Download or read book Niantic Labs and the Professional Entrepreneur in the Silicon Valley written by Jerome S. Engel and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The final case in a three part series describes Niantic' launch of its Harry Potter game in May 2019. John Hanke, the CEO of Niantic and his executive team debate which path Niantic should follow to scale up its business wisely - perhaps even going beyond AR games as a strategic consideration - with the emergence of key players in the AR gaming sector, ranging from the major platforms (Google, Facebook, Microsoft, and Snapchat) to the mobile and social gaming upstarts (Zynga, Tencent, etc.), and the advent of 5G technology and the emergence of 'smart wearables' (e.g. smart watches, Google Glass, etc.) in the coming years. Looking back, Hanke wonders which battle-tested lessons, if any, he can apply from his past experiences - especially those that he had used to scale up Google's geo-products division. Looking forward, he wonders what new practices Niantic will need to adopt in the future - especially those that it might be able to learn or leverage from Nintendo, the Pokémon Company, and other strategic partners.
Download or read book Niantic Labs and the Professional Entrepreneur in the Silicon Valley written by Jerome S. Engel and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley. While the case's central storyline centers on Hanke's most recent venture--an entity called Niantic Labs that develops augmented reality (AR) games, such as Ingress, Pokémon Go, and Harry Potter: Wizards Unite! for use on smart phones--and how he might then best scale this business afterwards during 2019 and beyond with its Real World Platform and the advent of 5G technology, it also examines Hanke's career as a "professional entrepreneur" that eventually led him to Google in 2004 and the subsequent development of the Google Geo-products division, which created products such as Google Earth, Google Maps, and Google StreetView, under his leadership. Hanke's story teaches an important lesson in entrepreneurship and innovation: that technical innovations and market opportunities that arise from their application, may evolve through multiple entities, and create multiple opportunities. It is the mark of a true "professional entrepreneur" that Hanke was able to channel his passion for the opportunities created by the convergence of geo-location, gaming, networking and mobility to create a sequence of successful ventures, both free-standing and as corporate divisions, (Keyhole, Google Geo, and Niantic Labs) to create and capture value for customers, employees, investors, and himself.
Download or read book Google and Niantic Labs written by Jerome S. Engel and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley and a professional entrepreneur. While the cases central storyline centers on whether Hanke should spin-out his most recent venture an entity called Niantic Labs that develops augmented reality (AR) games for use on smart phones from Google in early 2015, there are multiple subplots that make this a potentially discussion-rich case for classroom use: (1) How the different components of the Culture of Innovation ecosystem in the San Francisco Bay Area impacted Hankes career, starting from the time when he first enrolled at Berkeley-Haas in Fall 1994 up to his current situation now; (2) How he successfully created several start-ups before Google acquired his third one, Keyhole, an 3-D online mapping company, in 2004 and then rebranded it as Google Earth; (3) How he was able to scale-up Googles Geo-products division over an eight-year period and within a large corporate setting by applying the concepts of lean start-up, open sourcing, and open innovation that led to the eventual creation of Google Maps and Google Street View; and (4) The importance of time and place, which demonstrates how Hanke, as a successful and experienced entrepreneur, foresaw the intersection of multiple converging technology trends, including the increased power of handheld computing, digital graphics, space-based imagery and geo-location with the ubiquitous use of mobile devices and the possibilities of new and related online products, services, and other forms of social interaction.
Download or read book Google and Niantic Labs written by Jerome S. Engel and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley and a professional entrepreneur. While the cases central storyline centers on whether Hanke should spin-out his most recent venture an entity called Niantic Labs that develops augmented reality (AR) games for use on smart phones from Google in early 2015, there are multiple subplots that make this a potentially discussion-rich case for classroom use: (1) How the different components of the Culture of Innovation ecosystem in the San Francisco Bay Area impacted Hankes career, starting from the time when he first enrolled at Berkeley-Haas in Fall 1994 up to his current situation now; (2) How he successfully created several start-ups before Google acquired his third one, Keyhole, an 3-D online mapping company, in 2004 and then rebranded it as Google Earth; (3) How he was able to scale-up Googles Geo-products division over an eight-year period and within a large corporate setting by applying the concepts of lean start-up, open sourcing, and open innovation that led to the eventual creation of Google Maps and Google Street View; and (4) The importance of time and place, which demonstrates how Hanke, as a successful and experienced entrepreneur, foresaw the intersection of multiple converging technology trends, including the increased power of handheld computing, digital graphics, space-based imagery and geo-location with the ubiquitous use of mobile devices and the possibilities of new and related online products, services, and other forms of social interaction.
