Download or read book Good Content written by Stanley Idesis and published by Stanley Idesis. This book was released on 2018-08-07 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book F cking Good Content written by Dan Kelsall and published by . This book was released on 2019-02-23 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your content's probably shit. Don't panic. You're not alone. Most people, and companies for that matter, produce content that's about as effective as a crepe paper condom. Take a look at the social accounts of brands. At company blogs. At promoted content that appears on your feeds. The majority of the stuff you look at will have very little engagement, and from the engagement the content did get, very little of it will be from that company's ideal customer. Why? Because it's probably one of two things (or often both). It's either more boring than bird watching with Bill Oddy, or it's trying to sell something. And nobody wants to be sold to. So how do you make sure your content stands out? How do you use your social accounts, blogs and eBooks to drive new customers? Well, you're about to read the thoughts of content marketer, Dan Kelsall. He swears a lot, comes up with fucking weird analogies, and makes highly inappropriate jokes. But he knows his stuff and, in a world where people are crippled by a fear of being truly honest, he says it how it is. He may not be everyone's cup of tea, but when it comes to building a personal brand, and writing engaging content, his techniques and tips can work for anyone. This book is a refreshingly raw take on content marketing, with just one simple aim: To help you transform your mindset and start creating fucking good content.
Download or read book Valuable Content Marketing written by Sonja Jefferson and published by Kogan Page Publishers. This book was released on 2015-07-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.
Download or read book Everybody Writes written by Ann Handley and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2012-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Download or read book Measurement in Higher Education written by Ben DeKalbe Wood and published by . This book was released on 1923 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'autore propone un metodo scientifico utile ai docenti per misurare con precisione le capacità di apprendimento di ogni studente e la quantità dei contenuti che ha imparato, assegnando ai due aspetti di valutazione un valore oggettivo. Partendo dall'esperienza di applicazione del metodo ai bambini in età scolare, l'autore dimostra come esso possa essere applicato anche a studenti delle università. Il testo è diviso in due parti: nella prima è illustrato il lavoro preliminare di ricerca seguito da un'esposizione più specifica del metodo e dei suoi principi teorici. La seconda parte ha un contenuto pratico nella quale sono indicati i criteri di valutazione dei test, suddivisi nelle principali materie all'epoca studiate nei college americani. L'opera è il risultato del lavoro di ricerca sperimentale condotto dall'autore grazie al quale ha conseguito il suo secondo titolo accademico presso l'Università della Columbia, nel 1922.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Download or read book ProBlogger written by Darren Rowse and published by John Wiley & Sons. This book was released on 2010-04-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.
Download or read book The Finding of Wineland the Good written by Arthur Middleton Reeves and published by London : H. Frowde. This book was released on 1890 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Download or read book Mobile Media written by Jo Groebel and published by Routledge. This book was released on 2006-08-15 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of mobile media in recent years is an international phenomenon, with billions of devices sold annually. Mobile communications are now moving beyond individualized voice to mass media content--text, voice, sound, images, and even video. This will create new types of content that allow media companies and users to interact in new ways. There is a strong interest from the media and telecom industries in what manner of applications and content can be distributed in that fashion, and at what cost. To answer these questions, the book provides 18 chapters from internationally renowned authors. They identify likely types of content such as news, entertainment, peer-to-peer, and location-specific information; evaluate the economics, business models, and payment mechanisms necessary to support these media; and cover policy dimensions such as copyright, competitiveness, and access rights for content providers. This volume takes the reader through the various elements that need to be considered in the development of third generation (3G) content, and explains pitfalls and barriers. The result is a volume of interest to business professionals, academics, and policy makers. The book is international in focus and a glossary of terms is provided. There are few publications available which give an overview of this rapidly changing field.
Download or read book Diary of Samuel Pepys written by Samuel Pepys and published by . This book was released on 1906 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Class Teaching written by Joseph John Findlay and published by . This book was released on 1902 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Complete Works of William Shakespeare written by William Shakespeare and published by . This book was released on 1882 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radically Content written by Jamie Varon and published by Rock Point. This book was released on 2022-04-12 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Named Book of the Week by Maria Shriver’s The Sunday Paper* “If you’ve spent the last couple years untangling yourself from Hustle Culture, and trying to find who you are outside of your achievements and productivity, then we've got just the book for you. Fans of Untamed, this is your next favorite read.” —POPSUGAR “I’ve fallen in love with Jamie’s words and how she so effortlessly can make us feel united with them. She has a true gift of helping us realize that all of our ‘human’ moments are what make us so special. She is a real light in this world.” —Lucy Hale, Award-Winning Actress from Pretty Little Liars, The Hating Game, and more Blending memoir, sharp social insights, and unique practical tools, author Jamie Varon is your guide to radical contentment—a satisfied life outside the bounds of societal expectations. Too many of us are waiting for our lives to begin, putting our happiness on layaway for some future version where it all lines up, when we’ve accomplished it all, when we have the perfect career, bodies, partners, and when our lives finally feel “good enough.” But what is good enough? Who gets to decide? And when do we ever reach it? Jamie takes a sharp, incisive look at the industries that are constantly telling us to do more, be more, and keep striving, pushing, and hustling—and shows you how to radically opt out of societal conditioning. We’ve learned to be terrified of contentment, thinking it will lead us to complacency. Yet, being content in a world that profits off our dissatisfaction is not complacency. It’s revolutionary. Radically Content makes the case for a new framework of living. Exploring themes like guilt, I’ll be happy when…, anxiety, settling, control, healing, shame, self-trust, and being our own worst enemies—not only will you unlearn the dogma of that discontent, but learn practical tools to create a more satisfied life for yourself, including: Cultivating real self-trust Defining your own version of “success” Living with intention Rewriting your personal narrative Creating consistent and healing rituals Packed with revelatory insights, Radically Content is an exhale. A respite from the chaos of our current world. A calm place to land when you’ve had enough with trying to be enough.
Download or read book Quarterly Journal written by Indian Tea Association. Scientific Department and published by . This book was released on 1924 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
