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Book Greek  Best Frenemies

Download or read book Greek Best Frenemies written by Marsha Warner and published by Harlequin. This book was released on 2010-10-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: They've fought over guys, sorority elections and who gets the last Cheeserito. Casey Cartwright thought that made her and her ZBZ little sis Rebecca Logan closer. But when Casey's ex, Evan, nominates Rebecca as the next Omega Chi fraternity Sweetheart and Rebecca hesitates, Casey vows to play hardball. ZBZ's status on campus depends on Rebecca winning that title. It's time for some sisterly guidance…. Meanwhile, Casey's brother Rusty wants to create a truly spectacular legacy for his fraternity, Kappa Tau, and KT prez Cappie is hoping to live up to Casey's expectations for their fragile new relationship. The pressure is getting to everybody. When Casey goes overboard trying to advise Rebecca on how to win Sweetheart, things reach the breaking point. Will a surprise finish to the competition shake everything apart, or is it just the shock needed to bring best frenemies together?

Book Best Frenemies Forever

Download or read book Best Frenemies Forever written by Megan McCafferty and published by Scholastic Inc.. This book was released on 2022-05-17 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: From mega-bestselling author Megan McCafferty—author of the beloved Jessica Darling series that The Wall Street Journal called “Judy Blume meets Dorothy Parker”—comes a hilarious love letter to the magic and heartache of middle school friendship. Sophie Dailey is NOT looking forward to starting middle school. For one thing, she doesn’t look like other kids. Instead of trendy tank tops, she wears high tech shirts that block UV rays. (Sun protection is serious business!) And she definitely doesn’t sound like other kids either. (She can’t say “holla” or “hot take” without making a weird face.) Needless to say, this is probably why her best friend, Ella, ditched her for Queen Bee Morgan. Sophie is comfortable with who she is and doesn’t want to change. But she’s also pretty lonely without Ella. Even worse, Morgan seems intent on making seventh grade miserable for Sophie, and Ella doesn’t bat an eye at the bullying. Then a new girl moves in next door to Sophie. Kaytee Ray is everything Sophie is not: fashionable and super-confident. Sophie can’t believe Kaytee wants to spend the last days of summer with her. Determined to keep Kaytee as a friend, Sophie lies about her social status, claiming to be besties with Morgan and Ella. As long as Kaytee attends Villa Academy—a private school on the other side of town—she’ll never find out her first friend in New Jersey is a loser. But can any friendship built on lies survive seventh grade?

Book Greek  Double Date

Download or read book Greek Double Date written by Marsha Warner and published by Harlequin. This book was released on 2010-05-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two dates—same night! Major oops. When Casey Cartwright's brother begs her to be nerdy Dale Kettlewell's date to the sure-to-be-boring Honors Engineering Awards, Casey says yes. Even though Dale is totally not her type… and might have a crush on her. Ugh. But it's a nice thing to do, and Casey's always been the "nice" girl. But now, that night conflicts with the biggest event of the semester, the All-Greek formal. Casey already has a date lined up: hot transfer student Rob Howell. He's her plan to get over her sexy-slacker ex, Cappie. And even nice girls get to be bad sometimes, right? What to do? With a little help from BFF Ashleigh, unwanted advice from frenemy Rebecca Logan and even a push from Cappie, what Casey does may surprise even herself….

Book How to Rock Best Friends and Frenemies

Download or read book How to Rock Best Friends and Frenemies written by Meg Haston and published by Poppy. This book was released on 2013-12-24 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a humiliating tumble down the social ladder, Kacey Simon is back on top, where she belongs. She's lost her lisp, traded in her Coke-bottle glasses for contacts, and learned that brutal honesty isn't always the best policy. Best of all, she's made up with Zander and her BFFs and reclaimed her spot as Gravity's lead singer. Her life is pitch-perfect--until Zander's ex-girlfriend, Stevie, arrives in town. Marquette Middle hasn't seen a girl with such killer style and impressive vocals since... well, Kacey herself. Boys want to date Stevie, girls want to be her, and Kacey wants to boot her butt out of Chicago ASAP. But when Kacey reverts to her mean-girl ways to take Stevie down, will she lose the band--and Zander--for good? It's not easy for a star to share the spotlight, but the show must go on in Meg Haston's stylish and clever sequel to How to Rock Braces and Glasses.