Download or read book Clusters of Innovation in the Age of Disruption written by Engel, Jerome S. and published by Edward Elgar Publishing. This book was released on 2022-07-21 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about innovation ecosystems, Clusters of Innovation (COI) and the Global Networks of Clusters of Innovation (GNCOI) they naturally form. What is innovation and why is it important to us? Innovation is nothing less than the ability for constructive response and adaptation to change. The cause and catalyst for that change is frequently identified as technology and its unceasing pressure to improve on existing solutions and address unmet needs. The last decade has painfully demonstrated that exogenous environmental shocks are also sources of change that call for innovative responses, ranging from the obvious challenges such as global warming and Covid-19 to the more subtle social and political perturbations of our time.
Download or read book The Niantic Project Ingress written by and published by Niantic Labs. This book was released on with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: When she first agreed to lead the research team of the Niantic Project, Dr. Devra Bogdanovich knew she was headed into the unknown. What she never could have imagined is where her dangerous, and potentially world-changing, exploration of Exotic Matter would lead her. After the chaos of the evening known as Epiphany Night explodes into murder and betrayal, the NIA seeks other ways to continue the ongoing research while Devra finds herself on the run and ensnared in a game of cat and mouse with the most powerful thinking machine ever created, a detection algorithm known as ADA. As ADA follows her digital trail, Devra is also pursued by both a relentless assassin and a rogue NIA agent. Now determined to restart her quest for understanding this transdimensional building block known as Exotic Matter, Devra recruits a team of her own to stop Niantic and uncover the ultimate truth of XM. Is it the key to unlocking an enlightened future? Or is it a tool for the ultimate enslavement of mankind?
Download or read book Pokemon Go Basic Guide written by Khaino Resa and published by Genesis Learning. This book was released on 2016-01-01 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buku ini cocok bagi kamu yang gila berpetualang mencari dan menangkap pokemon. Buku ini juga menuntunmu untuk dapat banyak menangkap pokemon sehingga dapat melengkapi koleksi pokemonmu. Di dalam buku ini, kamu akan mendapatkan kemudahan dalam bermain pokemon Go. Cara instalasi game, informasi tentang jenis-jenis pokemon, serta cara bermain pokemon Go. Tidak terlewatkan, buku ini disertai petunjuk bermain pokemon dari level terendah hingga level tinggi. Sampai bagaimana bermain battle, semuanya lengkap dalam buku ini. Buku ini Terbitan Genesis Learning #HutaMediaGroup
Download or read book Ingress The Niantic Project Files Volume 2 written by Verity Seke and published by Niantic, Inc.. This book was released on with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: A year into the investigation, P.A. Chapeau must come to terms with his role in two tragedies: The death of Carrie Campbell, a brave, visionary woman who sacrificed herself to save human civilization from self-destruction, and the takeover of a human mind by an AI that he helped create. Chapeau walks away, leaving the duty of uncovering the truth about Exotic Matter to the mysterious Verity Seke, and there’s much to investigate: An ancient society that has been protecting the secrets of XM-induced immortality, the resurrection of an Enlightened leader, and a desperate movement to save humanity from embarking on a path to its own destruction. From the efforts to resurrect Roland Jarvis in 13MAGNUS to Hank Johnson’s Recursion, each document from Verity Seke’s daily investigation is presented here, in Volume 2 of The Niantic Project Files.
Download or read book Ingress The Niantic Project Files Volume 1 written by P.A. Chapeau and published by Niantic Labs. This book was released on with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the Niantic Project? In November 2012, a series of leaks began to emerge, revealing a conspiracy that would reshape the destiny of mankind. Exotic Matter Portals, Ordered Data, a mind-altering signal that some say can change the way we think, and Ingress, a government tool camouflaged as a mobile phone game. P.A. Chapeau’s Investigation began with revelations about ‘The Niantic Project,’ a secret government think tank run by a defunct intelligence agency, and continued on, ultimately revealing a hidden movement to co-opt the highest positions of leadership in governments and cultural power-centers worldwide. From the initial discovery of the Niantic Project in The Sphere of Weirdness to the unearthing of a global conspiracy in Operation Cassandra, each document from P.A. Chapeau’s daily investigation is presented here, in Volume 1 of The Niantic Project Files.
Download or read book Video Games written by Andy Bossom and published by Bloomsbury Publishing. This book was released on 2017-07-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A highly visual, example-led introduction to the video game industry, its context and practitioners. Video Games explores the industry's diversity and breadth through its online communities and changing demographics, branding and intellectual property, and handheld and mobile culture. Bossom and Dunning offer insights into the creative processes involved in making games, the global business behind the big budget productions, console and online markets, as well as web and app gaming. With 19 interviews exploring the diversity of roles and different perspectives on the game industry you'll enjoy learning from a range of international practitioners.
