordinary Commodity written by Thomas F. Babor and published by Oxford University Press. This book was released on 2010-02-25 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a public health perspective, alcohol is a major contributor to morbidity and mortality, and impacts on many aspects of social life. This text describes advances in alcohol research with direct relevance to the development of effective policies at local, national and international level.
Download or read book Growth Strategies in Soft Drinks written by Richard Robinson and published by . This book was released on 1998 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Targeting in Alcoholic Drinks written by Gavin Humphries and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcoholic drinks manufacturers are appealing to ever more specific consumer segments, as well as boosting the value of sales through premiumization strategies. For instance, to pursue male and female products versus unisex marketing.
Download or read book The International Spirits Industry written by John Wakely and published by Elsevier. This book was released on 2001-05-25 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although consumption of spirits on a global scale is vast, the spirits industry derives its profits from a relatively small number of countries and product lines. This valuable book provides an overview of all aspects of the industry, covering all major categories of spirits, and contains a wealth of information on trading statistics, regulations and consumption patterns. It discusses the challenges facing the giant companies, profiling the leading companies in detail, and assesses whether their structure is appropriate to long-term success in the industry. The international spirits industry offers the most comprehensive picture currently available of the dynamics and structure of this fascinating business and shows: How spirits fit into the global business in alcoholic beverages Why the image and popular perception of the alcohol business is so important How health concerns are likely to affect the future of the business How spirits are produced, regulated, distributed and taxed How consumption patterns are changing and why women are becoming more important to the industry What strategies companies can adopt for building brands How profitable the industry is and how the major players are adapting themselves to new challenges such as the Internet Despite the age of alcohol production, the business is in a state of flux with little agreement as to its future. This book provides a valuable insight into this changeable situation and is a unique resource for analysts and economists and all those involved in the production, distribution and sales of spirits worldwide.
Download or read book Growth Strategies in Premium Food and Drink written by Rhodri Jones and published by . This book was released on 2001 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Business Behind a Bottle written by Ian Pfeffer and published by . This book was released on 2024-06-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: I'm Ian Pfeffer, and after starting out as a novice in the beverage alcohol industry, I've navigated the turbulent waters of wine and spirits distribution to bring you this comprehensive guide. From bartender to business manager, this book chronicles my journey, providing an insider's perspective on the American alcohol distribution landscape. What's Inside: Regulatory Challenges and Compliance: Navigate the complex maze of federal and state regulations, permits, and licenses that are fundamental to U.S. alcohol distribution, with particular emphasis on distilled spirits and wine sales. Distribution and Market Access: Master the intricacies of the three-tier system for alcohol distribution, overcoming challenges of market access and tariffs to reach wholesalers and retailers effectively. Market Trends and Consumer Preferences: Adapt to changing consumer tastes, including non-alcoholic and low-alcohol beverage trends, and understand the impact of the growing craft distillery movement on wine and distilled spirits sales. Supply Chain and Logistics Management: Tackle supply chain disruptions affecting production and distribution while managing logistical hurdles to maintain profitability and meet consumer demand. Pricing and Profitability: Delve into pricing strategies for managing profitability, considering high excise taxes, market saturation, and economic factors impacting consumer spending on alcoholic beverages. Marketing, Branding, and Innovation: Build compelling brand stories, improve alcohol sales through A/B testing, and leverage digital marketing, while understanding consumer preferences in distilled spirits and wine. Key Stakeholder Insights: Explore the primary obstacles for producers, importers, and distributors, such as tariffs, distribution limitations, and regulatory challenges in the United States. With thoughtfully curated review questions at the end of each chapter, this guide is approachable and uniform. Whether you're entrenched in the business or just entering, this book will help you build brand stories, understand consumer trends, and leverage innovation for success. Join me in understanding the business behind the bottle and how to build your legacy in this billion-dollar industry. Your blueprint for wholesale alcohol distribution success is here.