Book Frenemies

    Book Details:
  • Author : Megan Crane
  • Publisher : 5 Spot
  • Release : 2007-06-20
  • ISBN : 0446196487
  • Pages : 304 pages

Download or read book Frenemies written by Megan Crane and published by 5 Spot. This book was released on 2007-06-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just a few months shy of her 30th birthday, Gus Curtis finally feels like she has it all: a strong career, great friends, and a wonderful boyfriend. But all of this comes crashing down when Gus discovers Nate, her "Mr. Right," hooking up behind her back with her so-called "friend" Helen. Soon it seems like the life Gus has worked to make so adult looks a lot like the one she already had as a teenager, and Gus is left with more questions than answers: Can she win Nate back before she turns 30 alone? (And if so, does she really want him?) Is Helen really as devious and manipulative as she seems, or, worse, is Gus more like her frenemy than she ever imagined? And is she ever going to grow up? With the clock ticking down to her birthday, Gus discovers that sometimes the best thing about best-laid plans is trashing them altogether.

Book Not My Romeo  A Frenemies to Lovers Small Town Romance  Clover Park  Book 6

Download or read book Not My Romeo A Frenemies to Lovers Small Town Romance Clover Park Book 6 written by Kylie Gilmore and published by Extra Fancy Books. This book was released on 2015-06-24 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Escape into this hilarious feel-good romance with family rivalries, scorching chemistry, and a very happy ending! USA Today bestselling series. Confirmed bachelor Vince Marino wants nothing more than to win the Clover Park Library project and earn partner in his father’s construction company. But a last-minute bid by Sophia Capello, the jaw-dropping daughter of his father’s lifelong rival, throws Vince out of the running. Sophia has to get Capello Construction back on track after her father left them near bankruptcy. Except she’s way out of her league in the construction world, which is why she takes a big risk and proposes a partnership with the hotheaded and handsome Vince. After she wins the project. Vince’s cockiness combined with Sophia’s determination forges an alliance filled with explosive and tempting tension. But what will happen when Vince, who doesn’t believe in mixing business with pleasure, discovers Sophia has never truly experienced passion? Will he stick to his rule and protect everything he’s worked so hard for? Or will he find the temptation of showing Sophia what she’s been missing too much? This feel-good romance stands alone with a swoonworthy happy-ever-after! No cliffhangers. Clover Park Series The Opposite of Wild (Book 1) Daisy Does It All (Book 2) Bad Taste in Men (Book 3) Kissing Santa (Book 4) Restless Harmony (Book 5) Not My Romeo (Book 6) Rev Me Up (Book 7) An Ambitious Engagement (Book 8) Clutch Player (Book 9) A Tempting Friendship (Book 10) Clover Park Bride: Nico and Lily’s Wedding A Valentine’s Day Gift (Book 11) Maggie Meets Her Match (Book 12) Keywords: contemporary romance, romantic comedy, chick lit, funny romance, humorous romance, humorous fiction, women's fiction, small town romance, series romance, series, clover park series, family sagas, romance series, romance, romantic, marriage, love, family life, friendship, Kylie Gilmore, USA Today bestselling author, frenemies to lovers romance, sagas, romantic comedy series, friends to lovers romance, steamy romance, romance series, romance books, small town romance, smart romance, hot romance, kylie gilmore romance, beach read, workplace romance, romcom, long romance series

Book Defining Identity and the Changing Scope of Culture in the Digital Age

Download or read book Defining Identity and the Changing Scope of Culture in the Digital Age written by Novak, Alison and published by IGI Global. This book was released on 2016-05-19 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the popularization of Internet technologies in the mid-1990s, human identity and collective culture has been dramatically shaped by our continued use of digital communication platforms and engagement with the digital world. Despite a plethora of scholarship on digital technology, questions remain regarding how these technologies impact personal identity and perceptions of global culture. Defining Identity and the Changing Scope of Culture in the Digital Age explores a multitude of topics pertaining to self-hood, self-expression, human interaction, and perceptions of civilization and culture in an age where technology has become integrated into every facet of our everyday lives. Highlighting issues of race, ethnicity, and gender in digital culture, interpersonal and computer-mediated communication, pop culture, social media, and the digitization of knowledge, this pivotal reference publication is designed for use by scholars, psychologists, sociologists, and graduate-level students interested in the fluid and rapidly evolving norms of identity and culture through digital media.

