Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Download or read book Handbook of Public Affairs written by Phil Harris and published by SAGE. This book was released on 2005-07-15 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Download or read book The Strategic Government Relations Handbook written by Rodrigo Navarro and published by . This book was released on 2021-02-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into 5 Chapters, the book brings theory, concepts, models, tools, recommendations and practical cases to optimize the performance of the Government Relations activity. As a result of doctoral research and the author's practical experience, who has over 30 years of experience in the field in large national and multinational companies, the work explores the level of Government influence in the context of non-market forces, and how companies can improve their strategic relationship with this particular stakeholder, contributing to the training of executives, consultants, academics and students, among others interested in the subject.
Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2017-09-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Download or read book Lobbying and Government Relations written by Charles S. Mack and published by Praeger. This book was released on 1989-06-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: ... a comprehensive, `insider's view' of the array of techniques that can be used to influence governmental policies and decisions. The text describes the origins of lobbying and illustrates the resources and tactics that are used by state and federal lobbyists. The reader learns `the ins and outs' of coalitions, grassroots strategy and political action committees. Mack concludes with a visionary look at lobbying in the future and presents a very useful summary of `Sources and Resources' that are useful in government relations work. Corporate Public Issues Written for executives of corporations, trade associations, labor unions, and other organizations interested in influencing legislation and regulations, this book is a comprehensive handbook on the array of techniques and technologies that can be used to influence governmental policies and decisions. Mack describes how to start or revitalize government relations programs at the federal, state, or local levels and presents a variety of tools designed to maximize the reader's understanding of how particular processes can be applied in practice, including step-by-step guidance and several models. Thorough coverage of issues such as planning, organization, and analysis as well as detailed information about specific government relations techniques, particularly direct lobbying, make this an invaluable resource that belongs on the bookshelf of every corporate executive with a need to start, reassess, or revitalize government relations programs in their companies; executives and leaders of trade associations, labor unions, public interest groups, and other organizations with a similar need; government officials, including legislators and their staffs, with an interest in exploring how the private sector approaches government relations; civic and community leaders wishing to learn how the lobbying process operates; and political science students, both graduate and undergraduate, with a need for a practical book on the lobbying arts to supplement the many scholarly works on interest group analysis. Mack emphasizes the importance of sound advance planning and mobilization of resources and explains how to analyze needs, how to research and evaluate the importance of issues, how to develop lobbying strategies, and how to manage a government relations staff. A special section on Sources and Resources lists a variety of publications, periodicals, information services, and organizations that can aid in the research process. Specific techniques are covered in-depth including different forms of direct lobbying, lobbying at the federal and state levels, the utilization of coalitions and trade associations, grass-roots lobbying, and the use of political action committees. Mack concludes with a look at the future, exploring the new forces and issues confronting government relations practitioners and the new technologies drawn from marketing and politics that will revolutionize the field by the end of the century.
Download or read book The Oxford Handbook of Business and Government written by David Coen and published by Oxford Handbooks Online. This book was released on 2010-02-25 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business is one of the major power centres in modern society. The state seeks to check and channel that power so as to serve broader public policy objectives. However, if the way in which business is governed is ineffective or over burdensome, it may become more difficult to achieve desired goals such as economic growth or higher levels of employment. In a period of international economic crisis, the study of how business and government relate to each other in different countries isof more central importance than ever.These relationships have been studied from a number of different disciplinary perspectives - business studies, economics, economic history, law, and political science - and all of these are represented in this handbook. The first part of the book provides an introduction to the ways in which five different disciplines have approached the study of business and government. The second section, on the firm and the state, looks at how these entities interact in different settings, emphasising suchphenomena as the global firm and varieties of capitalism. The third section examines how business interacts with government in different parts of the world, including the United States, the EU, China, Japan and South America. The fourth section reviews changing patterns of market governance through aunifying theme of the role of regulation. Business-government relations can play out in divergent ways in different policy and the fifth section examines the contrasts between different key arenas such as competition policy, trade policy, training policy and environmental policy.The volume provides an authoritative overview with chapters by leading authorities on the current state of knowledge of business-government relations, but also points to ways in which this work might be developed in the future, e.g., through a political theory of the firm.
Download or read book The Handbook of Strategic Public Relations and Integrated Communications written by Clarke Caywood and published by McGraw Hill Professional. This book was released on 1997-05 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Download or read book International Business and Government Relations in the 21st Century written by Robert Grosse and published by Cambridge University Press. This book was released on 2005-09-08 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an outlook on relations in the 21st century between national governments and multinational companies.