Download or read book Studying Digital Media Audiences written by Craig Hight and published by Taylor & Francis. This book was released on 2017-01-27 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences.
Download or read book Business Model Innovation written by Allan Afuah and published by Routledge. This book was released on 2018-10-03 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
Download or read book Archaeogaming written by Andrew Reinhard and published by Berghahn Books. This book was released on 2018-06-18 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video games exemplify contemporary material objects, resources, and spaces that people use to define their culture. Video games also serve as archaeological sites in the traditional sense as a place, in which evidence of past activity is preserved and has been, or may be, investigated using the discipline of archaeology, and which represents a part of the archaeological record. This book serves as a general introduction to "archaeogaming"; it describes the intersection of archaeology and video games and applies archaeological method and theory into understanding game-spaces as both site and artifact.
Download or read book The Race Card written by Tara Fickle and published by NYU Press. This book was released on 2019-11-19 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2020 American Book Award, given by the Before Columbus Foundation How games have been used to establish and combat Asian American racial stereotypes As Pokémon Go reshaped our neighborhood geographies and the human flows of our cities, mapping the virtual onto lived realities, so too has gaming and game theory played a role in our contemporary understanding of race and racial formation in the United States. From the Chinese Exclusion Act and Japanese American internment to the model minority myth and the globalization of Asian labor, Tara Fickle shows how games and game theory shaped fictions of race upon which the nation relies. Drawing from a wide range of literary and critical texts, analog and digital games, journalistic accounts, marketing campaigns, and archival material, Fickle illuminates the ways Asian Americans have had to fit the roles, play the game, and follow the rules to be seen as valuable in the US. Exploring key moments in the formation of modern US race relations, The Race Card charts a new course in gaming scholarship by reorienting our focus away from games as vehicles for empowerment that allow people to inhabit new identities, and toward the ways that games are used as instruments of soft power to advance top-down political agendas. Bridging the intellectual divide between the embedded mechanics of video games and more theoretical approaches to gaming rhetoric, Tara Fickle reveals how this intersection allows us to overlook the predominance of game tropes in national culture. The Race Card reveals this relationship as one of deep ideological and historical intimacy: how the games we play have seeped into every aspect of our lives in both monotonous and malevolent ways.
Download or read book The Augmented Reality of Pok mon Go written by Neriko Musha Doerr and published by Lexington Books. This book was released on 2019-02-08 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the complexities created by Pokémon GO—the smartphone augmented reality game— from an anthropological perspective. Through detailed text analyses, links to wider issues, and the phenomenology of playing, this collection provides nuanced studies of how Pokémon GO created a new way to inhabit the world.
Download or read book The Art of Being Posthuman written by Francesca Ferrando and published by John Wiley & Sons. This book was released on 2023-11-28 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive reflection on the existential condition of the 21st century. A visionary introduction to existential posthumanism, it takes the form of eight meditations. This posthuman journey of self-inquiry engages with a wide range of knowledge and wisdom: from the Paleolithic times to the futures of radical life extension, from multi-species evolutions to the rights of Nature, the Anthropocene and the rise of Artificial Intelligence. The book declutters the habit of being human. Letting go of the need for anthropocentric mastery and species-specific ambitions, the reader emerges regenerated. The manifold paths of posthuman self-realization reveal that we are all co-creators in the existential unfolding: our lives are our ultimate works of art. The Art of Being Posthuman is a self-help guide to navigate our brave new world. You can listen to Dr. Ferrando talk about the book’s key themes in these videos: 1. Introduction and 2. Conclusion
Download or read book The Unofficial Wizards Unite Handbook written by Pascal Landolt and published by Riva Verlag. This book was released on 2019-09-16 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome, Sorcerer's Apprentice! Before you lies the fabulous Wizarding World from the Harry Potter universe, with its many mysterious secrets awaiting your discovery! As a member of the Ministry of Magic, your task now is to seek out and banish the magical Artifacts and Creatures that have suddenly appeared all over the Muggle world. A daunting task, no doubt. But fear not–you're not alone! Now you have The Unofficial Wizards Unite Handbook to accompany you on your quest to meet the Challenges of the Wizarding World. Step by step, fellow adventurers Kevin Kyburz and Pascal Landolt will walk you through the game's basic features to help you maximize your resources and rapidly strengthen your magical powers. Full of valuable tips and tricks, this unofficial game guide uses screenshots and videos for easier learning so that you can waste no time advancing to higher levels. We'll show you the best way to brew potions, how to make the most of your gold, and how you and your friends can defeat the dangerous Creatures you'll face in those all-important Fortress battles. So don't go it alone! Let us help you through the wilds of the wayward world of Wizards Unite!