Book Frenemies

    Book Details:
  • Author : Mark L. Haas
  • Publisher : Cornell University Press
  • Release : 2022-01-15
  • ISBN : 1501761242
  • Pages : 307 pages

Download or read book Frenemies written by Mark L. Haas and published by Cornell University Press. This book was released on 2022-01-15 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Frenemies Mark L. Haas addresses policy-guiding puzzles such as: Why do international ideological enemies sometimes overcome their differences and ally against shared threats? Why, just as often, do such alliances fail? Alliances among ideological enemies confronting a common foe, or "frenemy" alliances, are unlike coalitions among ideologically-similar states facing comparable threats. Members of frenemy alliances are perpetually torn by two powerful opposing forces. Haas shows that shared material threats push these states together while ideological differences pull them apart. Each of these competing forces has dominated the other at critical times. This difference has resulted in stable alliances among ideological enemies in some cases but the delay, dissolution, or failure of these alliances in others. Haas examines how states' susceptibility to major domestic ideological changes and the nature of the ideological differences among countries provide the key to alliance formation or failure. This sophisticated framework is applied to a diverse range of critical historical and contemporary cases, from the failure of British and French leaders to ally with the Soviet Union against Nazi Germany in the 1930s to the likely evolution of the United States' alliance system against a rising China in the early 21st century. In Frenemies, Haas develops a groundbreaking argument that explains the origins and durability of alliances among ideological enemies and offers policy-guiding perspectives on a subject at the core of international relations.

Book Fetching  A Frenemies to Lovers Romantic Comedy  Unleashed Romance  Book 1

Download or read book Fetching A Frenemies to Lovers Romantic Comedy Unleashed Romance Book 1 written by Kylie Gilmore and published by Extra Fancy Books. This book was released on 2021-01-12 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steamy romantic comedy where dogs are part of the family! He’s her knight in shining armor. Only she’s no damsel in distress. Wyatt I’m a self-made billionaire with a soft spot for damsels in distress, so when I move to the quirky lakeside community of Summerdale, I immediately zero in on the woman I most want to…ahem, rescue. Only the stubborn woman refuses to cooperate. Sydney When Satan, aka Wyatt Winters, moves to town, I do my best to be welcoming. After all, I’m the owner of the historic restaurant and bar that he keeps showing up at, despite criticizing nearly everything about it. Deep breath. I might’ve lost my cool and made a rude gesture in his direction. And told him off. How was I to know he was considering investing in my place? Did I mention I’m in debt up to my eyeballs and every bank has turned me down? Still, there’s not a snowball’s chance in hell I’d ever work with him. Or admit he fires me up in every way. And then a snowstorm traps us together and— I’m melting. This romantic comedy stands alone with a swoonworthy happy-ever-after! No cliffhangers. "The banter between Wyatt (aka Satan) and Sydney is hilarious. Their sexual tension is even better!" ~ New York Times bestselling author, Mimi Jean Pamfiloff Unleashed Romance Series Fetching (Book 1) Dashing (Book 2) Sporting (Book 3) Toying (Book 4) Blazing (Book 5) Chasing (Book 6) Daring (Book 7) Leading (Book 8) Racing (Book 9) Loving (Book 10) For more humorous contemporary romance, check out all of Kylie's books! The Clover Park Series The Opposite of Wild (Book 1) Daisy Does It All (Book 2) Bad Taste in Men (Book 3) Kissing Santa (Book 4) Restless Harmony (Book 5) Not My Romeo (Book 6) Rev Me Up (Book 7) An Ambitious Engagement (Book 8) Clutch Player (Book 9) A Tempting Friendship (Book 10) Clover Park Bride: Nico and Lily’s Wedding A Valentine’s Day Gift (Book 11) Maggie Meets Her Match (Book 12) Clover Park STUDS Series Almost Over It (Book 1) Almost Married (Book 2) Almost Fate (Book 3) Almost in Love (Book 4) Almost Romance (Book 5) Almost Hitched (Book 6) Happy Endings Book Club Series Hidden Hollywood (Book 1) Inviting Trouble (Book 2) So Revealing (Book 3) Formal Arrangement (Book 4) Bad Boy Done Wrong (Book 5) Mess With Me (Book 6) Resisting Fate (Book 7) Chance of Romance (Book 8) Wicked Flirt (Book 9) An Inconvenient Plan (Book 10) A Happy Endings Wedding (Book 11) The Rourkes Series Royal Catch (Book 1) Royal Hottie (Book 2) Royal Darling (Book 3) Royal Charmer (Book 4) Royal Player (Book 5) Royal Shark (Book 6) Rogue Prince (Book 7) Rogue Gentleman (Book 8) Rogue Rascal (Book 9) Rogue Angel (Book 10) Rogue Devil (Book 11) Rogue Beast (Book 12) Keywords: contemporary romance, romantic comedy, chick lit, funny romance, humorous romance, humorous fiction, women's fiction, romance for dog lovers, series romance, series, family sagas, romance series, romance, romantic, family life, dating, unleashed romance, unleashed romance series, humor, marriage, love, family life, friendship, Kylie Gilmore, USA Today bestselling author, sagas, romantic comedy series, frenemies to lovers romance, steamy romance, alpha male, billionaire, romance series, new romance, romance books, new release, small town romance, smart romance, hot romance, kylie gilmore romance, billionaire romance, romcom, first in series, free, freebie, free ebooks, contemporary romance free,free romance, free first in series, free romantic comedy, free books, free romantic comedy books, free books to read and download, free romance books, free romance, free romance novels, steamy romance, romance series, romance books, smart romance, hot romance, kylie gilmore romance, beach read, romcom, long romance series Perfect for readers of Lauren Blakely, Roxanne St. Claire, Lila Monroe, Penny Reid, Susan Elizabeth Phillips, Melody Grace, and Kendall Ryan.