Download or read book The SAGE Handbook of International Corporate and Public Affairs written by Phil Harris and published by SAGE. This book was released on 2016-12-06 with total page 1011 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
Download or read book Handbook of Public Administration written by B Guy Peters and published by SAGE. This book was released on 2007-05-23 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past two decades have been marked by a period of substantial and often fundamental change in public administration. Critically reflecting on the utility of scholarly theory and the extent to which government practices inform the development of this theory, the Handbook of Public Administration was a landmark publication which served as an essential guide for both the practice of public administration today and its on-going development as an academic discipline. The Concise Paperback Edition provides a selection of 30 of the original articles in an accessible paperback format and includes a new introduction by B. Guy Peters and Jon Pierre. It is an essential point of reference for all students of public administration.
Download or read book The Oxford Handbook of Public Policy written by Michael Moran and published by Oxford University Press, USA. This book was released on 2008-06-12 with total page 997 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is part of a ten volume set of reference books offering authoritative and engaging critical overviews of the state of political science. This work explores the business end of politics, where theory meets practice in the pursuit of public good.
Download or read book Handbook of International Relations written by Walter Carlsnaes and published by SAGE. This book was released on 2002-03-13 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW IN PAPERBACK FEBRUARY 2005! `The most systematic and wide-ranging survey of the multi-faceted field of International Relations yet produced. It is sure to become a standard reference work and teaching text, and is unlikely to be superseded at any time in the near future. It should be considered as essential reading' - International Affairs The Handbook of International Relations, published 2002 in hardback, quickly established itself as the benchmark volume, providing a state-of-the-art review and indispensable guide to the study of international relations. It is now released in paperback, in order to be accessible to students in classroom use. Divided into three parts, the volume reviews both the historical, philosophical, analytical and normative roots to the discipline and the key contemporary topics of research and debate today. The first part introduces the major approaches within the field and unpacks many of the on-going debates within the discipline including those between rationalist and constructivist approaches. The second part moves on to explore the key concepts and contextual factors important to the subject from concepts like the state and power, to international and transnational actors, debates around globalization, and contending feminist perspectives. The final part reviews a number of the key substantive issues in international relations and is designed to complement the analytical tools and perspectives presented in Parts I and II. Examples of the many topics included are: foreign policy; war and peace; security; nationalism and ethnicity; finance; trade; development; the environment; and human rights.
Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2003-06-20 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Download or read book Building Business Government Relations written by Anna Ni and published by Routledge. This book was released on 2015-08-20 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces business-government relations in the institutional context of the United States from a practitioner’s perspective. It provides the historical, descriptive, and comparative accounts of the public and private sectors, the different roles government plays with business, including several conceptual models to understand the social interactions between the two sectors, and various economic policies associated with business. Business-government relations are framed into three different social economic contexts: The sociopolitical arena, in which government’s role as agent of business, interest groups, and government’s limited role as social architect, are introduced. The local economic development, in which government acts as a promoter of, partner with, and buyer from, business. The global market, where government mainly plays a role as promoter of domestic business. In the course of discussion, a set of skills, such as searching government jobs, starting a business, analyzing stakeholders, ethical reasoning, advancing a business agenda, leveraging public resources, contracting with government, interpreting global trends, doing business abroad, and leveraging international resources, are introduced and exercised.
Download or read book Control and Power in Central local Government Relations written by R. A. W. Rhodes and published by Ashgate Publishing. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1981, Control and Power in Central-Local Government Relationships rapidly established itself as a classic in the study of local government. Its 'power-dependence' model of central-local government relations underpinned the vast growth in the study of policy networks in British government. This reprint adds four chapters to the original book including two specially written; a preface commenting on each chapter and an essay on where we are now in the study of networks.
Download or read book Handbook of Administrative Communication written by James Garnett and published by Taylor & Francis. This book was released on 2024-11-01 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes a communications-oriented approach to a wide range of topics encompassing organization, management, political theory and practice, business-government relations, innovation processes, and IT. Offering a balanced, international presentation, it contains authoritative contributions from world-renowned experts representing various disciplines, including administrative law, organizational and political theory, phenomenology, public and business management, educational technology, psychology, and other fields. The book addresses typically neglected subjects such as communicating through humor, drama, film, poetry, fiction, and other creative forms.
Download or read book The Oxford Handbook of International Relations written by Christian Reus-Smit and published by OUP Oxford. This book was released on 2010-07-01 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of International Relations offers the most authoritative and comprehensive overview to date of the field of international relations. Arguably the most impressive collection of international relations scholars ever brought together within one volume, the Handbook debates the nature of the field itself, critically engages with the major theories, surveys a wide spectrum of methods, addresses the relationship between scholarship and policy making, and examines the field's relation with cognate disciplines. The Handbook takes as its central themes the interaction between empirical and normative inquiry that permeates all theorizing in the field and the way in which contending approaches have shaped one another. In doing so, the Handbook provides an authoritative and critical introduction to the subject and establishes a sense of the field as a dynamic realm of argument and inquiry. The Oxford Handbook of International Relations will be essential reading for all of those interested in the advanced study of global politics and international affairs.
