Download or read book Analyzing and Reporting Focus Group Results written by Richard A. Krueger and published by SAGE Publications. This book was released on 1997-07-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.
Download or read book Advanced Focus Group Research written by Edward F. Fern and published by SAGE. This book was released on 2001-06-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Download or read book The Focus Group Research Handbook written by Holly Edmunds and published by McGraw Hill Professional. This book was released on 2000-05-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.
Download or read book Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 2000-04-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Download or read book The Handbook for Focus Group Research written by Thomas L Greenbaum and published by SAGE. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Download or read book Developing Focus Group Research written by Jenny Kitzinger and published by SAGE. This book was released on 1999-02-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Download or read book Focus Group Discussions written by Monique M. Hennink and published by Oxford University Press. This book was released on 2013-12-13 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Understanding Research series focuses on the process of writing up social research. The series is broken down into three categories: Understanding Statistics, Understanding Measurement, and Understanding Qualitative Research. The books provide researchers with guides to understanding, writing, and evaluating social research. Each volume demonstrates how research should be represented, including how to write up the methodology as well as the research findings. Each volume also reviews how to appropriately evaluate published research. Focus Group Discussions addresses the challenges associated with conducting and writing focus group research. It provides detailed guidance on the practical and theoretical considerations in conducting focus group discussions including: designing the discussion guide, recruiting participants, training a field team, moderating techniques and ethical considerations. Monique Hennink describes how a methodology section is read and evaluated by others, such as journal reviewers or thesis advisors. She provides readers with guidance on specific aspects of presenting research findings, such structuring narrative accounts, developing an argument, using quotations, reporting focus group interaction, visual presentation formats, and strategies for grounding study results. She describes the challenges in assessing focus groups and details practical strategies for assessing scientific rigor. The book includes case study examples of field research across a range of disciplines and international contexts. Hennink concludes the volume with an overview of current debates relating to the evaluation of qualitative research, suggesting ways to critique the research design, methodology and results of focus group research.
Download or read book Mobile Usability written by Jakob Nielsen and published by Pearson Education. This book was released on 2012-10-09 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world. Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.
Download or read book Research Like a Pro written by Diana Elder and published by Family Locket Books. This book was released on 2018-05-19 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you stuck in your genealogical research? Wondering how to make progress on your brick wall problems? Discover the process that a professional genealogist uses to solve difficult cases. Research Like a Pro: A Genealogist's Guide shares a step-by-step method using real world examples, easily understood by any level of genealogist; written for the researcher ready to take their skills to the next level.Research Like a Pro: A Genealogist's Guide will give you the tools to:- Form an objective focusing your research for an entire project.- Review your research with new eyes by creating your own timeline analysis.- Construct a locality guide to direct your research.- Create a plan to keep your research on track.- Style source citations, giving your work credibility.- Set up a research log to organize and track your searches.- Write a report detailing your findings and ideas for future research.Links to templates give you the tools you need to get started and work samples illustrate each step. You'll learn to execute a research project from start to finish, then start again with the new information discovered. Whether you are a newbie or experienced researcher, Research Like a Pro: A Genealogist's Guide will move the search for your ancestors forward. Start now to learn to Research Like a Pro.
Download or read book Savvy Decision Making written by Madhavi Jayanthi and published by Corwin Press. This book was released on 2002 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide is for school practitioners who want to know more about planning and conducting focus groups as an aid to decision-making. It emphasizes practical and cost-effective ways to ensure accurate results. After defining the focus group, chapter 1 offers ways focus groups can be used in schools and reasons for using them. Chapter 2 discusses guidelines for selecting a moderator. Chapter 3 explains how to clarify the purpose of the focus group. Chapter 4 explains how to determine which participants to include in the focus groups. Chapter 5 examines strategies for scheduling the number, location, and duration of the focus groups. Chapter 6 considers choices about recording the discussion, remunerating participants, asking for participant releases, and having an advance organizer. Chapter 7 covers all aspects of recruiting participants. Chapter 8 examines the protocol for conducting the focus groups. Chapter 9 contains guidelines for moderating the group. Chapter 10 discusses the analysis of information gained and the writing of reports. Each chapter offers examples from past focus groups and reproducible checklists of activities that must be completed, as well as samples of forms, letters, and lists. Many topics are accompanied by a summary of differing opinions from the literature. (Contains 35 references.) (RKJ)
Download or read book Focus Group Research written by Martha Ann Carey and published by Routledge. This book was released on 2016-06-16 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, Carey and Asbury provide a brief, systematic introduction to developing, implementing, and analyzing focus groups in research projects.
Download or read book A Bibliography of Small Group Research written by Anita Terauds and published by . This book was released on 1960 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Group Research Projects in Foreign Affairs and the Social Sciences written by United States. Department of State. Office of Intelligence Resources and Coordination and published by . This book was released on 1958 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Working Through Conflict written by Joseph Folger and published by Routledge. This book was released on 2015-09-25 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its 7th edition, Working Through Conflict provides an introduction to conflict and conflict management that is firmly grounded in current theory, research, and practice, covering the whole range of conflict settings (interpersonal, group, and organizational). Encompassing a broad spectrum of theoretical perspectives, the text includes an abundance of real life case studies that illustrate key concepts and help students learn how to apply theory. The book's emphasis on application of concepts makes it highly accessible to students, while expanding their understanding of both conflict theory and practical skills.An introduction to social science research and theory on conflict
Download or read book The Handbook of Group Research and Practice written by Susan A. Wheelan and published by SAGE. This book was released on 2005-06 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized into six practical sections relating theory to application from an historical perspective, this text offers contributions from international scholars and practitioners who reflect the diversity of this field.
Download or read book Insight Selling written by Mike Schultz and published by John Wiley & Sons. This book was released on 2014-04-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.
Download or read book Qualitative Marketing Research written by David Carson and published by SAGE. This book was released on 2001-02-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