Book Frenemies

    Book Details:
  • Author : Ken Auletta
  • Publisher : Penguin
  • Release : 2018-06-05
  • ISBN : 0735220875
  • Pages : 370 pages

Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2018-06-05 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary former head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Book Frenemies and Lovers

    Book Details:
  • Author : Michelle McCraw
  • Publisher : Lazy Dog Books
  • Release : 2024-02-23
  • ISBN : 1961373017
  • Pages : 312 pages

Download or read book Frenemies and Lovers written by Michelle McCraw and published by Lazy Dog Books. This book was released on 2024-02-23 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revenge may be sweet, but showing up at your ex’s wedding with a hot younger man is even sweeter. Carly has a secret. After a rant about women’s empowerment and too much chardonnay, she may have – accidentally? - slept with her frenemy’s son. Because the way he played her body was certainly…empowering. But she can’t think about that now, not when she must make over her struggling stylist business before she runs out of cash. The salt in her wound? Now her ex, the one with the iron-clad prenup that left her practically penniless, is marrying his girlfriend. And Carly’s invited. Enter Andrew, broken-hearted by the way Carly left him after their one-night stand. He has a problem of his own: though he’s the son of tech royalty, his boss won’t promote him until he looks like a settled banker. With a steady girlfriend. Andrew proposes a trade: Carly shows up on his arm for a couple of company events, and he’ll be her date for her ex’s destination wedding. All business, no sex. That won’t be a problem. There’s no way she’ll fall into bed with a sexy, younger man. Again. Oops. Swoon for this steamy standalone romantic comedy featuring a geeky, cinnamon-roll hero, fake (or is it?) dating, and fabulousness after forty.

Book That s What Frenemies Are For

Download or read book That s What Frenemies Are For written by Sophie Littlefield and published by Ballantine Books. This book was released on 2019-07-30 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this razor-sharp novel for fans of When Life Gives You Lululemons, a Manhattan socialite turns her spin instructor into a fitness superstar to impress her friends. But can she keep her little project under control? Or has she created a monster? Julia Summers seems to have it all: a sprawling Upper East Side apartment, a successful husband, and two adorable children attending the best private school in the city. She relishes wielding influence over her well-heeled girlfriends . . . but her star appears to be fading. That’s why, when stranded in Manhattan for the summer as her entire crowd flees to the Hamptons, Julia is on the hunt for the next big thing that will make her the envy of her friends and put her back on top. Enter Flame, the new boutique gym in her neighborhood. Seductive and transformative, Flame’s spin classes are exactly what Julia needs—and demure, naïve instructor Tatum is her ticket in. But rebranding Tatum as a trendy guru proves hard work, and Julia’s triumphant comeback at summer’s end doesn’t quite go as planned. Tatum begins to grasp just how much power her newfound stardom holds, and when things suddenly get ugly, Julia realizes she’s in way over her head. Julia’s life is already spiraling out of control when her husband is arrested for fraud and bribery. As her so-called friends turn their backs on her, and Tatum pursues her own agenda, Julia is forced to rethink everything she knew about her world to reclaim her perfect life. But does she even want it back? Witty and incisive, Sophie Littlefield and Lauren Gershell’s That’s What Frenemies Are For provides an engrossing glimpse into the cutthroat moms’ club of the Upper East Side. Advance praise for That’s What Frenemies are For “Pack up your beach bag and put your phone on Do Not Disturb: This modern-day Pygmalion story is juicy fun! Fans of Lauren Weisberger and Jill Kargman will delight in this delicious romp about how the other half lives.”—Jamie Brenner, bestselling author of The Forever Summer and Drawing Home “Whether this book hits a little too close to home or offers the perfect escape, readers will love the insanity of Julia’s social ups and downs in this clever novel.”—Laurie Gelman, author of Class Mom

