Download or read book Positioning Theory and Strategic Communication written by Melanie James and published by Routledge. This book was released on 2014-06-13 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.

Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2020-11-11 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.

Download or read book Strategic Planning for Public Relations written by Deborah A. Silverman and published by Taylor & Francis. This book was released on 2024-03-14 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .

Download or read book Governance and Governmentality for Projects written by Ralf Muller and published by Routledge. This book was released on 2016-09-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research-based book takes an organization-wide perspective to describe the governance and governmentality for projects in organizations. Governance of projects defines and directs the ways managers of projects, programs, and project portfolios carry out their work. Governmentality is the way the managers of these managers present themselves to those they lead. Governance and Governmentality for Projects starts with introducing existing theories, models and paradigms for governance and governmentality. It then develops a chronological framework of the ways governance and governmentality for projects is enabled in organizations, how it subsequently unfolds in organizations of different types and sectors, and the consequences of different governance approaches for project results, trust, control, and ethical issues in projects. Special emphasis is given to the link between corporate governance and the governance of project, programs and project portfolios. Three real-life case studies exemplify the research findings described in the book. Through its structure this book describes the development of governance and governmentality in the realm of projects from its organizational origins, via observable practices, to expected consequences of different implementations. Aimed at academics, post-graduate students in business and management, reflective practitioners, standards or policy developers, those in governance roles and others in need of a detailed knowledge of the spectrum of project related governance in organizations, this book will help develop a comprehensive understanding of the theoretical and practical underpinnings of the subject, their interaction, and implications for implementation. This allows for understanding and developing of both generic and idiosyncratic governance structures, such as those needed in project-based organizations.

Download or read book Rethinking Youth Wellbeing written by Katie Wright and published by Springer. This book was released on 2014-11-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a critical rethinking of the construct of youth wellbeing, stepping back from taken-for-granted and psychologically inflected understandings. Wellbeing has become a catchphrase in educational, health and social care policies internationally, informing a range of school programs and social interventions and increasingly shaping everyday understandings of young people. Drawing on research by established and emerging scholars in Australia, Singapore and the UK, the book critically examines the myriad effects of dominant discourses of wellbeing on the one hand, and the social and cultural dimensions of wellbeing on the other. From diverse methodological and theoretical perspectives, it explores how notions of wellbeing have been mobilized across time and space, in and out of school contexts, and the different inflections and effects of wellbeing discourses are having in education, transnationally and comparatively. The book offers researchers as well as practitioners new perspectives on current approaches to student wellbeing in schools and novel ways of thinking about the wellbeing of young people beyond educational settings.

Download or read book Commonwealth Universities Yearbook written by and published by . This book was released on 1996 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Information Campaigns and Opinion Research written by Hans-Dieter Klingemann and published by SAGE. This book was released on 2001-11-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.

Download or read book Global Public Relations written by Alan R. Freitag and published by Routledge. This book was released on 2009-01-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.

Download or read book Awards Honors and Prizes written by Kristin B. Mallegg and published by Gale Cengage. This book was released on 2005-07 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international directory describes awards given for achievements in virtually every field of endeavor. Awards are listed alphabetically by the name of the administering organization, followed by alphabetical listings and descriptions of each of the awards it offers. Each volume contains organization, award, and subject indexes for quick reference. This reference includes e-mail addresses and URLs.

Download or read book Youth Marketing to Digital Natives written by Batat, Wided and published by Edward Elgar Publishing. This book was released on 2021-10-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.

Download or read book Awards Honors Prizes written by and published by . This book was released on 1978 with total page 1610 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Monthly Current Affairs January 2018 for Competitive Exams Vol 1 written by Disha Experts and published by Disha Publications. This book was released on 2018-02-01 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monthly Current Affairs - January 2018 for Competitive Exams is a unique handy magbook as it gives the complete update of January 2018. The book talks of all the recent developments in the field of Social, Polity, Economics, Sience & Technology, Sports, Art & Culture etc. This book would prove to be an asset for all students aspiring for the different competitive exams. The book highlights the gist of January 2018 through Game Changers, Causes & Effects, Quote & Unquote, etc. Table of Contents • India at a Glance • World at a Glance • Emerging trends • Cause and Effects • Game Changers • Books and Authors • Essay Ideas • Important appointments • Awards and Honors • Obituary • Diary of National Events • Diary of International Events

Download or read book Annual Report written by Australia. Department of Aboriginal Affairs and published by . This book was released on 1990 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Target IBPS Bank PO MT 18 Practice Sets for Preliminary Main Exams with 5 Online Tests 4th Edition written by Disha Experts and published by Disha Publications. This book was released on 2020-02-29 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Press Radio TV Guide Australia New Zealand and the Pacific Islands written by and published by . This book was released on 1998 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations Campaigns written by Mark Sheehan and published by Oxford University Press, USA. This book was released on 2009 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice in Australia and New Zealand. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.

Download or read book Public Relations written by Melanie James and published by Career FAQs. This book was released on 2006 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will launch you into a career in PR. Get the insider's viewpoint from marketing managers, media advisers, communications consultants and others and find out how to get your foot in the door of the dynamic communications industry.