Download or read book The Brains Behind Great Ad Campaigns written by Margo Berman and published by Rowman & Littlefield Publishers. This book was released on 2009-07-16 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Download or read book Great Campaigns Of World War II written by J. B. Davies and published by . This book was released on 2002-01-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Struggle for the Heartland written by Stephen D. Engle and published by U of Nebraska Press. This book was released on 2005-03-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggle for the Heartland tells the story surrounding the military campaign that began in early 1862 with the advance to Fort Henry and culminated in late May with the capture of Corinth, Mississippi. The first significant Northern penetration into the Confederate west, this campaign saw the military coming-of-age of Ulysses S. Grant and offered a hint as to where the Federals might win the war. For the South, it dashed any hopes of avoiding a protracted conflict. Stephen D. Engle colors in the details that bring great clarity and new life to the scene of these battles as well as to the social and political context in which they occurred.
Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Download or read book Campaigns and Elections American Style written by Candice J. Nelson and published by Routledge. This book was released on 2018-09-03 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.
Download or read book The Petersburg Campaign June 1864 April 1865 written by John Horn and published by . This book was released on 2000 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Capital Campaigns written by Andrea Kihlstedt and published by Jones & Bartlett Learning. This book was released on 2010 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.
Download or read book Fredericksburg and Chancellorsville written by Daniel E. Sutherland and published by U of Nebraska Press. This book was released on 1998-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the connection between the two battles, showing how political and military backstage maneuvers undermined the Union effort
Download or read book Wargaming Campaigns written by Henry Hyde and published by Pen and Sword Military. This book was released on 2022-07-20 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative reference guide to building wargaming campaigns, featuring a full set of campaign rules, tips on creating maps, and more. Most miniature wargames take the form of simulating a single battle with the opponents either winning or losing and that’s that until the next game. Such games can be a fun test of tactical skill, but it can be even more rewarding if they form part of a wider campaign. In a campaign, the players commanding the forces have to make the decisions at the strategic level that determine the context of any battles that occur. The outcome of these battles will, in turn, have strategic consequences for the ongoing campaign. Although campaigns can be very rewarding, many wargamers are deterred by the need to produce maps and devise mechanisms for strategic movement, Intelligence, logistics, recruiting reinforcements, keeping track of casualties etc. Henry Hyde’s excellent book greatly eases this task with masses of sound advice, concrete suggestions and even a full set of campaign rules useful for any period. Whatever historical or fantasy setting you prefer, Henry shows that even simple campaigns can add extra fun to your gaming. Praise for Wargaming Campaigns “This big, thick tome contains everything you’d ever want to know about creating and running a wargame campaign.” —Historical Miniatures Gaming Society
Download or read book The Appomattox Campaign written by Chris Calkins and published by Da Capo Press, Incorporated. This book was released on 1997-07-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous accounts of the Civil War's last major campaign have often neglected the actual maneuvers and tactics of the units involved. This new addition to the Great Campaigns series features a tactical approach to the final drama of the Civil War. Innovative maps, sidebars and charts complement a dramatic narrative. The fall of Petersburg and Richmond, the last battles at Five Forks, Sailor's Creek, and Dinwiddie Court House, and the final surrender at Appomattox are all described by an author whose knowledge of the historical sources is equaled by his familiarity with the area over which the armies marched and fought.The author provides a day-to-day narrative of this fascinating campaign, with a series of specially commissioned maps that make clear the complex series of maneuvers that finally brought Lee's beleaguered army to bay. Special sidebars highlight many incidents and personalities of the campaign, including never-before-published information on African-Americans in Confederate service. Record-keeping, especially for the Confederates, was difficult in the last hectic days of the war, and readers will find here the most complete order of battle available for both sides.
Download or read book American Campaigns written by Matthew Forney Steele and published by . This book was released on 1909 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Best Digital Marketing Campaigns in the World II written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2014-03-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.
Download or read book American Campaigns by Mathew Forney Steele written by United States. Military Information Division. War Department and published by . This book was released on 1909 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing That Works written by Leonard M. Lodish and published by Pearson Education. This book was released on 2007-03-21 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works–and read it today. Includes online access to state-of-the-art marketing allocation software!
Download or read book The Campaigns of Alexander written by Arrian and published by Tales End Press. This book was released on 2012-08-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arrian's history of Alexander the Great is our most complete and reliable account of the world's greatest conqueror. Writing in the Roman Empire during the 2nd century AD, Arrian was a Greek historian, philosopher, and military commander. For this work, also known as “The Anabasis of Alexander,” he had access to many sources which are now sadly lost. Thankfully for us, he cites them by name, weighs their truthfulness and motives, and records what he believes to be the most probable story of Alexander's intentions and deeds. The result is a brilliant description of the young Macedonian prince, and of how he conquered most of the known world in just ten years. This ebook edition includes an active table of contents, reflowable text, and extensive footnotes by E. J. Chinnock on the geography, culture, and history of Alexander's world.
Download or read book Creative Advertising written by Mario Pricken and published by . This book was released on 2004 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
Download or read book How to Win Campaigns written by Chris Rose and published by Routledge. This book was released on 2012-06-25 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.