Book Frenemies

    Book Details:
  • Author : Megan Crane
  • Publisher : Hachette UK
  • Release : 2008-03-05
  • ISBN : 1849164509
  • Pages : 246 pages

Download or read book Frenemies written by Megan Crane and published by Hachette UK. This book was released on 2008-03-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that girl. The one who effortlessly attracts the eyes of every guy in the room, doesn't seem to need girlfriends and never gives any thought to her appearance - no need, it's always perfect. But what happens when that girl is your college roommate and she has her eye on the love of your life? Gus Curtis approaches the big three-o with a plan to usher herself painlessly into official adulthood. But then she walks in on her perfect boyfriend lip-locked with one of her oldest friends. When she loses most of her dignity in attempts to win him back, her two best friends finally lose patience with her and she finds herself seeking consolation in the arms of the one boy she really should stay away from. Gus realises she needs to do some growing up - and fast. Frenemies is impossible to put down, it's funny, honest and the love interest is a true Mr Darcy. This is feel-good fiction at its best.

Book The Greek Victories and the Persian Ebb 480   479 BC

Download or read book The Greek Victories and the Persian Ebb 480 479 BC written by Manousos E. Kambouris and published by Pen and Sword Military. This book was released on 2022-12-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic conclusion to this trilogy explains the reversal of fortunes and final defeat of Xerxes’ Persian invasion of Greece; not as unlikely as usually presupposed. The focus is on the successful repulse of the Persian massive armada at Salamis, a resounding naval victory with parallels to the English defeat of the Spanish Armada. Along with the backstage policies and cloak-and-dagger events, the analysis of hard data of naval and military realities and environment shows the reason for this outcome and more so of the closely fought double campaign of the following year that ended the Persian threat. The massive land victory at Plataea that ousted the empire form mainland Greece and crippled its armies, and the amphibious operation at Mycale that destroyed the remnants of the royal Grand Armada and shut the doors to further Persian incursions in Greece is examined in detail. Manousos Kambouris examines in depth the plans, potential, assets and liabilities of the two protagonists to explain command decisions and developments in the field. This is a fine finale to this fresh appraisal of these hugely significant events.

Book Alexander the Great Avenger

    Book Details:
  • Author : Manousos E Kambouris
  • Publisher : Pen and Sword Military
  • Release : 2023-09-30
  • ISBN : 1399073931
  • Pages : 412 pages

Download or read book Alexander the Great Avenger written by Manousos E Kambouris and published by Pen and Sword Military. This book was released on 2023-09-30 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 500 BC the mainland Greeks had been threatened by the Achaemenid Persian Empire. They had suffered major invasions but subsequent attempts to take the offensive had been thwarted. With Alexander the Great’s invasion the rules changed. In Macedonia a new model army had been developed, taking the traditional hoplite heavy infantry in a new evolutionary direction and similarly transforming the heavy cavalry. These developments neutralized the Persians’ own efforts to modernize their troops, tactics and equipment. Despite the inclusion of a state-of-the-art siege train, the structure of the reformed Macedonian army allowed an unprecedented operational tempo. Manousos Kambouris’ detailed analysis explains that it was Alexander’s intelligent use of these forces, that allowed him to dictate the course of the campaign. His excellent strategic and operational decision-making, based on an intimate knowledge of geography and logistics, along with well-timed movements and clever feints, allowed him to choose his battles, which he then won by tactical brilliance and guts. The author does not neglect to assess the Persian capabilities and decision making, concluding that Darius III was not as inept as often thought. Indeed, he may have been the most militarily capable King of Kings but it was his misfortune to be pitted against the genius of Alexander, the great avenger.

Book Frenemies

    Book Details:
  • Author : Ken Auletta
  • Publisher : Penguin
  • Release : 2019-06-04
  • ISBN : 0735220883
  • Pages : 386 pages

Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2019-06-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Book Summary of Frenemies by Ken Auletta

Download or read book Summary of Frenemies by Ken Auletta written by QuickRead and published by QuickRead.com. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Frenemies (2018) examines the tumultuous, love-hate relationship between the marketing and advertising industries. Taking its name from the toxic friendship model which leaves both parties wondering if they’re friends or enemies, Frenemies considers the disruption which has destabilized our traditional conceptualization of marketing and advertising. Taking a closer look at the effect of the internet age, Auletta theorizes that technological advances have forced our industries to adapt and evolve in ways which are both toxic and beneficial. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].